Grotting Plastic Surgery

What Grotting Plastic Surgery does

Grotting Plastic Surgery is a founder-owned, single-location private plastic surgery practice based in Birmingham, Alabama, established by Dr. James C. Grotting and operating continuously since at least 1987. The practice delivers a full-service surgical and non-surgical aesthetic offering across facial procedures (facelifts, rhinoplasty, eyelid surgery, brow lifts, neck lifts, facial fat grafting), breast procedures (augmentation, lift, reduction, revision, including post-mastectomy reconstruction), and body procedures (abdominoplasty, liposuction, Brazilian Butt Lift, brachioplasty, mommy makeover). Its differentiation is anchored on Dr. Grotting's proprietary techniques — notably the Delta Facelift and Vertical Neck Lift, the Vertical Sculpted Pillar breast reduction, and the first-in-world microvascular free TRAM flap for immediate breast reconstruction — performed in a private accredited operating room.

The practice operates an on-site GPS Med Spa offering injectables (BOTOX, Dysport, XEOMIN, Jeuveau, JUVÉDERM, Restylane, RADIESSE, BELOTERO BALANCE), chemical peels, Sciton laser resurfacing, HydraFacial, CoolSculpting, microneedling with PRP, BBL photofacials, Sofwave SUPERB ultrasound skin tightening, and permanent makeup services. All injectables and surgical procedures are performed personally by Dr. Grotting. The technology base is conventional medical-grade hardware from third-party manufacturers rather than internally developed IP, supplemented by standard digital marketing integrations (Google Analytics, Google Ads, Facebook Pixel) for patient acquisition.

Revenue is generated on a fee-for-service basis through in-office consultations, with no public pricing disclosure and a regional Birmingham/Alabama focus supplemented by out-of-region referrals for complex and revision cases. Approximately one-third of patients are revision surgeries referred from other practices, indicating a referral-driven demand pool. The practice is wholly owned by Dr. Grotting with no disclosed investors, parent company, or external capital; its value and continuity are effectively bound to a single key surgeon.

Name

Grotting Plastic Surgery

Legal name

Grotting Plastic Surgery

Website

https://grottingplasticsurgery.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Grotting Plastic Surgery is a founder-owned, single-location plastic surgery practice in Birmingham, Alabama, offering surgical and non-surgical aesthetic procedures across face, breast, and body, with signature techniques developed by Dr. James C. Grotting and a regional plus revision-surgery referral patient base.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Non-surgical aesthetics
• Facial rejuvenation surgery
• Body contouring procedures

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: Fee-for-service surgical procedures including facelifts, breast procedures, body contouring, and facial procedures. Each surgical procedure is tailored to the individual patient's goals and is performed in the practice's private accredited Operating Room.
2. Medspa Services: Non-surgical cosmetic treatments including chemical peels, laser resurfacing, injectables, HydraFacial, laser hair removal, body sculpting (CoolSculpting), microneedling, and Sofwave treatments.
3. Injectables and Fillers: Neuromodulators (BOTOX, Dysport, XEOMIN, Jeuveau) and dermal fillers (JUVÉDERM, Restylane, RADIESSE, BELOTERO BALANCE) with results lasting three months to two years depending on product.
4. Revision Surgery: Secondary cosmetic surgery to improve or correct results from previous plastic surgery procedures. Approximately one-third of Dr. Grotting's patients seek revision surgery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Grotting Plastic Surgery is a private cosmetic surgery practice that delivers surgical and non-surgical aesthetic procedures to individual patients. The core offering includes facial rejuvenation (facelifts, rhinoplasty, eyelid surgery, brow lifts, neck lifts, facial fat grafting), breast procedures (augmentation, lift, reduction, revision, reconstruction), body contouring (abdominoplasty, liposuction, mommy makeover, Brazilian Butt Lift, brachioplasty), and Medspa services (injectables, chemical peels, laser resurfacing, HydraFacial, CoolSculpting, Sofwave skin tightening, microneedling, BBL photofacials). All surgical procedures are performed by Dr. James C. Grotting in a private accredited operating room at the Birmingham, Alabama office.

