Grandville Trailer

What Grandville Trailer does

Grandville Trailer is a privately held trailer dealership founded in 1987 (predecessor Grandville Car Company dates to the late 1970s; renamed Grandville Trailer in 1995), headquartered in Grandville, Michigan. The company sells, rents, services, and finances utility trailers, enclosed cargo trailers, car haulers, and recreational trailers from eight manufacturer brands (Diamond C, Sure-Trac, NEO, Car Mate, Darkhorse Cargo, BND Trailers, Sport Haven, and FLOE). It operates two physical retail locations in Grandville and Zeeland, MI, with the Zeeland site added through the 2023 acquisition of Holland Trailer. Current inventory stands at roughly 85 units spanning price points from $2,495 to over $21,000, and the dealership holds a top-10 ranking among NEO dealers.

The business model combines new and used trailer sales (gross margin on unit sales), recurring rental revenue ($45/day for utility trailers, $40-$50/day for enclosed cargo, $85/day for car haulers), service and repair work, parts and accessories sales, and trailer financing referrals. Customers are a long-tail mix of contractors, landscapers, homeowners, farmers, motorsports users, municipalities, and mobile businesses across Michigan, Illinois, Indiana, Ohio, and Wisconsin. The company has accumulated 327 Google reviews, supporting its position as an established West Michigan dealer.

Current owner Rick Cornelisse acquired the business in 2020. Since then the dealership has expanded its line card through the Holland Trailer acquisition in 2023 (adding Sure-Trac and Darkhorse Cargo) and a Car Mate distribution agreement in 2025, while continuing to service customers across the broader Midwest. The company does not disclose revenue, headcount outside of a stated six-employee total, or external funding.

Name

Grandville Trailer

Legal name

Grandville Trailer

Website

https://grandvilletrailer.net

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Grandville Trailer is a privately held West Michigan trailer dealership operating two retail locations in Grandville and Zeeland, selling, renting, and servicing utility, cargo, and recreational trailers from eight manufacturer brands for contractors, homeowners, farmers, and small businesses.

Ownership category

akta.pro rank

Product category

Trailer Dealership

NAICS

Motor Vehicle and Parts Dealers (441), Other Motor Vehicle Dealers (4412), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Trailer Pooling, Rental & Depot Services (Yard Pools, One-Way) (TLABACAJ)

akta.pro secondary industries

Trailer Maintenance, Inspection & Roadside Programs (as part of lease/rental) (TLABACAK), Specialty Trailers Leasing/Rental (Lowboy, RGN, Double Drop, Extendable) (TLABACAG)

Keywords

• Trailer dealership
• Trailer sales
• Trailer parts service
• Cargo trailers
• Equipment trailers

Headquarters

HQ city

Grandville, Michigan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trailer Sales: New trailer sales across multiple categories including cargo, utility, dump, equipment, car haulers, deckover, gooseneck, snowmobile, and motorcycle trailers from authorized manufacturer brands.
2. Trailer Rentals: Short-term rental fleet including utility trailers, enclosed cargo trailers, and open car haulers with daily and weekly rate options.
3. Service & Repair: Full-service trailer repair and maintenance including brakes, bearings, suspension, electrical, welding, and custom modifications. Serves trailers sold and not sold at the dealership.
4. Parts & Accessories: Aftermarket and OEM trailer parts including couplers, jacks, lights, tires, bearings, brake components, electrical accessories, and structural parts. Ships parts across the Midwest.
5. Financing: Consumer financing arranged through Sheffield Financial and NEL Financial for qualified buyers purchasing trailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Grandville Trailer is a multi-brand trailer dealership selling new trailers across cargo, dump, utility, equipment, car hauler, deckover, gooseneck, snowmobile, and motorcycle categories from authorized manufacturer brands. The dealership complements sales with trailer service and repair, parts and accessories, a short-term rental fleet, consumer financing referrals, trade-ins, and fleet sales support. Operations span two West Michigan locations (Grandville and Zeeland) with on-ground inventory of approximately 85 units and a 40+ year operating history.

Product overview

Grandville Trailer operates as a full-service trailer dealership offering a curated portfolio of trailer brands and types. The core product lineup includes multiple trailer brands (Diamond C, Sure-Trac, NEO, Car Mate, Darkhorse Cargo, BND, Sport Haven, and FLOE) across diverse categories: cargo/enclosed, dump, utility, equipment, car haulers, deckover, gooseneck, galvanized, snowmobile, and motorcycle trailers. These products are complemented by service offerings including trailer repair and maintenance, a dedicated parts department, a rental fleet, financing through partner services, trade-in programs, and fleet sales support. The company operates two West Michigan locations (Grandville and Zeeland) and serves customers throughout the Midwest region.

