GREYLINE
GREYLINE operates the Liift platform, a UK-based live-events discovery and ticketing marketplace connecting independent music venues and promoters with consumers across multiple UK cities, monetizing via transaction fees on ticket sales.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What GREYLINE does
GREYLINE is a UK-based early-stage company (founded 2022, 12 employees, headquartered in Manchester) whose primary digital asset appears to be the Liift platform (liift.live), a live-events discovery and ticketing platform serving UK venues, event promoters, and music fans. The platform aggregates shows, venues, and outdoor events across multiple UK cities — including Times Square Newcastle, Connexin Live Hull, Winter Garden Eastbourne, Signature Brew Haggerston, The Baths Ipswich, The Dome Liverpool, The Brickyard Carlisle, The Lexington London, and Cheese & Grain Frome — providing a unified discovery surface for live music and event attendees.
Underlying the platform is a web-based event discovery and ticketing system with venue management capabilities, deployed without a dedicated mobile app. The product surface is organized around three categories: shows (upcoming events with ticket purchase links), venues (a directory of partner venues), and outdoor (a separate section indicating extension into outdoor event categories). The platform maintains affiliate/promotional relationships with music industry partners including Awesome Friends, Beyond The Music, and School Night LDN, surfaced through branded partner logos and hosted Instagram accounts.
The business model is a B2B2C ticketing marketplace: venues and event promoters are onboarded as supply-side partners, and consumers purchase tickets directly through the platform. Revenue is most likely generated via transaction fees or commissions on ticket sales, though pricing is not publicly disclosed. Distribution is concentrated on a single-country (UK) website channel paired with organic social media promotion via partner accounts.
GREYLINE firmographics
Firmographics- Name
- GREYLINE
- Legal name
- Liift
- Website
- https://greyline.live
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GREYLINE operates the Liift platform, a UK-based live-events discovery and ticketing marketplace connecting independent music venues and promoters with consumers across multiple UK cities, monetizing via transaction fees on ticket sales.
- Ownership category
- akta.pro rank
GREYLINE industry classification
Industry- Product category
- Live Event Ticketing
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing Platforms & Primary Ticketing (MPAIAFAD), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)
Keywords
GREYLINE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Ticket Sales Commission: Liift likely earns revenue through transaction fees or commissions on ticket sales processed through the platform, serving as the ticketing infrastructure for venues and event promoters.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
GREYLINE product offering
Product offeringCore offering
GREYLINE provides a live music and events ticketing platform that aggregates upcoming shows from multiple UK venues and promoters into a single consumer-facing discovery and purchase channel. The platform serves both individual ticket buyers (with a direct-to-consumer ticketing experience) and venues/event promoters (with ticketing infrastructure and promotional reach). It features dedicated sections for shows, venues, and outdoor events across UK locations.
Product overview
No product information available in source data. The source content describes Liift (https://www.liift.live/), a live music events platform featuring shows, venues, and outdoor events, but no named product modules or distinct product offerings are specified.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Event Ticketing Platform Aggregated ticketing and discovery platform that allows consumers to discover and purchase tickets to live music events from multiple venues and promoters across the UK, and provides venues and promoters with ticketing infrastructure and event listing capabilities.
- Venue Listings and Management Directory of music venues across the UK with events listed on the platform, including Times Square Newcastle, Connexin Live Hull, Winter Garden Eastbourne, Signature Brew Haggerston, The Baths Ipswich, The Dome at Grand Central Hall Liverpool, The Brickyard Carlisle, The Lexington London, and Cheese & Grain Frome.
- Outdoor Events Section Section of the platform dedicated to outdoor live music events, providing discovery and ticketing for outdoor performances.
- Show Listings Listings of upcoming live music shows and tours available for ticket purchase across UK venues, including events for artists such as The Wombats, The Reytons, Everything Everything, Andrew Cushin, THE YAZ BAND, Hot 8 Brass Band, and Day Fever.
Companies that use GREYLINE
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
GREYLINE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GREYLINE partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Awesome FriendsminorEvent promotion partner with active Instagram presence (@weareawesomefriends). Collaborates on promoting live music events through social media channels.
