Greco's Pizza

What Greco's Pizza does

Greco's Pizza & Pasta is a family-owned restaurant operation headquartered at 344 Algonquin Ave in North Bay, Ontario, Canada, with a second quick-service location called Greco's Presto at 490 Gormanville Rd. The business traces its lineage to a family bakery founded by Oscar Greco in 1913, and the pizza restaurant itself has been in continuous operation since 1969 under the founding family. The company employs approximately 69 people.

The core product is handcrafted pizza cooked on modified stone brick ovens, supported by daily in-house dough preparation using unbleached flour, fresh baker's yeast, and a proprietary cornmeal crust recipe, with house-made sauces prepared from scratch daily. The menu extends well beyond pizza into pasta, Mexican dishes (fajitas, nachos, burritos, quesadillas), pitas, wraps, subs, salads, and desserts, and includes a full vegan line using Daiya plant-based cheese. A monthly rotating specialty pizza (e.g., Thanksgiving Feast) is used to drive repeat visits. Adjacent product lines include a DIY Pizza Kit for at-home preparation (C$10 base plus toppings) and a small branded merchandise e-commerce storefront selling t-shirts, sweatshirts, and hoodies at C$25–C$50.

The business model is direct-to-consumer across physical dine-in and takeout plus online ordering, with marketing concentrated on Facebook, Instagram, Google Business Profile, an email newsletter, and TripAdvisor reviews. All revenue is generated within the North Bay trade area; there is no franchising, no wholesale channel, no third-party delivery platform disclosed, and no B2B or catering business. Pricing is unit-based at point of sale in CAD. The company is privately held by the Greco family with no external investment or parent company.

Name

Greco's Pizza

Legal name

Greco's Pasta & Pizza

Website

https://grecospizza.ca

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Greco's Pizza & Pasta is a family-owned pizzeria in North Bay, Ontario, founded in 1969, operating two dine-in and takeout locations (the original Algonquin Ave restaurant and Greco's Presto on Gormanville Rd) serving local consumers with stone-brick-oven pizza, pasta, and a full menu, plus merchandise and DIY pizza kits.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Bakery Products (2050)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza restaurant
• Casual dining
• Stone brick oven
• Family pizzeria
• Homemade pasta

Headquarters

HQ city

North Bay

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Food Sales: Dine-in and takeout pizza, pasta, and other food items. Revenue generated from individual transactions at point of sale.
2. Merchandise Sales: Branded clothing items sold through e-commerce storefront including t-shirts, sweatshirts, and hoodies.
3. Pizza Kit Sales: DIY pizza kit sold for home preparation: medium dough, sauce, and cheese base with optional toppings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Greco's Pizza is a family-owned restaurant that handcrafts pizzas cooked directly on stone bricks in modified pizza ovens, with dough prepared daily in-house using unbleached flour, fresh baker's yeast, and cornmeal. The menu also includes house-made pasta, Mexican-inspired dishes, pitas, wraps, subs, salads, starters, desserts, and vegan options, supplemented by branded merchandise and DIY Pizza Kits.

Product overview

Greco's Pizza & Pasta is a family-owned restaurant established in 1969, offering a diverse menu of handcrafted pizzas cooked on stone bricks with fresh dough made daily, along with pasta dishes, Mexican-inspired items, pitas, wraps, subs, salads, and desserts. The company also sells branded merchandise including sweatshirts, hoodies, and t-shirts. The core product portfolio consists of food service offerings across multiple categories with a rotating monthly specialty pizza, plus a merchandise line for brand loyalty items.

Differentiator

Problem solved

Functional benefit

Brands

• Greco's Presto: A new, quick, scaled down version of the original Greco's location, brought to customers by the team at Greco's Algonquin.

