Grossiste

What Grossiste does

Grossiste de France Distribution S.L., operating as Grossiste-en-live.com, is a privately held B2B wholesale distributor of Spanish cosmetic and ambient fragrance products. The company is headquartered in Dosrius, Barcelona, Spain, and serves as a direct-from-brand channel for three core product lines: PRADY (ambient fragrance), AMBAR (ambient fragrance), and The Fruit Company (cosmetic). Its customer base consists of small and mid-sized retailers across eight European territories, including France, Spain, Portugal, Germany, Italy, Belgium, Luxembourg, and French overseas DOM-TOM markets.

The business operates through a WordPress/WooCommerce e-commerce storefront with Google OAuth SSO and responsive web design, functioning as a self-service wholesale ordering portal. Order fulfillment is supported by integrations with Seur/DPD and La Poste for cross-border European logistics. The pricing model is wholesale unit-based, with unit prices ranging from 0.78€ to 2.80€ and a minimum order threshold of 1,500€ HT for select brand lines, including the recently added makeup brands (D'Donna, Leticia Well, Yes Love, Easy Paris) and body care ranges.

The company employs 11 people and generates revenue through B2B wholesale markups on redistributed Spanish-brand cosmetics and ambient fragrance goods. There are no disclosed funding rounds, management team profiles, or financial statements in the input data. The company's strategic posture is that of a small, asset-light distributor scaling through product-line expansion and multi-country reach rather than through capital raises or acquisitions.

Name

Grossiste

Legal name

Grossiste de France Distribution S.L

Website

https://grossiste-en-live.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Grossiste-en-live.com is a B2B wholesale distributor of Spanish cosmetic and ambient fragrance brands (PRADY, AMBAR, The Fruit Company) serving small and mid-sized retailers across eight European markets via a WordPress/WooCommerce e-commerce storefront.

Ownership category

akta.pro rank

Product category

Wholesale Distribution of Cosmetics and Ambient Fragrance Products

NAICS

Merchant Wholesalers, Nondurable Goods (424)

akta.pro industry

PRIMARYCRAOAEAF

Fragrance & Deodorant Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Beauty & Personal Care Distribution

Keywords

• Wholesale distribution services
• Ambient fragrance products
• Cosmetic wholesale supply
• European retail supply
• Spanish brand distribution

Headquarters

HQ city

Dosrius

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale product sales: Direct wholesale distribution model selling Spanish cosmetic and ambient fragrance products (PRADY, AMBAR, The Fruit Company) to European retailers and businesses. Revenue generated through bulk unit sales with no intermediaries, allowing competitive wholesale pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Grossiste-en-live.com operates as a direct wholesale distributor of three Spanish cosmetic and ambient fragrance brands — PRADY, AMBAR, and The Fruit Company — selling products in bulk (car perfumes, wardrobe deodorizers, scented candles, reed diffusers, shower gels, body care, makeup, and related items) to European retailers, pharmacies, parfumeries, and small businesses via an online e-commerce platform. The company functions as the direct intermediary between Spanish manufacturers and European professional buyers, eliminating middlemen to offer the lowest wholesale market prices, with minimum orders of 1,500€ HT for AMBAR and The Fruit Company and free delivery over 100€ in France and Europe.

