Centre for Plastic Surgery

What Centre for Plastic Surgery does

Centre for Plastic Surgery is a privately held, single-location plastic surgery practice founded in 1983 in Grand Rapids, Michigan. The practice operates a board-certified surgical team comprising Dr. Douglas Leppink (certified since 1996) and Dr. Benjamin Rechner (joined 2003), with co-founder Dr. Scott R. Brundage now retired and original founder Dr. Randall J. Telman having passed away in 2020. It serves individual consumers in West Michigan, primarily women seeking cosmetic surgery, with a growing male segment that now accounts for nearly 10% of procedures, and a newer weight loss patient segment coming through its GLP-1 medication program.

The practice generates revenue primarily through one-time elective surgical procedures across three categories: breast (augmentation, lift, reduction), body (tummy tuck, liposuction, mommy makeover, arm/thigh lift, Aveli cellulite treatment), and face (facelift, eyelid lift, rhinoplasty, brow lift, laser resurfacing). Payment is collected prior to surgery (25% deposit or $1,000 minimum, full balance 14 days before), with a growing ancillary stream from the affiliated Centre for Pure Skin med spa offering dermal fillers, bio-stimulators, and RF microneedling, plus a subscription GLP-1 weight loss program. The company has four financing partners (PatientFi, LMCU, CareCredit, M-Lend) to reduce purchase friction, and accepts Priority Health, Blue Cross Blue Shield, and Medicare for qualifying procedures.

The practice differentiates on its 40-year regional brand reputation, multiple Top Doctor recognitions, AAAASF-accredited private surgical facility, and deep academic and hospital affiliations with Corewell Health and Michigan State University College of Human Medicine. Its go-to-market is consultative and direct-to-consumer, supported by a blog, video library, patient testimonials, a referral rewards program, and email newsletters. The company is privately held with no disclosed funding, no parent company, and no subsidiaries beyond the affiliated med spa.

Name

Centre for Plastic Surgery

Legal name

Centre for Plastic Surgery

Website

https://gr-cps.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Centre for Plastic Surgery is a privately held, AAAASF-accredited plastic surgery practice in Grand Rapids, Michigan, founded in 1983. It serves individual consumers across West Michigan with board-certified surgical and non-surgical cosmetic procedures, an affiliated med spa, and a GLP-1 weight loss program.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG), Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

Keywords

• Cosmetic surgery services
• Plastic surgery practice
• Body contouring procedures
• Medical aesthetics clinic
• Non-surgical aesthetics

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: Revenue generated from cosmetic and reconstructive plastic surgery procedures including breast augmentation, tummy tuck, liposuction, facelift, rhinoplasty, eyelid lift, and body contouring. Payment is collected prior to surgery with a 25% deposit or $1,000 minimum at scheduling.
2. Non-Surgical Procedures: Revenue from non-invasive treatments and procedures including injectables, CoolSculpting, laser skin resurfacing, and skincare treatments offered through the practice.
3. Weight Loss Program: GLP-1 medication-based weight loss program offering personalized weight management with physician oversight, nurse practitioner support, and certified health coaching.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Centre for Plastic Surgery is a privately owned surgical practice in Grand Rapids, Michigan that provides cosmetic and reconstructive plastic surgery procedures for individual patients. The practice delivers surgical procedures across breast, body, and face categories (augmentation, lifts, tummy tuck, liposuction, mommy makeover, facelift, eyelid lift, rhinoplasty, etc.) and supplements with non-invasive aesthetic treatments and a physician-supervised GLP-1 weight loss program. All surgical procedures are performed at the practice's AAAASF-accredited private outpatient surgical facility.

