What Crossroads Foundation does

Crossroads Foundation is a Hong Kong-registered non-profit charitable organization founded in 1995 that operates as a humanitarian logistics intermediary, collecting surplus quality goods from manufacturers, hotels, hospitals, companies, and individuals and redistributing them to people in need. The organization is structured around four core programs: Global Distribution (handling approximately 200 x 20-foot container equivalents per year, split 60% locally in Hong Kong and 40% internationally), Global Hand (managing the international verified-NGO partner network spanning 70+ countries), Global Handicrafts (a fair-trade marketplace supporting marginalized artisan producers, paired with the Silk Road Cafe), and Global X-perience (an experiential education program using simulations of poverty, refugee, and modern slavery scenarios).

Its core technology infrastructure includes the GoodCity mobile application (available on iOS and Android), which enables Hong Kong donors to photograph, upload, and schedule donation pickups with volunteer review and integrated transport booking. Pre-positioned Disaster Response Kits built to United Nations standards allow rapid deployment when emergencies occur. Back-office systems are built on standard third-party SaaS integrations including Shopify and Vend for e-commerce, WorldPay for payments, MailChimp for newsletters, and Raisely for fundraising campaigns. The organization processes goods through 14 specialized departments that assess quality and match items to recipient needs.

Crossroads' revenue model is donation-based: monetary contributions from individuals, companies, and organizations fund operations and shipping; goods donations provide the core inventory valued at approximately HK$80 million annually; container sponsorships (HK$50,000 per 40-foot container carrying goods worth HK$1,000,000) cover international shipping costs; disaster kit sponsorships (HK$400 per kit) fund pre-positioned emergency supplies; and fair-trade sales via Global Handicrafts supplement income. The organization serves a diversified beneficiary base of approximately 900,000 people per year, ranging from Hong Kong disadvantaged families (referred via the Social Welfare Department) to grassroots NGOs, schools, clinics, and orphanages across Asia, Africa, Europe, Latin America, and the Middle East.

Name

Crossroads Foundation

Legal name

Crossroads Foundation Ltd.

Website

https://crossroads.org.hk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Crossroads Foundation is a Hong Kong-based non-profit founded in 1995 that collects and redistributes donated goods to disadvantaged individuals and NGOs across 70+ countries, processing HK$80M in goods annually to reach approximately 900,000 beneficiaries per year through four core humanitarian and fair-trade programs.

Ownership category

akta.pro rank

Product category

Humanitarian Aid and Charitable Goods Redistribution

NAICS

Emergency and Other Relief Services (624230), Other Grantmaking and Giving Services (813219), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Cash & Voucher Assistance (CVA) and Emergency Livelihood Support (BPAGAAAJ)

akta.pro secondary industries

International Grantmaking & Development Foundations (BPAGAKAH), International & Global Public Health Aid Administration (Government Donors) (HLAJALAO), Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs (BPADAOAL)

Keywords

• Humanitarian aid logistics
• Charitable goods redistribution
• Fair trade marketplace
• Disaster response kits
• Volunteer coordination platform

Headquarters

HQ city

Wahroonga

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Monetary Donations: Crossroads relies on charitable donations from individuals, companies, and organizations to fund operations, container shipping, and disaster relief efforts
2. Donated Goods: Manufacturers, hotels, hospitals, companies, and individuals donate high-quality goods which are processed and redistributed to those in need
3. Container Sponsorship: Organizations and individuals sponsor shipping containers at HK$50,000 per 40' container worth HK$1,000,000 in goods
4. Disaster Kit Sponsorship: Donors purchase pre-prepared disaster response kits at HK$400 per kit for immediate deployment when emergencies occur

Pricing tiers

Distribution channels5 records

Marketing channels11 records

Core offering

Crossroads Foundation collects high-quality donated goods from manufacturers, hotels, hospitals, companies, and individuals in Hong Kong, processes them through 14 specialized departments for quality assessment, and redistributes them to people in need. Approximately 60% of distribution serves local Hong Kong recipients (via the Social Welfare Department referral network) and 40% serves international beneficiaries in over 70 countries through verified NGO partners via container shipping. The organization also operates a fair trade marketplace (Global Handicrafts), experiential education programs (Global X-perience), pre-positioned UN-standard disaster response kits, and the GoodCity mobile app for donor self-service.

Product overview

Crossroads Foundation operates as a non-profit humanitarian logistics organization with four interconnected program areas: Global Distribution handles the collection and redistribution of donated goods within Hong Kong and internationally; Global Hand manages the international partner network for cross-border aid shipments; Global Handicrafts operates a fair trade marketplace with the Silk Road Cafe supporting disadvantaged producers; and Global X-perience provides experiential education through simulations and tours. Supporting services include disaster response kit preparation, the GoodCity mobile donation app, and volunteer programs. The organization operates from Crossroads Village in Tuen Mun, distributing approximately 200 container equivalents of aid annually, serving nearly 900,000 beneficiaries in need.

