What Greenhope Foundation does

Greenhope Foundation is a Swiss charitable foundation established in 2011 and headquartered in Agno, Ticino, operating under the #sportsagainstcancer banner to provide recreational sports events for children with cancer and their families, and to financially support young talented Swiss athletes. The foundation operates a tightly defined two-segment value proposition: (1) family events producing distraction and joyful experiences for children battling cancer, delivered through recurring programs such as Greenhope Day (an annual participatory sports challenge now in its 8th edition, expanded to Winterthur in 2026), the Greenhope Hike Parade at San Bernardino, Nuotata Popolare, Dinner 4 Hope, and a Spengler Cup Davos charity activation; and (2) athlete sponsorship, currently supporting 15+ young sportspeople across disciplines including hockey, football, cycling, swimming, skiing, and motorsport. The foundation partners reciprocally with Kinderkrebshilfe Schweiz, Stiftung Sonnenschein, ARFEC, and Insieme con coraggio for family referrals.

Operationally, Greenhope runs on an extremely lean staff of approximately 9 people with a Foundation Board of 5 voluntary members led by President Luca Cereghetti. The economic model is a hybrid of (i) tax-deductible individual and corporate donations (receipts issued for CHF 30+), (ii) a direct-to-consumer e-commerce shop selling branded merchandise, wine (Goldhope, Redhope, Whitehope), and limited-edition art prints priced CHF 5-750, with delivery restricted to Switzerland and Liechtenstein, (iii) event registration fees (CHF 20-45 per participant), and (iv) corporate sponsorship structured so that sponsors cover 100% of administrative overhead, allowing 100% of donations to flow to charitable programs. Audited charitable expenditure has averaged CHF 210,000-225,000 annually since 2021.

Distribution spans a multi-channel stack: Instagram and Facebook community engagement, a MailChimp-powered newsletter, an annual Greenhope Magazine (since 2012), the e-commerce shop, a self-serve event registration flow, and live events across Swiss venues (Davos, Winterthur, San Bernardino, Magliaso-Agno, Lugano-Paradiso). The marketing channel is overwhelmingly the ambassador network of professional Swiss athletes and sports clubs (HC Davos, HC Ambri-Piotta, HC Fribourg Gottéron, FC Lugano, Grasshopper Club Zürich) plus a pyramid of 20+ corporate partners led by Cornèrcard as Main Partner for Greenhope Day 2026 and including Zurich Insurance, UBS, Helsana, Hirslanden, Helsinn, Lactalis Switzerland, Chicco d'Oro, New Balance, Merida, Acer, and Interroll. GDPR compliance is maintained with Art. 27 representation by Luca Cereghetti.

Name

Greenhope Foundation

Legal name

Greenhope Foundation

Website

https://greenhope.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenhope Foundation is a Swiss nonprofit founded in 2011 that organizes sports events under the #sportsagainstcancer banner to support children with cancer and their families and sponsors young Swiss athletes, funding 100% of its programs through donations, corporate sponsorship, events, and merchandise.

Ownership category

akta.pro rank

Product category

Charitable Foundation / Nonprofit Sports Events

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Other Spectator Sports (711219), Civic and Social Organizations (8134)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Community Foundations (BPAGAKAB), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Childhood cancer support
• Sports charity events
• Young athlete sponsorship
• Nonprofit foundation
• Family recreational events

Headquarters

HQ city

Taverne

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Donations: The foundation receives donations from individuals and organizations. Tax certificates are issued for donations of CHF 30 or more.
2. Merchandise Sales: Online shop selling branded merchandise including T-shirts (CHF 25-30), caps (CHF 15-30), hoodies (CHF 65), wine (CHF 100), art prints (CHF 750), and various accessories.
3. Event Registration Fees: Participation packages for events such as Greenhope Day (CHF 20 per person) and Greenhope Hike Parade (CHF 40 adults, CHF 25 children).
4. Corporate Sponsorship: Partners cover 100% of administrative costs, enabling all donated funds to go directly to family events and athlete support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Greenhope Foundation is a Swiss charitable foundation that organizes sports-based events (Greenhope Day, Hike Parade, Spengler Cup Davos, Dinner 4 Hope, Nuotata Popolare, Family Hike Day) to provide distraction and joyful moments for children with cancer and their families. It also supports young talented athletes through financial and promotional assistance, and generates supplementary revenue through an online merchandise shop selling branded apparel, accessories, wine, and art prints.

