What simpleERB does

simpleERB, founded in 2012 and headquartered in Glasgow, United Kingdom, operates a cloud-based electronic reservation book (ERB) for restaurants, hotels with on-site dining, bars and pubs, and hospitality schools. The platform replaces paper diaries with a web-accessible system that captures reservations from the restaurant's own website widget, Google (Reserve with Google), Facebook and Instagram (via the Mozrest partnership), Twitter, and the legacy 5pm.co.uk channel, syncing all bookings into a single diary with table plan, area management, and stay-time controls. Core features include CRM (preferences, dietary requirements, visit history), credit card capture and payment processing via Stripe and takepayments, automated SMS and email reminders, waitlist management, ticketed and prepaid offers, coupons and gift vouchers, private review capture (Spillover), reporting and yield analytics, 2FA, and multi-user authority levels.

The business model is a freemium SaaS subscription targeting independent and small-chain restaurants. Restaurants serving under 20,000 covers per year use simpleERB free of charge with no credit card required; larger or higher-volume operators convert to paid monthly plans with flexible pause, restart, upsize, and downsize. Additional usage-based revenue comes from optional SMS credit purchases for customer reminders. Distribution is entirely product-led and self-serve through simpleerb.com, with supplemental inside-sales support via phone (+44 141 846 1528) and Calendly-scheduled demos; sales and support operate UK business hours GMT. simpleERB is privately held and is a subsidiary of Social Deal, the European daily-deals operator (Netherlands, Belgium, Germany, France) projected to generate over €230 million in 2024 revenue across more than 36,000 partners and 15 million monthly app users, with over 320 employees across the group.

Name

simpleERB

Legal name

simpleERB

Website

https://simpleerb.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

simpleERB is a Glasgow-based cloud SaaS electronic reservation book for independent restaurants, hotels, bars, and hospitality schools, offering multi-channel booking, CRM, card capture, and reporting on a freemium subscription model under Social Deal.

Ownership category

akta.pro rank

Product category

Restaurant Reservation & Booking Management Software

akta.pro primary industry

Restaurant/Table Reservation & Booking Engines (THALADAH)

akta.pro secondary industries

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK), Dining Reservations & Restaurant Booking (HSACALAF)

Keywords

• Restaurant reservation software
• Electronic reservation book
• Booking management system
• Restaurant diary software
• Table management software

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Paid Plans: Monthly subscription plans with tiered pricing based on restaurant size/usage. Flexible to upsize or downsize as business changes.
2. Free Tier: Free access for small restaurants with less than 20k covers per annum. Revenue derived from conversion of free users to paid plans.
3. SMS Credits: Optional SMS credit purchases for sending text message reminders to customers (charged per SMS).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

simpleERB provides a cloud-based electronic reservation book (ERB) that lets restaurants take online bookings via website widgets, Facebook, Instagram, and Google Reserve, manage sittings, table plans, covers, and stay times, capture credit cards and take payments through Stripe and takepayments, send automated SMS and email reminders, and maintain a CRM of customer preferences and visit history. The system is multi-user, accessible on any PC, Mac, iPad, or tablet, and is offered on a freemium subscription model with a free tier for small restaurants under 20,000 covers per year.

Product overview

simpleERB is a restaurant diary and booking management platform offered as a single unified SaaS product with multiple integrated features. The core simpleERB Restaurant Diary provides cloud-based reservation management accessible via PC, Mac, iPad, and mobile devices. Key integrated capabilities include: Web Booking Widget for website reservations, Facebook/Instagram Booking via Mozrest partnership, Reserve with Google for Google Search/Maps bookings, Stripe and takepayments integrations for payment processing, SMS/email booking reminders, CRM for customer data management, and Spillover integration for review management. Additional modules include Table/Area Management, Waitlist Management, Manager's Day Book, Ticketed Restaurant System, Reports & Analytics, Coupons/Gift Vouchers, and Staff Authority Controls. The platform is designed for restaurants of all sizes with multi-user, multi-location support.

