Hotel Grand Lubicz - Uzdrowisko Ustka

What Hotel Grand Lubicz - Uzdrowisko Ustka does

Hotel Grand Lubicz is a 5-star integrated seaside resort and legally designated health spa (Uzdrowisko) located in Ustka on the Polish Baltic coast. The property, operated by Uzdrowisko Ustka Sp. z o.o. and owned by the de Lubicz-Szeliski family, comprises over 300 rooms on a 2.5-hectare campus and combines traditional hospitality with medical-grade wellness services built around three protected natural therapeutic assets: an IGH-1 classified brine deposit, therapeutic peat, and iodine-rich coastal air. Beyond lodging, the asset operates an on-site aquapark, multiple F&B outlets including the Chapeau Bas culinary concept, dedicated conference and event facilities, a fitness center, and a full-service SPA offering brine-based and therapeutic treatments.

The business monetizes these assets through a multi-segment revenue model spanning leisure families, wellness and rehabilitation guests, relaxation/SPA visitors, and corporate/MICE clients, with publicly listed nightly rates ranging from PLN 165 to over PLN 1,440 per person. Ancillary monetization extends beyond the resort footprint via the family-affiliated Pierre René medical cosmetics brand, which commercializes the property's proprietary brine in consumer products, and through direct booking enabled by the third-party Profitroom platform that reduces OTA intermediation. The operator also runs the recurring Lubicz & Friends charity dinner series, which has cumulatively raised over PLN 4 million and functions as both a CSR initiative and an HNW relationship channel.

Governance and leadership are concentrated within the founding family: Łukasz de Lubicz Szeliski serves as President of the hotel, Ewa de Lubicz Szeliska leads the associated foundation, and Wojciech de Lubicz Szeliski chairs Pierre René. The capital structure is private and family-controlled, with no disclosed external funding rounds. The operator is positioned as a destination resort within the Polish domestic market rather than an international tourism player, leaving demand tied to Polish discretionary travel and Baltic seasonal patterns.

Name

Hotel Grand Lubicz - Uzdrowisko Ustka

Legal name

Uzdrowisko Ustka Sp. z o.o.

Website

https://grandlubicz.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Grand Lubicz is a family-owned, 5-star Polish Baltic seaside resort and designated health spa in Ustka, serving leisure, wellness, and corporate guests with 300+ rooms, brine-based SPA, aquapark, F&B, and MICE facilities.

Ownership category

akta.pro rank

Product category

Seaside Resort & Health Spa

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAGACAG

Luxury Wellness & Spa Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGACAA

Beachfront & Island Luxury Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGAAAI

Beachfront & Coastal Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAAABAC

Resort & Hotel Water Parks (On-Property Guest-Access Parks)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Water Parks

Keywords

• Seaside resort
• Medical spa
• Health resort
• Conference venue
• Family hotel

Headquarters

HQ city

Ustka

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation: 5-star hotel with over 300 rooms offering various room types and packages including half board, full board, and breakfast-only options. Revenue generated through nightly stays with minimum stay requirements varying by package.
2. SPA and Wellness Services: Medical and wellness treatments including spa packages, longevity programs, and therapeutic treatments. Revenue from day passes and multi-day wellness packages.
3. Food and Beverage: Multiple dining venues including a'la carte restaurant Chapeau Bas, buffet restaurant Fala, Panorama cafe, Lobby Bar, and pizza service. Revenue from restaurant covers, events, and private dining.
4. Aquapark and Recreational Facilities: Indoor aquapark with sports pool, recreational pool, brine pool, saunas, and wellness center accessible to day guests and hotel residents.
5. Conference and Event Services: MICE facilities including 5 conference rooms, banquet services, corporate events, and team-building activities for business clients.
6. Medical Cosmetics Retail: Sale of MEDICAL-branded saline cosmetics including body lotions, bath salts, face creams, and gift sets produced from Ustka brine resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hotel Grand Lubicz operates a 5-star seaside health resort in Ustka, Poland, offering accommodation in over 300 rooms alongside an integrated aquapark, medical SPA & wellness center, Medical Resort (rehabilitation and diagnostics), 5-room conference center, fitness & gym, nightclub, children's facilities, and multiple dining outlets. The resort combines leisure hospitality with officially designated health resort services (Uzdrowisko) leveraging local brine water, therapeutic peat, and iodine-rich coastal air.

Product overview

Hotel Grand Lubicz Uzdrowisko Ustka is a 5-star seaside resort offering an integrated hospitality platform with multiple interconnected services. The core product is hotel accommodation with over 300 rooms, supported by add-on modules including: Aquapark (water park with pools), SPA & Wellness Center (saunas, spa treatments), Medical Resort (health treatments using local brine water), Conference Center (5 conference rooms for business events), and multiple dining outlets (Chapeau Bas a'la carte restaurant, Fala buffet restaurant, Panorama cafe, Lobby Bar). Additional offerings include Fitness & Gym, nightclub "Black Pearl", children's facilities (Children Jungle, playroom), Longevity health packages, Medical Cosmetics product line, and loyalty programs (Family Club, MICE). The hotel also operates the De Lubicz-Szeliski Family Foundation as a public benefit organization.

