Green Tomato

What Green Tomato does

Green Tomato LLC is a privately held, female-owned subscription produce delivery service headquartered in Miami-Dade County, Florida, operating as Green Tomato Market (greentomatomarket.com). The company delivers curated farm-fresh produce bags directly to residential subscribers and corporate offices across Miami-Dade, Broward, and parts of Palm Beach County, sourcing from a network of 15+ Florida farms and 20+ local artisans concentrated in the Redlands and Homestead areas. Its stated base exceeds 10,000 customers served by the community.

The core product is a portfolio of six subscription produce bags—Cherry (Small, 7–8 items, $50), Plum (Medium, 9–11 items, ~$65), Heirloom (Large, 12–13 items, ~$75), Campari (XXL, 15–16 items plus eggs, ~$112), Only Veggies (Medium), and Only Fruits (Medium, ~$70)—available on weekly, biweekly, or monthly cadence with subscription discounts of 5–15%. Adjacent offerings include the Butcher's Variety Bundle (~$95), Organic Mushrooms Bundle ($30), Dairy Bundle ($40), Nut Butters Bundle, Dried Fruit & Nuts Bundle ($34), a Postpartum Nourish Bag ($100), corporate office fruit baskets ($150–$250 for 10–50 employees), gift cards, and sustainable reusable tote bags. Orders are placed via a Shopify-powered storefront with WhatsApp Business and email support, and deliveries are made in reusable insulated tote bags.

Name

Green Tomato

Legal name

Green Tomato LLC

Website

https://greentomatomarket.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Tomato LLC is a bootstrapped, female-owned subscription produce delivery service serving residential and corporate customers across South Florida (Miami-Dade, Broward, Palm Beach counties) with curated bags sourced from 15+ local Florida farms.

Ownership category

akta.pro rank

Product category

Farm-to-Door Produce Delivery

NAICS

Fruit and Vegetable Retailers (445230)

akta.pro primary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

akta.pro secondary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Produce subscription delivery
• Farm-to-door service
• Organic produce delivery
• Local food delivery
• Subscription produce bags

Headquarters

HQ city

Miami-Dade County

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Produce Bags: Weekly, biweekly, and monthly subscription delivery of curated produce bags. Weekly subscribers receive 10% discount, biweekly receive 5% discount. Produce bags range from small (7-8 items) to XXL (15-16 items).
2. Add-on Products: Supplementary products including grass-fed meats, dairy, mushrooms, teas, honey, and specialty items that can be added to subscription orders. Minimum $75 for add-ons with subscription.
3. Corporate Office Fruit Baskets: One-time or subscription office fruit basket deliveries for corporate accounts. Sizes range from small (10-15 employees) to large (40-50 employees) with weekly, biweekly, or monthly delivery options.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Green Tomato operates a subscription-based farm-to-door produce delivery service in South Florida, curating weekly, biweekly, and monthly produce bags sourced from a network of 15+ local Florida farms and 20+ artisans. The catalog spans four primary produce bag sizes (Cherry, Plum, Heirloom, Campari) plus Only Veggies and Only Fruits variants, with add-on subscription bundles for pasture-raised meats, dairy, mushrooms, nut butters, and dried fruits/nuts.

Product overview

Green Tomato is a subscription-based farm-to-door produce delivery service operating in Miami-Dade, Broward, and parts of Palm Beach County. The core offering consists of curated produce bags available in four sizes (Cherry Small, Plum Medium, Heirloom Large, and Campari XXL) plus specialized Only Veggies and Only Fruits options. The company positions itself as a hybrid between a CSA and traditional delivery service, sourcing 70-80% of produce from over 15 Florida farms. Beyond core produce subscriptions, the portfolio includes add-on bundles for proteins (Butcher's Variety Bundle, Organic Mushrooms Bundle), dairy (Dairy Bundle), pantry items (Nut Butters Bundle, Dried Fruit & Nuts Bundle), corporate office fruit baskets, a specialized Postpartum Nourish Bag for new mothers, and sustainable reusable tote bags. All products are delivered in reusable insulated tote bags with a focus on local sourcing and zero-waste packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Cherry (Small) Produce Bag Subscription

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core and minor.

