Great Sales Force GmbH

What Great Sales Force GmbH does

Great Sales Force GmbH is an Austrian boutique consultancy headquartered in Vienna that specializes in diagnosing and improving sales organization productivity for enterprises, primarily in the DACH region. The firm operates a proprietary 5-step methodology known as GSF® Customer Intelligence — Survey, Win-Win, Go-to-Action, Sales Game, and Sales Radar — which moves clients from baseline assessment through stakeholder perception gathering, workshop-based optimization, gamified performance improvement, and ongoing monitoring. Its core deliverables combine human-led consulting with a proprietary online survey platform capable of multi-language (16 languages), multi-country deployment, backed by a benchmark database built from more than 300 projects across 25 countries since the firm's 2014 founding.

The portfolio spans three core service pillars (GSF® Survey Tools, GSF Benchmark Data, GSF Consulting) plus an expanding family of standalone assessment products: Customer Culture Check, CX5 Check, Leadership Pulse Check, and CRM Check. Each product combines standardized questionnaires, benchmarked scoring, and follow-on consulting recommendations. Client engagements are project-based and quote-priced, addressing pain points such as the documented 50-70% CRM failure rate, sales talent scarcity (63.8% of DACH companies per the firm's own 2021 Sales Radar), and the 'leadership dilemma' of promoting technically-competent staff into leadership roles without leadership capability.

Revenue is generated through professional services engagements delivered by a 7-person core team (Managing Partner Klaus Kümmel, Senior Managing Director Sonja Fahrner-Poszvek, and partner-level senior consultants) supplemented by a network of eight affiliated consultancies (Buhr & Team, easyconsult, epunkt, PERFACT CONSULTING, Reinhard Lindner GmbH, Sales Excellence Group, Seymore Sharp, uniforce) plus Fingo GmbH. Go-to-market is exclusively direct and consultative, driven by thought leadership content, the annual Customer Culture Summit (~140 executives in 2026), the recurring Customer Culture Champion award program, and partnership referrals. Named enterprise clients include GrECo International, HDI Versicherung, EFM Versicherungsmakler, Lohmann & Rauscher, Unilever Austria, Mitsubishi Österreich, Tupperware Österreich, Basler Kantonalbank, PostFinance, TUI, and Canon Medical Systems. The firm claims an average 31% productivity increase across its client base and 12,000+ sales employee surveys conducted since 2016.

Name

Great Sales Force GmbH

Legal name

Great Sales Force GmbH

Website

https://greatsalesforce.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Great Sales Force GmbH is an Austrian boutique consultancy that helps enterprises in the DACH region diagnose and improve sales productivity through proprietary survey tools, a benchmark database spanning 25 countries, and a structured 5-step Customer Intelligence methodology.

Ownership category

akta.pro rank

Product category

Sales Effectiveness Consulting

NAICS

Professional, Scientific, and Technical Services (54), Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

akta.pro secondary industry

Customer Success (Adoption, Retention & Expansion) (EDABABAG)

Keywords

• Sales effectiveness consulting
• Sales productivity assessment
• Customer culture evaluation
• Sales benchmarking services
• CRM project assessment

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. GSF® Survey Tools: Customized survey tools deployed to evaluate the most important productivity factors of a sales organization. Revenue is generated through project-based consulting engagements that include survey design, deployment, analysis, and recommendations. Delivered across 25 countries and 16 languages.
2. GSF® Consulting: Consulting engagements focused on productivity-related topics including customer centricity, CRM, productivity enhancement programs, and process optimization to increase sales team performance.
3. GSF® Benchmark Data: Access to the GSF benchmark database, allowing companies to benchmark their performance against competitors and other industries for competitive positioning purposes.
4. GSF® Performance Checks: Standalone assessment products (Customer Culture Check, CX5 Check, Leadership Pulse Check, CRM Check) offered as evaluation tools for specific business challenges. Revenue generated through project fees for assessment delivery and reporting.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Great Sales Force GmbH is a boutique sales effectiveness consultancy that diagnoses and improves sales organization performance through proprietary survey-based assessments, a 5-step Customer Intelligence methodology, and benchmark data. Its standalone, named offerings include the GSF Survey Tools, GSF Benchmark Data, GSF Consulting, the GSF Customer Culture Check, the GSF CX5 Check, the GSF Leadership Pulse Check, and the GSF CRM Check, delivered through quote-priced project engagements for enterprise clients.

Product overview

Great Sales Force GmbH is a sales effectiveness consultancy offering a portfolio of survey-based assessment tools and consulting services. The core offering consists of three main service pillars: GSF Survey Tools (customized employee/customer surveys), GSF Benchmark Data (competitive benchmarking database), and GSF Consulting (Customer Centricity and CRM optimization). The company employs a structured 5-step methodology (GSF Survey, Win-Win, Go-to-Action, Sales Game, and Sales Radar) for sales organization improvement. Specialized assessment tools include the Customer Culture Check, CX5 Check, Leadership Pulse Check (LPC), and CRM Check, which evaluate specific dimensions of organizational performance. The company operates across 25 countries and 16 languages, with documented average productivity increases of 31% across 300+ projects.

