Menorca Experimental

What Menorca Experimental does

Menorca Experimental is a 4-star agroturismo boutique hotel and wellness destination operating from a restored 19th-century finca on 30 hectares of land in the south of Menorca (Balearic Islands, Spain), within a UNESCO Biosphere Reserve and Starlight-certified destination. The property offers 43 individually designed rooms including 9 with private dipping pools, a 26m infinity pool, a Mediterranean farm-to-table restaurant with a cocktail bar open 12pm-12am, a three-room spa with steam room and sauna, dedicated yoga and Pilates facilities, and seven event venues for weddings and corporate retreats up to 120 guests. The commercial model layers five revenue streams — accommodation, F&B, spa and wellness, private events, and gift vouchers — sold primarily through direct-to-consumer channels (own website, Sevenrooms for restaurant, Pure Informatique for spa, Bonkdo for gift vouchers) with Synxis powering room reservations.

Operational scope is seasonal (April through October), and the property runs a curated calendar of wellness retreats (sound healing, Pilates detox, breathwork, Janzu water therapy), creative collaborations (LRNCE workshops), and thematic programs (Solar Eclipse) anchored by named guest practitioners. Technology infrastructure is a Webflow-hosted site designed by Influence Society, with Google Analytics/Meta Pixel for marketing analytics and a Quicktext Velma chatbot for site-based customer chat; no proprietary AI, app, or in-house data platform is disclosed. Menorca Experimental is a single-asset private subsidiary (Experimental Menorca La Ferme Sant Llorenç, SL, Mahón) of the Paris-based Experimental Group SAS, which operates at least 12 boutique hospitality destinations across Europe and New York — positioning the property within a broader portfolio-distribution umbrella rather than as a standalone brand.

Name

Menorca Experimental

Legal name

Experimental Menorca La Ferme Sant Llorenç, SL

Website

https://menorcaexperimental.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Menorca Experimental is a seasonal 4-star agroturismo boutique hotel (43 rooms) in southern Menorca, part of Paris-based Experimental Group, offering accommodation, farm-to-table dining, spa, wellness retreats, and private events to affluent leisure and corporate travelers.

Ownership category

akta.pro rank

Product category

Boutique Hotel & Wellness Resort

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Luxury Wellness & Spa Resorts (THAGACAG), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Boutique hotel accommodation
• Wellness retreat services
• Mediterranean restaurant dining
• Agroturismo hospitality
• Spa and yoga services

Headquarters

HQ city

Alaior

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Accommodation: Room and suite rentals across 43 rooms including 9 with private pools. Revenue generated through direct bookings via website and third-party platforms.
2. Restaurant & Bar: Mediterranean restaurant offering breakfast, lunch, and dinner service. Bar operates from 12pm-12am with cocktails, local wines, and craft beverages. Farm-to-table concept emphasizing local produce.
3. Spa & Wellness: Spa treatments including massages, facials, body treatments, and beauty rituals. Revenue from individual treatments and package bookings. Spa open daily 10am-8pm.
4. Private Events: Venue hire for weddings, corporate retreats, seminars, and celebrations. Seven versatile event venues across 30 hectares of grounds.
5. Gift Vouchers: Gift vouchers available for spa treatments, day spa access, yoga classes, restaurant meals, bar drinks, and overnight stays.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Menorca Experimental operates a 4-star boutique agroturismo hotel with 43 rooms (including 9 with private pools) set on a restored 19th-century finca covering 30 hectares of land in southern Menorca. The core offering combines hotel accommodation, a Mediterranean farm-to-table restaurant and cocktail bar, a spa featuring Biologique Recherche and other luxury treatments, yoga and Pilates classes, curated multi-day wellness retreats, private event and wedding venues, and outdoor activities such as horse riding, boat tours, and water sports. The property operates seasonally from April through October.

