Grassroots Democrats HQ
Grassroots Democrats HQ is a volunteer-driven Democratic political organization founded in 2019 that provides voter mobilization services through phone banking, texting, canvassing, and youth organizing programs to Democratic campaigns nationwide.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Grassroots Democrats HQ does
Grassroots Democrats HQ (GDHQ) is a volunteer-driven Democratic political organization founded in 2019 and headquartered in Los Angeles, California, with FEC registration (ID C00707091). The organization's mission is to elect Democrats to federal, state, and local offices through distributed voter mobilization and youth organizing. Since founding, GDHQ has contacted over 63 million voters and supported more than 50 Democratic campaigns across multiple election cycles.
The organization operates three core programs: the Fellowship Program (40+ volunteer fellows contributing 5-10 hours weekly), Organize for Democracy (a paid 6-8 week virtual training program co-created with Blue Future for activists ages 16-25, paying $75/week), and the Student Canvassing Program (paying $50/shift to student canvassers in California congressional districts). Its technology infrastructure centers on distributed phone-banking and texting systems enabling remote volunteer coordination across multiple states simultaneously, supported by a network of 70+ affiliate Democratic organizations.
GDHQ is entirely funded by individual contributions through the ActBlue donation platform, with preset tiers of $10, $25, $50, $100, and $250. The organization has no institutional investors, no corporate funding, and operates as an independent nonprofit political organization. Its customer base spans congressional campaigns (Adam Gray CA-13, Josh Harder CA-9, Mike Levin CA-49, Will Rollins, Suozzi for Congress), state parties (California, Wisconsin, Nevada Democratic Parties), and the Harris-Walz 2024 presidential campaign. Leadership includes President Melissa Grant, Executive Director Tamara Melzer Levenson, and CFO Heidi Hu (formerly Managing Director of Fixed Income at Transamerica Investment Management), alongside a staff of 53 and a broader network of volunteer fellows.
Grassroots Democrats HQ firmographics
Firmographics- Name
- Grassroots Democrats HQ
- Legal name
- Grassroots Democrats HQ
- Website
- https://grassrootsdems.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Grassroots Democrats HQ is a volunteer-driven Democratic political organization founded in 2019 that provides voter mobilization services through phone banking, texting, canvassing, and youth organizing programs to Democratic campaigns nationwide.
- Ownership category
- akta.pro rank
Grassroots Democrats HQ industry classification
Industry- Product category
- Political Campaign Services
- NAICS
- Political Organizations (813940), Social Advocacy Organizations (8133), Civic and Social Organizations (813410)
- SIC
- Services-Social Services (8300)
- akta.pro industry
- Youth Leadership, Civic Education & Service-Learning NonprofitsBusiness & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development NonprofitsYouth Mentoring & Positive Youth Development NonprofitsBusiness & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development NonprofitsCivic Participation & Leadership Development (Voting, Advocacy, Community Leadership)
Keywords
Where Grassroots Democrats HQ is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Grassroots Democrats HQ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Political Donations: The organization is entirely funded by contributions from supporters via ActBlue donation platform. Donation tiers include $10, $25, $50, $100, and $250 amounts. Donations fund youth canvassing stipends, Organize for Democracy fellow payments, and operational costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual supporter donations ranging from $10 to $250 |
| Other | Pay-as-you-go | Student Canvassing stipend: $50 per shift plus gas card |
| Other | Pay-as-you-go | Organize for Democracy weekly stipend: $75/week (up to $600 total) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Grassroots Democrats HQ product offering
Product offeringCore offering
Grassroots Democrats HQ is a non-profit political organization that recruits, trains, and coordinates volunteers nationwide to deliver voter contact services — phone banking, peer-to-peer texting, canvassing, and postcard programs — on behalf of Democratic campaigns and state parties. It also runs paid youth organizing programs (Fellowship, Organize for Democracy, Student Canvassing) that build a pipeline of trained young organizers who power these distributed organizing operations across battleground states and competitive Congressional districts.
