Greywalls Hotel & Chez Roux

What Greywalls Hotel & Chez Roux does

Greywalls Hotel & Chez Roux is a historic Edwardian country house hotel located in Gullane, East Lothian, Scotland, adjacent to the world-famous Muirfield Golf Course. Designed by Sir Edwin Lutyens in 1901 and set within six acres of walled gardens with Gertrude Jekyll influence, the property operates as a luxury hospitality asset offering 33 keys across three tiers: 23 bedrooms in the Main House, 6 Cottage Rooms, and the self-catering Colonel's House. The hotel is legally held by GWUK OWNER LTD (registered in England, 2024) and operated by Schulte Hospitality Group under the Marine & Lawn Hotels & Resorts brand umbrella.

The business operates five revenue streams: accommodation (room nights and self-catering at £765-£850/night for Colonel's House), dining at the on-site Chez Roux restaurant (dinner from £80, afternoon tea £40-£55, lunches, private dining), golf packages centered on Muirfield access (£1,109/person for the flagship 2-night package), weddings and exclusive-use events (£8,000-£11,000/night, up to 300 guests), and corporate meetings (24-hour delegate packages for 8-20 delegates). Distribution is multi-channel — direct website (Synxis), phone, email, dedicated sales team for corporate/weddings, plus partnerships with Eventbrite and SimpleERB for ticketing and restaurant bookings.

Technology is entirely third-party: Guestline (PMS), SimpleERB (restaurant), Upsell Guru (pre-arrival upsells), Synxis (booking engine), and Eventbrite (events). No proprietary technology platform, no AI/ML capabilities, and no API or developer-facing surfaces are disclosed. Customer segments are diversified across golfing enthusiasts, wedding parties, leisure travelers, corporate groups, and dining non-residents. No revenue, headcount, or financial KPIs are publicly disclosed; the company is privately held under a special-purpose vehicle structure with no identified VC/PE ownership in the source data.

Name

Greywalls Hotel & Chez Roux

Legal name

GWUK OWNER LTD

Website

https://greywalls.co.uk

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

11–50 employees

Short description

Greywalls Hotel & Chez Roux is a 33-key luxury Edwardian country house hotel in Gullane, Scotland, built in 1901 by Sir Edwin Lutyens adjacent to Muirfield Golf Course. It serves affluent golfers, wedding parties, corporate groups, and leisure travelers with accommodation, fine dining, and exclusive-use events.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Luxury country hotel
• Fine dining restaurant
• Wedding venue
• Golf accommodation
• Corporate hospitality

Headquarters

HQ city

Gullane

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation: Luxury room rentals in Main House (23 bedrooms: 19 doubles, 4 singles), Cottage Rooms (6 total: 2 small, 4 large), and Colonel's House (4 bedrooms, self-catering). Revenue from nightly rates with bed and breakfast inclusions.
2. Dining at Chez Roux: Restaurant revenue from dinner service (3 courses £80), afternoon tea (£40-£55), Sunday lunch (£38-£48), weekday lunch (£25-£30), and lounge dining. Also includes private dining events.
3. Golf Packages: Muirfield Package at £1,109 per person includes 2 nights accommodation, breakfast, dinner, and one round of golf at Muirfield. Golf buggy rental (£40/round) and caddie services (£80/18 holes) additional.
4. Weddings & Events: Wedding packages (Lutyens up to 50 guests, Jekyll's up to 300 guests), exclusive use rates (£8,000-£11,000/night), ceremony fees (£500), catering (canapés £15/person, 3-course menu from £75/person, evening buffet from £22.95/person).
5. Corporate Events: Meeting room hire, 24-hour delegate packages for corporate retreats (groups of 8-20 delegates), exclusive use options for business events.
6. Self-Catering Accommodation: Colonel's House self-catering at £765-£850 per night (2-night minimum). Additional accommodation for weddings and celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Greywalls Hotel & Chez Roux is a historic Edwardian country house hotel that sells luxury accommodation, fine dining at the on-site Chez Roux restaurant, wedding and corporate event hosting, and golf-inclusive packages. The property offers 23 bedrooms in the Main House, six Cottage Rooms, and a four-bedroom self-catering Colonel's House, alongside event spaces and private dining for celebrations and corporate retreats. The core proposition is a heritage Lutyens/Jekyll setting directly adjacent to Muirfield Golf Course, packaged with Michelin-rooted Scottish cuisine and exclusive-use options for weddings and corporate groups.

Product overview

Greywalls Hotel & Chez Roux is a historic Edwardian country house hotel offering a unified luxury hospitality experience. The core product comprises accommodation in three tiers (Main House Rooms, Cottage Rooms, and Colonel's House self-catering), fine dining at Chez Roux Restaurant with private dining options, and event services including weddings (Lutyens' and Jekyll's packages) and corporate meetings/conferences. Golf packages centered on Muirfield access, curated tours (Gin & Whisky, Edinburgh, Local History), and seasonal special offers (Summer at Greywalls, Bed Breakfast & Bubbles, Muirfield Package) complement the portfolio. The hotel also offers exclusive use of the entire property for private events.