Product overview

Menorca Experimental is a 4-star luxury agroturismo boutique hotel and wellness destination occupying a restored 19th-century finca on 30 hectares of land in the south of Menorca, Balearic Islands. The core offering comprises hotel accommodation (43 rooms including 9 private pool suites) and a Mediterranean restaurant and cocktail bar. These are supported by a spa and wellness centre (featuring Biologique Recherche, Nüssa, and Alex Carro treatments), regular yoga and Pilates classes, curated wellness retreats (led by guest teachers including Charlotte Mouly, Lisa Kare, and Soomai), and outdoor activities (horse riding, boat tours, diving, hiking along the Cami de Cavalls). Additional services include private event and wedding venues, corporate retreat packages, gift vouchers, and seasonal special programs (LRNCE creative stay, solar eclipse viewing). The property operates from April to October annually, with bookings handled via Synxis (rooms) and Sevenrooms (restaurant tables), and spa bookings via Pure Informatique.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (Rooms & Suites) A 4-star boutique hotel comprising 43 rooms and suites within a restored 19th-century finca on 30 hectares of land in southern Menorca, including 9 rooms with private dipping pools. Rooms are designed by Dorothée Meilichzon with colourful, Mediterranean-inspired decor using pale olive wood and natural leather. Room types include Finca, Casa de Campo, Llucalari Rooftop Terrace, Sant Llorenç, Mahon Garden, Alaior Garden, Son Bou, Mahon Terrace, and Alaior Terrace.
• Restaurant & Terrace Mediterranean farm-to-table restaurant located within the 19th-century finca, emphasizing fresh, seasonal, and locally sourced produce including ingredients harvested from the estate's own gardens. Offers breakfast (8am-11am), lunch (1pm-3pm), and dinner (7:30pm-11pm) on both an outdoor terrace and indoor dining room. Open to hotel guests and outside visitors.
• Cocktail Bar Cocktail bar featuring a Farm-to-Shaker concept with cocktails crafted using local ingredients and aromatic plants from the estate's gardens. Emphasises local wines and bottles from small Spanish producers alongside Experimental signature cocktails. Open from 12pm to 12am.
• Spa & Wellness A wellness facility with three treatment rooms, a steam room, and a sauna. Offers bespoke treatments including Biologique Recherche facials, Nüssa and Alex Carro beauty rituals, massages (hot stones, deep tissue, personalised), body treatments (slimming, detoxifying, lymphatic drainage), and hammam rituals. Open daily from 10am to 8pm.
• Yoga & Pilates Classes Regular yoga and Pilates classes held in a dedicated indoor studio bathed in natural light, with outdoor sessions on terraces. Styles include Hatha, Yin Yoga, and Vinyasa. Classes run twice weekly from May to September and are open to all levels.
• Yoga & Wellness Retreats Curated multi-day retreat programs led by guest teachers, including yoga, Pilates, breathwork, sound healing, meditation, and somatic movement. Retreats are offered throughout the season (April-October) with themed programs such as Yoga & Sound Healing (Charlotte Mouly), Pilates Detox (Lisa Kare), Soomai Space Retreat, and New Moon retreats.
• Private Events & Weddings Event venue offering both indoor and outdoor spaces including a bar and restaurant for private celebrations, weddings, birthdays, milestone anniversaries, seminars, and corporate retreats. Features seven versatile event venues across 30 hectares of gardens and landscape, accommodating up to 120 guests for weddings.
• Gift Vouchers Gift vouchers available for purchase through a third-party platform (Bonkdo), offering access to spa treatments, day spa access, yoga classes, restaurant meals, bar drinks, and overnight stays in suites with private pools. Available in English, French, and Spanish.
• Outdoor Activities & Experiences A curated program of outdoor experiences including horse riding, boat tours, mountain biking, diving, paragliding, water sports (snorkeling, paddleboarding, kayaking), personal coaching, art workshops, family activities, and local producer visits. The hotel also offers an observation platform for nature observation, birdwatching, and stargazing, with access to the Cami de Cavalls hiking trail.
• Under a Darkened Sun — Solar Eclipse Program A seasonal event package centred on the August 12, 2026 total solar eclipse visible from Menorca. Includes in-room eclipse glasses, an island viewpoint map, a 60-minute Sound Healing session, and a signature Umbra cocktail featuring Tequila Ocho, tonka syrup, grapefruit juice, and lime juice.
• The LRNCE Creative Stay A creative escape program in collaboration with LRNCE, the contemporary design studio led by Laurence Leenaert. Includes guided textile workshops, shared lunch, and creative atmosphere, with sessions running 11:30 am to 1:00 pm followed by lunch. Limited to 8-10 guests per session.
• Seminars & Corporate Retreats Corporate event packages offering 43 rooms (including 9 with private pools), seven versatile event venues, bar and restaurant, team-building activities, and access to the observation platform. Catering to meetings, corporate soirées, incentives, and retreats within a relaxed and harmonious Mediterranean atmosphere.

Quantifiable outcome

• Walk to Cala Llucalari pebble beach in 15 minutes
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Twelve partnerships are on record, tiered core and secondary.