Differentiator

Problem solved

Functional benefit

Products and services

• simpleERB Restaurant Diary Cloud-based SaaS electronic reservation book for restaurants that lets operators take online bookings, manage sittings, table plans, covers, stay times, capture credit cards, take payments via Stripe and takepayments, send automated SMS/email reminders, run a customer CRM, handle waitlists, and access analytics — all accessible via PC, Mac, iPad, Windows POS, or tablet browsers.

Quantifiable outcome

• £42 saved per no-show avoided (assuming £20 spend per head, average booking of 3 people, 70% gross margin)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature16 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• StripecoreTechnology or IntegrationStripe integration enables secure credit card capture and payment processing for bookings. Allows restaurants to take deposits, process no-show charges, and manage ticketed reservations. Card capture details are held securely within Stripe for charging when needed.
• takepaymentscoreTechnology or Integrationtakepayments integration provides alternative payment processing and card capture options for customer payments and booking deposits.
• Google (Reserve with Google)coreTechnology or IntegrationPartnership with Google to offer Reserve with Google integration, allowing customers to discover and book restaurants directly from Google Search, Google Assistant, and Google Maps via booking buttons. Provides restaurants with greater exposure to new local customers and travelers.
• MozrestmajorTechnology or IntegrationMozrest partnership created integrated booking widget for Facebook and Instagram pages, enabling restaurants to accept bookings directly from these social media profiles with bookings transferred automatically into the simpleERB diary.
• 5pm.co.ukcoreTechnology or IntegrationsimpleERB originates from 5pm.co.uk, a company that has processed millions of online restaurant reservations. The company has historical expertise in restaurant booking systems and integrates with 5pm for additional booking sources.
• Epos NowmajorTechnology or IntegrationEpos Now booking integration connects simpleERB reservation data with Epos Now point-of-sale system for streamlined restaurant operations.
• SpillovermajorTechnology or IntegrationSpillover integration provides customer review management capabilities, allowing restaurants to collect private feedback and manage public review prompts (TripAdvisor, Google) to address negative feedback before social media posting.
• MailchimpminorGTM or Marketing PartnerCustomer database export feature allows integration with Mailchimp for restaurant email marketing campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ResDiary: UK-headquartered restaurant reservation and table management SaaS — direct small/independent restaurant competitor with overlapping European customer base.
• OpenTable: Global leader in online restaurant reservations (owned by Booking Holdings) — directly competes with simpleERB on electronic reservation book, online booking widget, and table-management functionality for restaurants.
• Resy: Restaurant reservation platform owned by American Express, offering diner discovery, booking, and table management — directly comparable SaaS feature set to simpleERB's diary and CRM.
• TheFork: European restaurant booking network (Tripadvisor) active across France, Italy, Spain, UK — directly competes with simpleERB in European SMB restaurant reservations.
• SevenRooms: Restaurant CRM, marketing, and reservation management platform with guest database, online booking, and POS integrations — directly comparable SaaS offering to simpleERB.
• Quandoo: Restaurant reservation marketplace focused on Europe and Asia — offers diner discovery and reservation management directly comparable to simpleERB's booking engine.
• Tock: Reservation and ticketed experiences platform owned by Squarespace — competes with simpleERB, particularly in prepaid offers and ticketed booking features.
• CoverManager: Restaurant reservation, CRM, and marketing platform active across Europe and LATAM — comparable SMB-focused reservation SaaS with similar online booking and CRM features.

Emerging players

• Eat App: Restaurant tech platform offering reservations, CRM, and table management with growing European/MENA presence — emerging direct competitor with comparable feature set.

Broad incumbents

• Toast (restaurant platform): All-in-one restaurant POS and operations platform that bundles reservation management alongside POS, payroll, and online ordering — broader incumbent with overlapping reservation functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/simpleERB
• LinkedInlinkedin.com/company/simpleerb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about simpleERB