Wana Brands
Wana Brands is a Boulder, Colorado-based cannabis edibles company founded in 2010 that manufactures THC and CBD gummies and beverages using proprietary terpene blends and nano-encapsulation technology. It serves recreational, medical, wellness, and social-use consumers across 30+ U.S. states and Switzerland as a Canopy Growth subsidiary.
- Company typePrivate
- Founded2010
- HeadquartersBoulder, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wana Brands does
Wana Brands is a Boulder, Colorado-based cannabis-infused products company founded in 2010 by Nancy Whiteman, manufacturing THC and CBD gummies and beverages for the U.S. legal cannabis and hemp-derived THC markets. The company sells across six effect categories (Energy + Inspiration, Pain Relief, Social, Low-THC, Relaxation, and Sleep Support) and two duration formats (Fast-Acting and Long-Lasting), with a fast-acting product line leveraging Azuca's TiME nano-encapsulation technology to achieve 5-15 minute onset versus 45-90 minutes for traditional edibles. Product formulation is anchored by 30+ proprietary terpene blends developed with Abstrax and a vegan, pectin-based, melt-proof gummy format stable up to 175°F. Distribution spans licensed dispensaries across 30+ U.S. states, regional wholesale sales teams, a national retail partnership with Total Wine & More for hemp-derived sparkling beverages, a DTC e-commerce marketplace (Wanderous) hosting partner brands such as Charlotte's Web and Martha Stewart CBD, and a pioneering THC gummies pilot in Switzerland.
Wana generates revenue through wholesale and retail sales of recreational and medical cannabis gummies and beverages, hemp-derived THC products sold direct-to-consumer online (where federally legal), and national mainstream retail via Total Wine & More. Pricing is not publicly disclosed and varies by product potency, format, and state regulation. The company serves four primary customer segments: recreational cannabis consumers (primary), medical marijuana cardholders requiring high-dose 30-100mg products, wellness-focused consumers seeking low-THC and CBD-dominant formulations, and health-conscious social consumers seeking alcohol alternatives.
Wana was acquired by Canopy USA, a subsidiary of Canopy Growth Corporation (NASDAQ: CGC), in October 2024 and operates as a subsidiary within Canopy's brand-focused U.S. cannabis portfolio alongside Jetty. Following the acquisition, the company has accelerated expansion into mainstream retail (Total Wine & More), additional U.S. states (New York, Texas), and international markets (Switzerland), while launching the Wanderous DTC platform and hemp-derived THC product lines.
Wana Brands firmographics
Firmographics- Name
- Wana Brands
- Legal name
- Wana Brands
- Website
- https://wanabrands.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wana Brands is a Boulder, Colorado-based cannabis edibles company founded in 2010 that manufactures THC and CBD gummies and beverages using proprietary terpene blends and nano-encapsulation technology. It serves recreational, medical, wellness, and social-use consumers across 30+ U.S. states and Switzerland as a Canopy Growth subsidiary.
- Ownership category
- akta.pro rank
Wana Brands industry classification
Industry- Product category
- Cannabis Edibles
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
- akta.pro secondary industries
- Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH), Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ)
Keywords
Where Wana Brands is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wana Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Recreational Cannabis Gummies and Beverages: Sale of THC-infused gummies and beverages through licensed dispensaries in states where recreational cannabis is legal.
- Medical Marijuana Products: High-dose medical gummies (30-100mg THC) available to medical marijuana cardholders in select states.
- Hemp-Derived THC E-commerce: Federally legal hemp-derived THC products sold through shopwanderous.com and shipped directly to consumers in compliant states.
- Wholesale to Dispensaries: Wholesale distribution to dispensaries across Western, Midwestern, and Eastern U.S. regions through regional sales contacts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard recreational gummies |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Wana Brands product offering
Product offeringCore offering
Wana Brands manufactures and sells cannabis-infused consumer products, primarily THC-infused gummies and beverages, including recreational, medical (30-100mg THC), and low-dose hemp-derived formulations. Products are distributed through licensed dispensaries in 30+ U.S. states, national retail chains such as Total Wine & More, and the direct-to-consumer Wanderous online marketplace. The company also produces effect-targeted lines for sleep, relaxation, pain relief, social use, and energy, using proprietary nano-encapsulation technology for fast onset and 30+ class-specific terpene blends.
Differentiator
Problem solved
Functional benefit
Brands
- Wanderous: An online marketplace for direct-to-consumer hemp-derived THC and CBD products, launched in August 2024.
Products and services
- Cannabis-Infused Gummies Cannabis-infused gummy edibles sold to adult consumers in legal U.S. states, offered in multiple effect categories including sleep support, pain relief, relaxation, social, energy/inspiration, and low-THC. Available in recreational, medical high-dose (30-100mg THC), and CBD/THC ratio variants, with both fast-acting and long-lasting durations.
- Cannabis-Infused Sparkling Hemp Beverages THC-infused sparkling hemp beverages (including hemp-infused lemonade) sold to adult consumers through mainstream retail channels such as Total Wine & More nationwide. Products are federally legal hemp-derived THC beverages targeted at the hangover-free social occasion use case.
- Hemp-Derived THC Edibles Federally legal hemp-derived THC edibles sold directly to consumers in compliant U.S. states, including low-dose and CBD-dominant (20:1 CBD/THC) formulations for wellness use cases such as sleep support and stress relief with minimal intoxication.
- Wanderous Direct-to-Consumer Hemp Marketplace An online marketplace (shopwanderous.com) for federally legal hemp-derived THC and CBD products, sold directly to consumers in compliant U.S. states. Hosts Wana's own hemp-derived product lines alongside third-party partner brands including Charlotte's Web and Martha Stewart CBD.
