Green Truck

What Green Truck does

Green Truck is a privately held, founder-owned sustainable food truck and catering company founded in 2006 and headquartered at 9040 Lindblade Street in Culver City, California. The company operates mobile food trucks serving certified organic, plant-forward cuisine across Los Angeles and San Diego, and has expanded into Houston, Texas. Revenue is generated through three primary streams: direct-to-consumer street food sales from mobile trucks, a flagship cafe and event venue called The Truck Stop in Culver City, and on-site catering for weddings, film/TV productions, private parties, and music and art festivals.

The company's underlying operational infrastructure is built around closed-loop sustainability: the commissary kitchen is solar-powered with excess energy returned to the grid, used cooking oil is converted to fuel for the food trucks the following day, and all packaging and utensils are compostable or recyclable with compost returned to partner farms. Green Truck holds Teamster certification, which qualifies it for union film and television production catering contracts in Los Angeles and San Diego, a credential that competitors without teamster status cannot readily replicate. Menu offerings are organized into specialized modules including Seasonal, Vegan Seasonal, Street, Fueling Station, Small Bites, Fancy Stuff, and Drop Catering formats.

The business model is primarily event-driven and quote-based. Catering services are priced per event rather than through standardized tiers, with capacity scaling from intimate gatherings of approximately 25 guests to large production catering for 200 or more attendees. Customer acquisition relies on direct inquiry via the company website, Instagram (@greentruck_la), and third-party directory platforms, with the company emphasizing values-based branding around organic eating and environmental responsibility. Named enterprise engagements include Radical Media, Teen Vogue, and WeWork, though these appear to be discrete event contracts rather than recurring revenue relationships. The company employs approximately 11 people and has operated continuously for over 18 years without disclosed external equity investment.

Name

Green Truck

Legal name

Green Truck

Website

https://greentruckonthego.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Truck is a Culver City, California-based sustainable food truck and catering company founded in 2006, serving certified organic, plant-forward cuisine via mobile trucks across Los Angeles, San Diego, and Houston, with on-site catering for weddings, film/TV productions, private events, and festivals.

Ownership category

akta.pro rank

Product category

Mobile Food Services and Catering

NAICS

Mobile Food Services (72233), Mobile Food Services (722330), Food Service Contractors (722310)

akta.pro primary industry

Food Trucks (Motorized) (THAFAHAA)

akta.pro secondary industries

Mobile Catering Trucks (On-Site Service) (THAFAHAJ), Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ)

Keywords

• Organic food catering
• Mobile food services
• Sustainable food truck
• Event catering services
• Plant-based cuisine

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food Truck Retail Sales: Direct-to-consumer sales from mobile food truck operations offering organic, sustainable street food menu items to individual customers.
2. Catering Services: Event catering services including weddings (fastest growing segment), production catering for film/TV (teamster certified, union jobs), and private/festival events. Services range from intimate gatherings to large-scale events with tray passers and guided buffets. Full-service and drop catering options available.
3. Cafe/Event Space Operations: The Truck Stop HQ in Culver City serves as both a cafe and event space venue, hosting private events and production shoots.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Green Truck operates a sustainable organic food truck (since 2006) serving plant-forward street food across Los Angeles, San Diego, and Houston, complemented by full-service event catering for weddings, film/TV productions, private parties, and festivals. The company also runs The Truck Stop, a brick-and-mortar cafe and event space in Culver City, and supports on-site catering for groups of 25 to 200+ with teamster-certified union production capability.

Product overview

Green Truck operates as a unified food truck and catering business offering mobile food services and event catering. The core offering is their certified organic food truck (operating since 2006), supplemented by comprehensive catering modules including Wedding Catering, Production Catering, and Private Events/Festivals Catering. The company also operates The Truck Stop Event Space as a physical venue in Culver City. Menu offerings are organized across multiple specialized modules including Seasonal, Vegan Seasonal, Street, Fueling Station, Small Bites, Fancy Stuff, and Drop Catering menus. The company has expanded from Los Angeles to include San Diego and Houston, TX locations.

Differentiator

Problem solved

Functional benefit

Brands

• The Truck Stop: Event space located in downtown Culver City for private events and productions.

Products and services

• Food Truck Services Mobile food truck serving certified organic, plant-forward street food to individual consumers across Los Angeles, San Diego, and Houston markets under a farm-to-truck philosophy.
• Wedding Catering Full-service wedding catering with customizable menus and service packages ranging from intimate backyard receptions to elaborate themed dinner parties with tray passers and guided buffets.
• Production Catering On-site production catering for film, television, and commercial shoots with teamster certification for union jobs, available in Los Angeles and San Diego with ability to travel further distances. Capacity from 25 to 200+ attendees.
• Private Events and Festivals Catering Catering for private parties, block parties, music and art festivals (including Coachella), bar/bat mitzvahs, and backyard events. For small to mid-size private parties, guests can choose from the current street menu.
• The Truck Stop Event Space Event venue at 9040 Lindblade Street, Culver City (downtown Culver City) that serves as the company's headquarters and is available as an event space for productions and private events.

Quantifiable outcome

• Zero waste to landfill through composting and recycling of all packaging and utensils
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Food Truck Network KammiceliminorOthersListed on the Food Truck Network Kammiceli platform as part of their food truck directory, providing visibility to network users seeking food truck services.
• Food Trucks Stops LAminorOthersListed on Food Trucks Stops LA platform, a route finder for tracking truck locations in the Los Angeles area.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Roaming Hunger: Online food truck marketplace and booking platform. Comparable as a food truck discovery and booking channel that competes with Green Truck's direct catering sales motion.

Broad incumbents

• ezCater: Largest online catering marketplace in the US, connecting businesses with local caterers. Comparable as a national catering platform that competes for corporate catering market share.
• Sweetgreen: Fast-casual chain serving organic, sustainable meals with strong brand association around values-driven food. Comparable positioning in the organic/values-driven consumer foodservice space, though at vastly different scale and format.
• Compass Group USA: One of the largest contract foodservice and catering companies globally. Comparable as a scaled catering competitor operating in the same event and corporate catering space, though orders of magnitude larger.
• Zerocater: Corporate catering platform connecting offices with local restaurants and food trucks. Comparable as a B2B catering channel that competes for corporate lunch and event catering dollars.

Direct peers

• Kogi BBQ: Roy Choi's pioneering LA food truck serving Korean-Mexican fusion. Kogi is the most direct comparable as a mission-driven LA food truck with brand-led street food and catering operations.
• Eco Caters: Sustainable catering company serving the LA area with organic, farm-to-table options for events and corporate clients. Comparable sustainable positioning and event catering focus.
• Heirloom LA: LA-based sustainable catering company focused on weddings, events, and production catering with seasonal farm-to-table menus. Directly comparable customer segments and values-driven positioning.
• Border Grill: Mary Sue Milliken and Susan Feniger's LA-based modern Mexican food truck, restaurant, and catering business. Comparable as a chef-driven LA food truck brand with strong catering operations.

Regional players

• Love Catering: Higher-end catering company serving weddings, corporate and private events with a focus on farm-to-table and craft menus. Comparable event catering segment overlap though based in Northern California.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/greentruck_la
• LinkedInlinkedin.com/company/green-truck-la

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Truck