Product overview

Greenhope Foundation operates as a charitable organization focused on #sportsagainstcancer since 2011. The foundation's offerings consist of two main categories: (1) Event programs including the annual Greenhope Day (participatory sports challenge), Greenhope Hike Parade (family hiking event), Spengler Cup Davos, Dinner 4 Hope, Nuotata Popolare, and Greenhope Family Hike Day - these provide distraction and joyful moments for children with cancer and their families; and (2) A merchandise shop selling branded items including T-shirts, caps, hoodies, wine collections (Goldhope, Redhope, Whitehope), New Balance athletic wear, art prints by Nevercrew, event tickets, and accessories. The foundation also supports young talented athletes and maintains charitable partnerships with organizations including Kinderkrebshilfe Schweiz, Stiftung Sonnenschein, ARFEC, and Insieme con coraggio. All administrative costs are covered by sponsors, ensuring 100% of donations go to family events and athlete support.

Differentiator

Problem solved

Functional benefit

Brands

• Greenhope Award: Recognition program honoring individuals and organizations for their contributions to the foundation's mission
• #sportsagainstcancer
• Greenhope Day
• Greenhope Hike Parade
• Goldhope
• Redhope
• Whitehope

Products and services

• T-Shirt iSupport GREENHOPE Man Support T-shirt for the Greenhope Foundation, designed for men, priced at CHF 30.00. Sold to consumers via the foundation's online shop.
• T-Shirt iSupport GREENHOPE Lady Support T-shirt for the Greenhope Foundation, designed for women, priced at CHF 30.00. Sold to consumers via the online shop.
• Goldhope Rosso del Ticino DOC Goldhope red wine from the Ticino DOC region, priced at CHF 100.00, sold via the foundation's online shop to support charitable activities.
• REDHOPE Montepulciano DOC Redhope Montepulciano DOC red wine, priced at CHF 100.00, sold via the foundation's online shop.
• WHITEHOPE Trebbiano DOC Whitehope Trebbiano DOC white wine, priced at CHF 100.00, sold via the foundation's online shop.
• Confluence - Night game, by Nevercrew Limited-edition art print by artist Nevercrew (night game edition), priced at CHF 750.00, sold via the online shop.
• Confluence - Day game, by Nevercrew Limited-edition art print by artist Nevercrew (day game edition), priced at CHF 750.00, sold via the online shop.
• Greenhope Day Annual flagship sports event where participants engage in a physical activity of their choice to raise funds and awareness for the foundation. Participation starts from CHF 20 per person and includes a start package; additional fundraising options available via Acts for Hope.
• Greenhope Hike Parade Family-friendly hiking event in San Bernardino featuring multiple difficulty levels (Hard Hike, Up Hike, Family Hike) with guided tours, concerts, and meals. Adult tickets CHF 40 online / CHF 45 on-site; children 6-16 CHF 25 online / CHF 30 on-site; includes Greenhope cap and lunch.
• Spengler Cup Davos Hockey charity event hosted at the Spengler Cup in Davos, scheduled for December 26-31, 2026, in partnership with HC Davos.
• Dinner 4 Hope Charity dinner event held in Lugano-Paradiso on October 16, 2026, from 18:00 to 22:00.
• Nuotata Popolare Community swimming event held in Magliaso-Agno on August 1, 2026, from 10:00 to 16:00.
• Greenhope Family Hike Day 2026 Family hiking day in San Bernardino on July 26, 2026, from 08:00 to 17:00.

Quantifiable outcome

• CHF 216,211 total expenditure in 2023, fully allocated to family events and athlete support
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

27 partnerships are on record, tiered main partner, major partner, core partner, gold partner, partner plus, partner, technical partner, ambassador and charity partner.

