Le Bureau des guides - GR2013

What Le Bureau des guides - GR2013 does

Le Bureau des guides - GR2013 (legal name: Bureau des guides du GR2013) is a French non-profit organization founded in 2013 and based in Marseille, Provence-Alpes-Côte d'Azur. It operates a 6-person team dedicated to the GR2013, a long-distance hiking trail encircling the Marseille metropolitan area and surrounding Provence landscapes. The organization provides curated guided walks, practical trail information (preparation tips, logistical guidance), and editorial storytelling around the trail, targeted primarily at outdoor enthusiasts, hikers, and tourists — including English-speaking visitors via a bilingual website.

Its core "products" are experiential and informational rather than software-based: (1) "The Trail" — information about the GR2013 route; (2) "The Walks" — organized guided walking tours along the trail; (3) "Practical Information" — preparation and logistics content for hikers; and (4) a "Boutique" — an online shop offering trail-related merchandise alongside booking of guided walk services. The underlying technology is a standard CMS-driven website (bureaudesguides-gr2013.fr) with an integrated e-commerce cart and newsletter subscription; no proprietary software platform or AI/ML components are disclosed.

The business model is a small-scale, non-profit service-and-retail operation. Revenue is not publicly disclosed and pricing is not transparently published; monetization appears to derive from fee-based guided walks plus modest merchandise sales through the own-storefront website. Go-to-market is direct, relying on the organization's own website and email newsletter rather than third-party distribution platforms or social media advertising. Customer segments are exclusively individual hikers and tourists in a single French region (Provence-Alpes-Côte d'Azur), with no enterprise or institutional customers identified.

Name

Le Bureau des guides - GR2013

Legal name

Bureau des guides du GR2013

Website

https://gr2013.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

French non-profit (founded 2013, 6 staff) based in Marseille that provides guided walks, trail information, and merchandise for the GR2013 hiking route, serving individual hikers and tourists in the Provence-Alpes-Côte d'Azur region.

Ownership category

akta.pro rank

Product category

Outdoor Recreation and Hiking Guide Services

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hiking, Trekking & Backpacking Tour Operators (THAAADAA)

akta.pro secondary industries

Guided Nature Walks & Interpretive Hikes (THAAAEAA), Hiking, Trekking & Mountain Guiding (THAJABAA)

Keywords

• Guided hiking tours
• Outdoor recreation services
• Trail information resources
• Nature tourism experiences
• Walking expedition guides

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Core offering

Le Bureau des guides du GR2013 provides professional guided walking tours along the GR2013 hiking trail encircling Marseille and the Provence-Alpes-Côte d'Azur region, supplemented by trail information resources, practical hiking advice, and an online boutique selling trail-related merchandise. The organization employs local guides with expertise in the trail's history, culture, and natural environment to deliver curated outdoor experiences for hikers, walkers, and tourists.

Product overview

Le Bureau des guides du GR2013 is an organization providing guide services for the GR2013 hiking trail in France. Their offering consists of trail information and guidance (The Trail), organized walking tours (The Walks), and practical hiking advice (Practical Information), all centered around the GR2013 long-distance walking route. They also operate an online boutique for trail-related products. The services are delivered as informational resources and guided experiences rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• The Walks Organized walking tours and guided experiences led by professional local guides along the GR2013 trail route around Marseille, providing hikers with curated outdoor adventures that include historical and cultural interpretation.
• Boutique (Online Shop) Online shop accessible via the website offering trail-related products and guided walk services for purchase by hikers and outdoor enthusiasts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Club Alpin Français: Large French mountaineering and hiking federation offering organized group hikes, training, and access to refuges nationwide. Comparable as a broad incumbent in guided outdoor experiences in France, with overlapping hiking offerings but operating at much larger scale and as a membership organization.

Direct peers

• Allibert Trekking: French trekking specialist offering guided hikes and treks across the Alps, Pyrenees and beyond. Comparable as a French tour operator with a curated catalog of guided walking trips led by local guides.
• Compagnie des Guides de Chamonix: Historic bureau of mountain/hiking guides in Chamonix offering guided hikes, mountaineering and nature tours in the French Alps. Directly comparable as a regional bureau des guides model organized around specific French trails and outdoor guiding services.
• Terres d'Aventure: Long-established French adventure travel company offering guided walking, trekking and discovery trips in France and worldwide. Comparable as a French tour operator whose core product is guided hiking itineraries with local expertise.
• La Balaguère: French adventure tour operator specializing in guided hiking and trekking trips (Pyrenees, French trails, international). Comparable as a France-based tour operator focused on curated, guided walking experiences with cultural and natural interpretation.
• Azimut Voyages: French adventure travel agency offering guided hikes, treks and nature-based tours in France and internationally. Comparable as a tour operator whose offering centers on guided walking and discovery trips, often with cultural and natural interpretation.
• Bureau des Guides et Accompagnateurs des Écrins: Association of mountain guides offering guided hikes and nature walks in the Écrins massif (French Alps). Closely mirrors the Le Bureau des guides model: a non-profit/semi-collective bureau providing locally expert-guided hiking experiences in a defined French region.

Others

• Fédération Française de la Randonnée Pédestre: National federation responsible for marking and promoting GR trails in France, including the GR2013. Comparable as a stakeholder ecosystem player: it sets trail standards, trains leaders, and is a natural institutional partner or upstream influence on the bureau's guided services rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/le-bureau-des-guides-gr2013

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Bureau des guides - GR2013