MSA FRANCE

What MSA FRANCE does

MSA FRANCE is a French B2B distributor and brand operator specializing in furniture hardware, kitchen equipment, bathroom fixtures, and interior design accessories for professional installers. Founded in 1995 in Saint-Raphaël, Var, the company operates under the corporate umbrella of SOFIVE SAS alongside its sister brand CREALIGNE, serving French kitchen fitters, bathroom installers, cabinet makers, and interior designers exclusively through professional dealer networks across metropolitan France and overseas territories (DOM-TOM). Headcount stands at 42 employees with a registered capital of €1,000,000, and the company is led by CEO Stéphane Veron.

The product portfolio spans two distinct universes. MSAFRANCE covers kitchen and bathroom hardware: proprietary motorized and manual retractable socket blocks (autoMATICK with USB-A, USB-C, and wireless induction; BRICK with 2-level locking; MINIBRICK in compact 60mm format), LED lighting systems, waste management solutions, interior organization accessories, table legs and supports, technical solutions including the FORZA countertop reinforcement, backsplashes, and bathroom equipment. CREALIGNE focuses on interior design furniture including a broad range of LED-integrated luminaires, tables, chairs, stools, and adjustable stools in materials ranging from technopolymer and polypropylene to ecopelle and FENIX NTM nano-tech surfaces. The company holds registered trademarks for MSAFRANCE (FR001138), CREALIGNE (FR016595), and autoMATICK, and maintains Eco-mobilier and CNIL compliance certifications.

The business model is unit-based B2B catalog sales with trade pricing (Point Euros) at roughly 50% of standard retail, distributed exclusively through professional dealer channels with no direct-to-consumer sales. Marketing relies on interactive digital catalogs (2025 MSA and CREALIGNE editions), a 14+ episode video series with installer Stéphane Thebaut, a 3D Partcommunity library for architects and specifiers, and active social media presence across YouTube, Instagram, LinkedIn, Facebook, and Pinterest. Strategic positioning is reinforced through co-development partnerships with Cosentino (Dekton surfaces) and Novy (Panorama extraction), forming a three-vendor specification ecosystem anchored on the Forza+ worktop reinforcement line.

Name

MSA FRANCE

Legal name

SOFIVE SAS

Website

https://groupe-sofive.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

MSA FRANCE is a French B2B distributor (since 1995) of proprietary kitchen, bathroom, and interior design hardware — including motorized retractable socket blocks and LED solutions — sold exclusively through professional dealer networks to kitchen fitters, bathroom installers, and interior designers across France and overseas territories.

Ownership category

akta.pro rank

Product category

Kitchen and Bathroom Furniture Hardware

NAICS

Furniture and Related Product Manufacturing (337), Other Furniture Related Product Manufacturing (3379), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Household Furniture (except Wood and Upholstered) Manufacturing (337126)

SIC

Cutlery, Handtools & General Hardware (3420), Miscellaneous Furniture & Fixtures (2590), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Household Furniture (2510)

akta.pro primary industry

Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

akta.pro secondary industries

Kitchen Island & Custom Storage Solutions (HSAPAAAH), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)

Keywords

• Kitchen hardware accessories
• Bathroom fixtures equipment
• Retractable socket blocks
• Furniture interior design
• Professional B2B distribution

Headquarters

HQ city

Saint-Raphaël

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. B2B Furniture Hardware and Accessories Sales: MSA FRANCE generates revenue through the sale of furniture hardware, kitchen accessories, bathroom equipment, and interior design products exclusively to professional B2B customers through dealer and distributor networks in France and overseas territories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MSA FRANCE designs, sources, and distributes a comprehensive range of furniture hardware, kitchen accessories, bathroom equipment, and interior design products sold exclusively to professional B2B customers (kitchen fitters, bathroom installers, interior designers) through dealer networks. Core physical product families include proprietary retractable electrical socket blocks (autoMATICK, BRICK, MINIBRICK) with USB/wireless charging, LED lighting, waste management systems, interior organization solutions, table legs, technical solutions, and CREALIGNE furniture (stools, chairs, tables, luminaires).