• Cornèrcardmain partnerGTM or Marketing Partner · 1 January 2026Main partner for Greenhope Day 2026. Cornèrcard is the primary sponsor enabling the annual flagship event.
• CHRIS sportmajor partnerGTM or Marketing PartnerHost venue partner for Greenhope Day 2026 Family Event in Winterthur. Provides facilities and support for family activities.
• soul.mediacore partnerGTM or Marketing PartnerTechnical implementation partner for the website. Provides ongoing digital support for the foundation's online presence.
• mediaTIcore partnerGTM or Marketing PartnerMarketing agency partner providing promotional support for foundation activities.
• Swiss Opticgold partnerGTM or Marketing PartnerGold-level partner contributing to foundation funding.
• TI-Packgold partnerGTM or Marketing PartnerGold-level partner supporting foundation operations.
• Zurich Insurancegold partnerGTM or Marketing PartnerGold-level partner providing corporate support for foundation activities.
• Lactalis Switzerlandgold partnerGTM or Marketing PartnerGold-level partner (dairy company) supporting foundation.
• Arctosgold partnerGTM or Marketing PartnerGold-level partner supporting foundation operations.
• Chicco d'Orogold partnerGTM or Marketing PartnerGold-level partner (coffee brand) supporting foundation activities.
• Interrollgold partnerGTM or Marketing PartnerGold-level partner supporting foundation.
• Helsanapartner plusGTM or Marketing PartnerHealth insurance company supporting foundation as Partner Plus.
• Helsinnpartner plusGTM or Marketing PartnerPharmaceutical company (oncology focus) supporting foundation as Partner Plus.
• Hirslandenpartner plusGTM or Marketing PartnerPrivate hospital group supporting foundation as Partner Plus.
• UBSpartnerGTM or Marketing PartnerBanking partner supporting foundation activities.
• AcerpartnerGTM or Marketing PartnerTechnology partner providing equipment support.
• New Balancetechnical partnerGTM or Marketing PartnerTechnical partner providing sports apparel and equipment.
• Meridatechnical partnerGTM or Marketing PartnerTechnical partner (bicycles) supporting cycling-related activities.
• HC DavosambassadorGTM or Marketing PartnerProfessional ice hockey club serving as ambassador, hosting events like Spengler Cup partnership.
• HC Ambri-PiottaambassadorGTM or Marketing PartnerProfessional ice hockey club serving as ambassador with charity games.
• HC Fribourg GottéronambassadorGTM or Marketing PartnerProfessional ice hockey club serving as ambassador.
• FC LuganoambassadorGTM or Marketing PartnerFootball club serving as ambassador with youth team involvement.
• Grasshopper Club ZürichambassadorGTM or Marketing PartnerFootball club serving as ambassador.
• Kinderkrebshilfe Schweizcharity partnerStrategic or Co-development PartnerSwiss Childhood Cancer Foundation - main charitable partner providing support and referrals for families.
• Stiftung Sonnenscheincharity partnerStrategic or Co-development PartnerSunshine Foundation - charitable partner supporting foundation objectives.
• ARFECcharity partnerStrategic or Co-development PartnerAssociation Romande des Familles d'Enfants Atteints d'un Cancer - French-speaking Swiss association for families of children with cancer.
• Insieme con Coraggiocharity partnerStrategic or Co-development PartnerItalian-speaking Swiss association supporting families of children with cancer.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Make-A-Wish Foundation: Global nonprofit granting wishes to children with critical illnesses. Operates at significantly larger scale than Greenhope but shares the childhood-cancer-family support mission.
• Laureus Sport for Good Foundation: Global foundation using sport for social development. Comparable in combining sports with charitable causes, though operating at significantly larger scale across multiple countries.
• Special Olympics: Global organization providing sports training and competition for children and adults with intellectual disabilities. Comparable in mission-driven sports programming for vulnerable populations.
• Starlight Children's Foundation: Nonprofit focused on delivering joy to seriously ill children and their families. Comparable in mission to support children facing serious illness, though US-based and operates at much larger scale.
• Right to Play: International nonprofit using sport and play to educate and empower children facing adversity. Comparable mission overlap in using sports as a vehicle for child welfare outcomes.
• Krebsliga Schweiz: Swiss cancer league covering all cancer types. Broader incumbent operating across all cancer demographics; Greenhope focuses on the pediatric cancer subset.

Direct peers

• Stiftung Sonnenschein: Swiss charitable foundation supporting children with cancer and their families. Direct mission peer and formal charity partner of Greenhope Foundation.
• Kinderkrebshilfe Schweiz: Swiss childhood cancer foundation and Greenhope's main charitable partner. Most comparable organization in mission (Swiss childhood cancer support) with similar nonprofit structure and donor-funded model.

Regional players

• Fondation 26: Swiss foundation supporting young athletes. Direct peer in the athlete-support branch of Greenhope's mission, operating in French-speaking Switzerland.

Others

• Swiss Olympic: National Olympic Committee supporting Swiss athletes including youth. Comparable in supporting young Swiss athletes in their sporting careers, though as a sports federation rather than disease-focused foundation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1484273873730806
• Instagraminstagram.com/greenhope.ch
• LinkedInlinkedin.com/company/greenhope-foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenhope Foundation