GreenCoop
GreenCoop družstvo is a Slovak-headquartered international agricultural cooperative that aggregates six greenhouse growers across Slovakia and Hungary to produce and sell greenhouse tomatoes and cucumbers (10,000 tons and 12 million units annually) under the Veselá paradajka brand, supplying supermarket chains via direct B2B distribution.
- Company typePrivate
- Founded2006
- HeadquartersDunajská Streda, Slovakia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What GreenCoop does
GreenCoop družstvo is an international agricultural cooperative headquartered in Dunajská Streda, Slovakia, that aggregates greenhouse vegetable production across six member-grower sites in Slovakia and Hungary. Its core business is the cultivation and sale of greenhouse tomatoes and cucumbers — 10,000 tons of tomatoes and 12 million cucumbers annually — under its proprietary consumer brand "Veselá paradajka zo Žitného ostrova" (Happy Tomato from Žitný Island). The cooperative's member companies operate 31 hectares of greenhouse in total (FRUITLAND, AGROTREND Kolárovo, TopToma, Prima Fruit in Slovakia; Greencoop Hungary Kft. and Ácsi Termál-Kertészet Kft. in Hungary) and share a centralized packaging and storage facility in Zlatná na Ostrove.
The technical and operational model is built around the natural-resource advantages of the Žitný Island region — the most fertile agricultural area in Slovakia and a major source of geothermal springs. Greenhouses are heated using geothermal energy, irrigated with harvested rainwater, and protected using biological pest control rather than chemical pesticides. The cooperative states this renewable-energy-based approach avoids approximately 18,000 tons of CO2 emissions per year compared with traditional greenhouse growers of similar scale. Roughly 500 people work across the six greenhouses and the packaging center. No automation, software platform, AI/ML, or proprietary data assets are described; the business is fundamentally a physical-resource and cooperative-aggregation play.
GreenCoop sells its produce directly to supermarket and retail chains in Slovakia and Hungary via B2B wholesale channels, with rapid farm-to-shelf distribution cited as its core value driver. Pricing is on negotiated commercial terms and is not publicly disclosed; revenue is generated through one-off sales transactions rather than licensing or subscription models. Marketing is brand-led (Veselá paradajka), supported by active social media accounts on Facebook, Instagram, and YouTube and a corporate website available in Slovak, Hungarian, and English. No external investors, funding rounds, M&A activity, or public-company status are evidenced; ownership rests with the six member-grower entities.
GreenCoop firmographics
Firmographics- Name
- GreenCoop
- Legal name
- GreenCoop družstvo
- Website
- https://greencoop.sk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GreenCoop družstvo is a Slovak-headquartered international agricultural cooperative that aggregates six greenhouse growers across Slovakia and Hungary to produce and sell greenhouse tomatoes and cucumbers (10,000 tons and 12 million units annually) under the Veselá paradajka brand, supplying supermarket chains via direct B2B distribution.
- Ownership category
- akta.pro rank
GreenCoop industry classification
Industry- Product category
- Greenhouse Fresh Produce (Tomatoes and Cucumbers)
- NAICS
- Vegetable and Melon Farming (11121)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)
- akta.pro secondary industry
- Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses) (AFAGAKAD)
Keywords
Where GreenCoop is headquartered
LocationHeadquarters
- HQ city
- Dunajská Streda
- HQ country
- Slovakia
- HQ region
- Europe
Offices2 records
Markets served
GreenCoop business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fresh produce sales (tomatoes and cucumbers): GreenCoop generates revenue by growing and selling greenhouse tomatoes and cucumbers to retail/supermarket customers. The cooperative aggregates production from its member growers and distributes through commercial channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
GreenCoop product offering
Product offeringCore offering
GreenCoop družstvo is a Slovakia-headquartered international agricultural cooperative that grows and distributes greenhouse tomatoes and cucumbers. Its six member-operated greenhouses produce 10,000 tons of tomatoes and 12 million cucumbers annually across 31 hectares in Slovakia and Hungary. Produce is sold primarily to supermarket chains under the cooperative's proprietary consumer brand "Veselá paradajka zo Žitného ostrova," using geothermal heating, rainwater irrigation, and biological pest control to reduce environmental impact.
Product overview
GreenCoop is an international agricultural cooperative focused on greenhouse vegetable cultivation, operating as a single-product portfolio centered around its own brand Veselá paradajka zo Žitného ostrova (Fun Tomato from Žitný Island). The portfolio includes two main product lines: greenhouse cucumbers (Uhorka hadovka) and various tomato varieties. The tomato offerings span multiple formats including cluster tomatoes, cocktail tomatoes, cherry tomatoes in red/yellow/orange colors, midi cherry, date-shaped, and San Marzano varieties, as well as grilling-specific cocktail tomatoes and yellow cocktail cluster tomatoes. All products are cultivated in geothermal-heated greenhouses across 31 hectares in the Žitný Island region of Slovakia and Hungary, with annual production of 10,000 tons of tomatoes and 12 million salad cucumbers.
Differentiator
Problem solved
Functional benefit
Brands
- Veselá paradajka zo Žitného ostrova (Happy Tomato from Žitný Island): The company's own brand for greenhouse tomatoes and cucumbers, produced by member growers in the Žitný Island region of Slovakia.
