Illume Cosmetic Surgery & Medspa

What Illume Cosmetic Surgery & Medspa does

Illume Cosmetic Surgery & Medspa is a privately held, locally owned cosmetic surgery and medical spa practice headquartered in Milwaukee, Wisconsin, founded in 2019 through the merger of two local practices. It operates 5 locations across the greater Milwaukee metropolitan area (Franklin, Menomonee Falls, Milwaukee, Mukwonago, and Waukesha), with nationally accredited in-house surgical centers located at the Milwaukee and Waukesha offices. The practice employs 7 Board Certified Plastic Surgeons (plus one board-eligible surgeon), alongside multiple licensed RNs, nurse practitioners, and aestheticians, and positions itself as the Milwaukee area's largest locally owned cosmetic surgery and medspa group with over 100 years of combined surgeon experience and approximately 1,000 combined 5-star Google ratings.

The service portfolio spans three integrated verticals. The surgical vertical covers breast procedures (augmentation, lift, reduction, reconstruction, gynecomastia), facial procedures (facelift including deep plane, blepharoplasty, rhinoplasty, brow lift, total facial rejuvenation, otoplasty, neck lift, lip lift, hair restoration), and body procedures (tummy tuck, mommy makeover, arm and thigh lift, buttock enhancement, fat transfer, labiaplasty, liposuction, scar revision). The medspa vertical covers injectables (Botox/Dysport/Jeuveau, dermal fillers, Sculptra, Kybella, Skinvive), laser and energy treatments (BBL Hero, CO2 resurfacing, Halo, Moxi, MicroLaser Peel, CoolSculpting, InstaLift thread lift), and skincare treatments (HydraFacial, chemical peels, microneedling, Potenza RF microneedling). The wellness vertical addresses hormone therapy, weight loss programs, and post-surgical lymphatic drainage. Notable technology integrations include the VECTRA 3D Imaging System for surgical planning and the Keller Funnel no-touch technique for breast augmentation. Illume is a preferred provider of Motiva Breast Implants and partners with ANEX Anesthesia Group, ProHealth Waukesha Memorial Breast Center, and multiple patient financing platforms (CareCredit, Alphaeon, Prosper, CosmetAssure).

Revenue is generated primarily through one-time surgical procedures, professional-services medspa treatments, and a growing recurring wellness vertical, with surgical consultations priced at $100 (applicable to procedure cost within 6 months) and medspa consultations offered free of charge. The go-to-market model is direct-to-consumer, supported by a website with online booking, before-and-after galleries, social media presence (Instagram, Facebook), and an email newsletter, with no disclosed external funding, ownership changes, or inorganic acquisitions beyond the founding merger.

Name

Illume Cosmetic Surgery & Medspa

Legal name

Illume Cosmetic Surgery & MedSpa

Website

https://illumecosmeticsurgery.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Illume Cosmetic Surgery & Medspa is a privately held, locally owned cosmetic surgery and medical spa practice operating 5 locations across the greater Milwaukee, Wisconsin area, employing 7 board-certified plastic surgeons and offering integrated surgical, medspa, and wellness services to consumer patients.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery & Medical Spa Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Medical Spas (Medi-Spas) (HSALAFAB), Areola & Medical Micropigmentation Services (HSALAKAG)

Keywords

• Cosmetic surgery services
• Medical spa treatments
• Plastic surgery procedures
• Aesthetic medical services
• Dermatology treatments

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: One-time surgical procedures including breast augmentation, breast lift, tummy tuck, liposuction, facelifts, rhinoplasty, and other cosmetic surgeries. Revenue generated per procedure with consultation fees ($100) applicable to surgery cost if booked within 6 months.
2. MedSpa Services: Non-surgical aesthetic services including injectables (Botox, fillers), laser treatments, skincare treatments, and body treatments. Medspa consultations are free.
3. Wellness Services: Hormone therapy, weight loss programs, and lymphatic drainage massage provided by Licensed RNs, NPs, and Aestheticians
4. Patient Financing Partnerships: Partnership revenue through CareCredit (6 months interest-free), Alphaeon, Prosper, and CosmetAssure financing options enabling patients to afford procedures

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Illume Cosmetic Surgery & Medspa is a cosmetic surgery and medical spa practice providing board-certified plastic surgery procedures (breast, facial, and body) along with non-surgical aesthetic treatments (injectables, laser, skincare) and wellness services (hormone therapy, weight loss). Founded in 2019 through the merger of two Milwaukee practices, it operates 5 locations across the Milwaukee metro area with nationally accredited in-house surgical centers in Milwaukee and Waukesha.