Products and services

• Pizzas Handcrafted pizzas made with unbleached flour dough, cooked directly on stone bricks. Offerings include specialty pizzas (Veggie, Deluxe, Gourmet, Pesto, Mexican, BBQ Chicken, Buffalo Chicken, Meat, Greek), a monthly rotating seasonal pizza, and a DIY Pizza Kit. For dine-in and takeout customers at the North Bay restaurant.
• Pasta House-made pasta dishes with sauces prepared daily from scratch using traditional methods. Includes Pasta Primavera, Lasagna, Garibaldi Cannelloni, Cheese Cannelloni, Ginger Shrimp and Peppers, Chicken Parmesan, Crispy Chicken, and Oven Baked Tortellini. For restaurant dine-in and takeout customers.
• Mexican Fiesta Mexican-inspired dishes including Fajitas, Cheese Nachos, Deluxe Nachos, Seven Layer Dip, Taco Salad, Burrito, Enchilada, Quesadillas, and Chicken Quesadillas. For dine-in and takeout customers.
• Pitas Freshly baked daily pitas available in regular or whole wheat varieties, including Turkey, Cheese, B.L.T., Veggie, Ham, Fajita Pita, Assorted, Club Pita, Greek Pita, and Caesar Pita. For dine-in and takeout customers.
• Wraps Wraps available in regular, whole wheat, or sundried tomato varieties, including Veggie, Ham, Assorted Meat, Turkey Wrap, and B.L.T. Wrap options. For dine-in and takeout customers.
• Subs Subs available in regular or whole wheat, with half-size options, including Assorted, Super, BLT, Cheese, Ham, Pizza, Veggie, Salami, Philly Steak, Meatball, Hot Italian, Corned Beef, Chicken Breast, Fajita Chicken, Club, and Veggieball. For dine-in and takeout customers.
• Starters Appetizers including Garlic Bread, Friday Bread, Greco's Own Bruschetta, Baked Meatballs, and Cheesy Flat Bread. For dine-in and takeout customers.
• Salads House-made salads with add-on protein options, including Caesar, Greek, Chef, Spinach, Jullienne, Cheddar Bacon, and Warm Goat Cheese varieties. For dine-in and takeout customers.
• Desserts Sweet endings including Skor Cake, Cheesecake, Chocolate Cheesecake, and Fresh Baked Cookies (Oatmeal Raisin, Rocky Road, Chocolate Chunk, White Chocolate Macadamia). For dine-in and takeout customers.
• Vegan Menu Plant-based options including Bowl of Chilli, Vegan Bruschette, Vegan Gourmet, Vegan Veggie, Vegan Greek, and Vegan Nacho Deluxe, using Daiya cheese and plant-based ingredients. For vegan and vegetarian diners.
• Pizza Kit (DIY) DIY pizza kit containing medium-size dough, sauce, and cheese for $10.00, with additional toppings at $1.75 per topping. For home cooks wanting to recreate Greco's pizza at home.
• Ash Crewneck Sweatshirt Grey crewneck sweatshirt with Greco's Pizza branding, priced at $40.00. Sold via the online merchandise storefront.
• Black Crewneck Sweatshirt Black crewneck sweatshirt with Greco's Pizza branding, priced at $40.00. Sold via the online merchandise storefront.
• Hoodie Full-zip hoodie with Greco's Pizza branding, priced at $50.00. Sold via the online merchandise storefront.
• Unisex Black Tee Unisex black t-shirt with Greco's Pizza branding, priced at $25.00. Available in sizes X-Small to X-Large. Sold via the online merchandise storefront.
• Unisex Forest Green Tee Unisex forest green t-shirt with Greco's Pizza branding, priced at $25.00. Available in sizes X-Small to X-Large. Sold via the online merchandise storefront.
• Women's Black Tee Women's black t-shirt with Greco's Pizza branding, priced at $25.00. Available in sizes X-Small to X-Large. Sold via the online merchandise storefront.
• Women's Raspberry Pink Tee Women's raspberry pink t-shirt with Greco's Pizza branding, priced at $25.00, available in sizes X-Small to X-Large. Sold via the online merchandise storefront.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Panago Pizza: Canadian pizza chain focused on dine-in, delivery, and takeout with quality-focused positioning; directly comparable to Greco's as a multi-format independent-style pizza operator serving Canadian consumers with sit-down and off-premise channels.
• 241 Pizza: Canadian independent-franchise pizza network emphasizing sit-down, takeout, and delivery in smaller markets; comparable to Greco's as a community-rooted pizza operator with dine-in and off-premise service in Ontario towns.
• Boston Pizza: Canada's largest casual-dining restaurant chain with a broad menu anchored by pizza, pasta, burgers, and family dining; matches Greco's full-service dine-in, family-style positioning, and pizza-led menu in the Canadian market.

Broad incumbents

• Pizza Pizza: Canada's largest QSR pizza chain with nationwide delivery and takeout; represents the scaled QSR benchmark Greco's competes against in Ontario for delivery and convenience occasions.
• Pizza Hut Canada: Established multi-format pizza chain combining dine-in, takeout, and delivery in Canadian markets; relevant incumbent peer for Greco's across dine-in family dining and delivery occasions.
• Domino's Pizza: Global delivery-led pizza QSR incumbent with strong digital ordering infrastructure; sets the off-premise, app-driven competitive baseline that Greco's dine-in/takeout model is benchmarked against.

Regional players

• Lucky 13 Pizza: Local North Bay pizza competitor explicitly referenced by Greco's customers; directly comparable as a regional pizzeria competing for the same dine-in, takeout, and frozen retail pizza customer base in North Bay, Ontario.

Emerging players

• Me-N-Ed's Pizza: Family-owned regional pizza chain in Ontario-adjacent markets emphasizing fresh dough and heritage recipes; mirrors Greco's family-owned identity and craft-dough positioning as a multi-unit independent operator.
• Boston Pizza (BP) Presto / smaller-footprint concepts: Boston Pizza's smaller-footprint and off-premise concepts illustrate the scaled-down pizza QSR unit Greco's Presto aspires to become; comparable as a scaled-down sister format to a legacy full-service brand.

Others

• SkipTheDishes / DoorDash aggregator merchants: Third-party Canadian delivery aggregators that route orders to independent pizzerias like Greco's; relevant as channel/ecosystem partners rather than direct competitors, shaping how incremental takeout/delivery demand reaches the brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GrecosPizzaPasta
• Instagraminstagram.com/grecos_algonquin
• LinkedInlinkedin.com/company/greco's-pizza

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greco's Pizza