Grizzly Gold and Silver

What Grizzly Gold and Silver does

Grizzly Gold and Silver is a privately held precious metals dealer founded in 2011 and headquartered in Billings, Montana, operating five retail locations across Montana (Missoula, Billings, Helena, Great Falls) and Idaho (Idaho Falls), plus five parallel eBay storefronts. The company buys, sells, and appraises gold and silver bullion, numismatic coins, jewelry and scrap precious metals, sterling silverware, placer gold and nuggets, and dental gold, generating revenue primarily through buy-sell spreads on metals transactions. Its underlying technology stack is conventional rather than software-native: an in-house live bullion quote system linked to Kitco spot prices, proprietary in-house gold purity testing tooling, and acid scratch testing for melt-value assessment, with authentication executed under ANA, PCGS, and NGC grading standards. Coin supplies (holders, albums, folders, publications, tubes) are sourced via a long-standing wholesale channel with Robert C. Gray Co. since 1953.

The business model is direct-to-consumer physical retail with an online marketplace extension. Customers are primarily individual sellers of unwanted precious metals, investors and numismatic collectors, estate beneficiaries, and placer-gold prospectors in the Northwest — no enterprise or institutional accounts are disclosed. Pricing is fully transactional: no-obligation phone quotes with committed pricing, full cash payouts up to $1,000, a 1% deduction above $1,000, and a 3% credit-card convenience fee on select items. Distribution relies on five walk-in retail showrooms, phone-based quotes, customer referrals, and eBay marketplace listings, with credibility supported by ICTA and PGCS industry association memberships. The company has no disclosed external funding, no parent company, no subsidiaries, and no documented management team or headcount growth signals, indicating an independently held, owner-operated regional business with a stable but narrow operating profile.

Name

Grizzly Gold and Silver

Legal name

Grizzly Gold and Silver

Website

https://grizzlygoldandsilver.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Grizzly Gold and Silver is a privately held, Montana-headquartered precious metals dealer operating five retail stores across Montana and Idaho with parallel eBay storefronts, buying and selling gold, silver, numismatic coins, jewelry, and placer gold for individual sellers, collectors, investors, and estate beneficiaries.

Ownership category

akta.pro rank

Product category

Precious Metals Retail

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industry

Pre-owned Fine Jewelry Dealers (CRAKAKAC)

Keywords

• Precious metals trading
• Gold bullion sales
• Silver bullion sales
• Numismatic coin dealing
• Precious metals appraisal

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Precious Metals Trading: Buy and sell gold bullion, silver bullion, coins, and jewelry at spread-based margins. The company purchases items at market rates and resells to customers, generating profit through the difference between buy and sell prices.
2. Appraisal Services: Provides no-obligation quotes and professional appraisals for precious metals, coins, jewelry, and estate items. Appraisals may be offered free to attract customers who then sell their items to the company.
3. Numismatic Coin Sales: Specialized coins valued based on condition, rarity, and collector demand rather than melt value alone. These items command premium pricing above spot metal prices.
4. Coin Supplies Sales: Through Robert C. Gray Co. wholesale supplier relationship, offers coin supplies including holders, albums, folders, publications, and tubes to collectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Grizzly Gold & Silver buys and sells physical precious metals—including gold and silver bullion, numismatic coins, scrap jewelry, sterling silverware, placer gold, and dental gold—through five retail locations across Montana and Idaho supplemented by eBay online storefronts. The company also provides no-obligation in-store, on-site, and phone-based appraisals and quotes, generating revenue through spread-based margins between buy and sell prices.