• Agri RetreatcoreStrategic or Co-development PartnerFlorida farm partner supplying fresh produce to Green Tomato. Part of the network of 15+ farms supplying the subscription service.
• Bedner's FarmcoreStrategic or Co-development PartnerSouth Florida farm partner supplying produce. One of the primary farm sources for the subscription delivery service.
• C&B FarmscoreStrategic or Co-development PartnerClewiston, FL farm partner providing fresh produce for Green Tomato deliveries.
• Coopers Urban FarmcoreStrategic or Co-development PartnerMiami-based urban farm supplying fresh produce to the local community through Green Tomato.
• Ease Land Organic FarmscoreStrategic or Co-development PartnerLive Oak, FL organic farm partner providing certified organic produce.
• Hoover Family FarmscoreStrategic or Co-development PartnerLive Oak, FL family farm supplying organic produce to Green Tomato.
• Kandahar FarmcoreStrategic or Co-development PartnerHomestead, FL farm supplying tropical produce and specialty items.
• Lake Meadows NaturalscoreStrategic or Co-development PartnerOcoee, FL farm supplying grass-fed beef and pasture-raised products.
• Lion FarmcoreStrategic or Co-development PartnerLocal Florida farm supplying fresh produce to Green Tomato.
• Paradise FarmscoreStrategic or Co-development PartnerHomestead, FL farm supplying organic produce and specialty items.
• Redland AheadcoreStrategic or Co-development PartnerRedlands area farm supporting local agriculture and supplying Green Tomato.
• Regener8 FarmcoreStrategic or Co-development PartnerHomestead, FL regenerative farm supplying specialty produce.
• Tiny FarmcoreStrategic or Co-development PartnerHomestead, FL small-scale farm supplying specialty produce to Green Tomato.
• Rama FarmscoreStrategic or Co-development PartnerMiami-based farm supplying fresh local produce.
• Aroa YogurtminorStrategic or Co-development PartnerLocal artisan providing yogurt products for Green Tomato's dairy offerings.
• Chajin MatchaminorStrategic or Co-development PartnerMatcha tea supplier for Green Tomato's tea collection.
• Chichi's CornbreadminorStrategic or Co-development PartnerLocal artisan supplying cornbread products.
• Chuchu's RollsminorStrategic or Co-development PartnerLocal artisan supplier of bread rolls.
• Crystal NutsminorStrategic or Co-development PartnerArtisan nut products supplier.
• I.O.N NatureminorStrategic or Co-development PartnerLocal juice and beverage supplier.
• Kül GoodsminorStrategic or Co-development PartnerLocal artisan supplier of specialty food products.
• Healthy MunchminorStrategic or Co-development PartnerLocal artisan supplier of healthy snacks.
• Moss Be GoodminorStrategic or Co-development PartnerLocal artisan supplier of specialty products.
• Nanao Artisan BarsminorStrategic or Co-development PartnerArtisan chocolate bar supplier.
• New Universe FoodsminorStrategic or Co-development PartnerLocal food producer supplying specialty items.
• RadiateminorStrategic or Co-development PartnerLocal brand supplier of food products.
• Sweet HarvestminorStrategic or Co-development PartnerLocal artisan food producer.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Thrive Market: Online membership-based organic and natural grocery retailer with broad assortment including produce, meat, dairy, and pantry. Overlaps with Green Tomato on local/organic positioning but operates at national scale with a much wider catalog.
• Whole Foods Market: National premium grocery retailer emphasizing organic and local sourcing, with delivery options in South Florida via Amazon. Competes with Green Tomato for the same health-conscious, organic-leaning household customer.
• FreshDirect: Established online grocery delivery service with broad fresh produce, meat, dairy, and pantry assortment. While not a subscription-only produce box, it competes for the same household grocery delivery wallet share as Green Tomato.

Regional players

• Worden Farm: South Florida CSA farm offering subscription produce shares to local customers. Closest regional peer — operates a similar subscription farm-share model in the same geographic market, though without the curated add-on portfolio.
• Seasonal Roots: Virginia-based online farmers market delivering produce and artisanal goods from local farms. Comparable model — local-farm sourcing, subscription/delivery, curated box sizes — but operates in a different region than Green Tomato.

Direct peers

• Hungry Harvest: Subscription produce delivery service sourcing from East Coast farms, with similar size and regional model. Targets the same health/sustainability-conscious household segment with weekly/biweekly produce boxes.
• Farm Fresh To You: California-based subscription produce delivery from local farms, with organic and conventional box tiers. Closely mirrors Green Tomato's farm-to-door model and recurring delivery mechanic, though in a different geographic market.
• Imperfect Foods: Subscription produce and grocery delivery service delivering surplus and sustainably sourced food via weekly boxes. Same DTC subscription mechanic and target customer (eco-conscious, health-focused households) as Green Tomato, at national scale.
• Misfits Market: National subscription produce delivery service focused on "imperfect" and surplus produce. Operates an online subscription model with weekly/biweekly deliveries — directly comparable to Green Tomato's model, but at national scale and with venture backing.
• Farmbox Direct: Subscription organic produce and grocery delivery service with multi-tier box sizes and flexible cadences. Directly comparable assortment, pricing tiers, and subscription model to Green Tomato.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Green-Tomato-Miami-101939809041953
• LinkedInlinkedin.com/company/green-tomato-market
• Instagraminstagram.com/greentomatomiami

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Tomato