Gringo
Gringo LLC is a small US-based direct-to-consumer e-commerce brand selling sarcastic and pop-culture-themed graphic apparel (t-shirts, hoodies), Honduran single-origin coffee (subscription or one-time), and limited-edition autographed music collectibles through a single Shopify storefront.
- Company typePrivate
- Founded-
- HeadquartersLewis Center, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Gringo does
Gringo is a privately held, direct-to-consumer e-commerce company operating as Gringo LLC, founded in 2017 and incorporated in the United States with a listed headquarters in Lewis Center, Ohio (while a Pittsburgh city entry appears in firmographic data, conflict noted). The business sells graphic-printed apparel — primarily cotton and cotton-blend t-shirts priced at $35 USD, hoodies around $55 USD, and crew-neck sweatshirts — along with a Gringo-branded single-origin medium roast organic coffee from Marcala, Honduras (sold at $25 USD per 1lb whole-bean bag, available as one-time purchase or monthly subscription), and limited-edition autographed music collectibles from artists including The Weeknd and 2 Chainz at approximately $50 USD per CD.
The entire commercial operation is hosted on Shopify, with no proprietary technology stack disclosed; the site's Terms of Service confirm Shopify provides payment processing, order management, fulfillment, and store infrastructure. Gringo also operates a marketplace section for third-party sellers and a community forum (powered by Shopicial) with companion mobile apps on the Apple App Store and Google Play, but these are extensions of the Shopify ecosystem rather than bespoke platforms. Distribution is single-channel DTC through the Shopify storefront, currently serving only the continental US lower 48 (with California excluded), with stated Q1 2024 global expansion plans.
The go-to-market is horizontal and self-serve, targeting individual consumers who want sarcastic, pop-culture-themed apparel, coffee enthusiasts seeking premium single-origin products, and music collectors interested in autographed merchandise. Terms of service explicitly forbid resellers, dealers, or distributors, reinforcing a strictly end-consumer positioning. Marketing relies on organic Facebook and Instagram presence, a blog/news section, and the community forum — with no paid acquisition or B2B channels evident. The company had no disclosed funding rounds, no institutional investors, no management team publicly listed, and only 6 employees, indicating an operationally lean, lifestyle-brand-scale enterprise.
Gringo firmographics
Firmographics- Name
- Gringo
- Legal name
- Gringo LLC
- Website
- https://gringo.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gringo LLC is a small US-based direct-to-consumer e-commerce brand selling sarcastic and pop-culture-themed graphic apparel (t-shirts, hoodies), Honduran single-origin coffee (subscription or one-time), and limited-edition autographed music collectibles through a single Shopify storefront.
- Ownership category
- akta.pro rank
Gringo industry classification
Industry- Product category
- Apparel & Lifestyle E-commerce
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Other Specialty Food Retailers (44529)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fast Fashion & Trend-led Apparel Retail (CRAAABAH)
- akta.pro secondary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Gringo is headquartered
LocationHeadquarters
- HQ city
- Lewis Center
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gringo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Apparel Sales: One-time direct sales of t-shirts, hoodies, and sweatshirts featuring graphic designs with sarcastic, ironic, and pop culture-themed messaging. Products are sold at fixed price points with no subscription component.
- Coffee Sales: Direct sales of single-origin medium roast organic coffee from Honduras, sold as 1lb whole bean bags. Available as one-time purchase or subscription with monthly delivery option.
- Music Merchandise: Sales of music CDs including The Weeknd Dawn FM and 2 Chainz albums, sold as limited edition autographed collectible items at premium pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | T-shirts priced at $35.00 USD |
| Unit Pricing | Pay-as-you-go | Hoodies priced at $55.00 USD |
| Subscription | Monthly | Coffee at $25.00 USD per 1lb bag |
| Unit Pricing | Pay-as-you-go | Music CDs ranging from $50.00 USD |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Gringo product offering
Product offeringCore offering
Gringo operates a direct-to-consumer Shopify storefront selling its own branded graphic apparel — t-shirts, hoodies, and crew neck sweatshirts featuring sarcastic, ironic, and pop-culture-themed designs under collections such as Vintage Nonsense — together with single-origin organic coffee from Honduras and limited edition autographed music CDs from artists such as The Weeknd and 2 Chainz. The site also hosts a third-party marketplace section and a customer community forum for engagement.
