Girls on the Run Treasure Valley

What Girls on the Run Treasure Valley does

Girls on the Run Treasure Valley is a registered 501(c)(3) nonprofit organization (legal entity: Girls on the Run - Idaho, Inc., EIN 82-0580481) founded in 2001 as a local council of Girls on the Run International. The organization delivers two evidence-based youth development programs in southwestern Idaho: Girls on the Run for girls in grades 3-5 and Heart & Sole for grades 6-8. Each program runs for 8-10 weeks with twice-weekly sessions led by trained volunteer coaches, integrating structured physical activity (running) with social-emotional learning and culminating in a celebratory non-competitive 5K. Programming is delivered across 70+ school and community site locations spanning Ada, Canyon, Gem, Elmore, Payette, and Washington counties, with expansion to Mountain Home and Moscow, Idaho.

The organization is supported by a nine-person staff led by Executive Director Allison Evaro, supplemented by approximately 250 volunteer coaches annually. Underlying technology consists of off-the-shelf operational tools: the Pinwheel.us platform for all program and event registration, Google Forms for select intake workflows, and the BAND mobile app for team coordination. Curricula (the core Girls on the Run program and Heart & Sole) are licensed from the national organization and have been independently validated, including in a 2021 Harvard study identifying the program as one of three with a strong equitable and inclusive education focus.

The business model combines program registration fees on a sliding scale from $0 to $165 per participant per season with individual donations, corporate sponsorships, foundation grants, and event-based revenue. Approximately 50% of participants receive financial aid, and the organization states it provides over $50,000 in scholarships annually. True per-participant delivery cost is $270-$350+, meaning the registration fee is structurally subsidized by donations and sponsorship revenue. Corporate sponsors include regional healthcare and financial institutions (Regence BlueShield of Idaho, Saint Alphonsus, Idaho Central Credit Union, Therapeutic Associates Idaho) and national partners (Adidas, Gamma Phi Beta). Annual reach exceeds 1,000 participants; cumulative reach since founding exceeds 12,500-15,000 girls.

Name

Girls on the Run Treasure Valley

Legal name

Girls on the Run - Idaho, Inc.

Website

https://gotrtv.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Girls on the Run Treasure Valley is a 501(c)(3) nonprofit operating Girls on the Run and Heart & Sole — evidence-based running and social-emotional learning programs for grades 3-8 girls — across 70+ sites in six southwestern Idaho counties, serving 1,000+ participants annually through volunteer coaches.

Ownership category

akta.pro rank

Product category

Youth Development Programs

NAICS

Child and Youth Services (62411), Sports and Recreation Instruction (611620), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Youth development programs
• Social-emotional learning
• Physical fitness education
• Girls empowerment programs
• After-school athletics

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Program Registration Fees: Families pay program registration fees ranging from $0 to $165 per participant per season, based on a sliding scale tied to household income. Need-based scholarships and payment plans are available.
2. Donations and Fundraising: Individual donations, corporate sponsorships, and grants provide critical funding. The organization states it relies on generous donors to provide over $50,000 in program scholarships annually and to offset the true cost of delivery ($270–$350+ per girl) below the subsidized registration fee.
3. Event Revenue (5K and GOTR Mile): The GOTR Mile event charges $25 per registration. General 5K events charge $15–$30 per participant for family, friends, and community members. All proceeds benefit Girls on the Run Treasure Valley.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Girls on the Run Treasure Valley is a nonprofit organization that delivers youth development programs combining physical activity with social-emotional learning for girls in grades 3-8. Programs are facilitated through trained volunteer coaches at schools and community sites, culminating in celebratory 5K events. The organization is a local council of Girls on the Run International, serving the Treasure Valley region.

Product overview

Girls on the Run Treasure Valley is a nonprofit youth empowerment organization operating two evidence-based programs: Girls on the Run for 3rd-5th grade girls and Heart & Sole for 6th-8th grade middle school girls. Both programs combine physical activity (running/walking) with social-emotional learning through curriculum-based lessons delivered by trained volunteer coaches. Seasons culminate in celebratory 5K events. Additional offerings include the Junior Coach leadership program for high school girls, the GOTR Mile one-mile race fundraiser, Start a Team community expansion, scholarship/financial aid programs, and the Coaches Corner portal for volunteer resources. The organization serves Ada, Canyon, Gem, Elmore, Payette, and Washington counties in Idaho.

