Great Plains Nursery
Great Plains Nursery is a family-owned Nebraska nursery founded in 2008 that sells 171 varieties of native trees, shrubs, evergreens, and edible plants to individual landowners and municipalities via e-commerce and B2B services.
- Company typePrivate
- Founded2008
- HeadquartersWeston, Nebraska, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Great Plains Nursery does
Great Plains Nursery is a family-owned retail and wholesale plant nursery founded in 2008 by Brian and Heather Byers and headquartered in Weston, Nebraska. The company specializes in plants suited to the Great Plains climate, offering 171 varieties of native trees, shrubs, evergreens, and edible plants. The business employs approximately seven people and serves two primary customer segments: individual landowners purchasing directly through an e-commerce site with nationwide flat-rate shipping, and B2B clients including municipalities and agricultural operations that require larger plantings or project-scale work.
The nursery's underlying technical asset is a proprietary cultivation approach, referred to as the "Great Plains System," focused on propagating region-appropriate native species. Service offerings extend beyond plant sales into consultation, project planning, contract growing, planting, maintenance, and delivery, allowing the firm to participate in larger landscape projects rather than purely transactional retail. Pricing is positioned at $32-$45 per plant with a flat $25 shipping fee, indicating an accessible consumer price point alongside project-based B2B work.
The business model combines one-time plant sales with professional service revenue from B2B engagements. Distribution is omnichannel, blending local/regional presence in Nebraska with a nationwide DTC e-commerce footprint, supplemented by TikTok and other social channels for customer acquisition. The company is bootstrapped with no external funding rounds, partnerships, or patents disclosed, and no AI/ML capabilities or digital tooling are evident in the public materials.
Great Plains Nursery firmographics
Firmographics- Name
- Great Plains Nursery
- Legal name
- Great Plains Nursery
- Website
- https://greatplainsnursery.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Great Plains Nursery is a family-owned Nebraska nursery founded in 2008 that sells 171 varieties of native trees, shrubs, evergreens, and edible plants to individual landowners and municipalities via e-commerce and B2B services.
- Ownership category
- akta.pro rank
Great Plains Nursery industry classification
Industry- Product category
- Native Plant Nursery
- NAICS
- Nursery and Floriculture Production (11142), Nursery and Tree Production (111421), Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)
- akta.pro secondary industry
- Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material) (AFAMACAA)
Keywords
Where Great Plains Nursery is headquartered
LocationHeadquarters
- HQ city
- Weston, Nebraska
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Great Plains Nursery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Plant Sales: One-time purchase revenue from selling native trees, shrubs, evergreens, and edible plants directly to consumers and landowners. Products sold at fixed price points with optional shipping.
- Professional Services: Consulting, planning, planting, and maintenance services for landowners and municipalities for conservation and habitat projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 1-gallon plants |
| Other | Pay-as-you-go | Nationwide Shipping |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Great Plains Nursery product offering
Product offeringCore offering
Great Plains Nursery is a family-owned native plant nursery that cultivates and sells trees, shrubs, evergreens, and edible plants suited to Great Plains and Midwest growing conditions. It supplements plant sales with professional services including consult & planning, contract growing, planting, maintenance, and delivery for habitat restoration, conservation, windbreak, and community forestry projects.
Product overview
Great Plains Nursery operates as a family-owned native plant nursery offering a catalog of native trees, shrubs, evergreens, and edible plants. Their product portfolio centers on native species suited for the Great Plains and Midwest regions, with offerings spanning windbreak plants, wildlife habitat species, and conservation plantings. The company complements its plant sales with professional services including consultation and planning, contract growing for larger projects, planting services, maintenance programs, and delivery. Products are available for local pickup at the nursery near Weston, Nebraska, or shipped direct nationwide for a flat rate. The business is built around an ecological approach prioritizing function and habitat over purely ornamental qualities.
Differentiator
Problem solved
Functional benefit
Products and services
- Trees Native trees for communities, habitat, and conservation including deciduous trees, oaks, maples, elms, and other species suited for the Great Plains and Midwest regions. Sold as 1-gallon plants, primarily to homeowners, landowners, and municipalities.
- Shrubs Native shrubs for landscaping, wildlife habitat, windbreaks, and conservation plantings including viburnums, dogwoods, chokeberries, and other native species. Priced $32-$40 depending on size, primarily sold to individual landowners and conservation project buyers.
- Evergreens Evergreen trees and shrubs for year-round coverage, windbreaks, and wildlife habitat including pines, spruces, and junipers. Sold to homeowners and project buyers seeking persistent vegetation cover.
- Edible Plants Edible fruit-bearing native and adaptive plants including apple trees, pear trees, cherry trees, peach trees, hazelnuts, and serviceberries. Sold to homeowners, small-acreage owners, and edible landscaping enthusiasts.
- Windbreak Plants Trees and shrubs specifically suited for windbreak and shelterbelt plantings to protect properties, acreages, and farmsteads from cold winds, blowing snow, and dust. Primarily sold to agricultural operations and rural landowners.
- Wildlife Habitat Conservation Plantings Conservation plantings using native species to provide food and shelter for wildlife, supporting biodiversity and ecosystem health. Targeted at conservation buyers, landowners, and municipalities undertaking habitat restoration.