Product overview
Gringo is an e-commerce apparel brand operating primarily on Shopify. The product portfolio consists of graphic printed t-shirts featuring sarcastic, humorous, and pop-culture inspired designs (including collections like Vintage Nonsense), cotton-blend hoodies, crew neck sweatshirts, branded merchandise tied to music artists (The Weeknd Dawn FM, 2 Chainz), and Gringo-branded organic coffee. The company also maintains a community platform and marketplace feature. The offering is a collection of standalone products rather than a unified platform with modular components.
Differentiator
Problem solved
Functional benefit
Products and services
- Graphic Apparel Collection (t-shirts, hoodies, crew neck sweatshirts)
Companies that use Gringo
Customer profileSegments2 records
Ideal customer profiles1 record
Gringo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gringo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreShopify provides the e-commerce platform powering gringo.com online store. The platform handles payment processing, order management, fulfillment, and store infrastructure. Gringo's Terms of Service explicitly state the store is hosted on Shopify Inc.
Recent moves5 records
Expansion highlights5 records
Gringo competitors and assessment
Company assessmentDirect peers
- Redbubble: Global print-on-demand marketplace for graphic apparel and accessories that competes directly with Gringo's sarcastic and pop-culture graphic tee catalog.
- Chubbies: DTC apparel brand built around humor, lifestyle, and bold graphic identity; comparable to Gringo in brand-voice-led apparel and Shopify-native direct-to-consumer operations.
- TeePublic: Graphic apparel marketplace that sells humorous, pop-culture, and sarcastic tee designs at similar price points; closely matches Gringo's niche positioning and customer base.
- Design By Humans: Artist-driven graphic apparel brand selling ironic and pop-culture tees through its own storefront; comparable to Gringo's product, audience, and merchandising model.
- Threadless: DTC graphic apparel brand built around artist-submitted designs, directly competing with Gringo in the sarcasm and pop-culture graphic tee space through its own Shopify-style storefront.
Broad incumbents
- Bonobos: Established DTC apparel brand operating a multi-category storefront on Shopify-like infrastructure; comparable as a broader DTC apparel incumbent that sets customer expectations Gringo competes against.
- Everlane: Premium DTC lifestyle apparel brand with transparent sourcing and a curated multi-category storefront; relevant as a benchmark for premium-priced, brand-led DTC apparel that Gringo aspires to scale toward.
- Blue Bottle Coffee: Premium specialty coffee brand with subscription DTC operations and transparent single-origin sourcing; relevant incumbent benchmark for Gringo's coffee subscription vertical.
Others
- Sticker Mule: Custom print and merchandise platform serving creators and small brands; ecosystem peer to Gringo, given their shared graphic-apparel production and creator-merch adjacency.
Emerging players
- Pact Coffee: Specialty single-origin coffee subscription brand using a similar subscribe-and-save model and transparent sourcing story; directly comparable to Gringo's coffee subscription vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Gringo social profiles
Digital presenceGringo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gringo leadership team
Management profileNumber of profiles
Gringo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gringo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gringo
What does Gringo do?
Gringo operates a direct-to-consumer Shopify storefront selling its own branded graphic apparel — t-shirts, hoodies, and crew neck sweatshirts featuring sarcastic, ironic, and pop-culture-themed designs under collections such as Vintage Nonsense — together with single-origin organic coffee from Honduras and limited edition autographed music CDs from artists such as The Weeknd and 2 Chainz. The site also hosts a third-party marketplace section and a customer community forum for engagement.
Is Gringo a public or private company?
Gringo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gringo founded?
Gringo was founded in -1. It employs 1 to 10 people.
Where is Gringo based?
Gringo is headquartered in Lewis Center, United States, in the North America region.
How does Gringo make money?
Three revenue lines are on record. Apparel Sales are the primary driver. The others are coffee Sales and music Merchandise.
Who are Gringo's main competitors?
Direct peers on record are Redbubble, Chubbies, TeePublic, Design By Humans and Threadless. Broad incumbents are Bonobos, Everlane and Blue Bottle Coffee. Sticker Mule is listed as an others. Pact Coffee is listed as an emerging player.
Does Gringo have an API?
No public API is recorded for Gringo.
What industry is Gringo in?
Gringo's product category is Apparel & Lifestyle E-commerce. Its primary akta.pro industry code is CRAAABAH, Fast Fashion & Trend-led Apparel Retail, with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 458 and its SIC code is 5600.