Differentiator

Problem solved

Functional benefit

Brands

• Medical Resort: Medical and rehabilitation center offering health treatments, diagnostics, medical consultations, and therapeutic packages.
• Longevity
• Black Pearl Nightclub
• Aquapark
• Fitness & Gym
• Fundacja Rodziny de Lubicz-Szeliskich
• Lubicz & Friends

Products and services

• Hotel Accommodation 5-star hotel accommodation with over 300 rooms near the Baltic Sea in Ustka, Poland, offered with various board options (BB, HB, FB) and minimum-stay packages for families, couples, wellness guests, and corporate travelers.
• SPA & Wellness Center SPA and wellness services including sauna zone (dry sauna, IR sauna, steam bath, herbal bath), salt grotto with graduation tower, Day Spa packages, and gift vouchers for individuals and couples.
• Medical Resort Medical and rehabilitation services including health treatments, medical diagnostics, doctor consultations, physiotherapy, and therapeutic use of Ustka brine water and therapeutic peat.
• Aquapark Indoor water park complex with a 4-lane 25m sports pool, recreational pool with slide and artificial river, children's paddling pool, and brine pool, sold via day passes and included in hotel stays.
• Conference Center Five conference rooms equipped with projectors, LED screens, sound systems, and wireless microphones, available with professional technical support for corporate conferences, banquets, and team-building events.
• Longevity Wellness Packages Structured health and longevity programs (Longevity Weekend, Longevity Stress Reset, Longevity Balance) combining medical treatments, dietetics, physiotherapy, and sound therapy for chronic stress relief and preventive health.
• Restaurant Chapeau Bas A'la carte restaurant featuring Mediterranean-inspired cuisine prepared by Executive Chef Marcin Szwak for hotel guests and outside diners.
• Restaurant Fala Buffet restaurant serving breakfast and dinner for hotel guests under HB and FB package options.
• Cafe Panorama Panoramic view cafe on a rotating gallery with sea views, serving pastries, desserts, coffee, and wine.
• Lobby Bar Hotel bar in the lobby area serving beverages and light refreshments to guests.
• Fitness & Gym Fitness center with cardio zone, machines, free weights, functional training area, group classes (stretching, step, Zumba), and personal training services.
• Children's Facilities Children's amenities including Children Jungle playroom, outdoor playground, game room, kids dance and Zumba Kids classes, and children's animations supporting family stays.
• Nightclub Black Pearl Hotel nightclub featuring disco with modern sound and lighting, bowling alley, pub, and a VIP lounge (reservation PLN 500, max 12 persons).
• Medical Cosmetics (Medical I, II, III) Professional skincare product line (body lotions, bath salts, face creams, hand/foot creams, bath gels) produced from Ustka brine enriched with Kombu extract, sea-buckthorn, Wakame extract, Shea butter, and coconut oil, sold on-property and likely through Pierre René channels.
• Gift Vouchers Gift vouchers available for hotel stays, spa treatments, medical services, and open-value amounts usable across hotel services.
• Christmas at Grand Lubicz Holiday Package Seasonal Christmas holiday package featuring festive experiences including Christmas Eve dinner, carol concerts, Santa Claus visits with gifts for children, holiday animations, and SPA & Wellness access.
• Family Club Loyalty Program Loyalty program providing benefits and special offers for families returning to the hotel.
• MICE Loyalty Program Corporate loyalty program with Silver, Gold, and Platinum tiers providing discount vouchers for companies organizing group stays and events.

Quantifiable outcome

• Over 4 million PLN raised for charitable causes through the Lubicz & Friends initiative

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hilton Gdańsk: International-brand 5-star hotel in the Tri-City region (Gdańsk/Sopot/Gdańsk) competing with Grand Lubicz for premium Polish and inbound travelers, though primarily urban full-service rather than a destination resort.
• Hotel Bristol Warsaw: Iconic luxury Polish hotel with spa and conference facilities, comparable as a high-end Polish hospitality operator but anchored in Warsaw city demand rather than seaside leisure/wellness.

Direct peers

• Hotel Arłamów: Large Polish four-star resort with conference, spa, sports and family facilities in a destination setting — comparable scale and mixed-use resort model, though inland rather than seaside.
• Gwiazda Morza Resort & Spa: Polish Baltic seaside resort and spa with family, wellness and conference offerings, targeting overlapping domestic leisure and corporate clients as Grand Lubicz.
• Pałac Mierzęciny: Polish luxury wellness and spa retreat with medical treatments, longevity programs and fine-dining — directly comparable to Grand Lubicz's Longevity and Medical Resort sub-brands.
• Sofitel Grand Sopot: Iconic 5-star luxury hotel on the Polish Baltic coast operated under an international brand, offering spa, conference and leisure amenities comparable to Grand Lubicz's full-service seaside resort proposition.
• Vienna House Amber Baltic Międzyzdroje: Large Polish Baltic seaside resort with conference, spa and family amenities, directly comparable in geography, scale (200+ rooms) and mixed leisure/MICE value proposition.
• Hotel Haffner: 5-star luxury hotel in Sopot on the Polish Baltic coast with extensive spa, wellness, conference and family amenities — directly comparable positioning, scale and target segments to Grand Lubicz as a Polish seaside luxury resort.
• Sheraton Sopot Hotel: 5-star international-brand resort on the Polish Baltic coast with spa, conference facilities and family amenities, competing with Grand Lubicz for the same leisure and MICE guests in the Polish seaside segment.
• Hotel SPA Dr Irena Eris (Wzgórza Dylewskie): Polish luxury wellness resort built around medical/cosmetic Dr Irena Eris brand, combining premium lodging, spa and medical aesthetics — a strong comparator for Grand Lubicz's medical wellness positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCX1j88HFNjZzIYBukRJTzhQ
• Facebookfacebook.com/grandlubicz
• Instagraminstagram.com/grandlubicz
• TikToktiktok.com/@hotelgrandlubicz
• LinkedInlinkedin.com/company/hotel-grand-lubicz-uzdrowisko-ustka

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Grand Lubicz - Uzdrowisko Ustka