- Consult & Planning Services Horticulturist consultation on project goals, planning, and creation of project timelines for conservation, restoration, and landscaping projects. Sold primarily to municipalities and landowners undertaking larger projects.
- Contract Growing Custom growing services for larger projects ensuring fewer substitutions and smoother project completion. Sold to municipalities and project-scale buyers.
- Planting Services Professional tree and shrub planting by trained staff, with an optional Planting Assist Package for groups that want to participate. Sold to project buyers including municipalities and landowners.
- Maintenance Services Annual maintenance for young trees, including a watering program for the first year to ensure survivability and long-term success. Sold to project buyers establishing new plantings.
- Delivery Services Delivery scheduling directly to project sites or communities throughout the Midwest. Sold to project buyers across the region.
- Gift Cards Gift cards available for purchase for the nursery's plant products and services. Sold to individuals seeking gifting options.
Quantifiable outcome
- Comprehensive project support from planning through maintenance ensures successful establishment and long-term survivability.
Companies that use Great Plains Nursery
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Great Plains Nursery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Great Plains Nursery partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Great Plains Nursery competitors and assessment
Company assessmentDirect peers
- Lawyer Nursery: Lawyer Nursery is a commercial bare-root nursery providing trees and shrubs to nurseries, conservation programs, and landscape customers. It is comparable in plant production and wholesale distribution, although it offers less retail and project-service overlap.
- Cold Stream Farm: Cold Stream Farm is a specialty tree and shrub nursery offering native and conservation-oriented plants through online and wholesale channels. It is comparable through its regional plant expertise, mail-order distribution, and service of habitat and landscaping customers.
- The Tree Center: The Tree Center sells trees and shrubs online and provides plant-selection and care information to homeowners. It is directly comparable because it reaches customers through e-commerce, fixed-price plant listings, and direct shipment.
- Fast-Growing-Trees: Fast-Growing-Trees operates a national e-commerce nursery focused on trees, shrubs, and edible plants. Its direct-shipping model, online catalog, and educational content compete for many of the same residential landscaping buyers as Great Plains Nursery.
- Prairie Moon Nursery: Prairie Moon Nursery sells native plants and seeds, with a strong emphasis on ecological restoration, habitat creation, and Midwestern species. Its e-commerce model, conservation-oriented customer base, and broad native catalog closely overlap with Great Plains Nursery's core offering.
- Chief River Nursery: Chief River Nursery supplies bare-root trees, shrubs, and conservation plants through direct and wholesale channels. Its product mix and geographic proximity to the Great Plains make it a relevant operating and customer-overlap peer.
- Nature Hills Nursery: Nature Hills Nursery is a national online retailer of trees, shrubs, and other garden plants serving residential and property customers. It competes with Great Plains Nursery through direct-to-consumer plant sales, nationwide fulfillment, and a similarly broad product catalog.
Broad incumbents
- Bailey Nurseries: Bailey Nurseries is an established wholesale nursery with a broad portfolio of trees, shrubs, and plants distributed through garden centers and professional channels. It is relevant for its nursery production model, plant breadth, and exposure to landscaping and municipal demand.
- J. Frank Schmidt & Son Co. J. Frank Schmidt & Son is a large wholesale grower of shade, ornamental, and native tree varieties. It serves landscape professionals and municipal planting programs, overlapping with Great Plains Nursery's municipal and conservation customers at a substantially greater scale.
- Monrovia: Monrovia is a large branded grower and marketer of ornamental trees, shrubs, and perennial plants sold through retail partners. It overlaps with Great Plains Nursery in plant production and customer use cases, but operates at significantly greater scale and distribution breadth.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Great Plains Nursery social profiles
Digital presenceGreat Plains Nursery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Great Plains Nursery leadership team
Management profileNumber of profiles
Profiles2 records
Great Plains Nursery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Great Plains Nursery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Great Plains Nursery
What does Great Plains Nursery do?
Great Plains Nursery is a family-owned native plant nursery that cultivates and sells trees, shrubs, evergreens, and edible plants suited to Great Plains and Midwest growing conditions. It supplements plant sales with professional services including consult & planning, contract growing, planting, maintenance, and delivery for habitat restoration, conservation, windbreak, and community forestry projects.
Is Great Plains Nursery a public or private company?
Great Plains Nursery is a private company. It is classified as family owned and is currently operating.
When was Great Plains Nursery founded?
Great Plains Nursery was founded in 2008. It employs 1 to 10 people.
Where is Great Plains Nursery based?
Great Plains Nursery is headquartered in Weston, Nebraska, United States, in the North America region.
How does Great Plains Nursery make money?
Two revenue lines are on record. Plant Sales are the primary driver. The others are professional Services.
Who are Great Plains Nursery's main competitors?
Direct peers on record are Lawyer Nursery, Cold Stream Farm, The Tree Center, Fast-Growing-Trees, Prairie Moon Nursery, Chief River Nursery and Nature Hills Nursery. Broad incumbents are Bailey Nurseries, J. Frank Schmidt & Son Co. and Monrovia.
Does Great Plains Nursery have an API?
No public API is recorded for Great Plains Nursery.
What industry is Great Plains Nursery in?
Great Plains Nursery's product category is Native Plant Nursery. Its primary akta.pro industry code is AFAGAHAF, Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses), with a secondary code of AFAMACAA, Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material). Its NAICS code is 11142 and its SIC code is 100.