Differentiator

Problem solved

Functional benefit

Products and services

• Main House Rooms Individually styled bedrooms within the 1901 Lutyens-designed Main House with antique furnishings, private ensuites, and views of the gardens, countryside, or Muirfield Golf Course. Includes Caddie's Closet, Small Double, Large Double, Golf Wing, and Premium Spa Double rooms. Targeted at leisure and golfing guests.
• Cottage Rooms Six self-contained cottage bedrooms (two small and four large) within the garden walls at the start of the driveway, each with distinct character for a secluded atmosphere. Targeted at guests seeking more private accommodation on the estate.
• Colonel's House Self-Catering Self-catering lodge sleeping up to eight guests in four bedrooms with private garden and terrace, located 500 yards from the Main House. From £765/night (non-refundable) or £850/night (flexible) with a 2-night minimum stay. Suitable for family holidays, golfing getaways, or additional wedding guest accommodation.
• Chez Roux Restaurant Fine dining restaurant offering seasonal Scottish cuisine with Michelin-trained roots, drawing from the kitchen garden. Services include 3-course dinner (£80/person from 6pm), afternoon tea (£40–£55/person, 2:30–4pm daily), Sunday lunch (£38–£48/person, 12–3pm), weekday lunch (£25–£30/person, Mon–Sat 12–3pm), and lounge dining. Open to both resident guests and external diners.
• Private Dining Private dining rooms for up to 50 guests across the Main Dining Room, Original Dining Room, Whisky Room, and Garden Room. Suitable for special occasions, celebrations, and small private events.
• Wedding Packages Two licensed wedding packages: Lutyens' package for up to 50 guests in the Main House, and Jekyll's package for up to 300 guests with marquee options on the gardens. Both include ceremony, catering (canapés £15/person, 3-course menu from £75/person, evening buffet from £22.95/person), and on-site accommodation. Exclusive-use rates from £8,000–£11,000/night.
• Exclusive Use Venue Hire Full private hire of the Edwardian house, gardens, and facilities for weddings, corporate events, or celebrations with complete privacy and access to all hotel amenities. Priced from £8,000–£11,000/night with minimum-stay conditions in shoulder seasons.
• Meetings & Conferences Corporate event venue offering flexible meeting spaces including the Main Dining Room (up to 60 theatre style), Original Dining Room, Sun Room, and Whisky Room. 24-hour delegate packages include meeting room hire, mineral water, three coffee breaks, light lunch, 3-course dinner, overnight accommodation, and full Scottish breakfast for groups of 8–20 delegates.
• Muirfield Golf Package Two-night luxury golf package from £1,109 per person including accommodation, breakfast, dinner on one evening, and one round of golf at Muirfield (18 holes). Arranged for parties of two or four with a 50% non-refundable deposit at booking and full prepayment 90 days prior.
• Golf Experiences Curated golf experiences with special tee-time arrangements at Muirfield (Honourable Company of Edinburgh Golfers) and Archerfield Links (Fidra Links and Dirleton Links), plus recommendations and bookings at Gullane, Luffness, North Berwick, Whitekirk, Dunbar, and Renaissance courses.
• Curated Tours Guided tour experiences including the Gin & Whisky Tour (Glenkinchie and NB Gin Distilleries), Edinburgh and Surroundings, Local History Tour (Tantallon, Rosslyn Chapel, Dirleton Castle), and Edinburgh Walking Tour, arranged in partnership with third-party activity suppliers.
• Gift Vouchers Gift vouchers for hotel stays, afternoon tea, dining at Chez Roux, and Greywalls experiences, sold via greywalls.skchase.com.

Quantifiable outcome

• Access to Muirfield tee times (one of only three private major courses in Scotland)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• SimpleERBcoreTechnology or IntegrationRestaurant reservation system provider. Guest name and contact details are shared with SimpleERB for restaurant booking management at Chez Roux and afternoon tea reservations.
• GuestlinecoreTechnology or IntegrationPMS (Property Management System) guest reservation system and online reservation booking engine. Guest name and contact details shared for hotel booking management.
• Schulte Hospitality GroupcoreStrategic or Co-development PartnerAppointed hotel management company overseeing Greywalls Hotel operations. Guest name and contact details shared for service provision.
• Luxury Restaurant CollectionminorChannel Partner/ Reseller/ DistributorRestaurant membership club affiliation. Guest name and contact details shared for membership club services.
• Muirfield Golf ClubflagshipStrategic or Co-development PartnerWorld-renowned private golf course adjacent to hotel. Greywalls maintains special relationships to access limited tee times for hotel guests. The hotel sits directly beside the 18th green.
• Archerfield LinkscoreStrategic or Co-development PartnerWorld-class private club with Fidra Links and Dirleton Links courses. Tee times available exclusively for Greywalls guests, arranged through the hotel.
• Little's ChauffeursminorChannel Partner/ Reseller/ DistributorRecommended chauffeur-driven car service for guest transportation to and from the hotel.
• Guest Activity SuppliersminorChannel Partner/ Reseller/ DistributorThird-party activity providers for guest experiences including distillery tours (Glenkinchie, NB Gin), Edinburgh tours, local history tours. Limited contact information shared based on guest requests.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greywalls-hotel-&-chez-roux

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greywalls Hotel & Chez Roux