Grounded Wellness LLC

What Grounded Wellness LLC does

Grounded Wellness LLC is a Chicago-based, solo private clinical psychology practice operated by Dr. Rebecca Hubbard, a licensed clinical psychologist and burnout prevention specialist. The company delivers three core service lines: individual and couples psychotherapy delivered in-person at its South Loop office and via a telehealth platform under an EPASS license; workshops, keynotes, and conference breakouts sold to organizations across K-12 education, healthcare, and nonprofit/mission-driven sectors; and an Insights & Talks content resource layer anchored by a TEDx talk on identity-level burnout. A complementary digital product, the Simple Weekend Self-Care Planner, is distributed through an Etsy storefront, representing a small, separate productized revenue stream.

The underlying technology stack is modest and entirely off-the-shelf: a telehealth license for virtual sessions, Calendly for workshop booking intake, Brevo for email newsletter automation and subscriber management, and Etsy for digital product distribution. There is no proprietary software, no API surface, no AI/ML component, and no mobile application. The competitive differentiation rests entirely on Dr. Hubbard's personal credentials (Ph.D. in Counseling Psychology earned 2014 from Virginia Commonwealth University, two 200-hour Kemetic Yoga trainings, TEDx speaker, published research on race and resilience) and a content-led brand built around an "identity-level" rather than workload-level framing of burnout.

Commercially, the practice runs on a professional-services revenue model with custom-quoted workshop and speaking engagement pricing, individual therapy pricing that is not publicly disclosed, and one-time-purchase digital product sales through Etsy. The therapy practice currently operates with a closed waitlist, making workshops and speaking engagements the active revenue-generating go-to-market. The company is privately held, bootstrapped, domiciled in Illinois as an LLC, and has no disclosed funding rounds, institutional investors, parent entity, or subsidiaries. Geographic reach is concentrated in the U.S. Midwest with virtual extension, and customer logos are limited to individual workshop testimonials rather than enterprise contracts.

Name

Grounded Wellness LLC

Legal name

Grounded Wellness LLC

Website

https://groundedwellnessllc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Grounded Wellness LLC is a Chicago-based solo clinical psychology practice led by Dr. Rebecca Hubbard, providing individual psychotherapy, corporate workshops, and speaking engagements focused on identity-level burnout prevention for high-responsibility professionals across education, healthcare, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Clinical Psychology and Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Stress Management & Burnout Prevention Coaching (HSADAGAD)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Wellness Program Design & Accountability Coaching (HSADAGAC), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Clinical psychology services
• Burnout prevention workshops
• Professional speaking engagements
• Individual psychotherapy
• Wellness digital products

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Workshops and Speaking Engagements: Keynotes, conference breakouts, leadership retreats, and interactive workshops sold to organizations. Topics include 'The Burnout Breakup', 'Micro Self-Care That Fits the Workday', and 'Permission to Be Human'. Sold directly to organizations through Calendly booking.
2. Individual Psychotherapy: Licensed clinical psychologist providing individual and couples therapy in person and virtually. Currently not accepting new patients with closed waitlist.
3. Digital Products (Etsy): Self-care planning resources sold through Etsy storefront, including the 'Simple Weekend Self-Care Planner'.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Grounded Wellness LLC is a solo clinical psychology practice operated by Dr. Rebecca Hubbard in Chicago that delivers individual and couples psychotherapy, organizational workshops and keynote speaking engagements on burnout prevention for high-responsibility professionals, and educational content/resources on sustainable performance. The practice serves both organizations (workshops, keynotes, leadership retreats) and individual consumers (therapy, downloadable self-care planners via Etsy).

