What Border Grill does

Border Grill is a multi-concept restaurant and hospitality group operating Modern Mexican and adjacent cuisines across Southern California and Nevada. Founded in 1985 by James Beard and Julia Child award-winning chefs Mary Sue Milliken and Susan Feniger as a 40-seat taco stand on Melrose in Los Angeles, the business is operated under Mundo Hospitality Group and encompasses seven brands: Border Grill (flagship Modern Mexican), BBQ Mexicana (Mexican-spiced barbecue), Pacha Mamas (ceviche and seared skewers), Alice B. (New American in Palm Springs), SOCALO (Santa Monica), Border Grill Truck (food truck and event catering), and Feedfolks (social impact meal delivery). The group employs 501–1,000 staff and serves Las Vegas tourists and locals, airport travelers, event planners (weddings, corporate events, bar/bat mitzvahs), and institutional clients through Feedfolks.

The company operates physical restaurant locations primarily at high-traffic and venue-captive sites: Mandalay Bay Resort & Casino (Las Vegas, est. 1999), Tom Bradley International Terminal at LAX, Allegiant Stadium, T-Mobile Arena, Las Vegas Ballpark, and a new location opening at Hollywood Burbank Airport in Fall 2026. BBQ Mexicana also operates a free-standing drive-thru at Sunset & Durango in Las Vegas. Revenue streams include full-service dining, weekend brunch ($46.99 unlimited small plates; $31.99 bottomless beverages per person), private events, full-service and quick catering, food truck services, gift cards, and a $24.99 cookbook. Catering pricing is quote-based. A Border Grill Rewards loyalty program earns 1 point per dollar with $8 rewards per 100 points. The company uses third-party platforms — Toast Tab (online ordering and loyalty), BentoBox (website/CMS), OpenTable (reservations), Tripleseat (event booking), and EZCater (Las Vegas quick catering) — with no proprietary technology platform disclosed.

Feedfolks represents a distinct social-enterprise arm producing 2,500–4,000 meals per day from an 11,000 sq ft commissary for vulnerable populations, supportive housing, and disaster relief, with documented pandemic-era peak output of 12,000 meals weekly and 41,000+ wildfire-relief meals delivered. The company is privately held and founder-controlled with no disclosed external private equity or institutional investment, and revenue figures are not publicly disclosed.

Name

Border Grill

Legal name

Mundo Hospitality Group

Website

https://bordergrill.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Border Grill, operated under Mundo Hospitality Group by James Beard and Julia Child award-winning chefs Mary Sue Milliken and Susan Feniger since 1985, is a multi-concept restaurant group running Modern Mexican and adjacent cuisine venues across Las Vegas, LAX, and Southern California, plus catering, food trucks, and the Feedfolks social impact meal program.

Ownership category

akta.pro rank

Product category

Modern Mexican Restaurants

NAICS

Restaurants and Other Eating Places (72251), Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Mobile Food Services (72233), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

akta.pro secondary industries

Food Trucks (Motorized) (THAFAHAA), Pop-Up Food Vendors (Temporary Stands/Markets) (THAFAHAE)

Keywords

• Modern Mexican cuisine
• Full-service restaurants
• Event catering services
• Gourmet food trucks
• Sustainable seafood sourcing

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Full-service dining at Border Grill Mandalay Bay Las Vegas and LAX Airport locations. Also includes Alice B. in Palm Springs and SOCALO in Santa Monica.
2. Catering Services: Full-service events catering including weddings, corporate events, and social gatherings in Southern California and Las Vegas. Also quick catering with drop-off delivery options.
3. Food Truck Operations: Border Grill Truck participates at public events and private parties in Southern California and Las Vegas, serving tacos, burritos, bowls, and more.
4. Feedfolks Social Impact Business: Social enterprise delivering meals to vulnerable populations, unhoused communities, and disaster relief efforts. Partners with nonprofits, government agencies. Produces 2500-4000 meals per day.
5. Retail/Merchandise: Online store selling gift cards and cookbooks including 'Cooking with Too Hot Tamales' for $24.99.
6. Loyalty Program: Border Grill Rewards program earns 1 point per dollar spent, with $8 reward for every 100 points. Birthday benefits and exclusive offers for members.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Border Grill operates a portfolio of full-service restaurants serving Modern Mexican cuisine with conscientiously-sourced, seasonal fare across California and Nevada. The company also runs gourmet food trucks, full-service event catering, quick catering with delivery, a social impact meal program (Feedfolks), and gift card/merchandise e-commerce under the Mundo Hospitality Group umbrella.