- Beyond The MusicminorMusic industry partner collaborating on event promotion and venue ecosystem development.
- School Night LDNminorLondon-based event series partner with active social media presence (@schoolnightldn) promoting music events in the capital.
Scale indicators1 record
Recent moves7 records
Expansion highlights4 records
GREYLINE competitors and assessment
Company assessmentDirect peers
- Fatsoma: Fatsoma is a UK ticketing platform purpose-built for independent events, promoters and venues. Liift's image assets are hosted on Fatsoma's CDN (fatsoma.imgix.net), suggesting direct infrastructure overlap; both target the same independent-venue segment with primary ticketing and discovery.
- See Tickets: See Tickets is a long-established UK and European primary ticketing platform serving venues, promoters and festivals. Overlaps directly with Liift in primary ticketing, venue partnerships and UK market, though operating at materially greater scale.
- Skiddle: Skiddle is a UK-based primary ticketing and event listings platform serving independent promoters, venues and festivals. Closely aligned with Liift in geography, customer base (grassroots UK venues/promoters) and product (event discovery + ticketing).
- Dice: Dice is a mobile-first primary ticketing and event discovery platform focused on live music, with a strong UK and EU footprint. Directly comparable to Liift in target customer (music fans), business model (transaction fees on primary tickets) and value proposition (curated discovery + low-fee ticketing for independent venues).
- Ents24: Ents24 is a UK-focused live events listings and ticketing aggregator covering concerts, comedy and theatre. Comparable to Liift in consumer-facing event discovery, UK geographic focus and ticketing referral model.
Broad incumbents
- Songkick: Songkick is a global concert discovery and ticketing platform covering live music events. Overlaps with Liift's discovery-led value proposition and ticketing referral economics, though it operates as a broad incumbent aggregator rather than a primary ticketer.
- Eventbrite: Eventbrite is a global self-service event ticketing and management platform widely used by UK independent venues and promoters. Comparable in serving the grassroots live events segment with a transaction-fee model, but operates across all event categories globally.
- Ticketmaster UK: Ticketmaster is the dominant global primary ticketing platform with deep UK venue and promoter relationships. Competes with Liift for the same UK live music inventory, but operates across all event categories and at vastly larger scale.
- Eventim: Eventim is a major European primary ticketing and live entertainment group with a strong UK presence. Comparable in primary ticketing infrastructure and venue partnerships, though positioned as a broad incumbent rather than an indie-venue specialist.
Emerging players
- Resident Advisor (RA): Resident Advisor is a UK-origin electronic music event listings and ticketing platform with strong club-venue relationships. Partially overlapping with Liift in event discovery, UK grassroots venue supply and ticketing, but focused on electronic music.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
GREYLINE social profiles
Digital presenceGREYLINE financial estimates
Financial estimateRevenue estimate
Valuation estimate
GREYLINE leadership team
Management profileNumber of profiles
GREYLINE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GREYLINE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GREYLINE
What does GREYLINE do?
GREYLINE provides a live music and events ticketing platform that aggregates upcoming shows from multiple UK venues and promoters into a single consumer-facing discovery and purchase channel. The platform serves both individual ticket buyers (with a direct-to-consumer ticketing experience) and venues/event promoters (with ticketing infrastructure and promotional reach). It features dedicated sections for shows, venues, and outdoor events across UK locations.
Is GREYLINE a public or private company?
GREYLINE is a private company. It is classified as unknown and is currently operating.
When was GREYLINE founded?
GREYLINE was founded in -1. It employs 11 to 50 people.
How does GREYLINE make money?
One revenue line is on record: ticket Sales Commission.
Who are GREYLINE's main competitors?
Direct peers on record are Fatsoma, See Tickets, Skiddle, Dice and Ents24. Broad incumbents are Songkick, Eventbrite, Ticketmaster UK and Eventim. Resident Advisor (RA) is listed as an emerging player.
Does GREYLINE have an API?
No public API is recorded for GREYLINE.
What industry is GREYLINE in?
GREYLINE's product category is Live Event Ticketing. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAIAFAD, Ticketing Platforms & Primary Ticketing. Its SIC code is 7990.