Product overview

Grizzly Gold and Silver is a physical precious metals dealer operating as a unified retail and wholesale business across five store locations in Montana and Idaho. The product portfolio centers on core commodity offerings (gold and silver bullion, numismatic coins, jewelry and scrap precious metals, sterling silverware, placer gold, and dental gold), supplemented by ancillary services (appraisals and quotes). Online sales are conducted through eBay marketplace stores for each location. A secondary product line includes coin storage and accessory supplies sourced from Robert C. Gray Co. The company does not offer a software platform or SaaS product—all offerings are physical goods and in-person services.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold & Silver Bullion Physical gold and silver bullion in bars and rounds, priced using an in-house live bullion quote system tied to current spot prices and melt values. Offered to retail buyers across Montana and Idaho stores and eBay storefronts.
• Numismatic Coins Collectible US, world, and Canadian coins valued on condition, rarity, and historical significance rather than metal content alone. Staff provide honest offers or appraisals on individual coins and collections using ANA, PCGS, and NGC grading standards.
• Jewelry and Scrap Gold & Silver Precious metal jewelry and scrap items evaluated using acid scratch testing to determine metal content, priced on current melt value. Plated or costume jewelry is not accepted.
• Sterling Silverware Sterling silver flatware, candlesticks, and salt shakers valued by weight based on silver content. Items must be stamped 'Sterling' or '925' to qualify.
• Placer Gold & Nuggets Raw placer gold and gold nuggets purchased from prospectors, valued based on weight and current market pricing. Sourced primarily from Northwest creeks and streams.
• Dental Gold Dental gold from crowns and dental work, typically around 16k (67% pure) purity, evaluated for yellow gold content. White gold is not accepted due to purity inconsistencies.
• Appraisal Services No-obligation quotes and appraisals for precious metals, coins, jewelry, and estates, available in-store, over the phone, or on-site. Quoted pricing is committed at the time of the appraisal.
• Coin Supplies Coin storage and display products including holders, albums, folders, publications, and coin tubes, sourced wholesale from Robert C. Gray Co. and resold at competitive retail prices.

Quantifiable outcome

• Cash payouts up to $1,000 paid in full with no deduction
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Robert C. Gray CompanycoreChannel Partner/ Reseller/ Distributor · 1 January 1953Since 1953, Robert C. Gray Company has been a leading wholesale supplier of coins, folders, books, stamp supplies, and store supplies. This partnership enables Grizzly Gold & Silver to offer a full line of coin supplies at competitive prices. If an item is not in stock, it can typically be ordered and received the next day.
• ICTA (Industry Council for Tangible Assets)minorOthersIndustry association membership providing credibility and standards within the precious metals and collectibles dealer community.
• PGCS (Professional Gold and Coin dealers association)minorOthersProfessional association membership providing credibility and standards within the precious metals dealer community.
• eBaycoreChannel Partner/ Reseller/ DistributorGrizzly Gold & Silver operates multiple eBay storefronts for their different retail locations, enabling online sales beyond their physical store footprint. Stores include ggsbullionandcoin, grizzlygoldandsilver, grizzly_gold, and location-specific stores for Idaho Falls and Great Falls.
• KitcominorOthersReference to Kitco.com for current precious metals spot prices. The company displays 'Most Recent Quotes from www.kitco.com' indicating use of Kitco market data for pricing decisions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SilverTowne: Multi-channel precious metals dealer with both physical retail locations and online sales. Closest comparable to Grizzly in terms of physical-plus-online hybrid model and emphasis on bullion and numismatics.
• Heritage Auctions: Largest U.S. auction house for coins and precious metals. Comparable on the numismatic and rare-coin side of Grizzly's business, capturing high-value collector transactions.
• Great American Coin Company: Mid-sized precious metals and rare coin dealer with both retail and online presence. Closest comparable in size and hybrid online/offline model to Grizzly's operation.

Broad incumbents

• BGASC (Buy Gold and Silver Corp): Online precious metals dealer offering bullion, coins, and supplies. Competes in the same Northwest market via shipping, with broader product depth than Grizzly's online catalog.
• Silver Gold Bull: Online precious metals dealer with broad bullion and coin assortment. Direct competitor for Grizzly's online eBay sales with similar target customers and product mix.
• APMEX (American Precious Metals Exchange): Largest online precious metals dealer in the U.S., offering gold, silver, platinum, and palladium bullion and coins. Comparable in product offering (bullion, numismatics, jewelry) but national scale versus Grizzly's regional footprint.
• JM Bullion: Major online precious metals retailer offering gold, silver, and copper bullion and coins. Same product categories as Grizzly but D2C-only with no physical retail presence, competing on price and shipping convenience.
• Provident Metals: Online precious metals dealer offering bullion, numismatic coins, and supplies. Similar product mix to Grizzly's online eBay storefronts but operating at much larger national scale.
• Monex Precious Metals: Long-standing precious metals dealer serving both investors and collectors. Overlaps with Grizzly's bullion and numismatic business but operates at significantly larger scale with national reach.

Others

• Kitco: Precious metals market data provider and online dealer. Acts as Grizzly's reference pricing source and also competes as an online bullion retailer; relevant as an ecosystem participant rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grizzly-gold-and-silver

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grizzly Gold and Silver