What Gerald Peters Gallery does

Gerald Peters Gallery is a privately-held American art gallery founded in the early 1970s by Gerald Peters, with a foundational history rooted in Santa Fe, New Mexico. The gallery gained prominence in 1976 when Gerald Peters became Georgia O'Keeffe's exclusive dealer, a relationship maintained until the artist's death in 1986 that cemented the gallery's position as a leading dealer of American Modernist work. The gallery expanded to New York in the 1990s and operates today as a dual-location dealership: a New York space at 24 East 78th Street (open by appointment) and a Santa Fe space at 1011 Paseo de Peralta (Gerald Peters Contemporary, with regular walk-in hours). The gallery runs two distinct programs — the original Modernist program featuring canonical American sculptors and Modernist painters, and a formal Contemporary program established in 2014 that focuses on emerging artists working in textiles, Native American art, and themes of cultural and racial identity.

The business model is transaction-based art sales, with the gallery earning commissions on the sale of works by represented artists through physical gallery visits, art fair participation (Dallas Art Fair, EXPO Chicago), online viewing rooms, and direct collector engagement. Customers are individual art collectors and institutional buyers (museums and cultural institutions). The gallery maintains a staff of six employees, consistent with a boutique operating footprint, and relies on traditional relationship-driven sales rather than disclosed pricing. No external funding, parent company, or public listing is documented; ownership is private with Gerald Peters as founder. Marketing is conducted through exhibition programming, art fair presence, press coverage in publications such as Hyperallergic, and the gallery's website. There is no disclosed technology platform, no AI/ML capability, and no app product — the business is a conventional gallery operation.

Name

Gerald Peters Gallery

Legal name

Gerald Peters Gallery

Website

https://gpgallery.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Gerald Peters Gallery is a privately-held, dual-location American art gallery (New York and Santa Fe) founded in the 1970s, selling Modernist and contemporary American art to private collectors and institutions via traditional gallery sales and major art fair participation.

Ownership category

akta.pro rank

Product category

Fine Art Gallery Services

NAICS

Art Dealers (45992)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Fine art gallery
• Contemporary art dealing
• Modernist art sales
• Sculpture dealer
• Art exhibitions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Art Sales and Commissions: Primary revenue through sale of artwork represented by the gallery. The gallery represents artists across contemporary and modernist periods, with sales conducted through physical gallery spaces, art fairs, and viewing rooms. Commission structure typical of fine art galleries on represented artists.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Gerald Peters Gallery is a privately-held art gallery operating dual locations in Santa Fe, New Mexico and New York City that represents and sells contemporary and Modernist American artwork. The gallery maintains a historic program of established Modernist works and a formal Contemporary program established in 2014 focused on emerging textile, Native American, and identity-themed artists, with sales conducted through physical galleries, art fairs, and online viewing rooms.

Product overview

Gerald Peters Gallery operates as a dual-location art gallery offering two distinct programs: the historic Gerald Peters Gallery featuring established and Modernist artworks including American Neoclassical sculpture and Modernist works; and Gerald Peters Contemporary, established in 2014, focusing on emerging artists across textiles, Native American art, and contemporary practice. Supporting these core offerings are a Viewing Room for online art access, rotating Exhibitions at both Santa Fe and New York locations, participation in art Fairs, and a specialized Sculpture Department.

Differentiator

Problem solved

Functional benefit

Products and services

• Gerald Peters Gallery (Historic Program) The gallery's primary program offering Modernist and historic American artwork for sale to private collectors and institutions through the New York and Santa Fe locations.
• Gerald Peters Contemporary Contemporary art program focusing on emerging artists including textile artists, Native American artists, and artists exploring themes of Black American experience and American Western narratives.
• Online Viewing Room Digital viewing platform accessible via the gallery website that allows collectors to browse and inquire about artworks from exhibitions, featuring detailed images and artwork information for remote viewing.
• Art Fair Exhibitions

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Dallas Art FaircoreStrategic or Co-development Partner · 16 April 2026Gerald Peters Contemporary participates annually in Dallas Art Fair with curated four-artist exhibitions. The 2026 presentation features Patrick Dean Hubbell, Hattie Lee Mendoza, Giancarlo Biagi, and George Alexander exploring storytelling as concept and process.
• EXPO ChicagocoreStrategic or Co-development Partner · 11 April 2024Annual participation in EXPO Chicago, one of the major international art fairs. The 2024 presentation titled 'Exit West' featured Maurice Burns, Luis Jiménez, and Monty Little exploring race and identity in the American West.

Recent moves8 records

Expansion highlights4 records

Direct peers

• Pace Gallery: Major NYC-headquartered contemporary and Modernist art gallery with a multi-program roster spanning historic and living artists. Directly comparable to Gerald Peters Gallery for its Modernist–Contemporary dual program and North American gallery footprint, although at significantly larger scale.
• Marian Goodman Gallery: Established NYC gallery representing canonical Modernist and contemporary artists. Shares Gerald Peters' positioning around authoritative Modernist representation and a curated contemporary program serving collectors and institutions.
• Hollis Taggart Galleries: NYC gallery with both a Modernist/Historical program (centering American modernists and post-war art) and contemporary practice. Closely mirrors Gerald Peters' dual historic-contemporary structure and U.S. East Coast gallery model.
• Sundaram Tagore Gallery: NYC gallery with an explicitly eclectic international program spanning established and emerging artists across multiple cultural traditions. Comparable to Gerald Peters in its eclecticist ethos, mid-sized scale, and curated exhibitions program.
• Charlotte Jackson Fine Art: Long-established Santa Fe gallery focused on Modernist and contemporary color-field and abstraction. Competes with Gerald Peters in the same Santa Fe Modernist collector market and serves a similar high-end collector base.
• LewAllen Modern: Santa Fe-based gallery exhibiting Modernist, post-war, and contemporary works. The most direct regional peer to Gerald Peters given the shared Santa Fe footprint and overlapping Modernist + contemporary positioning.

Broad incumbents

• Gagosian: The largest global art gallery network with NYC headquarters and multiple U.S. locations. Relevant incumbent comparable on Modernist + contemporary dual programs and institutional-client engagement, though at far greater scale and roster.
• David Zwirner: Global blue-chip contemporary gallery headquartered in NYC. Operates in the same Modernist/contemporary orbit as Gerald Peters but at significantly greater scale, broader representation of blue-chip living artists, and with global gallery outposts.
• Hauser & Wirth: Global gallery with significant NYC presence representing a deep roster of Modernist and contemporary artists. Comparable to Gerald Peters' program structure and institutional/sculpture strength, but at a much larger international scale.
• Marlborough Gallery: Long-established NYC gallery with a strong Modernist and contemporary secondary-market program. Comparable to Gerald Peters in emphasizing Modernist canonical works and serving institutional collectors, though broader in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/geraldpetersgallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerald Peters Gallery