Green Valley Seed

What Green Valley Seed does

Green Valley Seed is a privately held, wholesale-only seed and environmental supplies distributor founded in 1966 and headquartered in Columbiana, Ohio, with a second location in Cadiz. The company sells grass seed mixes, wildlife and pollinator seed, fertilizer and lime, agricultural chemicals, erosion-control products, hydromulch, geotextiles, silt fence, landscape fabric, and landscaping tools to landscaping contractors, oil & gas operators, utility-scale solar developers, ODOT public-sector projects, and environmental/conservation buyers across Ohio, Pennsylvania, and West Virginia.

The core technical capability is custom seed blending using two in-warehouse industrial seed mixers, supported by 26 proprietary seed mix formulations developed over decades — including specialized blends for solar array ground cover, ODOT specifications, reduced-water turf, and reclamation. Orders are fulfilled in configurations ranging from 5 lb bags to 1,000 lb super sacks, with custom mixing available to customer specification.

The business model is sales-led B2B wholesale: pricing is quote-based and unit-priced by coverage rate, with quality grass seed sold at approximately 2-3 cents per square foot. Distribution relies primarily on a six-truck owned delivery fleet that provides next-day service across the tri-state area, supplemented by UPS/common-carrier shipping and will-call pickup at both warehouse locations. The company has accumulated 2,655+ acres of solar-farm seeding and 50+ oil & gas customers since entering that vertical in 2011, reflecting steady penetration of cyclical energy and infrastructure end markets rather than rapid expansion.

Name

Green Valley Seed

Legal name

Green Valley Seed

Website

https://greenvalleyseed.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

Privately held wholesale seed and environmental supplies distributor founded in 1966 in Columbiana, Ohio, serving landscaping contractors, oil and gas operators, solar developers, and ODOT across Ohio, Pennsylvania, and West Virginia via owned delivery fleet and 26 proprietary seed mix formulas.

Ownership category

akta.pro rank

Product category

Wholesale Seed and Environmental Supplies

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Seed Distribution & Wholesale (Channel Sales) (AFAGAIAM)

akta.pro secondary industries

Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK), Cover Crop & Green Manure Seeds (AFABAFAH)

Keywords

• Wholesale seed supply
• Erosion control products
• Custom seed mixing
• Turf grass seed
• Landscape supplies

Headquarters

HQ city

Columbiana

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Seed Sales: Primary revenue stream from wholesale grass seed, legumes, native seeds, wildlife food plot seeds, and custom seed mixes sold to landscaping contractors, construction companies, and agricultural buyers.
2. Environmental/Construction Products: Revenue from complementary products including fertilizers, erosion control blankets, geotextiles, silt fence, chemicals, hydromulch, landscape fabric, and landscaping tools sold alongside seed products.
3. Delivery Services: Own fleet of six delivery trucks providing next-day delivery to customers in Ohio, Pennsylvania, and West Virginia. Also offers UPS and common carrier shipping for customers outside delivery area.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Green Valley Seed is a wholesale-only distributor of seed mixes, fertilizers, soil amendments, agricultural chemicals, erosion control products, hydromulch, geotextiles, silt fence, landscape fabric, and landscaping tools serving B2B customers across Ohio, Pennsylvania, and West Virginia. The company operates two industrial seed mixers at its warehouse to produce 26 proprietary seed mix formulas and custom blends to customer specifications, with order sizes ranging from 5 lb bags to 1,000 lb super sacks. Six owned delivery trucks enable next-day delivery throughout the tri-state area.

