What Grooby Productions does

Grooby Productions is a privately held adult entertainment company founded in 1996 and headquartered in Los Angeles, California, operating through SMY-Web, Inc. and Millennium TGA, Inc. in the United States and Grooby UK Limited in the United Kingdom. The company is one of the pioneer operators of online transgender adult entertainment, having launched Shemale Yum in 1996 (subsequently renamed Grooby Girls) as what its materials describe as the first transsexual pay site with original content. Today it runs a portfolio of 50+ subscription websites organized into three thematic networks — Grooby Club, Ladyboy Network, and Brazilian Network — plus standalone niche brands spanning ethnicity, geography, body type, fetish, and content style, including dedicated VR and DVD product lines and a live cam platform.

The technology stack centers on a multi-site adult content management and distribution platform with VR content capabilities, third-party age verification via PrivateAV for compliance, and a multi-biller subscription payment stack (Vendo, Epoch, Segpay) supporting recurring monthly and a-la-carte billing. The company operates its own on-demand streaming service (Grooby OD), merchandise store (Grooby Store), affiliate program (GroobyBucks), and DVD retail through major online retailers, and owns and produces the annual Transgender Erotica Awards (TEAs) in Hollywood, originally launched in 2007 as an online competition and expanded into an in-person event.

Revenue is generated primarily through recurring subscription memberships across the network sites, with secondary streams from VOD/DVD sales, an affiliate revenue-share program, and physical merchandise. The customer base is direct-to-consumer adult individuals (18+), with a secondary relationship to transgender performers seeking content monetization and career support. Compliance posture includes 18 USC 2257 record-keeping, DMCA takedown policy, GDPR Article 8 alignment, COPPA alignment, and documented age verification procedures. The company is founder-controlled (Mike Grooby), employs approximately 16 people, and has no external venture or private equity investment disclosed.

Name

Grooby Productions

Legal name

SMY-Web, Inc. / Millennium TGA, Inc.

Website

https://grooby.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Grooby Productions is a Los Angeles-based, founder-owned adult entertainment company founded in 1996 that operates 50+ transgender subscription websites across thematic networks, plus DVD, VR, and live products, and produces the annual Transgender Erotica Awards for adult consumers and performers.

Ownership category

akta.pro rank

Headquarters

HQ city

Studio City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Membership Sites: Recurring membership subscriptions to 50+ transsexual adult websites with automatic re-billing. Some sites use recurring billing while others charge on an a-la-carte basis.
2. VOD and DVD Sales: Individual video purchases through Grooby VOD, Grooby On Demand, and physical DVD sales through Grooby Store and major online retailers
3. Affiliate Program (GroobyBucks): Revenue sharing with affiliates who refer new members to Grooby sites
4. Merchandise Sales: Physical merchandise including Grooby-branded apparel and accessories sold through the Grooby Store

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Grooby Productions is an adult entertainment company that produces and distributes transgender adult content through a portfolio of 50+ owned subscription websites organized into thematic networks (Grooby Club, Ladyboy Network, Brazilian Network), a physical/digital DVD product line, video-on-demand retail, live streaming services, and original VR productions. The company also owns and operates the annual Transgender Erotica Awards (TEAs) industry event. Its flagship product, Grooby Girls (originally launched as Shemale Yum in 1996), is described as the first transsexual pay site with original content.

Product overview

Grooby Productions is an adult entertainment company founded in 1996 and based in Los Angeles, CA, producing transgender online adult entertainment. The company operates a portfolio of over 40 subscription-based websites organized into thematic networks (Grooby Club, Ladyboy Network, Brazilian Network) plus standalone brands, alongside a DVD/VOD product line, live streaming services, and the annual Transgender Erotica Awards (TEAs) industry event. The flagship product is Grooby Girls (originally Shemale Yum, launched 1996), with additional core offerings including Grooby VR for virtual reality content, Grooby DVD for physical/digital releases, and Grooby Archives as a comprehensive content archive. The company also operates retail channels (Grooby Store, Grooby OD), affiliate programs (GroobyBucks), and VIP membership tiers. The product architecture follows a hub-and-spoke model with bundled network memberships providing access to multiple niche sites alongside individual site subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• Grooby Club: Multi-site network membership offering access to multiple TGirl websites including Asian American TGirls, Canada TGirl, Euro TGirls, Grooby Club, Hazel Tucker, Krissy 4U, Russian TGirls, TGirl 40, TGirl BBW, TGirl Pornstar, TGirl PostOp, Transex Domination, TS Casting Couch, UK TGirls.
• Ladyboy Network
• Brazilian Network
• Grooby VR
• Trans Erotica Awards (TEAs)
• Grooby 30 for 30

