Girls on the Run of Berks County

What Girls on the Run of Berks County does

Girls on the Run of Berks County is a Pennsylvania-incorporated 501(c)(3) nonprofit and local council of Girls on the Run International, founded in 2013 and headquartered in Reading, PA. It delivers evidence-based after-school and summer programs that integrate physical activity with social-emotional learning for girls in 3rd through 8th grade across Berks and Schuylkill counties. Core products include Girls on the Run (3rd-5th grade), Heart & Sole (6th-8th grade), Camp GOTR (summer), and a Junior Coach leadership track for high school girls ages 16-18. Programs run across two seasons per year and culminate in a celebratory 5K event, with delivery handled through 80+ partner schools and community sites and a volunteer coach pipeline of approximately 50 adults.

The organization monetizes through a hybrid nonprofit model. Program registration is offered on a sliding scale from $30 to $190 (full price), against a true per-participant cost of $360 that is subsidized via fundraising. Financial assistance covers up to 40% of participants based on income or reduced-lunch eligibility. The remaining operating budget is assembled from corporate sponsorships (organized into tiers from Guardian Presenting Partner down to Confidence Creator), individual donations, and grants from foundations including Rite Aid Healthy Futures. Technology infrastructure is lightweight: Pinwheel.us handles registration and donations, BAND supports event-day communications, and Double the Donation processes corporate matching gifts. There is no proprietary software product, no API surface, and no AI/ML capability.

The competitive position is anchored by inherited brand equity from the national Girls on the Run network (founded 1996, 2.25M+ participants cumulatively), a proprietary research-based curriculum, and a deep local distribution footprint that is difficult to replicate. Leadership is in transition, with the Executive Director role actively being recruited; Amanda Muncy serves as Program Manager, and governance is provided by a board chaired by Andrea Adam with Kristin Kohler as Board President. The council serves roughly 700 girls per year across 15 named locations and has reached 6,000+ girls since founding.

Name

Girls on the Run of Berks County

Legal name

Girls on the Run

Website

https://gotrberks.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Development Nonprofit Programs

NAICS

Child and Youth Services (62411), Educational Services (61), Educational Support Services (6117), Sports and Recreation Instruction (61162)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

School-Based Mental & Behavioral Health Services (EDAJAIAB), Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI)

Keywords

• Youth empowerment programs
• Social emotional learning
• After school athletics
• Girls running program
• Nonprofit youth development

Headquarters

HQ city

Reading

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Program Registration Fees: Registration fees ranging from $30-$190 based on sliding scale financial assistance. Full price registration is $190. Fees cover curriculum, volunteer training, staff support, and Girls on the Run International fees.
2. Corporate Partnerships & Sponsorships: Local business partners provide financial support at various tiers (Guardian Presenting Partner, Mountain Mover, Superstar Supporter, Enthusiastic Energizer, Confidence Creator). Also receives support from national partners.
3. Individual Donations: Financial gifts from individuals and monthly giving program supporters to ensure no girl is turned away due to financial hardship.
4. Grant Funding: Funding from foundations and grant funders including Rite Aid Healthy Futures and other program partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Girls on the Run Berks County operates seasonal after-school and summer programs that combine physical activity with evidence-based social-emotional learning curricula for girls in grades 3-8. Programs are delivered by trained volunteer coaches at schools and community sites across Berks and Schuylkill counties, with each season culminating in a celebratory 5K run. The Junior Coach track offers a leadership volunteer pathway for high school-aged participants.

Differentiator

Problem solved

Functional benefit

Brands

• Girls on the Run: Program for 3rd-5th grade girls combining physical activity with social-emotional learning
• Heart & Sole
• Camp GOTR

Products and services

• Girls on the Run (GOTR) An evidence-based after-school program for 3rd-5th grade girls combining physical activity with social-emotional learning through dynamic discussions and interactive lessons, delivered by trained volunteer coaches across 8-10 week seasons and culminating in a celebratory 5K run.
• Heart & Sole

Quantifiable outcome

• 97% of girls learned critical life skills including resolving conflict, helping others and making intentional decisions
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

29 partnerships are on record, tiered core and supporting.