Product overview

Green Valley Seed is a wholesale-only seed and environmental supplies company operating since 1966 with locations in Columbiana and Cadiz, Ohio. The company offers 26 proprietary seed mix formulas and custom mixing services for construction, pipeline, solar farm, and commercial projects. Their product portfolio consists of seed products (grass seed mixes, wildlife food plot seeds, pollinator mixes, and solar farm grass seed), fertilizers and soil amendments, agricultural chemicals (herbicides and pesticides), erosion control products (straw blankets, turf reinforcement mats, straw wattles, silt socks), hydromulch products, geotextiles, silt fence, landscape fabric, and landscaping tools and spreaders. The company delivers throughout Ohio, Pennsylvania, and West Virginia and has been servicing the oil, gas, and solar energy industries since 2011.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Valley Premium Solar Array Mix A low-growing, drought-tolerant, shade-tolerant grass seed mix formulated specifically for solar farm conditions, composed of fine fescues (35% Creeping Red Fescue, 25% Chewings Fescue, 25% Hard Fescue, 15% Sheep Fescue) that self-flatten without mowing. Available in 1,000 lb super sacks or 50 lb bags with a seeding rate of 260-350 lbs per acre. Designed for utility-scale solar developers and EPC contractors.
• Green Valley Hardy Perennial Pollinator Mix A native wildflower seed mix containing only hardy, long-lived perennial species native to the Midwest that bloom from April through October. Intended for conservation and land management customers establishing pollinator habitat.
• Green Valley Wildlife Clover A clover blend for wildlife food plots consisting of three white clover varieties, covering 1/2 acre per 5 lb and sold in 5 lb and 25 lb bags. Targeted at conservation and hunting/land management customers.
• Green Valley Brassica Blend A diverse brassica blend for wildlife food plots containing Winfred, Hunter, Dwarf Essex Rape, turnips, kale, and radish. Targeted at conservation and hunting/land management customers.
• Reduced Water Tuff Turf Mixture A drought-resistant turf mixture requiring 40% less water after establishment, consisting of turf-type tall fescues and perennial ryegrass. Coverage of 8-10 lbs per 1,000 sq. ft. Targeted at landscaping contractors and drought-conscious customers.
• Premium Mixture A lawn seed mixture designed for the bluegrass sod look, featuring elite Kentucky bluegrasses and perennial ryegrass. Coverage of 3-5 lbs per 1,000 sq. ft. Targeted at landscaping contractors and premium residential lawn installers.
• ODOT Lawn Mixture Ohio Department of Transportation approved lawn seed mixture with Kentucky bluegrass and perennial ryegrass for roadside and utility projects. Targeted at ODOT and government transportation contractors.
• ODOT Roadside Mixture Ohio Department of Transportation approved roadside seed mixture with tall fescue and perennial ryegrass for erosion control applications. Targeted at ODOT and government transportation contractors.
• Custom Seed Mixing Service A custom seed mixing service using two in-warehouse industrial seed mixers to blend seeds to customer specifications for construction, pipeline, solar farm, or commercial projects. Orders fulfilled in quantities from 5 lb bags to 1,000 lb super sacks. Targeted at contractors and project buyers with non-standard seed blend requirements.
• 20-10-10 Starter Fertilizer A 50% slow-release starter fertilizer in 50 lb bags covering 10,000 sq. ft. per bag. Targeted at landscaping contractors performing new lawn establishment or overseeding.
• 28-0-10 Slow Release Fertilizer A 50% slow-release fertilizer with 3% iron in 50 lb bags, covering 12,500 sq. ft. per bag. Targeted at landscaping contractors for sustained turf feeding.
• 46-0-0 Urea Fertilizer High-nitrogen urea fertilizer in 40 lb bags for fall lawn feeding and spring green-up. Targeted at landscaping contractors and turf maintenance professionals.
• Pelletized Lime Pelletized lime for soil pH adjustment, sold in 50 lb bags with 40 bags per pallet. Targeted at landscaping contractors and agricultural buyers.
• RANGER PRO Herbicide A glyphosate-based herbicide equivalent to RoundUp, sold in 6.8 lb containers for weed control applications. Targeted at professional landscaping and turf maintenance operators.
• QUINCLORAC Crabgrass Control A crabgrass control herbicide sold in 1 lb containers for pre and post-emergence applications. Targeted at professional turf maintenance operators.
• MESO 4 SC Select Herbicide Liquid mesotrione herbicide for weed control in residential and commercial turf areas. Targeted at professional turf management operators.
• Single Net Straw Blankets Erosion control blankets made of straw with biodegradable netting, available in standard and large roll sizes. Targeted at construction, pipeline, and solar farm contractors for slope stabilization.
• 10 oz. Green Turf Reinforcement Mat Heavy-duty turf reinforcement mat for slope stabilization and erosion control on 8 ft x 140 ft rolls covering 1,120 sq. ft. Targeted at pipeline and solar farm contractors.
• Pyramat Heavy Turf Reinforcement Mat High-strength turf reinforcement mat for critical erosion areas, sold in 8.5 ft x 90 ft rolls. Targeted at pipeline and highway construction contractors.
• Straw Wattle Straw-filled erosion control logs available in 9 in x 25 ft and 12 in x 20 ft sizes for slope and channel protection. Targeted at construction and energy site contractors.
• Silt Sock Geotextile-filtering inlet and slope protection device available in 8, 12, 18, and 24 inch diameters. Targeted at construction and energy site contractors for storm-water management.
• Terra-Blend 70/30 Hydromulch A 70% straw and 30% wood fiber hydromulch blend sold in 50 lb bales for erosion control and vegetation establishment. Targeted at construction, pipeline, and solar farm contractors.
• Profile Flexterra Hydromulch A professional-grade hydromulch product for erosion control and revegetation projects. Targeted at pipeline, solar, and highway construction contractors.
• US 200 Woven Geotextile A 200 lb. woven geotextile fabric for road base stabilization, sold in 600 square yard rolls. Targeted at construction and energy site contractors building access roads.
• US 315 Woven Geotextile A 300 lb. high-strength woven geotextile for heavy-duty applications, sold in 500 square yard rolls. Targeted at construction and energy site contractors.
• US Base Grid 12 Geo Grid A geogrid for base stabilization and reinforcement in access road construction. Targeted at construction and energy site contractors.
• 3610-B48-D ODOT Silt Fence ODOT commercial grade 36-inch non-reinforced silt fence fabric, 100 ft rolls. Targeted at ODOT contractors and government transportation projects.
• SEDIBAG Inlet Filter Geotextile inlet filter bags for sediment capture at catch basins, 28 in x 28 in size. Targeted at construction and municipal contractors.
• 4.1 oz. Woven Landscape Fabric Heavy-duty woven landscape fabric for weed suppression, available in rolls from 3 ft to 8 ft widths (3 ft x 250 ft, 4 ft x 250 ft, 5 ft x 250 ft, 6 ft x 250 ft, 8 ft x 250 ft). Targeted at landscaping contractors.
• 3 oz. Spunbond Landscape Fabric Lightweight spunbond landscape fabric for weed control in landscaping applications. Targeted at landscaping contractors.
• Earthway 2750 Shoulder Bag Spreader Shoulder-carried broadcast spreader for applying seed, fertilizer, and ice melt. Targeted at landscaping contractors and turf maintenance professionals.
• Earthway 2170 100lb. Single Frame Spreader Heavy-duty broadcast spreader with 100 lb capacity for large-scale seed and fertilizer applications. Targeted at landscaping contractors and turf professionals.
• Aluminum Landscape Rake Durable aluminum landscape rakes available in 24, 36, and 48 inch widths for grading and spreading applications. Targeted at landscaping contractors.

