Gravity Productions

What Gravity Productions does

Gravity Productions, doing business as Function of Gravity, is a privately held end-to-end event production and management firm founded in 2010 and operating with 17 employees from Marina del Rey, California, while delivering services primarily in New York City. The company provides a unified service offering that spans strategic planning, venue and experience design, live show operation, and guest experience management, and it does not sell discrete software products or modules. Its underlying technology consists of production methodologies and operational know-how rather than a software platform, and it markets primarily through a case-study website (fogravity.com) and Instagram (@functionofgravity).

The company's customer base is horizontal, segmented into music artists and performers, brand partners, and event venues. Named engagements include the production role behind all 2024 shows at Forest Hills Stadium, a Warner Bros./DC Black Adam Times Square takeover, and artist experiences for Four Tet at the K Bridge in Brooklyn, Kaytranada, Hozier, and Black Coffee. Pricing is custom-quoted per event and is not publicly disclosed, and revenue is generated through professional services fees on each engagement under a direct enterprise sales motion. Ownership is founder-led with no disclosed institutional investors, parent company, or outside capital.

Name

Gravity Productions

Legal name

Function of Gravity

Website

https://gravity-productions.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gravity Productions (Function of Gravity) is a 17-person, founder-led event production firm founded in 2010 that delivers end-to-end live event production for music artists, brand partners, and venues, primarily across New York City venues including Forest Hills Stadium.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), Touring Logistics & Crew Services (Backline, Transport, Staffing) (MPAIAFAG)

Keywords

• Event production services
• Live event management
• Concert production
• Brand activation events
• Venue production management

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Production Services: Professional services revenue generated through end-to-end event production and management for clients including performers, agencies, and brand partners

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Gravity Productions provides end-to-end event production and management services encompassing strategic planning, venue and experience design, live show operation, and guest experiences. The company serves as the production team for concerts at major NYC venues (Forest Hills Stadium, K Bridge), brand activations (Black Adam Times Square takeover for Warner Bros/DC), and individual artist performances (Four Tet, Kaytranada, Hozier, Black Coffee). Services are delivered as a single, integrated offering with no distinct sub-products or software modules.

Product overview

Gravity (Function of Gravity) operates as an event production and management services company offering a unified service model. The core offering is end-to-end event production and management, encompassing strategic planning, venue and experience design, live show operation, and guest experiences. The company serves as the production team for notable venues and events including Forest Hills Stadium, brand activations like the Black Adam Times Square takeover, and artist performances such as Four Tet at The K Bridge. There are no distinct software products, modules, or sub-brands—the company provides integrated event production services as a single unified offering.

Differentiator

Problem solved

Functional benefit

Products and services

• End-to-End Event Production and Management

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Live Nation Entertainment: Largest live entertainment company globally with promoter, venue, and production operations; Gravity's concert and brand activation work sits in Live Nation's competitive set at much smaller scale.
• The Bowery Presents: NYC-based concert promoter and venue operator with a broader portfolio of owned/operated venues; comparable in NYC live music focus but with venue ownership Gravity does not have.
• AEG Presents: Major global concert promoter and live entertainment platform; overlaps with Gravity on concert and venue production but at vastly greater scale and with promoter infrastructure.

Direct peers

• MKG (MKG Entertainment): Live event and experiential marketing agency delivering concerts, brand experiences, and immersive events; comparable in scope and target clients to Gravity's services.
• Beam Events: Independent concert and event production company serving artists, venues, and brands; comparable service model and customer base to Gravity.
• Little Cinema: NYC-based experiential production company specializing in live brand experiences and event takeovers (including the Black Adam premiere alongside Gravity); highly comparable in size, market, and offering.
• LEO Events: Independent live event production company producing concerts, brand activations, and large-scale public experiences; directly comparable to Gravity's end-to-end concert and brand experience model.
• Nice Events: Event production firm focused on concerts, festivals, and live music experiences; closely aligned with Gravity's artist and venue production services.
• CID Entertainment: Independent music and event production company producing concerts, festivals, and destination events; comparable artist-centric and venue-driven production model.

Emerging players

• Superfly (Superfly Presents): Experiential live events and festival producer known for branded music experiences; comparable in creative/event production approach to Gravity's experiential projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/functionofgravity
• LinkedInlinkedin.com/company/gravity-productions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravity Productions