ALTAÏR

What ALTAÏR does

Groupe Altaïr is a family-owned automotive distribution group headquartered in Viry-Châtillon, Ile-de-France, that operates one of the densest multi-brand dealer networks in the western Paris region. The group represents eight brands — Renault, Dacia, Nissan, MG Motor, Alpine, Omoda Jaecoo, AVIS, and Elephant Bleu — through 19 automotive concessions, 15 AVIS short-term rental agencies, and 3 Elephant Bleu car wash stations across the Paris (75), Yvelines (78), Essonne (91), and Hauts-de-Seine (92) departments. It also operates an authorized repair service for Infiniti vehicles. In 2025 the group sold 14,332 new vehicles and 7,320 used vehicles, and employs approximately 720-800 people.

The group's business model combines three revenue streams: one-time new and used vehicle sales across its branded concession networks; recurring after-sales service and repair revenue through its workshop network and authorized repairer agreements; and transaction-fee revenue from AVIS short-term rentals and Elephant Bleu car washes. Pricing is manufacturer-determined (MSRP for new vehicles, market for used, franchise-set for rental and wash). The group serves both individual retail consumers and a corporate/fleet segment via a dedicated Chef des Ventes Sociétés. Customer acquisition is sales-led, driven primarily by physical dealership footfall, brand-specific websites (losangeautos.fr, nissan-avenir.com, etc.), and organic social channels.

The group's core technology asset is the ALOA logistics center under construction at Sermaises (Loiret) since November 2024, slated to open summer 2025. ALOA is a 5.7-hectare facility designed to store and prepare up to 3,000 vehicles for the Renault, Dacia, Alpine, Nissan, and MG brands, with solar canopies producing 5.7 GW/h of energy. This internalizes vehicle preparation and logistics that were previously distributed or outsourced, representing a significant capital deployment aimed at operational efficiency rather than digital transformation. The group is led by brothers Jérôme Daumont (President, also President of the GCR) and Thomas Daumont (Directeur Général), with the DAUMONT family having controlled the business since Michel Daumont's 1944 takeover of the original Come & Bardon Renault concession.

Name

ALTAÏR

Legal name

Groupe Altaïr

Website

https://groupe-altair.fr

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe Altaïr is a family-owned automotive distribution group operating 19 multi-brand dealerships (Renault, Dacia, Nissan, MG, Alpine, Omoda Jaecoo), 15 AVIS rental agencies, and 3 Elephant Bleu car wash stations across Ile-de-France, serving retail consumers and corporate fleets with sales, service, rental, and washing.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Distribution Services

NAICS

Automobile Dealers (4411), Passenger Car Rental and Leasing (53211)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Replacement / Service Loaner & Dealer Rental Programs (THADAAAK)

Keywords

• Automotive dealership
• Vehicle distribution
• Short-term car rental
• Corporate fleet sales
• Vehicle maintenance services

Headquarters

HQ city

Viry-Châtillon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles (new car retail) across multiple brands: Renault, Dacia, Nissan, MG Motor, Alpine, Omoda Jaecoo. Approximately 14,332 new vehicles sold in 2025.
2. Used Vehicle Sales: Sale of pre-owned vehicles through dealership network. Approximately 7,320 used vehicles sold.
3. After-Sales Service and Repair: Vehicle maintenance and repair services through dealership workshop network. The group is also an authorized repairer for Infiniti vehicles.
4. Short-Term Vehicle Rental (AVIS): Short-term car rental services through 15 AVIS franchise agencies with 55 employees across Ile-de-France.
5. Vehicle Washing (ELEPHANT BLEU): Car and vehicle washing services through 3 Elephant Bleu franchise stations, leveraging 60 years of expertise of the Elephant Bleu brand.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Groupe Altaïr is a family-owned multi-brand automotive dealership group operating 19 vehicle concessions in Ile-de-France, retailing new and used vehicles across Renault, Dacia, Nissan, MG Motor, Alpine, and Omoda Jaecoo brands. Beyond vehicle sales, the group provides after-sales service and spare parts through its Parts and Services division, AVIS-branded short-term rental via 15 agencies, and Elephant Bleu car wash services through 3 locations. It also runs a dedicated corporate fleet sales operation alongside an in-house ALOA logistics center supporting vehicle distribution.

