Greenfields Real Estate

What Greenfields Real Estate does

Greenfields Real Estate is an Australian real estate agency headquartered in Truganina, Victoria, providing residential sales, commercial, acreage, business sales, property management, and project sales marketing services. The firm operates across Victoria and Queensland, serving individual home buyers and sellers, property investors, and small-to-medium enterprises transacting in commercial real estate and operating businesses such as hospitality and grocery outlets.

Name

Greenfields Real Estate

Legal name

Greenfields Real Estate

Website

https://greenfieldsre.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenfields Real Estate is a Truganina, Victoria-based Australian real estate agency offering residential, commercial, acreage, business sales, and property management services across Victoria and Queensland.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Nonresidential Property Managers (531312), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Rural Residential & Acreage Homesites Brokerage (BPAJADAE), New Construction & Builder Sales (BPAJAAAB)

Keywords

• Residential real estate brokerage
• Property management services
• Business brokerage sales
• Acreage rural properties
• Project sales marketing

Headquarters

HQ city

Truganina , VIC

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from residential, commercial, and rural property sales. Agents earn commission on successful transactions across Victoria and Queensland.
2. Property Management Fees: Ongoing property management services for landlords including tenant placement, rent collection, property maintenance coordination, and compliance management.
3. Business Sales Commission: Commission from business broker services including sale of commercial businesses, franchises, hospitality venues, and retail establishments.
4. Project Sales Marketing: Marketing and sales services for development projects and new housing estates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Greenfields Real Estate is an Australian real estate brokerage that represents buyers and sellers across residential property, farms and acreage, development land, commercial property, business sales, rentals, and property management throughout Victoria and Queensland. Services include buyer representation and advocacy, sales representation for homeowners and investors, ongoing rental management for landlords, project sales marketing for developers, and business brokerage for hospitality, retail, and franchise transactions.

Product overview

Greenfields Real Estate is a real estate brokerage platform operating across Victoria and Queensland, Australia. The company offers a unified service portfolio that includes residential property sales and purchases, business sales, rental and leasing services, acreage and rural property transactions, property management, project sales marketing, and house and land packages. These services are delivered through their website platform and supported by a team of sales representatives and property consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales (Buy and Sell) Residential property representation for both buyers and sellers, covering houses, townhouses, and apartments in Melbourne's western growth corridors and other Victoria and Queensland locations.
• Rental and Leasing Services Rental property listings and leasing services for tenants seeking residential properties, with corresponding landlord-side rental placement support.
• Property Management Ongoing property management services for landlords covering tenant placement, rent collection, property maintenance coordination, and regulatory compliance management.
• Acreage and Rural Property Sales Brokerage services for rural and acreage properties including farms, lifestyle blocks, and large land holdings across Victoria.
• Business Sales Brokerage Brokerage services for sale of established businesses including restaurants, retail shops, service stations, hospitality venues, franchises, and commercial operations across Victoria and Queensland.
• Project Sales Marketing Marketing and sales campaign services for property developers covering new housing estates, off-the-plan residential projects, and investment developments.
• House and Land Packages Brokerage for house and land packages, titled lots, and residential land sales across growth corridors in Melbourne's western suburbs.

Quantifiable outcome

• Smooth transaction for warehouse sale in Truganina with exceptional property marketing
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• INVIC GroupminorStrategic or Co-development PartnerCo-presenting partnership for premium dual office suite investment opportunity in Docklands. Greenfields Real Estate partnered with INVIC Group to market and sell office spaces at Aqua Vista, Docklands.
• Soprano's PizzaminorGTM or Marketing PartnerMultiple Soprano's Pizza franchise opportunities listed for sale through Greenfields Real Estate across various Melbourne suburbs including Glenroy, Donvale, Flemington, Lower Plenty, and Hawthorn. Greenfields acts as sales agent for these business opportunities.
• FoodWorks SupermarketminorChannel Partner/ Reseller/ DistributorGreenfields Real Estate brokered the sale of an established FoodWorks supermarket in Melbourne's north-west corridor as part of their business sales division.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Raine & Horne: Raine & Horne is a long-established Australian real estate network with residential, commercial, rural, and property management services across NSW, Victoria, and Queensland. It is a direct peer to Greenfields because both offer full-service real estate brokerage spanning residential, acreage, commercial, and business sales with multi-state operations.
• Ray White: Ray White is Australia's largest independent real estate network with deep residential, commercial, rural, and project sales coverage. It is a direct comparable to Greenfields because both operate multi-service real estate brokerage models across Australian states, with comparable service portfolios spanning sales, property management, and project marketing.
• OBrien Real Estate: OBrien Real Estate is a Victorian-focused independent agency with strong presence in Melbourne's growth corridors and eastern/south-eastern suburbs. It is a direct peer to Greenfields because both are full-service agencies offering residential sales, property management, and project marketing with comparable agency structures and service lines.
• Woodards Real Estate: Woodards is a Melbourne-based real estate agency with residential sales, property management, and project marketing across inner and growth suburbs of Melbourne. It is a direct peer to Greenfields because both compete in Melbourne metropolitan brokerage, particularly in residential sales and project marketing for new developments.
• McGrath Estate Agents: McGrath Estate Agents is an Australian residential sales and property management agency with strong metro presence in Sydney, Melbourne, and Brisbane. It is a direct peer to Greenfields because both compete in residential sales and property management, and overlap in serving vendors, buyers, and landlords in major Australian metropolitan markets.
• Barry Plant: Barry Plant is a Melbourne-headquartered residential real estate network with strong presence in growth-corridor suburbs of western and northern Melbourne. It is a direct peer to Greenfields because both compete in the same Victorian suburbs with overlapping residential sales, project marketing, and property management offerings.
• LJ Hooker: LJ Hooker is one of Australia's largest and longest-established real estate networks, with broad residential, commercial, project marketing, and property management coverage nationally. It is a direct peer to Greenfields because both compete in the same brokerage category with overlapping residential, commercial, and property management service lines.
• Buxton Real Estate: Buxton is a Victorian-focused real estate agency group with operations across Melbourne's bayside, inner, and growth suburbs. It is a direct peer to Greenfields because both compete head-to-head in Melbourne metropolitan residential sales and property management with comparable service models and target segments.
• Professionals Real Estate: Professionals is a national network of independent Australian real estate agencies offering residential, commercial, rural, and property management services. It is a direct peer to Greenfields because both operate independent agency models with comparable service portfolios, including acreage/rural brokerage and project marketing.
• Harcourts: Harcourts is a major Australasian real estate network offering residential, commercial, rural, and property management services across Australia and New Zealand. It is a direct peer to Greenfields because both deliver multi-segment brokerage services with comparable franchise/affiliate models and overlapping target customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Greenfields_RE
• YouTubeyoutube.com/@GRe-M
• Facebookfacebook.com/GreenfieldsGRE
• LinkedInlinkedin.com/company/greenfields-real
• Instagraminstagram.com/greenfields_gre

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenfields Real Estate