What Green Storage does

Green Storage AB is a Swedish self-storage operator headquartered in Hägersten, Stockholm, founded in 2018. The company rents indoor storage units, container storage, and parking spaces across more than 70 facilities in Sweden, with a presence also in Denmark and Norway. Its footprint is concentrated in Stockholm (30+ locations), Göteborg (5 locations), and Malmö (3 locations), with additional sites in Uppsala, Västerås, Södertälje, Nyköping, Norrtälje, Kungsbacka, Borås, Trollhättan, Uddevalla, and Kungälv. The portfolio spans nine size tiers from 0.5 m² (X-Small, from 59 kr/month) to 21-54 m² (XXX-Large, from 3,099 kr/month), with parallel container and parking offerings.

The technology layer is a self-service digital stack: customers select and book units online, sign contracts via Sweden's BankId electronic identification, and access facilities through a mobile app that provides 24/7 entry within 05:00-22:00 operating hours. No binding periods and the ability to switch unit sizes mid-tenancy are core product features, supported by transparent pricing without hidden fees. The company runs a direct-to-consumer model with no physical retail, complemented by phone and email support, organic social channels, and SEO-driven educational content.

The commercial model is monthly recurring rental revenue, supplemented by optional insurance (from 99 kr/month) and promotional pricing on new facilities (e.g., 399-499 kr/month for four months at Ramberget and Tumba). Customer segments split between individuals (home renovation, moving, tire and motorcycle storage) and small and medium businesses (warehouse space, delivery reception). Distribution is entirely self-serve via the company website, with sales occurring through bottom-of-funnel SEO and top-of-funnel social brand activity.

Name

Green Storage

Legal name

Green Storage AB

Website

https://greenstorage.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Storage AB is a Swedish self-storage operator running 70+ facilities across Sweden, Denmark, and Norway, offering unit sizes from 0.5 m² to 54 m² with monthly subscriptions, BankId-based digital booking, and mobile app access for both individual and small-business customers.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (53113)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Commercial Full-Service Storage (HSAKAHAB), Residential Full-Service Storage (HSAKAHAA)

Keywords

• Self-storage rental
• Storage unit rental
• Warehouse solutions
• Mobile app access
• Flexible storage contracts

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Storage unit rental: Monthly recurring revenue from renting storage units of various sizes to individuals and businesses. Pricing ranges from 59 kr/month for smallest units to 3099 kr/month for extra-large units. Additional revenue from optional insurance (from 99 kr/month) and parking spaces (from 559 kr/month).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Green Storage rents physical storage units in multiple sizes (0.5 m² to 54 m²), container storage and parking spaces to both private individuals and businesses across 70+ facilities in Sweden. Customers book and pay monthly via the company website, sign contracts with BankId, and access facilities through a mobile app. Additional offerings include optional insurance coverage and delivery-reception services for business customers.

Product overview

Green Storage is a self-storage service provider offering a comprehensive range of storage unit sizes (from 0.5 m2 to 54 m2) and container storage, along with parking spaces. The company serves both private individuals and businesses across Sweden. For private customers, services include general storage (Magasinering), tire storage (Däckförvaring), motorcycle storage, moving storage, and renovation storage. Business services include warehouse solutions (Lager i Sverige) and delivery reception (Leveransmottagning i förråd). All customers access their units via a mobile app, with contracts signed using BankId digital identification. Pricing includes a first month from 1 kr, with storage units ranging from 59 kr/month to 3099 kr/month, plus optional insurance from 99 kr/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Storage Units (size tiers X-Small through XXX-Large, 0.5 m² to 54 m²) Flexible rental of indoor storage units in seven size tiers for private individuals and businesses, with online booking, BankId contract signing, and 24/7 mobile app facility access.
• Container Storage Outdoor container-style storage units (6.8–13.8 m²) suitable for higher-volume or bulkier loads, rented monthly with the same app-based booking and access model as indoor units.
• Parking Spaces Medium to Large parking spaces rented monthly at Green Storage facilities for customers needing vehicle parking alongside or instead of indoor storage.
• Magasinering (General Private Storage) General-purpose private storage rental for individuals who need extra space for personal belongings, with flexible unit selection and no binding period.
• Däckförvaring (Tire Storage) Seasonal storage service for private individuals' vehicle tires, providing secure off-season tire storage at Green Storage facilities.
• Billigt mc förråd (Motorcycle Storage) Dedicated, affordable motorcycle storage service at Green Storage facilities for private owners lacking home garage space.
• Flyttförvaring (Moving Storage) Short-term storage service for individuals during moves, providing temporary holding space for household belongings between residences.
• Förvaring vid renovering (Renovation Storage) Storage service for individuals undergoing home renovations, used to keep furniture and household items out of the way during the renovation period.
• Lager i Sverige (Business Warehouse Solutions) Flexible warehouse and storage rental for Swedish businesses across multiple unit sizes, leveraging Green Storage's 70+ facility network for inventory storage.
• Leveransmottagning i förråd (Delivery Reception Service) Delivery and package reception service at Green Storage facilities, enabling business customers to have shipments received and held at the storage location on their behalf.

Quantifiable outcome

• Facilities open 05:00-22:00 all days of the week
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Samla Self Storage: Samla is a Swedish self-storage brand now operated under Shurgard following its 2023 acquisition. It offers a comparable unit-size matrix and consumer SMB target segment, making it a direct Swedish-market peer to Green Storage.
• Shurgard Self-Storage: Shurgard is Europe's largest publicly listed self-storage operator, with significant presence across the Nordics (including Sweden via the acquired Samla chain). It is the most directly comparable peer to Green Storage in terms of offering (self-storage units, flexible rentals) and target customers.
• Self Storage Group: Self Storage Group is a Nordic self-storage operator with sites in Sweden, Norway, and Denmark. It is directly comparable to Green Storage across the same three Nordic geographies and target customer segments.
• Pelican Self Storage: Pelican Self Storage operates a network of self-storage facilities across Sweden, directly competing with Green Storage for the same residential and small-business customer base. Its multi-city Swedish footprint makes it a close geographic and product-line peer.
• 24Storage: 24Storage is a Nordic self-storage chain operating in Sweden and Norway with similar unit-size offerings and direct-to-consumer booking. It overlaps with Green Storage's geographies, customer base, and product structure.
• SafeStorage: SafeStorage is a Swedish self-storage chain offering standard and climate-controlled units to individuals and businesses. It competes head-to-head with Green Storage in major Swedish metros including Stockholm.

Broad incumbents

• Extra Space Storage: Extra Space Storage is a leading US self-storage REIT with thousands of facilities. Like Public Storage, it does not operate in the Nordics but represents a broad incumbent comparable in product offering, recurring-revenue model, and multi-site operational footprint.
• Public Storage: Public Storage is the largest self-storage operator in the US and a global incumbent. While not a direct Nordic competitor, its operating model, unit economics, and multi-site scale provide a benchmark for how a mature, scaled self-storage business generates value.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• Facebookfacebook.com/greenstoragesverige
• LinkedInlinkedin.com/company/greenstorage
• Instagraminstagram.com/greenstorage.se

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Storage