- THC Gummies (Switzerland Pilot Program) THC-infused gummies sold through Swiss retail partners via a pilot program, marking Wana's first entry into the European cannabis edibles market. Targeted at adult consumers in Switzerland under local regulatory compliance.
Quantifiable outcome
- Fast-acting onset in 5-15 minutes vs 45-90 minutes for traditional edibles
- +3 more outcomes
Companies that use Wana Brands
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
Wana Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wana Brands partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Total Wine & MorecoreNational wine and spirits retail chain that now carries Wana's THC-infused sparkling hemp beverages nationwide. Major retail breakthrough for the brand's expansion beyond dispensaries.
- AzucacoreAzuca provides TiME (Thermodynamic individual Molecular Encapsulation) technology for Wana's fast-acting gummies. This nano-encapsulation technology encloses THC molecules in water-soluble layers, enabling 5-15 minute onset compared to 45-90 minutes for traditional edibles. Particles are approximately 2.5nm in size.
- AbstraxcoreTerpene research company that analyzed terpene profiles of top California cultivars to help Wana develop three class-specific proprietary terpene blends (Indica, Sativa, Hybrid) with 30+ unique terpenes each.
- Wanderous Marketplace PartnerscoreWanderous online marketplace hosts third-party hemp-derived CBD brands including Charlotte's Web and Martha Stewart CBD products alongside Wana's own offerings. This creates a one-stop shop for hemp consumers.
- urbanXtractsminorPartnership to expand Wana's presence into New York state market through local distribution channels.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Wana Brands competitors and assessment
Company assessmentDirect peers
- Jetty Extracts: California cannabis brand also part of the Canopy USA portfolio post-2024; produces vapes and edibles, sharing the same parent-company distribution leverage and competing in the same multi-state dispensary channel as Wana.
- Kiva Confections: Established California-based cannabis edibles brand with comparable premium positioning, multi-state expansion, and a similar focus on consistent-dose, effect-driven gummies and chocolate SKUs.
- Wyld: Ranked #2 in the same THC gummy buyer guides as Wana; Wyld offers comparable real-fruit, broad-spectrum gummies with multi-state dispensary distribution and a similar effect-driven SKU architecture.
- Cann: Direct competitor in the cannabis-infused beverage category Wana is expanding into with its Total Wine & More sparkling hemp beverages; Cann targets the same alcohol-alternative social occasion consumer.
- Mood: Ranked #1 in modern-lifestyle THC gummies, Mood is the closest direct peer to Wana — same product category (edibles), same adult-use consumer base, and overlapping distribution through licensed dispensaries.
- Plus Products: California-originated cannabis gummy brand that scaled into multi-state dispensary distribution with effect-segmented SKUs — directly comparable in product format and go-to-market through licensed retailers.
Broad incumbents
- Curaleaf: National multi-state cannabis operator with branded edible SKUs (Select, Grassroots) competing in dispensary shelves alongside Wana; relevant as a competitor for retailer relationships rather than direct product overlap.
- Cresco Labs: Large multi-state cannabis operator with branded edibles lines (including gummies) sold through its owned and partner dispensaries; competes with Wana for shelf space and consumer mindshare across several shared states.
Emerging players
- Charlotte's Web: Leading hemp-derived CBD wellness brand featured on Wana's Wanderous marketplace; competes for the wellness/low-dose consumer and is exploring low-dose THC extensions that would directly overlap with Wana's 20:1 and 1mg SKUs.
Regional players
- Wana Brands - Switzerland / European Pilot Operators: Regional Swiss cannabis retailers and producers (e.g., Joint Ventures) participating in the same Swiss pilot ecosystem where Wana is launching THC gummies; not a direct product competitor yet but defines the channel Wana's European strategy depends on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wana Brands social profiles
Digital presenceWana Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wana Brands leadership team
Management profileNumber of profiles
Profiles5 records
Wana Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wana Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wana Brands
What does Wana Brands do?
Wana Brands manufactures and sells cannabis-infused consumer products, primarily THC-infused gummies and beverages, including recreational, medical (30-100mg THC), and low-dose hemp-derived formulations. Products are distributed through licensed dispensaries in 30+ U.S. states, national retail chains such as Total Wine & More, and the direct-to-consumer Wanderous online marketplace. The company also produces effect-targeted lines for sleep, relaxation, pain relief, social use, and energy, using proprietary nano-encapsulation technology for fast onset and 30+ class-specific terpene blends.
Is Wana Brands a public or private company?
Wana Brands is a private company. It is classified as corporate owned and is currently operating.
When was Wana Brands founded?
Wana Brands was founded in 2010. It employs 51 to 100 people.
Where is Wana Brands based?
Wana Brands is headquartered in Boulder, United States, in the North America region.
How does Wana Brands make money?
Four revenue lines are on record. Recreational Cannabis Gummies and Beverages are the primary driver. The others are medical Marijuana Products, hemp-Derived THC E-commerce and wholesale to Dispensaries.
Who are Wana Brands's main competitors?
Direct peers on record are Jetty Extracts, Kiva Confections, Wyld, Cann, Mood and Plus Products. Broad incumbents are Curaleaf and Cresco Labs. Charlotte's Web is listed as an emerging player. Wana Brands - Switzerland / European Pilot Operators is listed as a regional player.
Does Wana Brands have an API?
No public API is recorded for Wana Brands.
What industry is Wana Brands in?
Wana Brands's product category is Cannabis Edibles. Its primary akta.pro industry code is CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles), with a secondary code of CRANAFAH, Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise). Its NAICS code is 325411 and its SIC code is 2833.