Product overview

Grossiste-en-live.com is an online wholesale distributor and direct supplier of Spanish beauty and ambiance products. The company offers a diverse portfolio across three main sub-brands: PRADY (fragrances including Mikados, sprays, body mists, perfumes, car deodorizers), AMBAR (reed diffusers, sprays, wardrobe/car perfumes, candles), and The Fruit Company (scented flowers, shower gels, body care, candles, makeup). Beyond branded products, the catalog includes face masks (Hyaluronic Acid, Retinol, Vitamin C), serums, body butters, exfoliants, shower gels, hand soaps, lip balms, wet toilet paper, and makeup brands (D'Donna, Leticia Well, Yes Love, Easy Paris). All products are sourced directly from Spanish manufacturers with bulk pricing for professional buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• PRADY Brand Products Spanish brand of ambient fragrances including Mikado reed diffusers, sprays, scented flowers, body mists, perfumes for men and women, car deodorizers, and animal perfumes; distributed wholesale to European retailers and businesses.
• AMBAR Brand Products Spanish ambient fragrance brand offering Mikado reed diffusers, sprays, wardrobe perfumes, car perfumes, scented flowers, and candles; distributed wholesale to European retailers with a 1,500€ HT minimum order.
• The Fruit Company Brand Products Spanish body care and ambient fragrance brand offering scented flowers, sprays, shower and bath products, car perfumes, wardrobe perfumes, Mikados, body care, creams, candles, and various ambiance products; distributed wholesale to European retailers with a 1,500€ HT minimum order.
• Makeup Brands (D'Donna, Leticia Well, Yes Love, Easy Paris) Catalog of makeup brands including D'Donna, Leticia Well, Yes Love, and Easy Paris, available for wholesale to European retailers and beauty businesses.
• Revers Cosmetics Body Butters Scented body butters for moisturizing and body care, distributed wholesale to European retailers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• PRADYcoreChannel Partner/ Reseller/ DistributorSpanish fragrance brand specializing in ambient scenting products including perfumes, car fresheners, wardrobe fresheners, body mists, and scented flowers. Grossiste-en-live.com operates as direct distributor for PRADY products.
• AMBARcoreChannel Partner/ Reseller/ DistributorSpanish ambient fragrance brand offering car perfumes, wardrobe fresheners, sprays, reed diffusers, and scented candles. Direct distribution partnership with minimum order requirements of 1500€ HT.
• The Fruit CompanycoreChannel Partner/ Reseller/ DistributorSpanish body care and ambient fragrance brand featuring fruit-scented products including body care, shower gels, exfoliants, hand soaps, candles, car fresheners, and makeup. Direct distribution with 1500€ HT minimum order.
• Seur/DPD (transport partner)minorOthersEuropean logistics partner handling mainland European deliveries with varying rates based on order value. Delivery times of 24-48 hours to France, 5-10 days to other European countries.
• La Poste (French postal service)minorOthersLogistics partner handling deliveries to French DOM-TOM territories and international destinations outside Europe.
• IONOS by 1&1minorOthersWeb hosting provider for the e-commerce platform and website infrastructure, located in Germany (Montabaur).

Scale indicators2 records

Recent moves5 records

Expansion highlights9 records

Direct peers

• Salon Services Group: UK-based wholesale distributor of professional beauty and personal care products to salons, spas, and retailers. Comparable as a beauty-specialist B2B wholesaler, though UK-focused and operating through a different (field sales) model.
• BigBuy: European wholesale distributor selling a broad catalog of non-food consumer goods to retailers across Europe. Comparable self-service B2B wholesale platform operating from Spain, serving European SMBs with multi-category product assortment.
• BrandsGateway: European B2B wholesale supplier of branded fashion and lifestyle goods to retailers. Comparable as a European-focused wholesale distributor with a self-service e-commerce model targeting independent retailers.
• Ankorstore: European B2B wholesale marketplace connecting independent retailers and brands across categories including beauty and home. Directly comparable as a platform enabling European SMB retailers to discover and source wholesale products with self-service onboarding.
• Capital Hair & Beauty: UK wholesaler of professional hair and beauty products serving salons and independent retailers. Comparable as a beauty/cosmetics-focused B2B wholesaler with a defined geographic concentration.
• Tundra: Zero-commission B2B wholesale marketplace for buyers and suppliers across multiple verticals. Comparable as an alternative wholesale sourcing channel targeting small and mid-size retailers in Europe and globally.
• Faire: Global B2B wholesale marketplace used by tens of thousands of independent retailers, with a strong European presence in beauty and home goods. Comparable as a self-service wholesale distribution channel serving the same SMB retailer customer base.

Others

• IONOS by 1&1: Web hosting and e-commerce infrastructure provider currently used by Grossiste for its WooCommerce platform. Relevant as an infrastructure enabler rather than a competitor, but useful for context on the company's underlying tech stack.

Broad incumbents

• CosmoProf: International professional beauty distribution network operated by Coty/Professional Beauty Group. Comparable as an established beauty distributor serving salons and retailers across Europe, with far broader assortment and scale.

Regional players

• SalonPlus: Benelux-based wholesale distributor of professional beauty and personal care products. Comparable as a regional beauty wholesaler with overlapping assortment but operating primarily in the Netherlands and Belgium.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grossiste

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grossiste