• MADJ MarketingcoreGTM or Marketing PartnerGOTR Guardian Presenting Partner and affiliate marketing partner of Girls on the Run of Berks County. MADJ Marketing serves as the top-tier program partner providing essential financial support for girl empowerment programs.
• Brentwood IndustriescoreGTM or Marketing PartnerMountain Mover tier partner providing significant financial support enabling program expansion and accessibility for girls in Berks and Schuylkill counties.
• Penske Transportation SolutionscoreGTM or Marketing PartnerSuperstar Supporter partner providing funding support for program operations and financial assistance for participant scholarships.
• Breidegam Family Foundation + East Penn MfgcoreGTM or Marketing PartnerEnthusiastic Energizer tier partner contributing to scholarship funding and program accessibility for girls in the community.
• Fleetwood RotarysupportingGTM or Marketing PartnerCommunity service organization providing support for program operations and community outreach.
• M&T BanksupportingGTM or Marketing PartnerFinancial institution partner providing funding support for scholarships and program accessibility.
• Performance Toyota PAsupportingGTM or Marketing PartnerLocal automotive dealer providing financial support for program operations.
• American Crane & EquipmentsupportingGTM or Marketing PartnerConfidence Creator tier partner contributing to scholarship funding and program support.
• Berks Oral Surgery + Dental Implant CentersupportingGTM or Marketing PartnerLocal healthcare provider contributing to program funding and community support.
• Body Zone Sports & WellnesssupportingGTM or Marketing PartnerSports and wellness facility partner providing support for health-focused programming.
• Clean EatzsupportingGTM or Marketing PartnerLocal restaurant partner contributing to program support and healthy eating initiatives.
• EnerSyssupportingGTM or Marketing PartnerEnergy solutions company providing financial support for program operations.
• M & M MechanicalsupportingGTM or Marketing PartnerLocal mechanical services company contributing to program funding.
• Molly Hottenstein OrthodonticssupportingGTM or Marketing PartnerLocal orthodontic practice contributing to program support.
• PeopleSharesupportingGTM or Marketing PartnerStaffing company providing financial support for program operations.
• Penn State Health St. Joseph'ssupportingGTM or Marketing PartnerHealthcare system providing support for health-focused programming and community wellness initiatives.
• RKLsupportingGTM or Marketing PartnerCPA and advisory firm providing financial expertise and program support.
• Reading Orthodontics Group (ROG)supportingGTM or Marketing PartnerLocal orthodontic practice contributing to program funding.
• Construction Masters ServicessupportingGTM or Marketing PartnerConstruction services company contributing to program support.
• Continuum Counseling & Clinical ServicessupportingGTM or Marketing PartnerMental health services provider supporting social-emotional programming.
• Gage PersonnelsupportingGTM or Marketing PartnerStaffing company providing financial support for program operations.
• Herbein + CompanysupportingGTM or Marketing PartnerCPA firm providing financial support and expertise for nonprofit operations.
• The Helping CompanysupportingGTM or Marketing PartnerExterior services company contributing to program support.
• Sheet Metal Workers Local 19supportingGTM or Marketing PartnerLabor union providing support for community programs.
• Reading Hospital Tower HealthsupportingGTM or Marketing PartnerHealthcare system providing health and wellness support for program participants.
• AdidascoreGTM or Marketing PartnerNational partner providing athletic footwear and apparel support for the national Girls on the Run organization.
• Gamma Phi BetacoreStrategic or Co-development PartnerNational sorority partner aligned with Girls on the Run's mission to empower girls and build confident leaders.
• BANDsupportingTechnology or IntegrationMobile communication app used for 5K event coordination and team communication.
• RowansupportingGTM or Marketing PartnerNational partner providing support for program operations.

Scale indicators16 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Girls Inc. National nonprofit inspiring all girls to be strong, smart, and bold through after-school and summer programming. Comparable mission, target demographic, and evidence-based outcomes model, though broader in scope (K-12) and national in scale.
• Girl Scouts of the USA: Largest girl-serving youth development organization in the U.S. Comparable in targeting girls K-12 with programs that build confidence, leadership, and life skills, though much larger, dues-based, and far broader in programming.
• Boys & Girls Clubs of America: National youth development nonprofit operating after-school and summer programs at local club sites. Comparable site-based, volunteer-supported delivery model and outcome-driven programming, though co-ed and broader in age range.

Emerging players

• Girls Who Code: National nonprofit focused on closing the gender gap in technology. Comparable in mission to empower girls through structured educational programming, though focused on STEM rather than physical activity and SEL.
• Black Girls RUN!: National running community encouraging Black women and girls to lead active, healthy lifestyles. Comparable in combining running with community-building and empowerment outcomes, though targeted at a different demographic and run as a running club rather than a structured curriculum.

Direct peers

• Girls on the Run International: The national parent organization of the Berks County council. Operates the same evidence-based curriculum, brand, and 5K-celebration model across more than 200 councils, making it the most direct comparable for programs, outcomes, and partnership structures.
• Girls on the Run of Philadelphia: Sibling council of GOTR International serving the greater Philadelphia region. Comparable as a local council using the same curriculum, brand, and 5K model, providing a directly benchmarkable peer for site counts, participant numbers, and fundraising performance.
• Girls on the Run of Greater Lehigh Valley: Adjacent Pennsylvania GOTR council serving the Lehigh Valley region. Comparable council structure, same curriculum and brand, and similar regional corporate partnership ecosystem, making it a directly comparable peer for unit economics and growth.
• Playworks: Nonprofit that leverages physical activity and recess to build social-emotional skills in elementary-age children. Comparable model of using trained coaches at school sites to deliver structured physical activity with SEL outcomes, though co-ed rather than girls-only.

Regional players

• YMCA of Reading and Berks County: Regional YMCA serving the same Berks County geography with youth development, sports, and after-school programming. Comparable as a local nonprofit delivering youth physical-activity and SEL programs in the same community, with overlapping school and partner relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/girls-on-the-run-berks-county

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Girls on the Run of Berks County