Differentiator

Problem solved

Functional benefit

Products and services

• Diamond C Trailers Premium trailer brand offering heavy-duty dump trailers, equipment trailers, deckovers, utility trailers, and car haulers known for heavy-duty construction and durability, targeted at contractors and serious haulers.
• Sure-Trac Trailers Quality trailer brand offering utility trailers, car haulers, and deckover/flatbed trailers with tilt-deck options, popular among landscapers and homeowners for everyday hauling needs.
• NEO Trailers Aluminum cargo and enclosed trailers including snowmobile trailers, car haulers, and cargo models featuring all-aluminum bonded construction for reduced weight and increased payload.
• Car Mate Trailers Trusted enclosed cargo trailers built in Wright City, Missouri, offering Custom Cargo, HD Contractor, and Sport models with configurations for work crews, motorsports, and mobile businesses.
• Darkhorse Cargo Trailers Budget-friendly yet durable enclosed cargo trailers featuring screwless composite exteriors, tube main frames, and options for contractors, racers, and weekend haulers.
• BND Trailers Hot-dipped galvanized trailers including dump trailers, equipment trailers, deckover trailers, and utility trailers built for corrosion resistance and long-term durability in harsh conditions.
• Sport Haven Trailers Trailer brand offering car hauler models designed for transporting vehicles to car shows and events.
• FLOE Trailers Galvanized cargo trailers designed to resist rust and corrosion, ideal for coastal areas and year-round outdoor storage.
• Cargo / Enclosed Trailers Enclosed cargo trailers in various sizes from compact single-axle to tandem-axle work units, featuring side doors, roof vents, and ramp packages for contractors, vendors, and racers.
• Dump Trailers Hydraulic dump trailers with bed lengths from 10 to 16 feet and payload ratings up to 14,000 lbs, available in scissor-lift and telescopic-lift configurations for contractors and landscapers.
• Utility Trailers Open-deck utility trailers ranging from 5x8 single-axle to 7x16 tandem-axle landscape models for homeowners, small crews, and light hauling needs.
• Equipment Trailers Heavy-duty flatbed and equipment haulers with GVWRs from 7K to 24K+, featuring stand-up ramps, monster-style ramps, slide-in models, and hydraulic dovetails for skid steers, mini excavators, and tractors.
• Car Haulers Car and vehicle transport trailers including aluminum models with low deck heights, multiple ramp configurations, and tie-down systems for collectors, racers, and vehicle shuttling.
• Deckover Trailers Open-deck and tilt-deck flatbeds that ride above tires, providing full-width deck space for wide equipment, pallets, and oversized loads.
• Galvanized Trailers Hot-dipped galvanized trailers designed to resist rust from road salt and harsh weather, ideal for Michigan winters and outdoor storage.
• Snowmobile Trailers Dedicated snowmobile haulers with proper tie-downs, fender configurations, and weight ratings for transporting sleds to trailheads and rallies.
• Motorcycle Trailers Enclosed trailers designed for hauling motorcycles with tie-down packages and configurations to protect bikes during transport.
• Gooseneck Trailers Fifth-wheel-compatible trailers for contractors and farmers running heavy daily loads, offering stability, capacity, and long-haul durability.
• Clearance Center (Discontinued / Closeout Trailers) Discounted trailers including discontinued models and closeout inventory at reduced prices for value-oriented buyers.
• Used Trailers Pre-owned trailers available for purchase, offering lower price points for buyers seeking value options.
• Trailer Service & Repair Full-service repair facility handling wheel bearing re-packs, electric brake jobs, suspension repairs, tire and wheel service, electrical wiring, jack and coupler replacement, and metal welding and fabrication. Serves trailers sold at the dealership and most other brands.
• Trailer Parts & Accessories Wide selection of trailer parts including towing accessories, suspension and brake components, electrical parts, jacks, couplers, tie-downs, and specialty items; supports trailers sold at the dealership and most other brands, with shipping across the Midwest.
• Trailer Rentals Short-term rental fleet including utility trailers (from $45/day, $270/week), enclosed cargo trailers ($40-50/day, $240-300/week), and open car haulers ($85/day, $510/week) with optional motorcycle chocks and ball mount kits; daily and weekly rental terms available.
• Trailer Financing Consumer financing arranged through Sheffield Financial and NEL Financial with competitive terms and same-day approvals available to qualified buyers nationwide.
• Trade-In Program Trailer trade-in program accepting dump trailers, utility trailers, cargo trailers, and most other categories in fair condition as credit toward a new purchase.
• Fleet Sales Bulk purchase program for businesses, municipalities, and contractors needing multiple trailers for fleet operations, with dedicated fleet sales support.

Quantifiable outcome

• Customers drive from across Michigan and the Midwest including Illinois, Indiana, Ohio, Wisconsin, and as far as Chicago, Detroit, Milwaukee, Indianapolis, and Cleveland

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered supporting and core.