Quantifiable outcome

• 2,655 acres of solar farms seeded
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Shale DirectoriesminorGTM or Marketing PartnerProud member of Shale Directories, an industry resource for oil and gas companies. Participates in Shale Directories podcast to increase visibility among energy industry customers. Membership provides business listing and promotional exposure.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ewing Irrigation & Landscape Supply: Major U.S. wholesale distributor serving landscape, irrigation, and erosion control contractors. Direct channel overlap with GVS — distributes seed, fertilizer, chemicals, geotextiles, and erosion control products to contractors, comparable to GVS's tri-state contractor base.
• The Scotts Miracle-Gro Company: Largest U.S. consumer and professional lawn and garden brand (Scotts, Ortho, Miracle-Gro) with a sizable professional seed business serving contractors and reclamation. Provides indirect competitive context for GVS, especially in turf seed mixes and fertilizers via distribution channels.
• Pennington Seed: Major consumer and professional grass seed brand (owned by Central Garden & Pet) selling turf seed, forage, and specialty seed mixes through wholesale and retail channels. Comparable product category (grass and specialty seed mixes) and overlapping customer base with GVS in the professional seeding segment.
• SiteOne Landscape Supply: National wholesale distributor of landscape supplies, irrigation, and agronomic products to professional contractors. Most comparable broad incumbent — same B2B wholesale channel, overlapping erosion control, seed, fertilizer, and geotextile categories, though far larger and more geographically diversified than the regional tri-state operator.

Direct peers

• Star Seed Company: Midwestern wholesale seed distributor offering turf grass, native, reclamation, forage, and wildlife seed mixes to professional customers. Directly comparable wholesale model, product breadth, and customer segments to GVS, including reclamation and government-spec product lines.
• Ernst Conservation Seeds: Pennsylvania-based grower and wholesale supplier of native grasses, wildflowers, and erosion control seed mixes. Direct overlap with GVS's reclamation, pollinator, and native seed lines, especially in the Mid-Atlantic / Ohio Valley market for pipeline and DOT reclamation.
• Caudill Seed Company: Regional wholesale seed distributor serving the Ohio Valley and broader Midwest with turf, forage, reclamation, and native seed mixes. Closely comparable mid-sized regional wholesale seed model to GVS, serving similar contractors and reclamation customers.
• Lebanon Seaboard Corporation: Manufacturer and wholesale supplier of turf and specialty grass seed, fertilizers, and professional lawn care products. Closely comparable product portfolio to GVS, including professional-grade seed blends, starter fertilizers, and erosion-relevant inputs sold through distribution channels.
• Roundstone Native Seed LLC: Wholesale supplier of locally grown native seed for conservation, reclamation, pollinator, and wildlife applications. Directly comparable to GVS's reclamation and pollinator product lines and overlaps in serving energy and government reclamation projects.

Others

• Profile Products / Conwed Fibers: Manufacturer of hydromulch, erosion control blankets, and soil amendments for the professional erosion control and reclamation market. Comparable through GVS's resold hydromulch (Terra-Blend, Profile Flexterra), turf reinforcement mat, and erosion control blanket product lines serving the same reclamation workflow.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/green-valley-seed

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Valley Seed