Ground Control

What Ground Control does

Ground Control is a privately held beverage alcohol consulting firm headquartered in North Vancouver, British Columbia, Canada, founded in 2019 by Paul Mroczek. The company positions itself as a network of experienced beverage alcohol consultants offering a portfolio of nine services covering sales development, brand development, business development, operations, production, finance, fractional management, brand launch support (LIFTOFF!), and combined sales + brand development for adult beverage clients operating in Canada.

The core offering is professional services delivered by consultants with deep domain expertise in the beer and broader adult beverage categories, rather than any technology platform, software product, or proprietary tooling. Service modules are organized into launch-phase offerings (LIFTOFF!, Sales + Brand Development) and ongoing operational support (Fractional Management, Sales Development, Brand Development, Business Development, Operations, Production, Finance). There is no disclosed pricing, no published rate cards, and no technology infrastructure referenced in available materials; the website is a basic marketing and contact portal.

The business model is a professional services consultancy with revenue generated through project-based and fractional engagements, acquired primarily via direct outreach, referrals, and industry networking within the Canadian adult beverage market. The firm operates with a very small team of 7 employees, serves a single-country (Canadian) market, and has no disclosed funding, investor base, or parent company. Customer acquisition is sales-led and relationship-driven, with named engagements including West Blvd Cannabis and Woodward's Cider/Privato Winery.

Name

Ground Control

Legal name

Ground Control

Website

https://groundcontrolbeverage.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ground Control is a small Canadian beverage alcohol consulting firm founded in 2019, offering fractional management, sales development, brand development, and operational advisory services to adult beverage brands and companies operating in Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Beverage Alcohol Consulting Services: Ground Control provides consulting services including fractional management, sales development, brand development, business development, operations support, production guidance, and financial advisory for alcohol beverage companies. Revenue is generated through professional service engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ground Control is a beverage alcohol consulting firm that provides fractional management, sales development, brand development, business development, operations support, production guidance, and financial advisory services to alcohol beverage brands and companies in Canada. The firm connects brands with a network of experienced beverage alcohol consultants and offers structured engagements such as the LIFTOFF! brand launch service, embedded fractional management roles, and combined sales and brand development support to help clients enter, grow, and operate in the competitive adult beverage market.

Product overview

Ground Control is a network of experienced beverage alcohol consultants providing sales support, brand support, coaching, and fractional management services. The company operates as a consulting firm rather than a software product platform, offering nine distinct service modules organized into two categories: launch and growth services (LIFTOFF!, Sales + Brand Development) and ongoing operational support (Fractional Management, Sales Development, Brand Development, Business Development, Operations, Production, and Finance). The LIFTOFF! service enables brand launches with targeted sales focus, while the Fractional Management service provides flexible embedded consulting support. Combined, these services cover the full beverage market lifecycle from market entry through operational scaling.

Differentiator

Problem solved

Functional benefit

Products and services

• LIFTOFF! Brand launch service providing targeted sales focus to help new alcohol beverage brands enter the Canadian market effectively.
• Fractional Management Flexible consulting engagement where Ground Control consultants play an embedded, active role in the client's alcohol beverage business operations.
• Sales + Brand Development Combined consulting service helping alcohol beverage clients sell products and build their brand presence in the market.
• Sales Development Consulting service focused on developing and executing sales strategies for alcohol beverage brands.
• Brand Development Consulting service focused on building and strengthening brand presence and positioning for alcohol beverage businesses.
• Business Development Consulting service focused on growing and expanding alcohol beverage clients' businesses in the Canadian market.
• Operations Consulting service providing operational expertise and management support for alcohol beverage businesses.
• Production Consulting service focused on production-related guidance and support for alcohol beverage manufacturing.
• Finance Consulting service providing financial expertise and management support for alcohol beverage businesses.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Distilled: Alcohol-focused digital marketing and brand development agency. Comparable to Ground Control's brand development and sales support services for alcohol beverage brands, though more creative/marketing-led than consulting-led.
• Bump Williams Consulting: Independent beverage alcohol consultancy serving suppliers, distributors, and retailers. Comparable to Ground Control as a founder-led advisory practice focused on sales, distribution, and commercial strategy in the alcoholic beverage space.
• Proof (formerly Proof Insider): Proof provides data, insights, and strategic guidance specifically to the beverage alcohol industry. It is comparable to Ground Control as a specialized services firm targeting alcohol beverage brands with commercial and market-execution support.

Broad incumbents

• M Booth: Larger marketing and communications agency with a dedicated beverage alcohol practice. Comparable as a services provider to alcohol brands seeking brand development and go-to-market support, though at greater scale and broader scope than Ground Control.
• Front Row Group: Alcohol beverage marketing and strategy agency serving major global spirits, wine, and beer brands. Broader and more established than Ground Control, but overlaps on brand development and market entry support for beverage alcohol clients.
• Numerator (formerly IRI / Circana): Market research and consumer intelligence provider widely used by beverage alcohol manufacturers and brand teams. Comparable to Ground Control in helping alcohol brands understand market dynamics, though as a data/technology platform rather than a fractional consulting firm.
• NielsenIQ (Consumer Insights, including CGA): Global consumer insights firm serving the beverage alcohol industry through its CGA arm. Comparable to Ground Control as an enabler of data-driven brand and sales decisions for alcohol beverage companies, though at vastly greater scale and through syndicated data rather than bespoke consulting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ground-control-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ground Control