グリーンハウス（株）

What グリーンハウス（株） does

グリーンハウス株式会社 (GREEN HOUSE Co., Ltd.) is a privately held, founder-operated café and restaurant group founded on September 28, 1999, headquartered in Kobe, Hyogo, Japan, with registered capital of ¥10 million. The company operates two distinct themed café locations in central Kobe — Silva, opened in 2007 with a green/oasis concept featuring sofa and terrace seating, and Wald, opened December 11, 2018 across four floors (~290 tsubo / ~958 sqm) near JR Sannomiya with a wood-fired Neapolitan pizza kitchen, fresh pasta preparation, and a multi-functional party venue. A third original location, Aqua, was closed in October 2018 as the portfolio was consolidated.

The company generates revenue primarily through in-store dining across four meal periods (morning, lunch, café, dinner) at Silva and Wald, supplemented by takeout at Wald, Uber Eats delivery, online mail-order sales of frozen Margherita pizza (¥1,450), and private party/event bookings for groups of 10–120 guests with plans priced from ¥2,000 to ¥6,000 per person. Distribution is omnichannel but small-scale: physical storefronts, a basic e-commerce site, Uber Eats marketplace listing, and phone-based party reservations.

The company serves a broad consumer base of individual café diners, couples, families, and private-event bookers seeking a nature-immersive urban dining experience, with secondary marketing toward female and young-adult demographics through Instagram, Twitter, Facebook, Pinterest, and earned media in Kobe Journal, Kansai Walker, and STORY magazine. Strategic differentiators include 25-year local brand heritage, prime Sannomiya-adjacent real estate, distinctive forest-themed interiors, and recurring annual collaborations with Japan Post's Posukuma mascot (2021–2024) and Key Coffee's Toraja line. Customer concentration is low and the model is asset-light outside of physical café infrastructure.

Name

グリーンハウス（株）

Legal name

グリーンハウス株式会社

Website

https://green-house99.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

グリーンハウス株式会社 is a privately held, founder-operated Kobe café group operating two themed locations — Silva and Wald — serving walk-in breakfast, lunch, café, dinner, and private event customers with wood-fired pizza, fresh pasta, and party hosting for up to 120 guests.

Ownership category

akta.pro rank

Product category

Café & Restaurant Services

NAICS

Full-Service Restaurants (722511), Snack and Nonalcoholic Beverage Bars (722515), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Casual Dining Restaurants (THAFACAB), Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)

Keywords

• Cafe restaurant services
• Wood-fired neapolitan pizza
• Private party catering
• Breakfast lunch dinner
• Takeout and delivery

Headquarters

HQ city

Kobe

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. In-store dining sales: Two café locations (Silva and Wald) generating revenue from breakfast, lunch, café, and dinner cover sales. Average spend varies by meal period and location.
2. Takeout and food delivery: Takeout menu at Wald location; Uber Eats delivery service; frozen food online shopping (e.g., frozen Margherita pizza) shipped by mail order.
3. Gift cards and special promotional cards: 25th anniversary 'Special Card' sold for cash: ¥5,000 card usable for ¥6,000; ¥10,000 card usable for ¥13,000. Sold in limited quantities (300 per type).
4. Party and private event hosting: Private party bookings at Wald location for 10–120 guests. Multiple party plan tiers (¥2,000–¥6,000 per person) plus optional add-ons (drink packages, desserts).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

グリーンハウス（株） operates two nature-themed café-restaurant locations in Kobe's Sannomiya area (GREEN HOUSE Silva and GREEN HOUSE Wald), serving breakfast, lunch, café, and dinner with signature wood-fired Neapolitan pizza, fresh handmade pasta, and house-made sweets. The company also hosts private parties and events for 10–120 guests at the Wald venue, offers takeout and Uber Eats delivery, and sells frozen Margherita pizza via online mail order.