Product overview
Grassroots Democrats HQ operates a suite of voter mobilization and youth organizing programs centered on electing Democratic candidates nationwide. The core offerings are three interconnected programs: the Fellowship Program (engaging 40+ volunteers in daily operations and campaign support), the Organize for Democracy paid training program (co-run with Blue Future, mobilizing young activists ages 16-25 in 6-8 week cohorts), and the Student Canvassing & Voter Registration program (paying student canvassers to conduct in-person voter contact in California Congressional districts). These programs collectively powered over 63 million voter contacts since 2019 and supported more than 50 Democratic campaigns across multiple election cycles.
Differentiator
Problem solved
Functional benefit
Brands
- Organize for Democracy: A paid training program created in 2021 by Blue Future and Grassroots Democrats HQ that teaches young activists the basic tenets of organizing while helping to turn out young voters in key races across the country.
- GDHQ Fellowship Program
- Student Canvassing Program
Products and services
- GDHQ Fellowship Program Volunteer fellowship engaging 40+ young people nationwide who contribute at least 5 hours weekly during the school year and 10 hours weekly during summer, supporting daily operations, voter outreach, volunteer coordination, and campaign organizing for Grassroots Democrats HQ and partner campaigns.
- Organize for Democracy Paid virtual training program co-created with Blue Future in 2021 that teaches young activists (ages 16-25) organizing principles over 6-8 week cohorts while mobilizing them to turn out young voters in key Democratic races across the country. Fellows receive $75 per week, up to $600 total per cohort.
- Student Canvassing & Voter Registration Paid canvassing and voter registration program that recruits and trains young Democrats to knock on doors and register voters twice monthly in target California Congressional districts (CA-13, CA-22, CA-45, CA-48), with participants receiving a $50 per shift stipend plus gas cards.
- Distributed Phone Banking Services Remote phone banking service that trains and coordinates thousands of volunteers nationwide to make voter contact calls on behalf of partner Democratic campaigns across multiple states and election cycles.
- Voter Texting / Digital Organizing Services Digital organizing service enabling mass voter outreach via text messaging for campaign communications, including 17 million+ texts sent in partnership with the California Democratic Party during the 2024 cycle.
- Postcard and Letter Writing Program Distributed postcard and letter writing program coordinated through GDHQ's network of 70+ affiliate Democratic organizations for voter outreach to targeted voters.
Quantifiable outcome
- Contacted 63 million+ voters since 2019 founding, including 40.7 million in 2024 alone
- +5 more outcomes
Companies that use Grassroots Democrats HQ
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Grassroots Democrats HQ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Grassroots Democrats HQ partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and key.
- Harris-Walz CampaigncoreKey organizing partner for the Harris-Walz 2024 presidential campaign, helping build the largest distributed calls program in history. GDHQ supported volunteer intake, voter contact, and program scaling for the campaign.
- California Democratic PartycoreMajor partner in California coordinated campaign providing digital organizing capacity. Partnership enabled thousands of volunteers to send over 17 million texts and make hundreds of thousands of phone calls supporting Democratic campaigns statewide.
- Democratic Party of WisconsincoreKey partner in Wisconsin for voter mobilization operations supporting Supreme Court and down-ballot races. GDHQ poured hundreds of thousands of phone calls into Wisconsin targeting young voters and college students.
- Progressives for Biden / Seniors for BidenkeyOfficial GOTV virtual staging location for both coalitions during 2020 election, coordinating phone banking calls to voters in swing states.
- Georgia Democratic Party (Warnock/Ossoff Runoffs)keyPartnered with Georgia Democratic Party and Senate campaigns during January 2021 runoffs, making 900,000 phone calls, sending 384,000 texts, and writing 97,000 postcards to Georgia voters.
- Blue FuturecoreCo-creator of the Organize for Democracy program with Blue Future. Blue Future is a youth organizing organization that partners with GDHQ to run the paid training program teaching young activists organizing fundamentals while mobilizing young voters in key races.
- 70+ Affiliate Democratic OrganizationskeyNetwork of affiliate organizations including Activate America, California Young Democrats, Indivisible groups, Democratic clubs, and progressive organizations. Affiliates gain access to phone banking systems, training resources, headquarters space, and coordination support while amplifying organizational reach.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Grassroots Democrats HQ competitors and assessment
Company assessmentOthers
- Mobilize (mobilize.us): Mobilize is a volunteer management and event platform widely used by Democratic campaigns and progressive groups to power sign-ups, events, and text banking. It is an enabling technology that supports the same volunteer-driven GOTV motion GDHQ orchestrates.
