What Soul.Media does

Soul.Media (legal entity: soul.media ag) is a Swiss digital agency headquartered in Buchen i.P., Graubünden, with a second office in Tiefencastel. Founded in 2014 and led by sole owner/CEO Ursin Cola, the firm combines strategic digital consulting with custom software development for mid-market and enterprise clients, primarily within Switzerland. Its service portfolio spans trend and innovation consulting, digital roadmaps, feasibility analysis, requirements engineering, project management, change management, and end-to-end custom coding for websites, web applications, mobile hybrid apps, intranets/extranets, integrations, and process automation. Core technology is centered on Drupal (coupled and decoupled with Next.js), supported by PHP, Python, Flutter, Cloudflare, GitLab, Varnish, and Nightwatch.js, with Matomo for privacy-compliant analytics and ChatGPT-backed chatbot functionality.

The company has productized several reusable modules from client engagements, including IceHockey-Hub (a sports-club management platform), Social Soulmedia (multi-network social aggregation), ERP & CRM Tool, Internes Kontrollsystem (IKS-Tool), Athletenmanager, and various Drupal add-ons (e-commerce, SEO monitoring, AI chatbot, ad-server, enterprise search). Customers include Hockey Club Davos, MySports, SC Rapperswil-Jona Lakers, Spengler Cup, Kantonsspital Graubünden, Graubündner Kantonalbank, Gemeinde Luzein, Lia Rumantscha, and others spanning sports, healthcare, financial services, government, and nonprofit sectors.

The revenue model is professional services-led: project-based consulting and custom development delivered through direct client engagement, with quote-based, project-specific pricing that is not publicly disclosed. GTM is sales-led, partnership-driven, and relationship-based, leveraging referrals, an extensive portfolio of case studies, and an active LinkedIn presence. The firm operates without external investors and holds Swiss Made Software certification.

Name

Soul.Media

Legal name

soul.media ag

Website

https://soul.media

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Soul.Media is a Swiss digital agency in Graubünden combining strategic consulting with custom Drupal and Next.js software development for Swiss enterprise, government, healthcare, financial, and sports clients, including leading ice hockey properties.

Ownership category

akta.pro rank

Headquarters

HQ city

Buchen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Consulting Services: Strategic consulting services including trend & innovation consulting, digital roadmap development, feasibility analysis, requirements analysis, technology evaluation, process optimization, data strategy, digital project management, and change management. Delivered through intensive strategy workshops and as an active partnership with clients.
2. Custom Software Development (Coding): Custom web application and website development services. Includes modern frontend, robust backend, seamless integrations (CRM, payment, social media), mobile hybrid apps, process automation, AI-supported applications, intranet/extranet solutions, cloud infrastructure/DevOps, and security implementations. Project-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Soul.Media is a Swiss digital agency that provides strategic digital consulting (trend and innovation consulting, roadmaps, feasibility and requirements analysis, technology evaluation, process optimization, data strategy) and custom software development services. Its delivery spans coupled Drupal websites, decoupled Next.js + Drupal architectures, web applications, mobile hybrid apps built with Flutter, process automation, and AI-supported applications. Alongside bespoke client work it offers a portfolio of proprietary products including IceHockey-Hub, Social Soulmedia (social media aggregation), ERP & CRM Tool, Internes Kontrollsystem (IKS), Athletenmanager, and an individual AI chatbot.