Product overview

MSA FRANCE operates as a dual-brand platform specializing in kitchen, bathroom, and interior design equipment for professionals in France. The company encompasses two distinct sub-brands: MSAFRANCE (kitchen, bathroom, and storage equipment including LED lighting, retractable electrical socket blocks with USB charging and wireless induction, waste management systems, interior organization solutions, table legs, supports, technical solutions, backsplashes, and bathroom fixtures) and CREALIGNE (interior design furniture including LED-integrated luminaires, luminaires, tables, chairs, and stools in various materials such as technopolymer, polypropylene, ecopelle/imitation leather, genuine leather, and wood-polyurethane combinations). Both brands serve professional kitchen, bathroom, and interior design installers through the Groupe Sofive distribution network.

Differentiator

Problem solved

Functional benefit

Brands

• MSAFRANCE: Kitchen equipment, bathroom fixtures and storage solutions brand
• CREALIGNE

Products and services

• LED Lighting (MSAFRANCE) LED solutions for professional kitchen, bathroom, and interior design installations including LED furniture lights, ceiling LED systems, composable LED configurations, luminaire management systems, and converters, sold through the MSAFRANCE professional dealer network.
• autoMATICK Retractable Socket Blocks Motorized retractable socket blocks featuring 2 power outlets, USB-A and USB-C ports (15W max), and wireless induction charging. Aluminum black structure with glass cap and metal collar in matte black finish (RAL 9005), IP44 rated when closed. Sold through professional B2B channels.
• BRICK Retractable Socket Blocks Retractable socket blocks available in 2 or 3 outlet configurations with USB-A (18W max) and/or USB-C (20W max) ports. Aluminum structure with metal caps in black matte, white matte (RAL 9010), or brushed stainless steel finishes. Sold to professional installers.
• MINIBRICK Retractable Socket Blocks Compact retractable socket blocks with 60mm drilling diameter, featuring 3 power outlets (16A-230V) with optional USB ports and a simple hidden opening mechanism. Brushed stainless steel and black matte finishes. Sold to professional kitchen and bathroom installers.
• Waste Management Systems Cabinet door bins, buckets, drawer bins, bins for 600/500/450/400/350/300mm cabinets, waste sifters, and hands-free opening systems designed for residential and professional kitchen installations. Sold to professional installers through dealer networks.
• Interior Organization Solutions Multy-Bird organizers, under-sink solutions, Sous-Chef organizers, bread/bottle/universal baskets, closet organization, filing systems, storage baskets, non-slip mats, corner cabinet solutions, drawer/door organizers, lid holders, towel holders, cutlery trays, folding ladders, gas pipes, and foldaway tables for kitchen and bathroom furniture projects.
• Table Legs and Supports Central legs, decorative legs for tables and snack bars, frame legs, square legs, round legs, telescopic legs, and table leg kits for custom furniture assembly by professional installers.
• Technical Solutions (FORZA, FIXPAK, PLAK) FORZA countertop reinforcement, FIXPAK supports, PLAK countertop extenders, STRONG countertop supports, fixing brackets, and countertop stiffeners providing structural solutions for professional kitchen and furniture installation projects.
• Backsplashes (Crédences) Crédence bar kits, island organizer kits, crédence shelf kits, stainless steel backsplashes, and glass backsplashes for professional kitchen installations.
• Bathroom Equipment Round mirrors, LED mirrors, LED lighting, detergent holders, laundry baskets, drawer accessories, and waste bins for residential and professional bathroom furniture installations.
• WOODY Bar Stools High bar stools combining wood and rigid polyurethane for professional interior design projects. Available in walnut stain and natural beech wood finishes with colored polyurethane seats in blue, white, and black. Sold through CREALIGNE professional channels.
• GOTHA Adjustable Stools Piston-adjustable stools with technopolymer geometric-style seat in black/beige and black/white color combinations, with chrome or matte black steel structure. Sold through CREALIGNE professional channels.
• ANTALIA Adjustable Stools Piston-adjustable stools with polypropylene shell in white, black, and sand finishes. Steel structure with matte black or sand lacquer finish. Sold through CREALIGNE professional channels.
• YUMI Adjustable Stools Piston-adjustable stools with ecopelle (imitation leather) fabric covering in white and beige. Chrome steel structure with square 38x38cm base. Sold through CREALIGNE professional channels.
• GOTHA Chairs Chairs with geometric technopolymer seat in multiple color combinations (white/black, white/red, white/gray, black/beige). Steel structure in white, chrome, or matte black finish. Sold through CREALIGNE professional channels.
• ANTALIA Chairs Polypropylene shell chairs in sand, black, and white with steel structure in matte black or sand finish. Sold through CREALIGNE professional channels.
• Tables (CREALIGNE) Interior design tables for professional and residential projects including ATOS, LYS, MAHLER, MIKADO, RONDO, ROSA, and TRITON models, sold through CREALIGNE professional channels.
• LED Integrated Luminaires Range of LED-integrated luminaires (ANELO, ANGELIKA, BARRY, BUD, CALIXTE, CARIMBO, CHAPY, CIBALE, CIBELLE, CLOCK, DISCO, EDEL, FASHION, FELIPE, GOCCIA, GRAVITY, JAMAN, KAPOU, LOLA, LOLI, MALY, NEROLI, NOCCIOLA, PEGASE, PILGRIM, ROG, SILMA, SKOLL, SKOP, STICK, TOKI, TOPAZE, TOUPY, YUTA models) for professional interior design installations. Sold through CREALIGNE professional channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• CosentinocoreStrategic or Co-development PartnerStrategic collaboration between MSA FRANCE, Cosentino, and Novy around complementary solutions for professional interior fitting. Three innovations have emerged from this synergy: Dekton by Cosentino (worktop material), Panorama by Novy (extraction systems), and Forza+ by MSA FRANCE (worktop reinforcement systems).
• NovycoreStrategic or Co-development PartnerStrategic collaboration between MSA FRANCE, Cosentino, and Novy around complementary solutions for professional interior fitting. Three innovations have emerged from this synergy: Dekton by Cosentino, Panorama by Novy, and Forza+ by MSA FRANCE.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blum: Austrian manufacturer of hinges, lift systems, and drawer runners for kitchens and furniture. Comparable as a B2B kitchen hardware supplier serving professional installers, with deep product specialization in fittings.
• Salice: Italian manufacturer of furniture hinges, drawer runners, and lift systems. Comparable as a B2B supplier of furniture hardware components, similar in distribution model to MSA FRANCE through professional channels.
• Titus Group: UK-headquartered global supplier of furniture fittings including hinges, drawer systems, and connectors. Comparable B2B model serving furniture manufacturers and professional installers across Europe.
• Hettich: German family-owned fittings manufacturer offering drawer systems, hinges, and sliding door hardware for kitchens and furniture. Comparable B2B model serving cabinet makers and kitchen professionals across Europe.
• Häfele: German global leader in furniture hardware, kitchen accessories, and architectural fittings. Directly comparable as a B2B supplier of kitchen/bath hardware and accessories, though operating at vastly larger scale with global distribution.