• LRNCEcoreStrategic or Co-development Partner · 18 September 2026Creative collaboration with contemporary design studio LRNCE, founded by Laurence Leenaert. Features exclusive guest workshops (September 18-20, 2026), artwork throughout the property, and LRNCE furnishings in rooms. The partnership includes creative stays, textile workshops limited to 8-10 guests, and ongoing design integration across the estate.
• Biologique RecherchecoreOthersFrench luxury skincare brand renowned for scientific approach and ultra-concentrated formulas. Partnered for facial treatments including Advanced Facial (75min/€180), Personalized Facial (60min/€150), After-Sun Facial (45min/€130), Head Spa (45min/€85), Slimming Treatment (60min/€140), and Detoxifying Treatment (75min/€180).
• NüssasecondaryOthersFrench skincare brand crafting natural, organic products with sensory textures and permaculture-based extracts. Products used in beauty rituals including Sensory Journey (120min/€220) and Relaxing Escape (90min/€190) treatments.
• Alex CarrosecondaryOthersSpanish minimalist skincare brand offering customizable routines with five ultra-effective, botanical-based essentials designed to adapt to individual needs. Used in beauty ritual treatments at the spa.
• Lina JurevičiūtėsecondaryOthersBreathwork and embodied yoga coach leading the New Moon one day retreat on September 12, 2026. Full-day retreat designed as space to soften, breathe, move, and reconnect with body through intentional rituals and deep rest.
• Charlotte MoulysecondaryOthersYoga teacher trainer, meditation and breathwork guide, massage therapist, somatic coach and sound healer leading Yoga & Sound Healing Experience Retreat from September 28 to October 2, 2026. Five-day retreat fostering natural state of grounding and alignment.
• Lisa KaresecondaryOthersPhysiotherapist, lymphatic drainage specialist and Pilates teacher leading Pilates Retreat Detox, Drain & Sculpt from October 2-5, 2026. Four-day retreat combining mindful movement, recovery, breathwork, and art of slow living.
• Soomai (Space)secondaryOthersYoga teacher, meditation and breathwork guide, and Janzu water therapy practitioner leading Soomai Space Retreat from October 9-13, 2026. Five-day immersive self-care experience reconnecting body and mind, inspired by calm rhythm of island and restorative Mediterranean energy.
• SevenroomscoreTechnology or IntegrationRestaurant reservation platform used for table bookings. The platform allows both hotel guests and outside visitors to make reservations.
• SynxiscoreTechnology or IntegrationHotel booking engine integration for room reservations. Part of the technology stack used for online accommodation bookings.
• WebflowcoreTechnology or IntegrationWebsite hosting platform used for menorcaexperimental.com. The site is hosted by Webflow (398 11th St., Floor 2, San Francisco, CA 94103).
• Influence SocietycoreTechnology or IntegrationWebsite design agency responsible for the Menorca Experimental website. Located at 92 Cours Lafayette, 69003 Lyon, France.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cap Rocat Mallorca: Ultra-luxury boutique hotel in a former military fortress on Mallorca with private plunge-pool suites, spa, and Mediterranean restaurant. Comparable high-end Balearic positioning with private-pool inventory and cliffside/sea-view wellness ethos.
• Hacienda Na Xamena (Ibiza): Cliffside luxury resort in Ibiza with spa, multiple pools, and Mediterranean restaurant. Comparable Balearic luxury competitor with wellness and event-driven demand similar to Menorca Experimental.
• Il Palazzo Experimental (Venice): Experimental Group sister property in Venice, sharing the same designer (Dorothée Meilichzon), cocktail-club heritage, and customer base. Closest internal comparable for unit economics and brand positioning.
• Cas Gasi (Ibiza): Adults-only boutique agroturismo on a working estate in Ibiza with spa, vineyard, and farm-to-table dining. Direct competitor for affluent wellness and gastronomy travelers in the Balearics.
• Regina Experimental Biarritz (sibling): Sister property under Experimental Group in Biarritz with overlapping design language, F&B philosophy, and brand standards. Useful proxy for understanding the parent group's operating economics and cross-property demand.
• Atzaro Hotel Ibiza: Luxury Balearic agroturismo-style hotel set on a working estate in Ibiza, with spa, organic gardens, and event venues. Closest analog to Menorca Experimental in terms of agritourism positioning, Balearic geography, and farm-to-table philosophy.
• Son Bunyola Hotel (Mallorca): Restored estate property in Mallorca with private villas, spa, and farm-driven cuisine. Comparable agritourism product in the Balearics targeting private-estate luxury stays.
• Belmond La Residencia (Mallorca): Iconic luxury estate hotel in Deià, Mallorca, set among olive and citrus groves with spa, multiple pools, and curated experiences. Comparable upscale Balearic agroturismo competitor targeting similar affluent, experience-led travelers.

Emerging players

• Six Senses Ibiza: New luxury wellness resort in Ibiza with branded spa, longevity programming, and retreat-style programming. Competes on the wellness-luxury axis overlapping Menorca Experimental's spa and retreat business.

Broad incumbents

• Amanzoe (Greece): Ultra-luxury Mediterranean resort in Greece with private-pool pavilions, spa, and curated experiences. Comparable high-end Mediterranean positioning and per-key pricing power for the affluent retreat segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/menorcaexperimental
• LinkedInlinkedin.com/company/menorca-experimental

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menorca Experimental