Product overview

グリーンハウス（株）operates a multi-location cafe dining business in Kobe, Japan, consisting of two primary cafe brands: GREEN HOUSE Silva (main location) offering a natural oasis cafe atmosphere with all-day dining services, and GREEN HOUSE Wald (sister location) featuring wood-fired Neapolitan pizza as its signature offering along with morning, lunch, cafe, and dinner services. The company also provides online shopping for frozen foods (notably their popular Margherita pizza), and party/event private dining services at the Wald location accommodating groups from 10 to 120 guests. Both locations offer dine-in services across multiple meal periods, takeout options, and various beverage programs including specialty coffees and teas.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Wald 3F seating capacity: 70 seated, up to 120 standing for private events
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• 日本郵便 / ぽすくま (Japan Post / Posukuma)minorGTM or Marketing Partner · 1 November 2024Collaboration café events featuring Japan Post's mascot 'Posukuma' at Wald location. Event held annually (2021, 2022, 2023, 2024). Includes themed menu items and original goods featuring Posukuma's tartan pattern. Drives foot traffic and media coverage.
• Uber EatsminorChannel Partner/ Reseller/ Distributor · 26 April 2019GREEN HOUSE Wald dishes are available for delivery via the Uber Eats platform in Kobe. This extends the brand's reach to customers who prefer delivery over dine-in. The partnership is operational and ongoing.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• PRONTO Corporation: PRONTO operates a large network of Italian-Japanese café-bar restaurants offering all-day dining (morning to late night) with pizza and pasta menus. Comparable to GREEN HOUSE in service model (café + casual Italian dining + multi-daypart), though at significantly larger scale.
• St. Marc Café (サンマルクカフェ): St. Marc Café is a major Japanese café chain known for chocolate croissants and full-day café menus including lunch sets. Comparable to GREEN HOUSE in targeting the urban café-going female demographic with comfortable interiors and broad beverage programs.
• Saizeriya: Saizeriya is a leading Italian casual dining chain in Japan offering pizza, pasta, and wine at value prices. Comparable to GREEN HOUSE in offering Italian menu items (especially pizza and pasta) to Japanese consumers, though its price positioning is lower.
• Doutor Coffee: Doutor Coffee is Japan's largest domestic coffee chain, operating neighborhood café storefronts with morning service, light food, and value pricing. Comparable to GREEN HOUSE in walk-in urban café format with extended hours and broad menu, but at much greater scale.
• Salvatore Cuomo & Bar: Salvatore Cuomo operates wood-fired Neapolitan pizza restaurants and Italian dining bars across Japan. Comparable to GREEN HOUSE Wald specifically in featuring authentic Neapolitan wood-fired pizza as the centerpiece of an Italian café/dining experience.
• Italian Tomato Café: Italian Tomato Café is a Japanese café chain serving Italian-inspired pasta, pizza, sweets, and coffee in urban locations. Directly comparable to GREEN HOUSE's Italian-leaning café menu and urban female-demographic positioning.

Emerging players

• % Arabica: % Arabica is a Japan-origin specialty coffee brand with design-led minimalist cafés, founded in Kyoto. Comparable to GREEN HOUSE in targeting design-conscious urban café consumers in Japanese cities, though focused almost exclusively on coffee rather than full menus.
• Blue Bottle Coffee Japan: Blue Bottle Coffee Japan operates premium specialty coffee bars with design-forward interiors in major Japanese cities. Comparable to GREEN HOUSE in leveraging Instagram-worthy interior design and a design-led brand identity to attract younger urban demographics.

Broad incumbents

• Tully's Coffee Japan: Tully's Coffee Japan operates urban specialty coffee cafés with breakfast and lunch programs. Comparable to GREEN HOUSE in the all-day café format and urban storefront distribution, though at larger chain scale.
• Starbucks Coffee Japan: Starbucks Japan is the dominant specialty coffee operator with dense urban café storefronts across Kobe. Comparable as a competing urban café brand for the same walk-in morning/afternoon coffee and snack occasions, though not a direct Italian-pizza competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/silva_wald
• Facebookfacebook.com/GREENHOUSESilvaWald
• Instagraminstagram.com/greenhouse.wald
• LinkedInlinkedin.com/company/%E3%82%B0%E3%83%AA%E3%83%BC%E3%83%B3%E3%83%8F%E3%82%A6%E3%82%B9%EF%BC%88%E6%A0%AA%EF%BC%89

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about グリーンハウス（株）