Differentiator

Problem solved

Functional benefit

Products and services

• Girls on the Run Program

Quantifiable outcome

• 97% of girls learned critical life skills including resolving conflict, helping others, and making intentional decisions
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Regence BlueShield of IdahocoreGTM or Marketing PartnerGolden Star Partner (local sponsor). Regence BlueShield of Idaho supports Girls on the Run Treasure Valley as a top-tier local sponsor, displaying its logo on the website homepage, 5K materials, and partner pages. The partnership helps fund scholarships and program delivery across the Treasure Valley region.
• Women's Health AssociatescoreGTM or Marketing PartnerGolden Star Partner (local sponsor). Women's Health Associates supports GOTR TV as a top-tier sponsor, contributing to the organization's mission to empower girls in southwestern Idaho. Logo appears on homepage and 5K sponsorship materials.
• Saint AlphonsuscoreGTM or Marketing PartnerSilver Star Partner and Gold Medal 5K Sponsor. Saint Alphonsus, a regional health system, sponsors GOTR TV programs and the celebratory 5K event. Vice President Rebecca Krahenbuhl also serves on the board of directors.
• Therapeutic Associates IdahocoreGTM or Marketing PartnerSilver Star Partner, Gold Medal 5K Sponsor, and GOTR Mile Community Partner. Therapeutic Associates Idaho provides sponsorship support for program delivery and 5K events. Their logo appears across the website and event materials.
• Idaho Central Credit Union (ICCU)coreGTM or Marketing PartnerSilver Star Partner and 5K event sponsor. ICCU supports Girls on the Run Treasure Valley as a community partner and sponsor of the celebratory 5K.
• AlbertsonsminorGTM or Marketing PartnerLocal sponsor of Girls on the Run Treasure Valley, contributing community support and visibility.
• Zion FoundationminorGTM or Marketing PartnerSilver Star Partner. Zion Foundation supports GOTR TV as a community foundation sponsor.
• HooplacoreGTM or Marketing PartnerPresenting Sponsor of the GOTR Mile event (July 11, 2026). Hoopla presents the one-mile race on the Boise Twilight Criterium course, a signature fundraising and community event for GOTR Treasure Valley.
• Bandanna Running & WalkingminorGTM or Marketing PartnerCommunity Partner for the GOTR Mile event. Bandanna Running & Walking supports packet pickup for the event and appears as a sponsor on event materials.
• Catalyst OrthopedicminorGTM or Marketing PartnerCommunity Partner for the GOTR Mile event. Catalyst Orthopedic supports the GOTR Mile race as a community sponsor.
• AdidascoreGTM or Marketing PartnerNational Partner of Girls on the Run International. Adidas provides national-level sponsorship to GOTR across all councils, including Treasure Valley. The partnership includes logo placement on national materials, event signage, and co-branded initiatives.
• Gamma Phi BetaminorGTM or Marketing PartnerNational Partner of Girls on the Run International. Gamma Phi Beta sorority supports GOTR as a national organizational partner.
• RowanminorGTM or Marketing PartnerNational Partner of Girls on the Run International. Rowan supports GOTR as a national sponsor.
• GorjanaminorGTM or Marketing PartnerIn-kind sponsor of the 5K event. Gorjana provides sponsorship support for the celebratory 5K.
• Fleet FeetminorGTM or Marketing Partner5K event sponsor (Silver Medal Sponsor) and in-kind supporter. Fleet Feet Treasure Valley supports the celebratory 5K and appears on event sponsorship materials.
• Fifty FlowersminorGTM or Marketing PartnerLocal sponsor of the 5K event. Fifty Flowers supports the celebratory 5K.
• Culligan WaterminorGTM or Marketing PartnerIn-kind sponsor of the 5K event. Culligan Water provides support for the celebratory 5K as an in-kind donor.
• Pinwheel.uscoreTechnology or IntegrationTechnology platform used for all program registrations (participant sign-ups, coach applications, volunteer sign-ups, and 5K race registration). Powers the online registration infrastructure for the entire organization. The website is 'Powered by Pinwheel.us'.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Girls on the Run of Greater Charlotte: Peer local council of Girls on the Run International delivering the same curricula and 5K model in the Charlotte region; the most direct operational comparable in terms of program, scale, volunteer model, and revenue mix.
• Girls Inc. National nonprofit network delivering girl-focused empowerment and youth-development programming in local affiliates; directly comparable mission (whole-girl development) with overlapping programming in confidence, life-skills, and physical activity.
• Playworks: Nonprofit that delivers structured youth sports and recess programming in elementary and middle schools; comparable in combining trained adults, structured physical-activity curricula, and school-site delivery for kids.

Broad incumbents

• Big Brothers Big Sisters of America: Federated youth-mentoring nonprofit operating through local agencies; comparable volunteer-driven, school-and-community-anchored delivery model and donor/sponsor-funded cost structure.
• Boys & Girls Clubs of America: Federated nonprofit with local club affiliates delivering youth-development programming including athletics and SEL; comparable local-affiliate delivery model and donor/sponsor structure serving children across U.S. communities.
• MENTOR: National nonprofit advocating for and supporting youth mentoring; comparable in mission overlap (positive youth development, SEL outcomes) and as a national infrastructure organization supporting local affiliates.
• YMCA of the USA: Federated community nonprofit offering youth sports, enrichment, and family programming through local branches; directly comparable as a multi-site, donor- and volunteer-supported youth/fitness organization with strong local presence in Treasure Valley.
• Girls on the Run International: National parent organization that designs the curricula, branding, and partner framework under which the Treasure Valley council operates; comparable as the upstream platform behind this and 200+ other local councils.

Emerging players

• Black Girls RUN!: Community-based nonprofit building a national running community for Black women and girls; comparable intersection of running, identity-affirming community, and youth/girls programming, though focused on adult cohorts as well.
• Girls Who Code: National nonprofit working to close gender gaps by building girls' skills and confidence; comparable girl-empowerment mission and evidence-based programming model, though focused on STEM rather than running/SEL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/girls-on-the-run-treasure-valley

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girls on the Run Treasure Valley