Product overview

Centre for Plastic Surgery is a privately-owned plastic surgery practice offering a comprehensive portfolio of surgical and non-surgical cosmetic procedures. The core offerings center on three main categories: Breast procedures (augmentation, lift, reduction), Body contouring (tummy tuck, liposuction, mommy makeover, arm lift, thigh lift, Aveli™ Cellulite Treatment), and Facial procedures (facelift, eyelid lift, brow lift, chin liposuction, nose reshaping, laser skin resurfacing). The practice also offers a Weight Loss Program with GLP-1 medications and operates an affiliated medical spa (Centre for Pure Skin) providing non-invasive treatments including dermal fillers, bio-stimulators, and RF microneedling. All surgical procedures are performed at the practice's AAAASF-accredited private surgical facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Augmentation Surgical procedure to enhance breast size and shape using implants for women seeking cosmetic breast enhancement.
• Breast Lift Surgical procedure to lift and reshape sagging breasts by removing excess skin and tightening surrounding tissue.
• Breast Reduction Surgical procedure to remove excess breast tissue and skin to achieve a breast size more proportionate to the body, addressing physical discomfort.
• Tummy Tuck (Abdominoplasty) Surgical procedure to tighten abdominal muscles and remove excess skin for a smoother, firmer midsection appearance.
• Liposuction Body contouring procedure to remove stubborn fat deposits that don't respond to diet or exercise, targeting areas like abdomen, thighs, arms, or back.
• Mommy Makeover Combination procedure typically including tummy tuck and breast surgery (augmentation, lift, or both) to address post-pregnancy body changes.
• Arm Lift (Brachioplasty) Surgical procedure to remove excess skin and fat from the upper arms, resulting in a more toned and defined arm contour.
• Thigh Lift Surgical procedure to remove excess skin and fat from the thighs to improve body proportions and contour.
• Facelift (Rhytidectomy) Surgical procedure to rejuvenate the neck and lower face by repositioning skin and incorporating fat grafting to address sagging skin, deep wrinkles, and poor jawline definition.
• Eyelid Lift (Blepharoplasty) Surgical procedure to remove excess skin and reposition tissues around the eyes to brighten the face and diminish signs of aging.
• Chin Liposuction Targeted fat removal procedure for the chin area to achieve a more chiseled jawline and defined facial features.
• Nose Reshaping (Rhinoplasty) Surgical procedure to reshape the nose for aesthetic improvement or to repair prior damage, addressing bumps, injuries, or congenital shapes.
• Brow Lift (Forehead Lift) Surgical procedure to reverse signs of aging at the brow line by removing excess skin and tightening tissue for a more open, youthful look, offered in both open and endoscopic techniques.
• Laser Skin Resurfacing Skin treatment procedure to improve skin texture, reduce wrinkles, and address signs of aging using laser technology.
• Male Breast Reduction (Gynecomastia Surgery) Surgical procedure to remove excess glandular tissue and fatty tissue from the male chest to achieve a flatter, more sculpted physique.
• Neck Lift Surgery Surgical procedure to address signs of aging in the neck area, improving jawline definition and reducing sagging skin.
• Aveli™ Cellulite Treatment Minimally invasive treatment specifically designed to address the root cause of dimpled skin on the thighs and buttocks.
• Weight Loss Program Comprehensive weight management program combining medical science with expert support, including GLP-1 medications and personalized health coaching for adult patients pursuing medical weight loss.
• Dermal Fillers Non-surgical treatment using injectable fillers to restore lost volume, smooth fine lines, and enhance facial contours with results lasting 6 to 18 months.
• Bio-Stimulators (Sculptra and similar) Treatments like Sculptra that stimulate collagen production to improve skin texture and elasticity over time, with effects lasting up to two years.
• RF Microneedling (Morpheus8) Combination treatment using microneedling with radiofrequency to tighten skin, improve texture, and encourage collagen rebuilding.

Quantifiable outcome

• Patients report high satisfaction with surgical results and compassionate care

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Corewell HealthcoreStrategic or Co-development PartnerDr. Benjamin Rechner has been a Plastic Surgeon and Medical Staff Member at Corewell Health since January 2003. He served as Division Chief of Plastic Surgery at Corewell Health West from 2016-2024. Also serves as Clinical Professor for the Plastic Surgery Residency Program.
• Michigan State University College of Human MedicinecoreStrategic or Co-development PartnerDr. Rechner serves as Clinical Professor and Core Faculty Member for the Plastic Surgery Residency Program. Dr. Leppink serves as Clinical Assistant Professor in the Department of Surgery. Both doctors train and mentor medical students and residents.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• SkinSpirit: Multi-location medical spa brand offering injectables, laser, and skin treatments with medical director oversight; emerging player in the aesthetic services category that overlaps with the practice's Centre for Pure Skin medspa.

Direct peers

• West Michigan Plastic Surgery: Direct peer serving the Grand Rapids / West Michigan market with similar cosmetic surgery offerings, including breast, body, and facial procedures, competing for the same local patient base.
• Plastic Surgery Associates of Grand Rapids: Direct peer in the same Grand Rapids market offering cosmetic and reconstructive surgery with multiple board-certified surgeons, overlapping service lines, and the same regional referral pool.
• Bengtson Center for Aesthetics & Plastic Surgery: Direct peer operating in Grand Rapids, MI offering comparable cosmetic and reconstructive plastic surgery across breast, body, and face with board-certified surgeons and an on-site surgical facility.
• Quatela Center for Plastic Surgery: Direct peer plastic surgery practice in Rochester, NY with comparable service breadth, multiple board-certified surgeons, and on-site accredited surgical facility serving a similar mid-sized regional market.

Broad incumbents

• Ideal Image: Largest US aesthetics medspa chain with nationwide footprint offering injectables, laser treatments, and select cosmetic procedures; broad incumbent encroaching on non-surgical aesthetics that historically fed surgical practice funnels.
• Sono Bello: National cosmetic surgery chain with 80+ locations offering body contouring and facial procedures. Operates at much larger scale with a less personalized, high-volume model that competes on price rather than surgeon credentials.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/centre-for-plastic-surgery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centre for Plastic Surgery