Grand Pigalle Hotel

What Grand Pigalle Hotel does

Grand Pigalle Hotel (legal entity: Hotel des artistes, RCS Paris 392 818 332) is a 4-star boutique hotel operating at 29 rue Victor Massé in the South Pigalle (SoPi) district of Paris's 9th arrondissement, founded in 2015 as the inaugural hotel property of Experimental Group. The property offers 37 rooms across six categories ranging from 14 sqm (Sopi) to a 26 sqm Junior Suite (Under the Eaves), with interiors designed by Dorothée Meilichzon featuring original Haussmannian mouldings, fireplaces, and textured wallpaper. On-site Frenchie Pigalle restaurant, operated by Michelin-starred Chef Gregory Marchand, serves breakfast, lunch, dinner, and Sunday brunch and represents a core part of the property's brand identity.

The company operates as a direct-to-consumer hospitality business with four revenue streams: hotel room bookings (via the Synxis booking engine, phone, WhatsApp, and email), restaurant dining (via SevenRooms and Zenchef), private events and venue hire, and gift vouchers (via Bonbdoo). Pricing is not publicly disclosed, with flexible (refundable until day before 2pm) and non-flexible (non-refundable, paid in full) rate policies. Marketing is digital-first, leveraging Instagram, the hotel website, and an email newsletter under the Experimental Group brand. The property is Green Key certified since 2021 for environmental sustainability practices.

Commercially, the hotel is tightly embedded within Experimental Group's lifestyle hospitality ecosystem, which spans 37 rooms across Paris, London, New York, Venice, Biarritz, Menorca, Ibiza, Cannes, the Cotswolds, Verbier, and Val d'Isère, with shared cocktail bars and restaurants. Headcount at the property is 19, which is materially below what a 37-room hotel plus full-service restaurant would typically require, indicating significant operational reliance on the parent's shared platform. The hotel targets leisure tourists, couples, and business travelers seeking an authentic Parisian boutique experience in a culturally rich neighborhood.

Name

Grand Pigalle Hotel

Legal name

Hotel des artistes

Website

https://grandpigalle.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Grand Pigalle Hotel is a 37-room 4-star boutique hotel in Paris's South Pigalle district, part of Experimental Group, serving leisure and business travelers with on-site Frenchie Pigalle restaurant by Michelin-starred Chef Gregory Marchand.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotel accommodation
• Hotel room reservations
• Restaurant dining services
• Private event venues
• Hotel gift vouchers

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Room Bookings: Revenue from overnight accommodation in 37 rooms ranging from 14-26 sqm, including standard rooms, balcony rooms, and junior suites. Flexible and non-flexible rate policies available.
2. Restaurant Dining (Frenchie Pigalle): On-site restaurant led by Michelin-starred Chef Gregory Marchand offering breakfast, lunch, dinner, and Sunday brunch. Menu features bistro-style dishes inspired by world travels with seasonal ingredients.
3. Private Events & Catering: Venue hire for corporate gatherings and intimate celebrations, including hotel accommodation, private dinners, restaurant privatizations, and cocktail parties.
4. Gift Vouchers: Gift vouchers for hotel stays, restaurant dining at Frenchie Pigalle, and weekend brunch experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grand Pigalle Hotel is a 4-star boutique hotel in the South Pigalle district of Paris offering 37 rooms and suites within a Haussmannian building. The property houses the Frenchie Pigalle restaurant led by Michelin-starred chef Gregory Marchand, hosts a Sunday brunch service, and accommodates private events for guests seeking a design-led hospitality experience.