Product overview

Illume Cosmetic Surgery & Medspa offers a comprehensive portfolio of cosmetic surgery procedures and medspa services across the Milwaukee, WI area. The practice provides surgical procedures organized into three main categories: Breast Procedures (augmentation, augmentation with lift, breast lift, breast reduction, breast reconstruction, male breast reduction), Facial Procedures (facelift with deep plane option, eyelid surgery, rhinoplasty, brow lift, total facial rejuvenation, ear surgery, earlobe repair, hair restoration, neck lift, lip lift), and Body Procedures (tummy tuck, mommy makeover, arm/thigh lift, buttock enhancement, fat transfers, labiaplasty, liposuction, scar revision). The medspa division offers injectable treatments (Botox, Dysport, fillers, Sculptra, Kybella, Skinvive), laser treatments (BBL Hero, CO2 resurfacing, Halo, laser hair removal, Moxi, MicroLaser Peel), skincare treatments (HydraFacial, chemical peels, microneedling, Potenza RF microneedling), body contouring (CoolSculpting, Cool-Mini, InstaLift Thread Lift), and wellness services (hormone therapy, weight loss programs, lymphatic drainage massage). Founded in 2019 through merger of two local practices, the company operates 5 locations with nationally accredited in-house surgical centers staffed by board-certified plastic surgeons.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Augmentation
• Breast Augmentation with Lift
• Breast Lift
• Breast Reduction
• Breast Reconstruction
• Male Breast Reduction (Gynecomastia)
• Facelift
• Eyelid Surgery (Blepharoplasty)
• Nose Surgery (Rhinoplasty)
• Brow Lift (Forehead Lift)
• Total Facial Rejuvenation
• Hair Restoration
• Neck Lift
• Lip Lift
• Tummy Tuck (Abdominoplasty)
• Mommy Makeover
• Botox, Dysport, and Jeuveau
• Dermal Fillers (Lip, Cheek, Chin, Facial)
• Sculptra Aesthetic
• CoolSculpting
• Laser Treatments
• HydraFacial MD
• Microneedling and Potenza RF Microneedling
• Chemical Peels and PRX Peel
• InstaLift Thread Lift
• Kybella
• Skinvive
• Weight Loss Programs
• Hormone Therapy
• Lymphatic Drainage Massage
• Motiva Breast Augmentation

Quantifiable outcome

• Nationally accredited surgical centers with private entrances and exits for patient comfort, privacy, and safety
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ANEX Anesthesia GroupcoreTechnology or IntegrationANEX Anesthesia Group provides Board Certified Anesthesiologists for all general anesthesia cases at Illume's nationally accredited in-house surgical centers. ANEX provides services to ProHealth and hospitals around the greater Milwaukee area, ensuring patient safety and comfort during surgical procedures.
• ProHealth Waukesha Memorial Breast CentercoreStrategic or Co-development PartnerOver 20-year relationship with hundreds of breast reconstruction cases performed. Dr. Chris Hussussian served as Chief of Surgery for ProHealth Waukesha for four years, establishing the highest quality breast reconstruction in the Milwaukee area through collaboration with ProHealth physicians.
• Rosie Wells (Permanent Makeup)minorStrategic or Co-development PartnerIn-house permanent makeup artist partnership offering 3D nipple tattooing services at Milwaukee and Waukesha offices for breast reconstruction patients post-surgery.
• CareCreditcoreGTM or Marketing PartnerCareCredit provides 6 months interest-free financing for all procedures and services at Illume, enabling patients to afford cosmetic surgery and medspa treatments through monthly payment plans.
• Alphaeon CreditcoreGTM or Marketing PartnerAlphaeon provides patient financing options for cosmetic procedures, working alongside CareCredit to make treatments accessible to qualified patients.
• Prosper Healthcare LendingcoreGTM or Marketing PartnerProsper Healthcare Lending offers patient financing solutions for medical and cosmetic procedures, providing additional payment options beyond traditional credit.
• CosmetAssureminorGTM or Marketing PartnerCosmetAssure provides complementary cosmetic surgery insurance coverage for complications that may arise from procedures, offering patients additional peace of mind.
• Motiva Breast ImplantscoreTechnology or IntegrationIllume is a preferred provider of Motiva Breast Implants and Motiva Preservé breast augmentation. Motiva is FDA-approved with advanced technology for safety, comfort, and natural-looking results. Includes SmoothSilk Round and Ergonomix options.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• LaserAway: Leading U.S. aesthetic dermatology/medspa chain with strong digital marketing presence. Comparable on injectable and laser service lines that drive Illume's recurring revenue.
• Sono Bello: Largest U.S. body contouring and cosmetic surgery chain with 100+ locations. Competes with Illume on liposuction, tummy tucks, and facial rejuvenation at scale, with national marketing reach.
• Ideal Image: National medspa chain specializing in Botox, fillers, laser hair removal, and body contouring with 150+ locations. Direct overlap on Illume's medspa recurring revenue lines.

Others

• Motiva Implants (Establishment Labs): Manufacturer of Motiva Breast Implants for which Illume is a preferred provider. Strategic supplier and partner influencing Illume's breast augmentation service offering.
• Allergan Aesthetics (AbbVie): Manufacturer of Botox, CoolSculpting, and the Alle loyalty program referenced by Illume. Key supplier and ecosystem participant shaping Illume's medspa service economics.
• American Society of Plastic Surgeons (ASPS) Member Practices: The broader peer set of board-certified plastic surgery practices across the Midwest that compete for the same patient demographic as Illume.

Regional players

• Centre for Plastic Surgery: Midwest/Michigan-based plastic surgery and medspa practice offering comprehensive cosmetic surgery comparable to Illume's service portfolio. Competes for similar Midwest patient demographics.

Direct peers

• CaloSpa Rejuvenation Center: Multi-location cosmetic surgery and medspa group based in Kentucky offering surgical, injectable, laser, and skincare services. Similar regional multi-site operating model to Illume.
• long island plastic surgical group: Long Island-based multi-surgeon cosmetic and reconstructive plastic surgery practice. Closely mirrors Illume's multi-surgeon, accredited surgical center, and comprehensive service model.
• Quintessa Aesthetic Center: Wisconsin-based aesthetic surgery and medspa practice with multiple locations offering surgical, injectable, and laser services. Most direct geographic and service-line overlap with Illume.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/illumecosmetic
• Instagraminstagram.com/illumecosmetic
• LinkedInlinkedin.com/company/illume-cosmetic-surgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Illume Cosmetic Surgery & Medspa