Products and services
- Uhorka hadovka (Snake Cucumber) Fresh greenhouse-grown snake/salad cucumbers cultivated across GreenCoop member farms in Slovakia and Hungary, sold wholesale to supermarket and retail chains.
- Strapcové paradajky (Cluster Tomatoes) Fresh greenhouse-grown cluster tomatoes with specified sugar content, produced under the Veselá paradajka brand and sold wholesale to retailers.
- Strapcové žlté koktailové paradajky (Yellow Cocktail Cluster Tomatoes) Fresh greenhouse-grown yellow cocktail cluster tomatoes with specified sugar content, produced under the Veselá paradajka brand and sold wholesale to retailers.
- Oranžové cherry paradajky (Orange Cherry Tomatoes) Fresh greenhouse-grown orange cherry tomatoes produced under the Veselá paradajka brand and sold wholesale to retailers.
- Strapcové koktailové paradajky na grilovanie (Grilling Cocktail Cluster Tomatoes) Fresh greenhouse-grown cocktail cluster tomatoes specifically suited for grilling, produced under the Veselá paradajka brand and sold wholesale to retailers.
- Strapcové paradajky okrúhle midi cherry (Round Midi Cherry Cluster Tomatoes) Fresh greenhouse-grown round midi cherry cluster tomatoes with specified sugar content, produced under the Veselá paradajka brand and sold wholesale to retailers.
- Strapcové datľové paradajky (Date Cluster Tomatoes) Fresh greenhouse-grown date-shaped cluster tomatoes with specified sugar content, produced under the Veselá paradajka brand and sold wholesale to retailers.
- Mini San Marzano cherry paradajky (Mini San Marzano Cherry Tomatoes) Fresh greenhouse-grown mini San Marzano-style elongated cherry tomatoes with specified sugar content, produced under the Veselá paradajka brand and sold wholesale to retailers.
- Červené cherry paradajky (Red Cherry Tomatoes) Fresh greenhouse-grown red cherry tomatoes with specified sugar content, produced under the Veselá paradajka brand and sold wholesale to retailers.
- Žlté cherry paradajky (Yellow Cherry Tomatoes) Fresh greenhouse-grown yellow cherry tomatoes with specified sugar content, produced under the Veselá paradajka brand and sold wholesale to retailers.
Quantifiable outcome
- Produces 18,000 fewer tons of CO2 per year compared to traditional greenhouse growers of similar scale.
- +2 more outcomes
Companies that use GreenCoop
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
GreenCoop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GreenCoop partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- FRUITLAND, s.r.o.coreMember grower of the GreenCoop cooperative, operating a 4.5 ha greenhouse facility in Zlatná na Ostrove, Slovakia. One of the six cooperative member companies that contribute to GreenCoop's aggregate production.
- AGROTREND Kolárovo s.r.o.coreMember grower of the GreenCoop cooperative, operating in Kolárovo, Slovakia. Contributes to the cooperative's aggregate greenhouse tomato and cucumber production.
- TopToma, spol. s.r.o.coreMember grower of the GreenCoop cooperative, operating a 4.8 ha greenhouse facility in Dunajská Streda, Slovakia. Contributes to cooperative's tomato production.
- Prima Fruit, a.s.coreMember grower of the GreenCoop cooperative, operating a 6.0 ha greenhouse facility in Horná Potôň, Slovakia. Contributes to cooperative's aggregate production capacity.
- Greencoop Hungary Kft.coreMember grower and subsidiary of the GreenCoop cooperative, operating in Győr, Hungary. Expands the cooperative's geographic footprint and production capacity across the border.
- Ácsi Termál-Kertészet Kft.coreMember grower of the GreenCoop cooperative, operating a 6.5 ha greenhouse facility in Ács, Hungary. Contributes to cross-border production volume.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
GreenCoop competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GreenCoop social profiles
Digital presenceGreenCoop financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenCoop leadership team
Management profileNumber of profiles
GreenCoop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenCoop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenCoop
What does GreenCoop do?
GreenCoop družstvo is a Slovakia-headquartered international agricultural cooperative that grows and distributes greenhouse tomatoes and cucumbers. Its six member-operated greenhouses produce 10,000 tons of tomatoes and 12 million cucumbers annually across 31 hectares in Slovakia and Hungary. Produce is sold primarily to supermarket chains under the cooperative's proprietary consumer brand "Veselá paradajka zo Žitného ostrova," using geothermal heating, rainwater irrigation, and biological pest control to reduce environmental impact.
Is GreenCoop a public or private company?
GreenCoop is a private company. It is classified as management employee owned and is currently operating.
When was GreenCoop founded?
GreenCoop was founded in 2006. It employs 11 to 50 people.
Where is GreenCoop based?
GreenCoop is headquartered in Dunajská Streda, Slovakia, in the Europe region.
How does GreenCoop make money?
One revenue line is on record: fresh produce sales (tomatoes and cucumbers).
Does GreenCoop have an API?
No public API is recorded for GreenCoop.
What industry is GreenCoop in?
GreenCoop's product category is Greenhouse Fresh Produce (Tomatoes and Cucumbers). Its primary akta.pro industry code is AFAGAHAA, Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens), with a secondary code of AFAGAKAD, Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses). Its NAICS code is 11121 and its SIC code is 100.