Product overview

Soul.Media is a digital agency offering a portfolio of proprietary products alongside Drupal-based web development services. The core product line includes IceHockey-Hub (a specialized platform for ice hockey clubs), Social Wall & Content Hub (social media aggregation), ERP & CRM Tool, Internes Kontrollsystem (internal control system), Athletenmanager, and website solutions using either coupled Drupal or decoupled Next.js/Drupal architecture. Add-on modules extend Drupal functionality with e-commerce, SEO monitoring, AI chatbots, Matomo analytics, newsletter, enterprise search, real-time data refresh, and Cloudflare integration. The company positions its products as practice-tested solutions derived from extensive digital project experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Consulting Services Strategic consulting services covering digital strategy, roadmaps, feasibility and requirements analysis, technology evaluation, process optimization, data strategy, digital project management, and change management, delivered through intensive strategy workshops and as an active partnership with enterprise clients in Switzerland.
• Custom Software Development (Coding) Custom web application and website development services including modern frontend, robust backend, CRM, payment and social media integrations, mobile hybrid apps, process automation, AI-supported applications, intranet/extranet solutions, cloud infrastructure and DevOps, and security implementations. Delivered as project-based engagements to enterprise and government clients.
• IceHockey-Hub Central hub platform for ice hockey clubs bundling news, live game data ticker, team management, merchandise, and fan engagement features such as votings and auctions in a unified application, with SIHF league API integration.
• Social Wall & Content Hub (Social Soulmedia) Social media aggregation tool that imports content from Facebook, Instagram, TikTok, LinkedIn, YouTube, and X for centralized display on websites (Social Wall) or as a JSON feed, and supports posting Drupal content directly to social channels via the proprietary Social Posts API.
• ERP & CRM Tool Central business process platform combining customer management (CRM), quote generation, and payment administration in one tool providing efficiency and a full overview of customers and finances.
• Internes Kontrollsystem (IKS Tool) Internal control system tool for systematic documentation and monitoring of internal control processes and risk minimization, supporting compliance with standards.
• Athletenmanager Central cockpit for athletes and clubs to manage athlete data, training plans, and competition results in a single organized application.
• Individueller KI-Chatbot (Individual AI Chatbot) Custom AI chatbot integrated into Drupal that accesses company website data to provide precise answers to visitors around the clock, powered by OpenAI's ChatGPT language model.
• Decoupled Websites (Next.js & Drupal) High-performance website architecture combining a Next.js frontend with a Drupal backend, offering maximum performance for dynamic, interactive experiences and future-proof digital platforms.
• Coupled Drupal Websites Powerful all-in-one solution combining a flexible frontend with the proven Drupal CMS, ideal for content-rich platforms requiring intuitive and efficient content management.

Quantifiable outcome

• High-performance, reliable digital platforms with Varnish caching for peak traffic stability (demonstrated for high-traffic sports properties)
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• HostpointsupportingTechnology or IntegrationSwiss-based web hosting provider. Provides hosting services for Soul.Media's web projects, ensuring Swiss data sovereignty and quality hosting infrastructure for client solutions.
• Hü7coreImplementation/ SI/ Consulting PartnerCreative agency specializing in brand presentations and strong communication. Provides screendesign and creative direction that Soul.Media integrates into technical solutions for clients.
• MarkenkerncoreImplementation/ SI/ Consulting PartnerBrand agency focused on visionary brands and smart communication. Collaborates with Soul.Media on screendesign for client projects requiring brand strategy and creative execution.
• YeassupportingImplementation/ SI/ Consulting PartnerCreative agency specializing in brand experiences and digital storytelling. Provides design and creative direction services for projects requiring emotional brand communication.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• PreviousNext: Australia-based Drupal agency providing enterprise web development and platform design. Comparable in Drupal specialization and platform-led delivery, but does not compete in the Swiss market.

Broad incumbents

• Dept Agency: Large international digital agency offering end-to-end web, app, and platform builds across multiple verticals. Comparable in capability breadth but substantially larger and capable of outcompeting on enterprise deals.
• Lullabot: Specialized Drupal digital agency delivering enterprise web platforms and strategy. Closely comparable in Drupal expertise and platform delivery model, though US-based and larger than Soul.Media.
• Jung von Matt: Large European creative and digital agency with strong Swiss presence. Comparable in serving enterprise and institutional clients, but with a brand/creative-heavy focus rather than deep technical platform builds.
• Farner Consulting AG: One of Switzerland's largest communications and digital consultancies, serving institutional and corporate clients. Comparable in targeting Swiss enterprises and institutions, but with a much broader service portfolio.
• Smile SA: European digital agency with Drupal and open-source expertise, offering custom development, integration, and managed services. Larger and broader portfolio than Soul.Media, but overlapping delivery model and customer base.

Direct peers

• Unic AG: Swiss digital agency with Drupal and open-source expertise, partnering with clients on strategy and implementation. Similar go-to-market and customer types to Soul.Media in the Swiss market.
• Liip AG: Swiss digital agency with strong Drupal and open-source web expertise, serving similar mid-market and enterprise clients across Switzerland. Closely comparable to Soul.Media in technology stack, agile delivery model, and consulting-plus-implementation positioning.
• Webrepublic AG: Swiss digital agency offering web development, performance marketing, and digital transformation. Comparable mid-market positioning and Swiss GTM motion to Soul.Media.
• Amazee Labs: International Drupal-focused digital agency with hosting and development services. Comparable in technology specialization and enterprise web platform delivery, though larger and more global than Soul.Media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/soulmedia-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul.Media