Product overview

Grotting Plastic Surgery is a Birmingham, Alabama plastic surgery practice offering a comprehensive portfolio of surgical and non-surgical cosmetic procedures. The core offering consists of facial procedures (facelifts, rhinoplasty, eyelid surgery, brow lift, neck lift, chin augmentation, lip augmentation, facial fat grafting), breast procedures (augmentation, lift, reduction, revision), and body procedures (abdominoplasty, liposuction, Brazilian Butt Lift, brachioplasty, mommy makeover). Their signature procedures include the Delta Facelift and Vertical Neck Lift developed by Dr. James Grotting. The practice operates an on-site GPS Med Spa offering non-surgical treatments including injectables, chemical peels, laser resurfacing (Sciton laser), HydraFacial, CoolSculpting, microneedling, BBL photofacials, and Sofwave™ SUPERB™ skin tightening (for which Dr. Grotting is the first provider in Alabama). The practice also offers permanent makeup services (powder brows and microblading) and aesthetic treatments for men. All procedures are performed in their private, accredited operating room, with Dr. Grotting personally performing all surgical and injectable treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Facial Procedures Surgical facial rejuvenation procedures including facelifts, rhinoplasty, eyelid surgery, brow lifts, neck lifts, chin augmentation, lip augmentation, and facial fat grafting performed by Dr. James Grotting on adult patients seeking cosmetic improvement.
• Delta Facelift and Vertical Neck Lift Dr. Grotting's proprietary simplified facial rejuvenation procedure that creates natural-looking results by avoiding overstretching of the skin; uses small amounts of fat to smooth creases around the mouth, under eyes, temples, and lips, and incorporates the Vertical Neck Lift for a youthful neck without a stretched look.
• Rhinoplasty Nose surgery offered as open rhinoplasty for complex procedures, closed rhinoplasty for minor changes, and septoplasty for functional breathing correction; can be performed alone or combined with other procedures.
• Eyelid Surgery (Blepharoplasty) Upper and lower eyelid surgery (blepharoplasty) to address excess skin, puffiness, and fine lines around the eyes.
• Brow Lift Surgical brow lift procedure to elevate and rejuvenate the forehead and brow area.
• Chin Augmentation Surgical chin augmentation to enhance facial balance and profile.
• Lip Augmentation Surgical lip augmentation to enhance lip volume and shape.
• Facial Fat Grafting Transfer of the patient's own fat from tummy or hip areas via liposuction to the face to restore volume, smooth wrinkles, and enhance contours; results are effectively permanent once the transferred fat has settled.
• Facelift Revision

Quantifiable outcome

• 25 consecutive years listed in 'The Best Doctors in America'
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Athenix Body Sculpting Institute: Multi-location body-contouring specialist (liposuction, BBL, tummy tuck, mommy makeover) — directly comparable for body-procedure demand in the elective cosmetic category.
• Ideal Image: Largest U.S. medspa chain offering injectables, laser hair removal, CoolSculpting, and skin treatments — directly comparable to Grotting's GPS Med Spa non-surgical service line.
• SkinSpirit: Premium medspa chain providing injectables, laser, microneedling, and body treatments — competes for the same recurring non-surgical aesthetics revenue.
• Cleveland Clinic Cosmetic & Plastic Surgery Center: Hospital-affiliated plastic surgery center offering the full surgical and reconstructive menu — comparable on clinical capability and brand authority, but with institutional rather than solo-surgeon positioning.
• Sono Bello: National body-contouring and facial rejuvenation chain with a large footprint; competes directly for liposuction, tummy tuck, facelift, and medspa patients in the same elective cosmetic category.

Direct peers

• The Naderi Center: Specialist facial plastic surgery and rhinoplasty practice with a strong revision/reputation-driven brand — comparable surgeon-anchored, technique-differentiated niche positioning.
• Quintessa Aesthetic Center: Multi-provider plastic surgery and medspa practice offering facial, breast, and body procedures plus non-surgical aesthetics — directly comparable scope and patient profile to Grotting's surgical-plus-medspa model.
• Bruno | Brown Plastic Surgery: Multi-surgeon plastic surgery group with a branded approach to aesthetic and reconstructive procedures — comparable single-region, surgeon-led premium practice model.
• Goals Plastic Surgery: Plastic surgery practice offering surgical and non-surgical aesthetic procedures to a similar elective consumer base; comparable service mix across face, breast, and body.
• Illume Cosmetic Surgery & Medspa: Plastic surgery practice combining surgical procedures (face, breast, body) with a full medspa menu of injectables, laser, and skin treatments — comparable integrated surgical-and-non-surgical offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Grottingplasticsurgery
• Instagraminstagram.com/grottingplasticsurgery
• LinkedInlinkedin.com/company/grotting-plastic-surgery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grotting Plastic Surgery