Grand Villa of DeLand

What Grand Villa of DeLand does

Grand Villa of DeLand is a privately held, single-site assisted living and memory care community located at 350 E International Speedway Blvd in DeLand, Florida, operating under Florida assisted living license number 12792. It serves four primary resident populations: independent living seniors, assisted living seniors requiring help with activities of daily living, memory care residents with Alzheimer's or dementia in a secured exit-controlled neighborhood, and respite care families seeking short-term stays or caregiver relief. The community operates within the broader Grand Villa Senior multi-community brand, as evidenced by the grandvillasenior.com platform and an "Our Communities" navigation on the property website.

The community's core technology platform is the proprietary Villa Care Technology system, which integrates electronic medical records, medication ordering and delivery through a preferred pharmacy, automated alerts routed to key personnel including the Executive Director, and caregiver communication portals. Memory Care is differentiated by per-apartment motion sensors with ambient night lighting, the SafetyNet tracking system for off-site outings, Life Skill Stations that recreate familiar domestic environments for cognitive engagement, and the Dakim Brain Fitness cognitive program. The business model is a monthly all-inclusive subscription priced by care level (Independent Living, Assisted Living, Personalized Care, Memory Care, Respite Care) and apartment layout, with revenue funded predominantly through private pay, supplemented by long-term care insurance and VA Aid and Attendance benefits. Go-to-market is direct-to-consumer via the property website, phone outreach, scheduled tours, pre-admission assessments, and a referral partnership with A Place for Mom, with the community currently running promotional discounts of up to $250-$500 per month for one year to drive occupancy.

Name

Grand Villa of DeLand

Legal name

Grand Villa of DeLand

Website

https://grandvilladeland.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Grand Villa of DeLand is a privately held, single-site assisted living and memory care community in DeLand, Florida, serving independent living, assisted living, memory care, and respite residents on a monthly all-inclusive subscription model with proprietary care technology.

Ownership category

akta.pro rank

Product category

Senior Living / Assisted Living

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Assisted living services
• Senior living community
• Memory care services
• Independent living community
• Respite care services

Headquarters

HQ city

DeLand

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Monthly All-Inclusive Care Fees: Residents pay a monthly all-inclusive rate that covers fine dining, housekeeping, 24-hour care staff, activities, and amenities. Pricing is determined by pre-admission assessment, lifestyle, level of care choice, and apartment layout.
2. Care Level Add-Ons: Additional fees based on required care levels - Independent Living, Assisted Living, Personalized Care, Memory Care, and Respite Care. Residents only pay for services they need and use.
3. Private Pay: Most assisted living care is private pay, funded through pensions, retirement funds, savings, investment accounts, or proceeds from real estate and personal property sales.
4. Long-Term Care Insurance: Residents with private long-term care insurance can use policy benefits to cover assisted living expenses based on plan provisions.
5. VA Aid and Attendance Benefits: Veterans and surviving spouses may be eligible for VA Aid and Attendance benefits when residing in approved assisted living communities. Monthly benefits range from $1,244 to $2,295 depending on status.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Grand Villa of DeLand is a single-location senior living community in DeLand, Florida that provides residential housing and personal care services to older adults under License #12792. The community delivers Independent Living, Assisted Living, Memory Care, Personalized Care, and Respite Care, allowing residents to access multiple levels of support on one campus. It operates as part of the Grand Villa Senior living network.

Product overview

Grand Villa of DeLand is a senior living community offering multiple lifestyle care options through a unified platform approach. The core products include Independent Living, Assisted Living, and Memory Care (exit-controlled neighborhood for Alzheimer's/dementia), while add-on services include Personalized Care, Respite Care (Short-Term Stay and Senior Day Program), Villa Care Technology (proprietary resident care management system), Medication Management, and SafetyNet Tracking System. All services are supported by on-site amenities including restaurant-style dining, theater, pool, and various activity programs. The community operates on an all-inclusive monthly rate model where residents pay only for services they need and use.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Atria Senior Living: National operator of upscale, amenity-rich assisted living and memory care communities. Closely comparable to Grand Villa of DeLand's resort-style positioning, multi-tier care offering, and direct-to-consumer family sales motion.
• Kisco Senior Living: Operator of independent living, assisted living, and memory care communities. Comparable upscale positioning, hospitality-driven resident experience, and continuum-of-care service model.
• Sagora Senior Living: Operator of assisted living and memory care communities with presence in Florida and the Southeast. Comparable tiered care model, resort-style amenities, and family-focused branding approach.
• Sunrise Senior Living: Premium assisted living and memory care operator with a strong focus on individualized care plans and resident engagement programs. Mirrors Grand Villa's emphasis on personalized care, memory care programming, and high-touch service model.
• Discovery Senior Living: Florida-based operator of upscale assisted living and memory care communities. Direct geographic overlap with Grand Villa of DeLand, with comparable resort-style amenities and tiered care levels.
• Sonata Senior Living: Florida-based assisted living, memory care, and independent living operator. Operates multiple resort-style communities in Florida with similar care continuum and family-oriented branding to Grand Villa of DeLand.
• Merrill Gardens: Operator of senior living communities emphasizing independent living with assisted living and memory care services. Comparable tiered-care model and amenity-driven, hospitality-focused resident experience to Grand Villa of DeLand.
• Pegasus Senior Living: Operator of assisted living and memory care communities across the U.S. with a meaningful Florida footprint. Comparable resort-style positioning, multi-tier care model, and direct-to-consumer sales approach.

Broad incumbents

• Five Star Senior Living: National senior living operator with a broad portfolio across independent living, assisted living, and memory care. Overlaps with Grand Villa's service categories but operates as a broad, multi-state incumbent rather than a single community operator.
• Brookdale Senior Living: Largest U.S. senior living operator with a national portfolio spanning independent living, assisted living, and memory care. Competes with Grand Villa of DeLand in the same category but at much broader scale and broader price-point positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grand-villa-of-deland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Villa of DeLand