- Center for Voter Information / New Voters Project: Center for Voter Information runs large-scale voter registration and voter contact mail and digital programs. It is an adjacent, vendor-style operator in the voter mobilization space that GDHQ campaigns contract alongside rather than compete with directly.
Direct peers
- NextGen America: NextGen America focuses on young voter mobilization and youth organizing, directly overlapping GDHQ's youth (ages 16-25) and young voter (18-29) segments and competitive for the same youth volunteer base.
- Sister District Project: Sister District Project connects volunteers to state legislative races in targeted districts to flip chambers. The model is closely aligned with GDHQ's district-level volunteer mobilization and remote volunteer coordination approach.
- Swing Left: Swing Left is a grassroots Democratic organization that recruits volunteers and mobilizes voters in swing districts, mirroring GDHQ's distributed volunteer model. Both organizations compete for the same donor and volunteer pool and serve as default organizing partners for Democratic campaigns.
- MoveOn: MoveOn is a large progressive advocacy organization running petitions, voter mobilization, and distributed organizing programs. It is a comparable donor-funded, volunteer-driven political infrastructure org with similar GTM and revenue model.
- Indivisible: Indivisible is a national progressive grassroots network with affiliated local groups that organize voter contact and advocacy. Many of GDHQ's 70+ affiliates are Indivisible chapters, and the two operate in overlapping constituency spaces.
Broad incumbents
- Democratic National Committee (DNC): The DNC is the official national party committee and a counterpart that funds and coordinates voter contact across states. GDHQ operates as a complementary grassroots infrastructure partner rather than a direct competitor, but both share the same Democratic mobilization mandate.
- Organizing for Action (OFA): Organizing for Action is the larger, Obama-aligned progressive organizing and advocacy nonprofit. It offers a much broader portfolio (advocacy, training, civic engagement) than GDHQ but competes for Democratic-aligned donor dollars and volunteer attention.
Emerging players
- Blue Future: Blue Future is the youth organizing organization that co-created the Organize for Democracy program with GDHQ in 2021. While they are an active partner rather than a pure competitor, they run comparable paid youth fellowship and training programs targeting the same 16-25 demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Grassroots Democrats HQ social profiles
Digital presenceGrassroots Democrats HQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grassroots Democrats HQ leadership team
Management profileNumber of profiles
Profiles9 records
Grassroots Democrats HQ funding detail
Funding detailFunding overview
Funding rounds
Investors
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Grassroots Democrats HQ M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Grassroots Democrats HQ
What does Grassroots Democrats HQ do?
Grassroots Democrats HQ is a non-profit political organization that recruits, trains, and coordinates volunteers nationwide to deliver voter contact services — phone banking, peer-to-peer texting, canvassing, and postcard programs — on behalf of Democratic campaigns and state parties. It also runs paid youth organizing programs (Fellowship, Organize for Democracy, Student Canvassing) that build a pipeline of trained young organizers who power these distributed organizing operations across battleground states and competitive Congressional districts.
Is Grassroots Democrats HQ a public or private company?
Grassroots Democrats HQ is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Grassroots Democrats HQ founded?
Grassroots Democrats HQ was founded in 2019. It employs 51 to 100 people.
Where is Grassroots Democrats HQ based?
Grassroots Democrats HQ is headquartered in Los Angeles, United States, in the North America region.
How does Grassroots Democrats HQ make money?
One revenue line is on record: political Donations.
Who are Grassroots Democrats HQ's main competitors?
Others on record are Mobilize (mobilize.us) and Center for Voter Information / New Voters Project. Direct peers are NextGen America, Sister District Project, Swing Left, MoveOn and Indivisible. Broad incumbents are Democratic National Committee (DNC) and Organizing for Action (OFA). Blue Future is listed as an emerging player.
Does Grassroots Democrats HQ have an API?
No public API is recorded for Grassroots Democrats HQ.
What industry is Grassroots Democrats HQ in?
Grassroots Democrats HQ's product category is Political Campaign Services. Its primary akta.pro industry code is BPAGADAI, Youth Leadership, Civic Education & Service-Learning Nonprofits, with a secondary code of BPAGADAD, Youth Mentoring & Positive Youth Development Nonprofits. Its NAICS code is 813940 and its SIC code is 8300.