Product overview

Groupe ALTAÏR operates as an automotive distribution and mobility services group with a multi-brand dealership network and complementary services. The core offering consists of automobile distribution and repair through six brand-specific dealership networks: Losange Autos (Renault/Dacia), Nissan Avenir, Archipel Autos (MG Motor), Alpine, and Anoda Motors (Omoda/Jaecoo). Complementing the distribution business, the group operates short-term car rental services through a 15-agency AVIS franchise network, and vehicle washing services via three Elephant Bleu stations. The group also operates a vehicle storage and preparation platform in Sermaises (Loiret) and is developing the ALOA logistics center. The business model integrates new and used vehicle sales, after-sales service and repair, and mobility-related services across the Île-de-France region.

Differentiator

Problem solved

Functional benefit

Brands

• Losange Autos: Renault dealership network operated by the group.
• Nissan Avenir
• Archipel Autos
• Anoda Motors
• ALOA

Products and services

• Losange Autos (Renault and Dacia dealerships) Multi-site Renault and Dacia retail dealerships offering new and used vehicle sales, after-sales service, and spare parts to individual and business customers in Ile-de-France.

Quantifiable outcome

• 14,332 new vehicles and 7,320 used vehicles sold in 2025
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Groupement des Concessionnaires Renault (GCR)flagshipStrategic or Co-development Partner · 19 June 2024Jérôme Daumont, President of Groupe Altaïr, serves as President of the GCR — the Renault dealers' association representing 96% of the Renault dealer network. This provides strategic industry influence and representation at a national level.
• Renault / Dacia (Losange Autos)coreChannel Partner/ Reseller/ DistributorGroupe Altaïr operates as an authorized dealer for Renault and Dacia brands through its Losange Autos branded dealerships, representing the flagship franchise of the group. The Losange Autos network handles new and used vehicle sales, maintenance, and repair for Renault and Dacia brands across ~20 concessions in Ile-de-France.
• Nissan (Nissan Avenir)coreChannel Partner/ Reseller/ DistributorGroupe Altaïr operates as an authorized Nissan dealer through Nissan Avenir branded sites, selling new and used Nissan vehicles and providing maintenance and repair services.
• MG Motor (Archipel Autos)coreChannel Partner/ Reseller/ DistributorGroupe Altaïr operates as an authorized MG Motor dealer through Archipel Autos branded dealerships, handling vehicle sales and service for the MG brand.
• AlpinecoreChannel Partner/ Reseller/ DistributorGroupe Altaïr operates as an authorized Alpine dealer through Alpine-branded sites, focused on the premium sports car segment.
• Omoda Jaecoo (Anoda Motors)coreChannel Partner/ Reseller/ DistributorGroupe Altaïr operates as an authorized Omoda Jaecoo dealer through Anoda Motors branded sites, representing the newer Chinese automotive brand in the group portfolio.
• AVIS (franchise)coreChannel Partner/ Reseller/ DistributorGroupe Altaïr operates 15 AVIS rental agencies across Ile-de-France as an AVIS franchise partner, providing short-term vehicle rental services with 55 employees.
• ELEPHANT BLEU (franchise)minorChannel Partner/ Reseller/ DistributorGroupe Altaïr operates 3 Elephant Bleu car wash stations in Ile-de-France under a franchise agreement, leveraging 60 years of Elephant Bleu brand expertise.
• Infiniti (authorized repairer)minorChannel Partner/ Reseller/ DistributorGroupe Altaïr is an authorized repairer for Infiniti vehicles, extending its after-sales service capabilities beyond its primary brand franchises.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groupelosangeautos
• LinkedInlinkedin.com/company/groupe-altair
• Instagraminstagram.com/groupealtair

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALTAÏR