Green Meadow

What Green Meadow does

Green Meadow is a 5-star caravan holiday home park located at Clarach Bay, near Aberystwyth, Wales, operated as part of the Salop Caravans (Sites) Limited portfolio of 10 parks across Shropshire and Mid Wales. The park sells and sites privately owned static caravans (10-14ft wide, EN 1647 standard) and luxury holiday lodges (14-22ft wide, BS 3632 residential specification), with owners paying annual pitch fees starting at approximately £4,141.62 per year. New units must be purchased through sister company Salop Leisure's showrooms in Shrewsbury and Machynlleth, supplying brands including Swift, ABI, Willerby, Carnaby, and Victory.

The park operates as an owners-only community on a 10-month season (1st March to 2nd January), with an underlyi

Name

Green Meadow

Legal name

Salop Caravans (Sites) Limited

Website

https://greenmeadowpark.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Meadow is a 5-star owners-only caravan and holiday lodge park at Clarach Bay near Aberystwyth, Wales, operated by Salop Caravans (Sites) Limited. It sells privately owned static caravans and lodges, charges annual pitch fees, and coordinates park maintenance, safety inspections, and finance brokerage for individual and family holiday home owners.

Ownership category

akta.pro rank

Product category

Holiday Home Park Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

Keywords

• Holiday home parks
• Static caravan sales
• Holiday lodge sales
• Annual pitch fees
• Coastal caravan parks

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Annual Site/Pitch Fees: Owners pay annual site fees for their pitch/rental plot. Fees fund grounds maintenance, roads, facilities, safety compliance, security, waste collection, and seasonal support. Pitch fees vary by location and view (coastal pitches command premium over standard).
2. Holiday Home Sales Commission: Green Meadow facilitates sales of static caravans and holiday lodges through sister company Salop Leisure. Commission (plus VAT) is payable to the park upon sale of a unit.
3. Finance Partnership Referrals: As a credit broker, Salop Caravans Sites introduces buyers to regulated lenders (Black Horse and others). Park may receive referral consideration from finance partnerships.
4. Coordinated Safety Inspections: Park coordinates annual gas safety checks and 3-yearly electrical inspections. Owners pay for the inspection; park arranges and manages scheduling.
5. Drain-Down Services: Optional winter drain-down service to protect plumbing from frost. Industry pricing typically £60-97 depending on park and scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Green Meadow sells and rents pitches for static caravans and luxury holiday lodges at a 5-star coastal park near Aberystwyth, Wales. Owners purchase a unit (via sister company Salop Leisure) and pay an annual pitch/site fee that covers grounds maintenance, road upkeep, waste collection, security, communal lighting, drainage, and coordinated safety inspections. Additional paid services include winter drain-down, gas/electrical safety checks, and finance brokerage introductions to specialist lenders.

Product overview

Green Meadow is a 5-star caravan holiday home park offering a unified holiday ownership experience. The core product is the sale and placement of static caravans (10-14ft wide, EN 1647 standard) and luxury holiday lodges (14-22ft wide, BS 3632 residential spec) on private pitches. These are supported by integrated services including park maintenance (grounds, roads, security, waste), safety compliance coordination (annual gas, electrical, and fire safety checks), broadband WiFi infrastructure, mobile broadband support, and holiday home finance brokerage. The park operates as an owners-only community without subletting, with seasonal opening (March to January) and optional drain-down services for winter protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Static Caravan Holiday Home Traditional static caravan accommodation (typically 10-14ft wide, built to EN 1647 holiday standard) available for purchase and placement on an annual rental pitch at the park, suitable for seasonal use by individual owners and families.
• Holiday Lodge Luxury holiday lodge accommodation (typically 14-22ft wide twin unit, built to BS 3632 residential specification) offering superior insulation, thicker walls, and domestic-grade double glazing for extended seasonal use by individual owners and families.
• Annual Pitch Rental Annual rental of a privately allocated pitch on the park for the placement of an owner's static caravan or holiday lodge, with fees varying by pitch type, location, and view (coastal and premium-view pitches command a premium).
• Coordinated Safety Inspection Services Scheduling and coordination of annual gas safety inspections by Gas Safe registered engineers with caravan-specific qualifications and triennial electrical testing (EICR per BS7671) on behalf of owners, with costs passed through to owners.
• Winter Drain-Down Service Optional service where the park maintenance team drains the water and plumbing system of an owner's static caravan or lodge to protect it from frost damage during the winter closure period, priced typically between £60-97.
• Holiday Home Finance Brokerage Credit broker service introducing prospective buyers to specialist regulated lenders (including Black Horse) for Hire Purchase agreements on static caravans and lodges, with deposit typically 10-20%, terms of 1-10 years for statics and up to 15 years for lodges.