Differentiator

Problem solved

Functional benefit

Brands

• Global Distribution: Redistributing high-quality donated goods to people in need locally and internationally
• Global Hand
• Global Handicrafts
• Global X-perience
• GoodCity

Products and services

• Global Distribution

Quantifiable outcome

• HK$80,000,000 worth of goods processed annually and distributed to those in need
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Sino GroupminorStrategic or Co-development Partner · 2 April 2026Partnership for 'GoCircular' experiential campaign across five Hong Kong shopping malls, promoting circular economy through pre-loved item recycling, upcycling, and charity sales. Crossroads collaborated on collecting 8,870 kg of second-hand items.
• Social Welfare Department of HKSARcoreStrategic or Co-development PartnerDaily referral partnership for individuals and families in need within Hong Kong. The Social Welfare Department directs eligible beneficiaries to Crossroads for goods assistance, enabling systematic support for disadvantaged Hong Kong residents.
• GoodCity (hk.goodcity.app)coreTechnology or IntegrationTechnology partnership providing the GoodCity mobile application for Hong Kong donors to photograph, upload, and schedule donation pickups. The app streamlines the donation process with volunteer review and transport coordination built into the platform.
• Global Handicrafts Fair Trade ProducerscoreStrategic or Co-development PartnerPartnership with artisan cooperatives and producers in developing countries to sell fair trade handicrafts through the Global Handicrafts Marketplace, providing sustainable income and empowering marginalized communities through trade rather than aid.
• Mission Without BorderscoreStrategic or Co-development PartnerLong-term humanitarian partner receiving shipments of PPE and essential supplies for distribution to soup kitchens, schools, childcare centres and community medical centres in Ukraine and Romania.
• Registered NGOs WorldwidecoreChannel Partner/ Reseller/ DistributorNetwork of verified non-profit organizations in over 70 countries receiving Crossroads shipments. Organizations submit applications explaining their work, provide references from trusted NGOs, and agree to feedback mechanisms and site visits. Focus on empowering organizations not already receiving substantial international aid.
• Manufacturers, Hotels, Hospitals, Companies, IndividualscoreOthersCorporate and individual donors providing high-quality goods including brand new items from manufacturers, professional-quality items from hotels and multinational companies, medical supplies from hospitals, and household goods from Hong Kong residents.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Habitat for Humanity ReStore: ReStore accepts donated furniture, appliances, and home goods and resells them to fund Habitat's affordable housing mission. Overlaps with Crossroads' processing and redistribution of donated household goods through a sustainable-revenue model.
• Brother's Brother Foundation: Pittsburgh-based NGO that collects donated medical, educational, and humanitarian goods and ships them in containers to partners in developing countries, very similar to Crossroads' 40' container sponsorship model.
• MedShare: MedShare collects surplus medical supplies and equipment from US hospitals and manufacturers and redistributes them to under-resourced healthcare providers globally. Overlaps with Crossroads' medical equipment distribution to clinics and hospitals in over 70 countries.
• Soles4Souls: Soles4Souls collects donated shoes and apparel from manufacturers and individuals and distributes them to people in need worldwide. Closely mirrors Crossroads' manufacturer-donation intake and international redistribution model.
• Good360: Good360 is a US-based non-profit that redistributes donated goods from corporations to a network of NGOs, schools, and communities. The closest analog to Crossroads' goods-matching model, though geographically focused on the United States.

Broad incumbents

• World Vision International: World Vision is one of the largest international child-focused humanitarian NGOs, operating in nearly 100 countries with disaster relief and community development programs. A large incumbent in the same international aid and disaster response space.
• Salvation Army: The Salvation Army operates a vast international network providing disaster relief, social services, and donated-goods redistribution. A much larger incumbent with overlapping humanitarian logistics activities but a broader mission portfolio.
• International Red Cross and Red Crescent Movement: The IFRC and its national societies coordinate global disaster response, including UN-standard emergency kits. Overlaps with Crossroads' UN-standard disaster kits and humanitarian logistics, but at vastly greater institutional scale.

Regional players

• Caritas Hong Kong: Caritas is a Hong Kong-based Catholic social services organization providing family services, community support, and aid distribution. Competes with Crossroads for Hong Kong's disadvantaged residents and donor base.
• Feeding Hong Kong: Feeding Hong Kong redistributes surplus food from Hong Kong businesses to people in need locally. Operates the same donated-goods-redistribution model in the same city as Crossroads, focused on food rather than broader household goods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CrossroadsHK
• YouTubeyoutube.com/user/CrossroadsFoundation
• Facebookfacebook.com/CrossroadsFoundationHK
• LinkedIninstagram.com/crossroadsglobalvillage
• Instagraminstagram.com/crossroadsglobalvillage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Foundation