Products and services

• Grooby Girls Grooby's flagship transgender adult content subscription website, originally launched in 1996 as Shemale Yum and described as the first transsexual pay site with original content. Serves as the primary membership-based content platform.
• Grooby VR Virtual reality adult content subscription website offering immersive VR transgender entertainment scenes.
• Grooby DVD Physical and digital DVD library of transgender content available for streaming or purchase, featuring original Grooby productions and compilations.
• Grooby Club Network Multi-site network membership bundling access to multiple regional and specialty TGirl sites including Asian American TGirls, Canada TGirl, Euro TGirls, UK TGirls, TGirl 40, TGirl BBW, and others.
• Ladyboy Network Multi-site network membership for Asian ladyboy content including Asian TGirl, Ladyboy-Ladyboy, and Ladyboy.XXX sites.
• Brazilian Network Multi-site network for Brazilian transgender content including Brazilian Transsexuals, Brazil TGirls XXX, and TGirls Fuck sites.
• Grooby Archives Comprehensive archive subscription site described as 'The Biggest TS Website in the World' with extensive historical transgender content.
• Grooby On Demand Individual purchase video-on-demand service for buying single videos on a transactional basis.
• Grooby Store Online storefront for Grooby-branded merchandise (apparel and accessories) and physical DVDs.
• RealTgirls.Live Live streaming platform offering transgender cam shows.
• Transgender Erotica Awards (TEAs) Annual industry awards event for transgender adult entertainment, originally launched in 2007 as an online competition and evolved into a major in-person awards ceremony hosted in Hollywood. Generates sponsorship revenue from platinum, gold, silver, and other sponsorship tiers.

Quantifiable outcome

• Blake Lovely's 'Once Upon a TS Summer' won Best DVD Award at 2026 TEAs

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

14 partnerships are on record, tiered platinum, platinum plus, flagship, silver, gold, minor and core.

• PornhubplatinumGTM or Marketing Partner · 28 February 2026Pornhub is a Platinum Sponsor of the 2026 Trans Erotica Awards, including sponsorship of the coveted TEA Pornhub Model of the Year Award. Past recipients include Emma Rose, Austin Spears, and Foxxy.
• TransAngelsplatinum plusGTM or Marketing Partner · 28 February 2026TransAngels returns as a Platinum Plus sponsor of the 2026 TEAs, celebrating the transgender community and supporting trans performers.
• Clips4SaleflagshipGTM or Marketing Partner · 28 February 2026Clips4Sale is the presenting sponsor of the 2026 Trans Erotica Awards.
• MichaAngelasilverGTM or Marketing Partner · 12 February 2026MichaAngela returns as a Silver Sponsor of the 2026 TEAs.
• Emily AdairesilverGTM or Marketing Partner · 19 December 2025European performer Emily Adaire returns as a Silver Sponsor of the 2026 TEAs. Adaire won the 2025 TEA Best Non-US Performer Award.
• BanksieTVgoldGTM or Marketing Partner · 12 November 2025BanksieTV returns as a Gold Sponsor of the 2026 TEAs and serves as official Pre-Party host and Awards night backstage interviewer.
• GenderX FilmsgoldGTM or Marketing Partner · 22 February 2024GenderX Films is a Gold Sponsor of the 2024 TEAs with the GenderX Films Model of the Year Award.
• Elevated XgoldTechnology or Integration · 1 February 2024Elevated X is a Gold Sponsor of the 2024 TEAs. They are the website technology provider for Trans500, Transnificent, TransErotica, Grooby, and other leading brands.
• Bad Dragonplatinum plusGTM or Marketing Partner · 11 January 2024Bad Dragon is the Platinum Plus sponsor of the 2024 TEA 'Best Solo Model' Award. Previous winners include Jade Venus, Jasmine Lotus, and Casey Kisses.
• FHMminorGTM or Marketing PartnerGrooby partnered with FHM for the Queer Prom industry event on September 25th in Hollywood.
• VendocoreTechnology or IntegrationThird-party billing processor for subscription payments
• EpochcoreTechnology or IntegrationThird-party billing processor for subscription payments
• SegpaycoreTechnology or IntegrationThird-party billing processor for subscription payments
• PrivateAVcoreTechnology or IntegrationThird-party age verification service for compliance with legal requirements

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TransAngels: Production studio and multi-site network focused on transgender adult content; a direct competitor in the same niche, and also a Platinum Plus sponsor of Grooby's TEAs event.
• Clips4Sale: Marketplace for individual adult video clips, including a substantial trans content vertical; presents TEAs and competes for trans creator/consumer mindshare.
• Gamma Entertainment: Multi-site adult content network and distributor operating niche portals (including trans-focused properties) under a similar hub-and-spoke portfolio model.
• AEBN (Adult Entertainment Broadcast Network): Long-running adult content network with a comparable multi-site, niche-segmentation distribution model and digital VOD/subscription capabilities.
• GenderX Films: Transgender adult production studio and content network; a Gold sponsor of TEAs and direct competitor for trans performers and audience.

Broad incumbents

• OnlyFans: Subscription-based creator platform hosting significant trans adult creator activity; competes for both performers and direct subscribers through a creator-led model.
• xHamster: Large free-to-consumer adult platform with a substantial trans content vertical; competes for traffic but operates a different (ad-supported) business model.
• Aylo (formerly MindGeek): Owner of Pornhub, YouPorn, RedTube and other major adult platforms; a broad incumbent that distributes trans content at scale and competes for the same consumer wallet, though it is not niche-specialized.
• Pornhub: Platinum sponsor of TEAs and largest free adult platform; competes for trans consumer attention but does not specialize in the niche.

Others

• Bad Dragon: Adult novelty/adult-entertainment-adjacent brand and recurring TEAs sponsor; not a direct competitor but an ecosystem partner with overlapping audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grooby-productions

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grooby Productions