Quantifiable outcome

• Pitch fees fund full grounds maintenance, road upkeep, waste collection, security patrols, communal lighting, drainage, and fire safety compliance
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Salop LeisurecoreChannel Partner/ Reseller/ DistributorSister company under common directorship. Operates showrooms in Shrewsbury and Machynlleth. All new holiday homes at Green Meadow (Swift, ABI, Willerby, Carnaby, Victory brands) must be purchased through Salop Leisure. They supply the park's core partner caravan brands.
• SwiftcoreChannel Partner/ Reseller/ DistributorMajor UK static caravan and holiday lodge manufacturer. Partner brand available through Salop Leisure for new homes at Green Meadow. Known for modern construction, thermal performance, and bonded 'sandwich' wall insulation.
• WillerbycoreChannel Partner/ Reseller/ DistributorUK's largest static caravan manufacturer. Partner brand for new homes at Green Meadow. Known for GreEN Standard insulation, strong resale value, and widespread parts availability.
• ABI (Alexander Burgess International)coreChannel Partner/ Reseller/ DistributorPartner manufacturer known for premium interior finish and traditional 'cosy' cottage feel. Popular with buyers seeking a home-from-home aesthetic. Available through Salop Leisure.
• CarnabycoreChannel Partner/ Reseller/ DistributorPartner manufacturer known for solid, house-like construction with domestic-grade insulation. Popular with long-stay owners. Available through Salop Leisure.
• Victory Leisure HomescoreChannel Partner/ Reseller/ DistributorDesign-led partner manufacturer known for contemporary interiors, open-plan layouts, and boutique aesthetic. Targets younger families and style-conscious upgraders.
• Salop Caravans (Sites) LimitedcoreOthersParent company operating Green Meadow and 9 other holiday parks across Shropshire and Mid Wales. Registered office at Emstrey, Shrewsbury. Provides group-wide standards, marketing, and operational framework.
• HARPA (Holiday and Residential Parks Association)minorOthersIndustry association providing best practice guidance for holiday park operations. Green Meadow operates to HARPA standards alongside NCC Best Practice Guidance.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Peers

• Away Resorts:

Emerging players

• Waterside Holiday Group: Smaller UK holiday park operator focused on coastal and lakeside locations with a mix of ownership and touring pitches. Overlaps with Green Meadow on owner-pitch revenue and coastal positioning but operates at smaller scale.

Direct peers

• Darwin Escapes: UK operator of owners-only and mixed-use holiday parks across England and Wales, with similar pitch-fee revenue, on-site amenities, and integrated sales motion. Directly comparable customer profile and property mix.
• Haulfryn Group: One of the UK's largest owners and operators of residential and holiday home parks, with a portfolio spanning coastal Wales and other regions. Directly comparable to Green Meadow as a multi-park owner-operator focused on pitch fees, holiday home sales, and on-site amenities for owner communities.
• Bridge Leisure: Mid-sized UK holiday and residential park operator with parks in coastal and countryside locations. Comparable to Green Meadow in owners-only pitch model, regulatory exposure, and reliance on sister-channel sales relationships.
• Verdant Leisure: UK holiday park group operating multiple parks in Scotland and northern England with owners-only and rental offerings. Similar business model with annual pitch fees, holiday home sales, and on-site facilities.
• Tingdene Parks: Long-established UK operator of holiday and residential parks with a similar owners-only focus and annual pitch fee revenue model. Comparable to Green Meadow in customer base (private holiday home owners), regulatory environment, and reliance on integrated sales and management services.

Broad incumbents

• Parkdean Resorts: Largest UK holiday park operator with a mixed ownership and rental model across 65+ parks. Overlaps with Green Meadow in the ownership-pitch segment but is far larger, publicly visible, and offers a much broader short-let rental business that Green Meadow's owners-only model deliberately excludes.
• Haven Holidays: Major UK holiday park operator owned by Bourne Leisure, focused on family short-let caravan holidays rather than ownership. Comparable category leader; its scale and marketing reach set the competitive backdrop for owners-only parks like Green Meadow along the Welsh coast.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=lMLB0l-TS2E
• LinkedInlinkedin.com/company/green-meadow

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Meadow