Product overview

Border Grill is a multi-concept restaurant and hospitality group operated by Chef/Owners Mary Sue Milliken and Susan Feniger under Mundo Hospitality Group. The portfolio includes the flagship Border Grill Modern Mexican restaurants (Las Vegas, LAX, Burbank Airport), BBQ Mexicana Mexican-spiced barbecue (Mandalay Bay, Allegiant Stadium, Las Vegas Ballpark, T-Mobile Arena, drive-thru), Pacha Mamas ceviche and skewer concept (Allegiant Stadium), Alice B. New American restaurant (Palm Springs), Feedfolks social impact meal program, SOCALO (Santa Monica), Border Grill Food Truck, and full-service catering operations. The group opened its first restaurant in 1985 and has expanded to multiple locations across California and Nevada.

Differentiator

Problem solved

Functional benefit

Brands

• BBQ Mexicana: Mexican BBQ concept combining traditional American barbecue with Mexican spice, featuring slow smoked brisket, mesquite smoked chicken, pulled pork, and slow smoked tofu in burritos, bowls, tacos and salads.
• Pacha Mamas
• Feedfolks
• SOCALO
• Border Grill Truck
• Alice B.

Products and services

• Border Grill Restaurants Critically acclaimed Modern Mexican cuisine restaurants featuring sustainably-sourced, seasonal regional fare. Flagship at Mandalay Bay Resort & Casino in Las Vegas with locations at LAX Airport and Hollywood Burbank Airport (opening Fall 2026).
• BBQ Mexicana Mexican-spiced barbecue concept offering burritos, bowls, tacos and salads with slow smoked brisket, mesquite smoked chicken, pulled pork, and slow smoked tofu. Locations at Mandalay Bay, Allegiant Stadium, Las Vegas Ballpark, T-Mobile Arena, and a drive-thru in Las Vegas.
• Pacha Mamas Ceviche and seared skewer concept serving freshly composed ceviches and skewers a la plancha with bold sauces, featuring locally grown organic ingredients and sustainable seafood. Located at Allegiant Stadium in Las Vegas.
• Alice B. New American cuisine restaurant and bar in Palm Springs named after Alice B. Toklas, featuring rotating art gallery with local female and LGBTQ+ artists, live music, dinner Wednesday through Sunday plus weekend brunch. Named a 101 Best Restaurant in California by Los Angeles Times.
• Feedfolks Social impact meal delivery business partnered with nonprofits and government agencies to deliver nourishing meals to vulnerable populations, unhoused communities, and emergency/disaster relief efforts. Operates from an 11,000 sq ft commissary facility producing 2,500-4,000 meals daily with capacity of 4,250+ meals.
• Border Grill Food Truck Gourmet food truck featuring conscientiously-sourced tacos, burritos, bowls and more. Available for private events including birthdays, weddings, bar/bat mitzvahs, office parties, and production shoots. Operates in Southern California at public events, festivals, and farmers markets.
• Border Grill Catering Full-service events catering including wedding catering, full-service catering, quick catering and drop-off delivery, and food truck catering. Serves Southern California and Las Vegas with custom menus featuring Modern Mexican cuisine from award-winning chefs.
• Border Grill Gift Cards Digital and physical gift cards sold in variable denominations through Toast Tab and at restaurant locations, redeemable across the Border Grill portfolio.

Quantifiable outcome

• Sustainability leadership: Certified sustainable seafood sourcing and organic ingredient programs
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Nine partnerships are on record, tiered major, minor and core.

