GREENHOUSE OF WALLED LAKE

What GREENHOUSE OF WALLED LAKE does

The Greenhouse of Walled Lake is an independently owned retail cannabis dispensary located at 103 E. Walled Lake Dr., Walled Lake, Michigan. Founded in 2019 by Jerry Millen — a cannabis legalization advocate with over 15 years of industry experience — the company opened as Oakland County's first licensed medical dispensary and expanded in March 2020 to become the first recreational dispensary in the county. The business serves both medical patients holding valid medical cards and recreational users aged 21 and over, operating seven days a week from 9 a.m. to 9 p.m.

The dispensary's product catalog spans four core categories: premium cannabis flower (indica, sativa, and hybrid strains sourced from Michigan growers and lab-tested for potency), precisely dosed edibles (gummies, chocolates, beverages), concentrates and vapes (lab-tested extracts), and topicals and tinctures positioned for therapeutic use. Underlying technology is minimal and operational rather than proprietary: the company uses Squarespace for its website, Alpine IQ for its loyalty/wallet program (Greenhouse Rewards, which awards 1 point per dollar spent), and SMS-based text confirmations to coordinate curbside pickup. No proprietary software, AI systems, or platform technology are disclosed.

The revenue model is straightforward retail: direct point-of-sale transactions for cannabis products, conducted via in-store shopping, curbside pickup, or online order-ahead through separate medical and recreational menus. Marketing is community-driven and grassroots, leveraging email newsletters, organic social media (Facebook, Instagram, YouTube), Google review solicitation, charitable campaigns (e.g., the $30,000 raised through A Very Greenhouse Christmas 2024), and event partnerships such as the Summer Grass Pass with Live Nation. Pricing is quote-based at point of sale, no subscription tiers or enterprise contracts exist, and the entire revenue base flows through a single physical storefront with no secondary distribution channel.

Name

GREENHOUSE OF WALLED LAKE

Legal name

The Greenhouse of Walled Lake

Website

https://greenhousemi.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenhouse of Walled Lake is an independent retail cannabis dispensary in Walled Lake, Michigan, serving medical patients and recreational users aged 21+ since 2019 with premium flower, edibles, concentrates, vapes, and topicals.

Ownership category

akta.pro rank

Product category

Cannabis Retail Dispensary

akta.pro primary industry

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)

akta.pro secondary industry

Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)

Keywords

• Retail cannabis dispensary
• Medical cannabis sales
• Recreational cannabis sales
• Cannabis retail store
• Curbside dispensary service

Headquarters

HQ city

Walled Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Cannabis Sales: The company generates revenue through direct retail sales of cannabis products including premium flower, edibles, concentrates, vapes, topicals, and tinctures. Sales are conducted through both in-store purchases and online orders with curbside pickup. The dispensary serves both medical patients (with medical cards) and recreational users (21+).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Greenhouse of Walled Lake is a retail cannabis dispensary in Walled Lake, Michigan that sells a curated selection of premium cannabis products including flower, edibles, concentrates, vapes, topicals, and tinctures sourced from Michigan's licensed growers. The store serves both medical patients with valid medical cards and recreational customers aged 21 and older, with operations supported by in-store shopping, curbside pickup, online ordering, and a customer loyalty rewards program.