Differentiator

Problem solved

Functional benefit

Brands

• GSF® Survey Tools: Custom survey tools to evaluate productivity factors of sales organizations
• GSF® Benchmark Data
• GSF® Consulting
• GSF® Customer Culture Check
• GSF® CX5 Check
• GSF® Leadership Pulse Check
• GSF® CRM Check
• GSF® Sales Radar
• GSF® Win-Win
• GSF® Go-to-Action
• GSF® Sales Game
• Customer Culture Summit
• Customer Culture Champion

Products and services

• GSF Survey Tools Customized survey tools that evaluate the most important productivity factors of a sales organization, identify pain points, and support clients in realizing full sales potential. Used by enterprise and mid-market clients.
• GSF Benchmark Data Access to the GSF benchmark database that enables companies to compare their sales performance against competitors and other industries to obtain an objective understanding of their competitive positioning.
• GSF Consulting Consulting services focused on productivity-related topics including Customer Centricity, Customer Relationship Management, productivity enhancement programs, and process optimization to boost sales team performance.
• GSF Customer Culture Check Performance check tool that helps organizations develop a successful customer culture by assessing and improving their customer-centric approach.
• GSF CX5 Check Customer experience analysis tool that helps organizations secure competitive advantage through comprehensive evaluation of their customer experience.
• GSF Leadership Pulse Check (LPC) Survey and training system that evaluates and significantly enhances the effectiveness of leadership, sustainably realizing leadership potential within client sales organizations.
• GSF CRM Check Survey tool that evaluates the most critical success factors for CRM projects—whether relaunch, extension, or new implementation—and significantly increases the probability of success by integrating all relevant stakeholders.

Quantifiable outcome

• 31% average productivity increase reported by clients following GSF® implementations
• +5 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor.

• Buhr & TeamminorImplementation/ SI/ Consulting PartnerBuhr & Team is a partner in the GSF partner network, providing sales coaching and management coaching services. The partnership enables GSF to offer complementary coaching capabilities alongside its core survey and consulting methodology. www.buhr-team.com
• easy consult Consulting GmbHminorImplementation/ SI/ Consulting Partnereasy consult Consulting is a partner providing consulting services that complement GSF's methodology. easy consult has specifically endorsed the GSF CRM Check as an essential pre-implementation tool for CRM projects. Featured in GSF CRM Check testimonials.
• epunktminorChannel Partner/ Reseller/ Distributorepunkt is a recruiting firm listed as a partner in the GSF partner network. The partnership provides a channel for recruitment-related services that support GSF's sales productivity consulting engagements. www.epunkt.com
• PERFACT CONSULTINGminorImplementation/ SI/ Consulting PartnerPERFACT CONSULTING is a partner specializing in training and HR development, complementing GSF's leadership assessment and sales productivity services. www.perfactconsulting.com
• Reinhard Lindner GmbHminorImplementation/ SI/ Consulting PartnerReinhard Lindner GmbH is a partner providing training and management consulting services. The partnership extends GSF's delivery capability in leadership development and sales training. www.reinhardlindner.com
• SALES EXCELLENCE GROUP (SEG)minorImplementation/ SI/ Consulting PartnerSALES EXCELLENCE GROUP is a partner specializing in sales consulting, training, and coaching. SEG extends the GSF ecosystem's reach in delivering sales excellence programs. www.segconsulting.at
• Seymore SharpminorImplementation/ SI/ Consulting PartnerSeymore Sharp is a partner providing Service Excellence expertise, complementing GSF's customer culture and sales productivity methodology with specialized service excellence capabilities. www.seymoresharp.com
• uniforceminorImplementation/ SI/ Consulting Partneruniforce is a partner providing student consulting services, potentially extending GSF's research and survey capabilities through academic collaboration. www.uniforce.at
• Fingo GmbHminorImplementation/ SI/ Consulting PartnerFingo GmbH is a partner referenced through Christian Gombotz's role as Head of GSF Training and Partner at Fingo GmbH. Fingo provides training delivery capabilities for the GSF Leadership Pulse Check methodology. Christian Gombotz is quoted as a GSF expert on leadership development.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GP Strategies: Global performance improvement provider with significant sales force effectiveness, training, and managed learning services. Overlaps with GSF's enterprise sales training and capability development offerings but at considerably greater scale.
• ZS Associates: Large management consulting firm specializing in sales and marketing analytics, with deep CRM and sales force effectiveness capabilities. Operates as a broader incumbent with overlapping but more analytics-heavy offerings.
• CEB (now part of Gartner): Former CEB sold to Gartner, offering large-enterprise sales benchmarking and enablement research. Comparable in benchmarking and sales effectiveness content but at much larger scale and broader scope.
• Korn Ferry (Sales & Marketing): Global organizational consulting firm with a substantial sales effectiveness practice covering sales strategy, talent, and performance. Competes in the broader sales productivity space but as part of a much wider portfolio than GSF's niche DACH focus.

Direct peers

• Alexander Group: Global sales productivity consulting firm that benchmarks sales force performance and designs go-to-market strategies for enterprises. Directly comparable to GSF's sales benchmarking, productivity assessment, and sales organization consulting offering.
• RAIN Group: Sales training and consulting firm delivering sales capability assessments, training programs, and benchmarking. Comparable focus on sales force development and performance improvement for B2B enterprises.
• SalesGlobe: Sales effectiveness consultancy specializing in sales performance benchmarking, sales compensation, and sales force optimization. Closely mirrors GSF's survey-driven benchmarking and consulting model.
• Huthwaite International: Sales performance and behavioral research firm behind SPIN Selling, focused on sales capability evaluation, training, and transformation. Overlaps with GSF's sales productivity diagnostic and training methodology.
• Mercuri International: European-origin sales training and consulting firm offering sales methodology, capability assessments, and performance improvement programs. Comparable to GSF's training-led approach with strong DACH/Nordic presence.
• BTS Group: Global sales capability and leadership development firm using simulations, assessments, and business simulations to drive sales performance. Comparable sales effectiveness assessment and training methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/great-sales-force-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Sales Force GmbH