• World Central KitchenmajorStrategic or Co-development PartnerWorld Central Kitchen partnered with Border Grill/Feedfolks during LA wildfires, delivering over 41,000 meals to evacuees and first responders. Feedfolks provided comforting meals within hours of the crisis call.
• La Competencia ImportsminorStrategic or Co-development PartnerLa Competencia Imports collaborated with Border Grill for the Mexican Food + Wine Festival at Mandalay Bay, showcasing over 15 Mexican wineries from Baja California to Guanajuato.
• TourissimominorStrategic or Co-development PartnerChef Mary Sue Milliken partnered with Tourissimo for culinary bike tours in Italy, including Sicily and Emilia-Romagna regions.
• Regarding HercoreStrategic or Co-development PartnerMary Sue Milliken co-founded Regarding Her in 2020, a national nonprofit empowering women-identifying and nonbinary food and beverage entrepreneurs through UpliftHER Business, SupportHER Community, and AdvocateHER Industry programs.
• LA Family HousingcoreStrategic or Co-development PartnerFeedfolks provides 2,500-4,000 meals daily to supportive housing sites around LA County for individuals experiencing homelessness through partnership with LA Family Housing.
• Monterey Bay Aquarium Seafood Watch ProgramcoreStrategic or Co-development PartnerBorder Grill sources only sustainable seafood according to Monterey Bay Aquarium's Seafood Watch Program and is part of the James Beard Foundation Smart Catch Program.
• James Beard FoundationcoreStrategic or Co-development PartnerActive member of James Beard Foundation Smart Catch Program and Good Food 100 Restaurants List. Chefs served on boards of James Beard Foundation.
• Share Our StrengthcoreStrategic or Co-development PartnerMary Sue Milliken has served as board member, volunteer, advocate, and fundraiser for No Kid Hungry/Share Our Strength since the early 80s. Won $40,000 for charity on Top Chef Masters Season 3.
• Mundo Hospitality Group Partner OrganizationscoreOthersCommunity partnerships include Los Angeles LGBT Center, Scleroderma Research Foundation, Regarding Her, World Central Kitchen, Chefs Manifesto, EAT Foundation, World Food Programme, Chefs Collaborative, LGBTQ Center of Southern Nevada, Human Rights Campaign, and Los Angeles Food Policy Council.

Scale indicators4 records

Recent moves18 records

Expansion highlights6 records

Direct peers

• El Torito: California-based full-service Mexican restaurant chain serving regional Mexican cuisine in a casual-dining format. Directly comparable to Border Grill on cuisine, service model, and core Southern California footprint.
• Moe's Southwest Grill: National fast-casual Mexican grill chain with customizable burritos, bowls, and tacos. Comparable to Border Grill's BBQ Mexicana drive-thru and Border Grill Truck formats on cuisine and limited-service model.
• Casa Olé: Regional Mexican full-service restaurant operator. Comparable on cuisine (Tex-Mex/Mexican), full-service casual dining format, and catering programs.

Broad incumbents

• Cheesecake Factory: Large publicly traded casual-dining operator with a famously broad menu and high-volume single locations. Comparable on full-service scale, premium positioning in destination real estate (malls, casinos), and catering capabilities.
• Landry's Inc. Multi-concept hospitality operator owning dozens of restaurant brands with strong Las Vegas Strip and entertainment-district real estate. Comparable on diversified restaurant portfolio strategy and casino-resort venue concentration.
• Chipotle Mexican Grill: Largest fast-casual Mexican chain in the US, focused on sustainably sourced ingredients. Comparable on Mexican cuisine focus, sustainability positioning (similar to Border Grill's Monterey Bay Seafood Watch membership), and scalable operational model.
• P.F. Chang's: Premium casual-dining chain offering full table service with an Asian cuisine focus. Comparable on full-service format, premium ingredient sourcing, and a national footprint of destination-dining locations.

Emerging players

• Maggiano's Little Italy: Italian full-service restaurant chain with strong family-style catering and banquet-event business. Comparable on full-service dining with large-format private-event and catering revenue mix similar to Border Grill Catering.
• Lazy Dog Restaurant: Casual full-service restaurant chain with a focus on sustainability, locally sourced ingredients, and scratch cooking. Comparable on chef-driven casual-dining positioning and sustainability-led brand identity.

Others

• ezCater: Largest online catering marketplace in the US and an existing distribution channel for Border Grill's Las Vegas quick catering. Comparable as a catering-industry platform partner and indirect competitor in corporate-drop-off catering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bordergrill
• Facebookfacebook.com/154693434591711
• Instagraminstagram.com/bordergrill
• TikToktiktok.com/@bordergrill
• LinkedInlinkedin.com/company/border-grill

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Border Grill