Product overview

The Greenhouse of Walled Lake is a retail cannabis dispensary offering a curated selection of Michigan-sourced cannabis products. The core offerings include Premium Cannabis Flower (indica, sativa, hybrid strains), Cannabis Edibles (gummies, chocolates, beverages), Concentrates & Vapes, and Topicals & Tinctures. The dispensary operates two distinct menus: a Medical Menu for patients with valid medical cards and a Recreational Menu for customers 21+. Supporting services include Curbside Pickup (text-based contactless service), Greenhouse Rewards loyalty program, and the Summer Grass Pass promotional sweepstakes for concert tickets.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Cannabis Flower Top-tier indica, sativa, and hybrid cannabis strains sourced from Michigan's most trusted growers, lab-tested for safety, purity, and potency; offered to medical card holders and recreational customers aged 21+.
• Cannabis Edibles Precisely dosed edible cannabis products including gummies, chocolates, and beverages for controlled consumption by adult medical patients and recreational users.
• Concentrates & Vapes Lab-tested cannabis extracts and vaporizer products from Michigan's best producers, sold to medical patients and recreational customers.
• Topicals & Tinctures Therapeutic topical products and tinctures for pain relief, relaxation, and wellness applications; sold to medical cannabis patients and adult recreational users.
• Curbside Pickup Service Contactless curbside pickup service for both medical and recreational customers, with online ordering, text-based ready confirmation, and arrival notification via text to (248) 956-6181.
• Greenhouse Rewards Loyalty Program Free loyalty program where members earn 1 point per dollar spent, redeemable for discounts and Greenhouse-branded merchandise, with account access through the Alpine IQ loyalty wallet.
• Medical Menu Ordering Online ordering platform for medical cannabis patients with valid medical cards, providing access to the full product inventory for in-store or curbside pickup.
• Recreational Menu Ordering Online ordering platform for recreational customers aged 21 and older, providing access to the complete product catalog for in-store or curbside pickup.

Quantifiable outcome

• Served over 200,000 medical patients and recreational users
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core.

• Live NationcoreStrategic or Co-development Partner · 1 January 2026Live Nation is the presenting partner for the Greenhouse Summer Grass Pass 2026 promotion. The partnership offers customers chances to win tickets to major concerts at venues including Little Caesars Arena, Ford Field, The Fillmore, Fox Theatre, and Saint Andrew's Hall.
• Wana BrandscoreGTM or Marketing Partner · 1 January 2024Brand partner in the A Very Greenhouse Christmas 2024 charitable campaign. Wana Brands contributed to the $30,000 raised for purchasing Christmas presents for over 300 local children.
• GelatocoreGTM or Marketing Partner · 1 January 2024Brand partner in the A Very Greenhouse Christmas 2024 charitable campaign. Gelato contributed to the $30,000 raised for purchasing Christmas presents for over 300 local children.
• Mary Jones SodacoreGTM or Marketing Partner · 1 January 2024Brand partner in the A Very Greenhouse Christmas 2024 charitable campaign. Mary Jones Soda contributed to the $30,000 raised for purchasing Christmas presents for over 300 local children.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Mission Dispensaries: Michigan cannabis dispensary operator with multiple locations statewide offering recreational and medical cannabis; directly comparable as a competing Michigan dispensary retailer.
• Lume Cannabis Co. Large Michigan cannabis retail chain with numerous dispensary locations statewide, offering a similar product assortment (flower, edibles, vapes, topicals); directly comparable as a Michigan adult-use and medical dispensary operator.
• JARS Cannabis: Michigan-headquartered multi-state cannabis retailer operating dispensaries across Michigan and other states; directly comparable as a competing cannabis dispensary serving recreational and medical customers.
• Skymint: Michigan-based multi-store cannabis retailer offering flower, edibles, concentrates, and vapes to both medical patients and recreational users across multiple locations; directly comparable as a Michigan cannabis dispensary operator serving similar customer segments.
• High Profile Cannabis: Michigan cannabis dispensary chain operating multiple retail locations with curated product offerings; directly comparable as a Michigan adult-use and medical dispensary competitor.
• Stash Ventures: Michigan-based cannabis operator running multiple dispensary locations under various brands across the state; directly comparable as a Michigan cannabis retail competitor.
• Pleasantrees: Michigan-based vertically integrated cannabis operator with multiple dispensary locations across the state; directly comparable as a competing Michigan dispensary serving similar medical and recreational customer segments.

Broad incumbents

• Cookies Cannabis: National cannabis brand with retail locations in multiple U.S. states including Michigan; broader incumbent offering branded cannabis products through dispensary storefronts comparable to Greenhouse's product mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GreenhouseWalledLake
• Facebookfacebook.com/GreenhouseWalledLake
• Instagraminstagram.com/greenhousewalledlake
• LinkedInlinkedin.com/company/greenhouse-of-walled-lake

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREENHOUSE OF WALLED LAKE