Gotuuri

What Gotuuri does

Gotuuri is a Latin American tours-and-activities marketplace founded in 2022 and headquartered in Panama City, Panama. The platform connects individual travelers with local tour operators and activity providers across six countries—Panama, Colombia, Costa Rica, Dominican Republic, Guatemala, and El Salvador—covering destinations such as Panama City, Medellín, Cartagena, Bogotá, San José, Santo Domingo, Punta Cana, Antigua, San Salvador, and the San Andrés islands. Its core offering is a multi-category booking marketplace spanning 15+ experience types including Sports, Adrenaline & Games, Art & Culture, Eco-adventures, Gastronomy, City Tours, Entertainment, Sun and Beach, Agrotourism, Family, Camping, Welfare, Transport, Events, and Circuits.

The product surface consists of a consumer-facing website (gotuuri.com), a mobile application, a content blog (blog.gotuuri.com), and two B2B partner portals: a supplier registration portal for local tour operators and an agency portal at partners.gotuuri.com for travel agencies. Underlying infrastructure is a cloud-based marketplace built on Firebase and Google Cloud Storage (storage.googleapis.com / winter-rider-365419.appspot.com), hosting experience images, category icons, and platform assets. No public API, SDK, or AI/ML capabilities are disclosed; the platform is a content- and booking-driven marketplace with reviews, ratings, and per-experience pricing in USD.

Gotuuri earns revenue through marketplace commissions on bookings transacted through the platform, with pricing structured around per-person and per-group unit pricing (typically USD10.45 to USD332.32 per experience), supplemented by free tours that operate on a tip/gratuity model. Distribution runs through organic search and SEO-optimized destination/category pages, content marketing via the blog, the mobile app, and a strategic integration with Book Online Transfers for airport transfer services. The primary customer segment is individual travelers/tourists booking experiences, served alongside a B2B segment of mid-market tour operators and travel agencies supplying or reselling inventory through the partner portals.

Name

Gotuuri

Website

https://gotuuri.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gotuuri is a Panama-headquartered online marketplace, founded in 2022, that connects individual travelers with local tour operators across six Latin American countries, offering 15+ categories of tours, activities, and experiences booked via its website, mobile app, and B2B partner portals on a marketplace-commission revenue model.

Ownership category

akta.pro rank

Product category

Online Travel Marketplace

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYBPAMAIAJ

Tours, Activities & Experiences Booking Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Travel, Mobility & Booking Platforms

SECONDARYTHAKAAAH

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

SECONDARYTHALAFAF

Tours, Activities & Experiences Booking Marketplaces

Travel & Hospitality/Travel Technology & Distribution Services/Online Booking Platforms & Marketplaces (B2C/B2B)

SECONDARYTHALAFAK

Destination & Local Services Marketplaces (Transfers, Guides, City Passes)

Travel & Hospitality/Travel Technology & Distribution Services/Online Booking Platforms & Marketplaces (B2C/B2B)

Keywords

• Tours and activities booking
• Travel marketplace platform
• Local experience aggregation
• Latin America tourism
• Tour operator network

Headquarters

HQ city

Panama City

HQ country

Panama

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Commission: Gotuuri operates as a marketplace platform connecting tourists with local tour operators, earning revenue through transaction fees/commissions on bookings made through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Gotuuri operates an online marketplace that connects travelers with local tour operators and activity providers across Latin America. The platform aggregates tours, activities, and unique attractions across 15+ categories (sports, eco-adventures, gastronomy, city tours, beach excursions, cultural experiences, etc.) and enables direct booking through its website, mobile app, and partner portals. Revenue is generated by taking commissions on bookings made through the marketplace.

Product overview

Gotuuri is a tours and activities booking platform that operates as a marketplace connecting travelers with local tour operators and activity providers. The platform offers experiences across 14 distinct categories including Sports, Adrenaline & Games, Art & Culture, Eco-adventures, Gastronomy, Getting to know the city, Entertainment, Sun and beach, Agrotourism, Family, Camping, Welfare, Transport, Events, and Circuits. The platform covers destinations primarily in Panama, Colombia, Costa Rica, Dominican Republic, Guatemala, El Salvador, and other Latin American countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Gotuuri Tours and Activities Marketplace

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Firebase/Google CloudcoreTechnology or IntegrationGotuuri utilizes Firebase (Google Cloud platform) for cloud storage infrastructure, hosting experience images and platform assets on Google Cloud Storage (storage.googleapis.com). This provides scalable, reliable cloud infrastructure for their marketplace platform.
• Book Online TransfersminorGTM or Marketing PartnerIntegration partnership providing airport taxi and transfer booking services accessible through the Gotuuri platform, extending travel services beyond tours and activities to complete trip planning.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GetYourGuide: Leading global tours and activities booking platform backed by major investors, expanding aggressively in Latin America. Same marketplace commission model, multi-category inventory, and B2C/B2B distribution as Gotuuri.
• Musement: Tours, activities, and museum-ticketing marketplace acquired by TUI, with operations across Europe and Latin America. Same category focus and marketplace commission model as Gotuuri.
• Civitatis: Spanish-language tours, activities, and transfers marketplace headquartered in Spain with strong Latin American footprint. Most direct regional competitor given Spanish-language positioning and overlapping destinations such as Cartagena, San José, and Santo Domingo.
• Peek: Tours and activities marketplace with strong North American presence, also offering a software platform for operators. Comparable two-sided model with similar supplier onboarding approach to Gotuuri's supplier portal.
• Klook: Asia-Pacific-origin tours, activities, and travel services platform expanding globally, including into Latin America. Competes with Gotuuri on marketplace model, mobile-first UX, and breadth of bookable experiences.
• Viator: Tripadvisor-owned global tours, activities, and experiences marketplace with the largest inventory and deepest SEO presence. Directly competes with Gotuuri in the same product category and traveler demographic, though at vastly greater scale.

Broad incumbents

• Booking.com Experiences: Tours and activities product integrated within Booking Holdings' broader accommodation-focused platform. Overlaps with Gotuuri in destination discovery and booking flow but bundles it into a much wider travel portfolio.
• Airbnb Experiences: Online experiences and services offering within Airbnb's home-sharing platform, including local tours and activities. Same traveler demographic and marketplace model but embedded in a much larger travel ecosystem.

Emerging players

• TourRadar: Multi-day guided tour marketplace aggregating operators globally. Comparable marketplace model with supplier-side portal approach, though focused on multi-day tours rather than day experiences.

Others

• Book Online Transfers: Airport transfer booking platform already integrated with Gotuuri for transfers. Adjacent ecosystem partner rather than direct competitor, but comparable in the airport-ground-services distribution category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gotuuri

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gotuuri