Emerging players

• Novy: Belgian manufacturer of kitchen extraction hoods and downdraft systems. Strategic partner of MSA FRANCE via Cosentino collaboration; serves the same kitchen professional channel with adjacent complementary products.
• GTV Aero Supply: European furniture accessories supplier offering hinges, lighting, sockets, and kitchen organization products. Comparable product breadth to MSA FRANCE across LED lighting, retractable sockets, and interior fittings in the B2B channel.

Others

• Cosentino: Spanish manufacturer of Dekton and Silestone surfaces. Strategic partner of MSA FRANCE in the kitchen professional ecosystem; complementary rather than directly competitive but relevant for understanding the French/European kitchen trade.

Direct peers

• Vauth-Sagel: German specialist in kitchen storage solutions, waste bins, and pull-out systems. Direct competitor to MSA FRANCE's waste management and interior organization product lines, selling through professional kitchen and furniture channels.
• Kesseböhmer: German manufacturer of kitchen storage and organization hardware including pull-outs, corner solutions, and waste systems. Direct peer in the kitchen hardware B2B segment, competing for the same professional installer customers.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbBtZmwMgT449mxUQ1VXs3w
• Facebookfacebook.com/groupemsafrance
• LinkedInlinkedin.com/company/msafrance
• Instagraminstagram.com/msafrance.groupe
• Pinterestpinterest.fr/msa_france

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSA FRANCE