Product overview

Grand Pigalle Experimental is a 4-star boutique hotel offering 37 rooms and suites across 6 categories (Sopi, Sopi Balcony, Pigalle, Henry Monnier, Grand Pigalle, and Under the Eaves Junior Suite). The hotel features Frenchie Pigalle restaurant by Michelin-starred Chef Gregory Marchand, serving breakfast, lunch, dinner, and Sunday brunch. Additional offerings include gift vouchers, seasonal packages like Summer in the City, private event hosting, and concierge services for local recommendations. All properties are part of the Experimental Group portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Frenchie Pigalle: Restaurant at Grand Pigalle Experimental hotel, led by Michelin-starred Chef Gregory Marchand, offering bistro-style cuisine inspired by global travels

Products and services

• Hotel Accommodation (Rooms and Suites)

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Experimental GroupcoreStrategic or Co-development PartnerParent hospitality company operating the hotel. Experimental Group started as a cocktail bar in Paris in 2007 and expanded to include hotels, restaurants across Paris, London, New York, Venice, Biarritz, Menorca, Ibiza, Cannes, Cotswolds, Verbier, and Val d'Isère. Legal entity: Experimental, société par actions simplifiée, share capital €20,085,900, RCS Paris B 524 095 064.
• Chef Gregory MarchandcoreStrategic or Co-development PartnerMichelin-starred chef operating Frenchie restaurant concept within the hotel. Marchand also operates the original Frenchie restaurant in Paris and has expanded the brand to Biarritz. His culinary approach features spontaneous, seasonally-inspired bistro cuisine with global travel influences.
• Dorothée MeilichzoncoreStrategic or Co-development PartnerFrench interior designer who designed the hotel's stylish, modern interiors inspired by the neighbourhood's contemporary history. Design features harmonies of deep colour and intricate patterns reflecting the Experimental brand's unique style.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Regina Experimental Biarritz: Experimental Group's seaside boutique hotel in Biarritz. Same brand, similar scale, and shared Frenchie restaurant partnership with Chef Gregory Marchand. Useful comparison for destination vs. urban boutique performance.
• Hôtel National des Arts et Métiers: Independent 4-star boutique hotel in central Paris with rooftop restaurant, bar, and curated design. Comparable size, star rating, neighborhood-central positioning, and F&B-led value proposition targeted at leisure and business travelers.
• Hôtel Experimental Marais: Another Experimental Group property in Paris's Le Marais. Same operating company, brand standards, design-forward positioning, and small-property boutique format. Competes for the same Paris leisure traveler in an adjacent neighborhood.
• Hôtel des Grands Boulevards Experimental: Sister Experimental Group boutique hotel in Paris 2nd arrondissement. Operates under identical brand, design language, and booking infrastructure, targeting a similar leisure/business traveler in central Paris. Most directly comparable as it shares the same parent, operating model, and F&B-led positioning.
• Menorca Experimental: Experimental Group's Menorca property. Same brand standards and operating playbook, providing a peer benchmark for Experimental's resort/destination asset performance vs. urban flagship like Grand Pigalle.
• Le Pavillon de la Reine: Small luxury boutique hotel in Place des Vosges, Paris. Comparable in scale (under 100 keys) and high-end independent positioning, with strong design credentials and on-site restaurant. Direct competitor for premium leisure travelers seeking authentic Parisian experience.
• Hôtel Providence Paris: Independent 4-star boutique hotel in Paris's 10th arrondissement with strong design identity, on-site restaurant, and bar. Comparable scale and target guest profile of style-conscious urban leisure travelers in a Parisian neighborhood setting.
• Henrietta Experimental Hotel: Experimental Group's London boutique hotel. Same parent brand, comparable size and design-led positioning, and a shared guest demographic of style-conscious leisure travelers. Provides cross-city benchmarking on ADR, occupancy, and F&B contribution.
• Il Palazzo Experimental: Experimental Group's Venice boutique hotel. Same brand, design vocabulary, and small-format operating model. Useful peer for understanding brand performance in a destination city vs. Grand Pigalle's urban Paris market.

Broad incumbents

• Mama Shelter Paris: Campari Group-owned lifestyle/boutique hotel brand with multiple Paris locations. Targets a similar design-conscious, value-premium leisure traveler and offers comparable F&B and event programming. Larger chain provides benchmarking on multi-property operational leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/grandpigalleexperimental
• LinkedInlinkedin.com/company/grand-pigalle-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Pigalle Hotel