DESTIA

What DESTIA does

Destia is a French home care services provider operating as a Société à Mission, delivering in-home personal assistance and daily living support to elderly individuals, people with disabilities, family caregivers, and households across France. The company operates 170 agencies and employs more than 9,000 collaborators, offering six core service lines: elderly home care, disability support, caregiver respite, household cleaning, meal delivery, and a specialized autism care program branded "Autisme +." Its offering is organized around individualized needs assessments that produce customized care plans priced per service hour.

The underlying operating model is service-based rather than technology-based, with no proprietary technology platform disclosed in available material. Revenue mechanics are recurring and volume-driven, derived from hours of caregiver service delivered across the agency network and paid either by individual clients, by French public subsidy programs (APA for autonomy loss, PCH for disability), or through a 50% income tax credit that materially reduces effective out-of-pocket cost to households. Pricing is quote-based per client rather than published, reflecting customization to dependency level, hours required, and geographic wage norms. Customer acquisition is decentralized through the 170 local agencies rather than via a centralized enterprise sales motion, and client satisfaction is self-reported at 90%.

The company is led by President Xavier Mura, whose public messaging references ambitions to extend operations beyond France into broader Europe, though no specific cross-border transactions, partnerships, or market entries are disclosed. As a Société à Mission, Destia has formally embedded its social purpose into corporate governance, which constrains certain governance and reporting choices but signals alignment with French public policy priorities around aging and disability care. No funding rounds, M&A activity, or technology partnerships are disclosed in the input.

Name

DESTIA

Legal name

Destia

Website

https://groupe-destia.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Destia is a French home care services company operating 170 agencies with 9,000+ collaborators, providing elderly care, disability support, caregiver respite, household cleaning, meal delivery, and autism care to individuals and families across France.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industries

Overnight Respite Care (HSABAGAB), Respite Care for Adults with Disabilities / Special Needs (HSABAGAI)

Keywords

• Home care services
• Elderly care assistance
• Disability support services
• Family caregiver respite
• Household cleaning services

Headquarters

HQ city

France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Home care services: Destia generates revenue through providing ongoing home care services to elderly and disabled individuals. Services include aide à domicile for elderly, disability accompaniment, caregiver support, and household cleaning. Pricing is based on service hours provided, with government subsidies (APA, PCH) and tax credits offsetting customer costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Destia provides in-home personal care and support services to elderly individuals, people with disabilities, and their family caregivers across France. Offerings include help with daily living activities, hygiene, mobility, companionship, household cleaning, home meal delivery, and a specialized autism support program, delivered through 170 agencies with over 9,000 caregivers and coordinated via home-based needs assessments, caregiver matching, and quality follow-ups.

Product overview

Destia is a home care services company operating as a unified service platform. The company offers a coordinated portfolio of six core services: Aide à domicile personne âgée (elderly home care), Aide à domicile handicap (disability home care), Aide aux aidants (caregiver support), Ménage à domicile (home cleaning), Portage de repas (meal delivery), and Autisme + (autism support). These services are delivered through a network of 170 agencies across France, coordinated by Destia's teams who match beneficiaries with appropriate caregivers based on individual needs assessments. As a Société à Mission (mission-driven company), Destia emphasizes personalized, quality care delivery with 9,000+ employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Aide à domicile personne âgée (Home Care for the Elderly) Personalized at-home care services for elderly individuals, including help with daily activities, hygiene, mobility, meal preparation, and companionship, intended to maintain autonomy and quality of life at home.
• Aide à domicile handicap (Home Care for People with Disabilities) At-home support services for people with physical, mental, or cognitive disabilities, covering daily activities, mobility, autonomy development, and specialized care for conditions such as autism or sclerosis.
• Aide aux aidants (Family Caregiver Support) Respite care and resources for family caregivers, providing trained in-home support to help caregivers manage responsibilities while maintaining their own well-being.
• Ménage à domicile (Home Cleaning) Professional household cleaning services at home, including dusting, laundry, ironing, and tidying, to maintain hygiene and comfort in residential settings.
• Portage de repas (Home Meal Delivery) Delivery of meals to homebound individuals, ensuring proper nutrition for elderly and disabled persons.
• Autisme + (Specialized Autism Support) Specialized program providing tailored at-home support for individuals on the autism spectrum, with caregivers trained for autism-specific needs.

Quantifiable outcome

• 90% customer satisfaction rate

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Petits-fils: French home help network focused on elderly care and dependency services; comparable target customer (seniors and families), subscription/hourly revenue model, and multi-agency French footprint.
• Senior Compagnie: French franchise network specialising in elderly home care and caregiver support; comparable service offering, customer segment (seniors/families), and per-agency operating model.
• OUI Care (formerly O2 Care Services): One of the leading French home care and personal services networks, offering aide à domicile for elderly, disability accompaniment, and household services — directly competing with Destia across the same product portfolio and customer base.
• Générale des Services: National French personal-services franchise offering home care, cleaning, and disability support; directly comparable operating model, customer base, and recurring hour-based revenue structure.
• AXEO Services: Multi-service personal services network in France covering household, elderly, and disability assistance through a local-agency franchise model; comparable scale and service portfolio to Destia.
• Apef (Assurer une Présence Effective et Familiale): National French network of personal services agencies covering elderly home care, disability, and household cleaning — directly comparable service mix and franchise-driven agency model.
• ADMR (Aide à Domicile en Milieu Rural): Largest French network of home care providers (federation of local associations) offering elderly, disability, and family services across France; comparable mission-led positioning and broad agency footprint to Destia.

Broad incumbents

• Korian: European leader in elderly care operating nursing homes, assisted living facilities, and home care services; comparable elderly customer segment, broader incumbent position, and partial overlap on Destia's home-care service line.
• DomusVi: Major French operator of residential care and home care services for elderly and dependent persons; broader product portfolio (facilities plus home) but serves the same end-customer segment with overlapping home-care capabilities.
• Orpea: Large European operator of long-term care facilities and home services for elderly and dependent persons; significant incumbent in French elder care with growing home-care segment comparable to Destia's core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-destia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DESTIA