• CarMate TrailerssupportingChannel Partner/ Reseller/ Distributor · 1 January 2025Became authorized distributor of CarMate Trailers in 2025. CarMate builds enclosed cargo trailers in Wright City, Missouri with over 40 years of experience. Grandville Trailer is a stocking dealer keeping deep inventory of Custom Cargo, HD Contractor, and Sport models.
• Sure-Trac TrailerscoreChannel Partner/ Reseller/ Distributor · 1 January 2023Became authorized distributor of Sure-Trac Trailers in 2023 following merger with Holland Trailer. Sure-Trac builds utility trailers, car haulers, and deckover/flatbed trailers known for quality construction and aesthetics.
• Darkhorse Cargo TrailerscoreChannel Partner/ Reseller/ Distributor · 1 January 2023Became authorized distributor of Darkhorse Cargo Trailers in 2023 following merger with Holland Trailer. Darkhorse builds enclosed cargo trailers including budget-friendly 1500 Series and heavy-duty contractor models.
• BND TrailerscoreChannel Partner/ Reseller/ Distributor · 1 January 2021Authorized distributor of BND Trailers since 2021. BND specializes in hot-dipped galvanized trailers including dump, equipment, utility, tilt, car hauler, and custom models. Galvanized coating provides superior rust protection for Michigan winters.
• Diamond C TrailerscoreChannel Partner/ Reseller/ Distributor · 1 January 2015Authorized distributor of Diamond C Trailers since 2015. Diamond C builds heavy-duty dump trailers, equipment trailers, deckovers, utility trailers, and car haulers. Grandville Trailer maintains deep inventory across all Diamond C product lines.
• NEO TrailerscoreChannel Partner/ Reseller/ Distributor · 1 January 2014Authorized distributor of NEO Trailers since 2014. Became a perennial top-10 dealer of NEO Trailers. NEO builds aluminum enclosed cargo trailers and car haulers. Grandville Trailer offers factory ordering and maintains deep inventory of NEO models including cargo/enclosed trailers and snowmobile trailers.
• Sport Haven TrailerscoreChannel Partner/ Reseller/ Distributor · 1 January 2014Authorized distributor of Sport Haven Trailers since 2014. Sport Haven builds car hauler trailers. Grandville Trailer stocks Sport Haven car hauler inventory for regional customers.
• FLOE CargoMaxsupportingChannel Partner/ Reseller/ Distributor · 1 January 2014Authorized distributor of FLOE CargoMax trailers since 2014. FLOE specializes in galvanized cargo trailers designed to resist rust and corrosion, particularly suited for Michigan winters and road salt conditions.
• Holland TrailercoreChannel Partner/ Reseller/ DistributorAcquired by Grandville Trailer in 2023, Holland Trailer operates as a sister location in Zeeland, MI at 10961 Chicago Drive. The combined company now serves West Michigan with two locations offering expanded inventory, additional brands, increased service capacity, and larger rental fleet.
• National Association of Trailer Dealers (NATDA)supportingStrategic or Co-development PartnerIndustry trade association membership connecting Grandville Trailer to industry best practices, networking opportunities, and trailer industry developments.
• Grandville-Jenison Chamber of CommercesupportingStrategic or Co-development PartnerLocal chamber membership demonstrating community involvement and commitment to the Grandville and Jenison business community.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Camping World Holdings: Public RV and marine dealer (CWH) with nationwide footprint offering new/used vehicles, service, parts, and financing. Overlaps with Grandville's recreational trailer and car hauler categories but operates at much larger scale across a broader portfolio.

Others

• Haulmark Industries: Indiana-based enclosed cargo trailer manufacturer. Comparable as upstream supplier of enclosed cargo products that compete directly with Grandville's NEO, Car Mate, and Darkhorse Cargo lines.
• Sure-Trac Trailers: Manufacturer of utility, car hauler, and deckover trailers. Authorized brand carried by Grandville since 2023; similar product mix and overlapping customer base in the Midwest. Comparable as upstream supplier and direct-sales competitor.
• PJ Trailers: Major Texas-based trailer manufacturer (utility, equipment, dump, car haulers) with overlapping product categories and dealer network economics. Comparable as upstream supplier and competitor for contractor and farmer customers.
• Felling Trailers: Long-established Minnesota-based trailer manufacturer serving construction, utility, and specialty segments. Comparable as upstream supplier with similar regional Midwest distribution dynamics.
• Diamond C Trailers: Texas-based heavy-duty trailer manufacturer (dump, equipment, utility, car haulers) whose product mix overlaps heavily with Grandville Trailer's; Grandville is an authorized distributor and top dealer. Comparable as upstream supplier and as a competing sales channel when Diamond C sells direct.
• NEO Trailers: Manufacturer of aluminum enclosed cargo, car hauler, and snowmobile trailers. Grandville Trailer is a perennial top-10 NEO dealer. Comparable as core upstream supplier and partial sales-channel competitor.
• BND Trailers: Manufacturer of hot-dipped galvanized trailers (dump, equipment, utility, tilt, car hauler). Authorized partner since 2021 and core supplier to Grandville. Comparable as upstream galvanized-trailer supplier.
• Big Tex Trailers: Largest North American utility and equipment trailer manufacturer. Comparable as upstream supplier and a benchmark for scale economics in the trailer retail value chain that Grandville operates in.

Direct peers

• Big Tex Trailer World: Large multi-state trailer dealer network affiliated with Big Tex Trailers. Operates brick-and-mortar dealerships with on-lot inventory, parts, service, and financing - structurally identical business model to Grandville Trailer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GrandvilleTrailer
• Instagraminstagram.com/grandvilletrailer
• LinkedInlinkedin.com/company/grandville-trailer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grandville Trailer