Product overview

Grounded Wellness LLC is a private practice offering three interconnected service lines: Individual Psychotherapy (in-person and virtual therapy grounded in Interpersonal Theory, CBT, and mindfulness); Workshops & Speaking (keynotes, conference breakouts, and interactive sessions including signature programs 'The Burnout Breakup', 'Micro Self-Care That Fits the Workday', and 'Permission to Be Human'); and Insights & Talks (educational resources including articles, a TEDx talk, and published magazine content). A complementary digital product, the Simple Weekend Self-Care Planner, is sold through Etsy. The company operates as a service-based practice rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Psychotherapy Licensed clinical psychologist providing individual and couples therapy in person (Chicago office) and virtually (telehealth via EPASS license). Grounded in Interpersonal Theory with CBT, emotion-focused approaches, and mindfulness techniques. Currently not accepting new patients with closed waitlist.
• Workshops & Speaking Keynotes, conference breakouts, leadership retreats, and interactive workshops sold to organizations on burnout prevention and sustainable performance for high-responsibility professionals including educators, healthcare professionals, and mission-driven leaders.
• Insights & Talks Educational content and thought leadership resources including the TEDx talk 'The Way You Are Coping With Burnout is Keeping You Stuck', published articles in Holistic Wealth magazine, and blog posts on burnout, responsibility, and sustainable ways of working.
• Simple Weekend Self-Care Planner Downloadable self-care planner sold through Etsy storefront, designed as a simple alternative to overwhelming self-care workbooks for burned-out individuals.

Quantifiable outcome

• Participants identify identity patterns that increase burnout risk and learn to reframe boundaries as strategic
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• EtsyminorChannel Partner/ Reseller/ DistributorOnline marketplace for digital self-care planning products including the Simple Weekend Self-Care Planner. Etsy handles payment processing and distribution for digital downloads.
• Conference and Event OrganizerscoreChannel Partner/ Reseller/ DistributorConference breakouts, keynote slots, and speaking engagements booked through event organizers and professional associations. These partnerships drive workshop inquiry conversions and establish credibility for corporate workshop sales.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Spring Health: Employer-paid mental-health platform combining therapy, coaching, and burnout care. Comparable as a broad incumbent competing for the same corporate mental-health budget, including contracts with healthcare systems and nonprofit employers.
• Talkspace: Online therapy platform providing individual and couples therapy via telehealth. Comparable as a broad incumbent in the same clinical psychology delivery channel that Grounded Wellness uses for individual psychotherapy.
• BetterUp: Enterprise coaching and mental-health platform serving HR buyers across industries. Comparable as a broad incumbent competing for the same corporate burnout and leadership-development budget that Grounded Wellness targets via workshops.
• Calm: Consumer and enterprise meditation, sleep, and mental-wellness platform with a Calm Business arm. Comparable as a broad incumbent offering mindfulness-based burnout resources at a structural price advantage.
• Headspace: Digital wellness platform with a B2B Headspace for Work offering addressing burnout, mindfulness, and resilience. Comparable as a broad incumbent providing scalable alternatives to Grounded Wellness's mindfulness and burnout content.
• Lyra Health: Mental-health benefits platform providing therapy, coaching, and burnout support to employer clients. Comparable as a broad incumbent in the workplace mental-health space where Grounded Wellness sells workshops and speaking engagements.

Direct peers

• Paula Davis (Burnout Proof): Burnout keynote speaker, coach, and author serving organizations and leaders. Directly comparable as an independent burnout-prevention specialist selling workshops and keynotes to the same vertical buyer profile.
• Jennifer Moss: Workplace burnout keynote speaker, consultant, and author of The Burnout Epidemic. Directly comparable as an independent expert selling burnout keynotes, workshops, and consulting to organizations and HR leaders.
• Dr. Brad Stulberg: Performance and well-being author and coach writing on sustainable high performance and burnout. Directly comparable as an independent thought leader whose brand-driven content and keynotes overlap with Grounded Wellness's positioning.
• Dr. Sharon Melnick: Solo practitioner and speaker specializing in burnout, stress resilience, and leadership performance for organizations. Directly comparable as a credentialed psychologist delivering keynotes and workshops on the same high-achiever burnout topic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grounded-wellness-llc
• Instagraminstagram.com/grounded.wellness.living

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grounded Wellness LLC