Gabriel Ross
Gabriel Ross is a Victoria, BC-based specialty retailer of contemporary luxury furniture, lighting, and home décor, operating as an authorized dealer for 50+ designer brands serving Canadian consumers, trade professionals, and commercial buyers via showroom and e-commerce.
- Company typePrivate
- Founded1993
- HeadquartersVictoria, British Columbia, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Gabriel Ross does
Gabriel Ross (also operating as GR Shop) is a privately held specialty retailer founded in 1989 in Victoria, British Columbia, Canada, employing approximately 14 people. The company curates and retails contemporary luxury furniture, lighting, and home décor across a hybrid physical-plus-digital footprint: a flagship showroom at 1319 Government Street in Victoria and an e-commerce platform at grshop.com serving Canada and contiguous US customers. It is an authorized dealer for more than 50 designer brands — including Herman Miller, Knoll, Vitra, Artemide, HBF, and FLOS — alongside proprietary product under the GR Exclusives label, with item prices spanning roughly $65 CAD for entry accessories to $8,500+ CAD for statement furniture.
Gabriel Ross firmographics
Firmographics- Name
- Gabriel Ross
- Legal name
- Gabriel Ross Inc.
- Website
- https://grshop.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gabriel Ross is a Victoria, BC-based specialty retailer of contemporary luxury furniture, lighting, and home décor, operating as an authorized dealer for 50+ designer brands serving Canadian consumers, trade professionals, and commercial buyers via showroom and e-commerce.
- Ownership category
- akta.pro rank
Gabriel Ross industry classification
Industry- Product category
- Modern Furniture Retail
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Multi-Category Generalist Catalog Department Store Retailers (CRAGAIAI)
Keywords
Where Gabriel Ross is headquartered
LocationHeadquarters
- HQ city
- Victoria, British Columbia
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Gabriel Ross business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (E-commerce): Direct retail sales of designer furniture, lighting, and home decor through the grshop.com online store. Products are sold at various price points ranging from approximately $65 CAD for smaller items to over $8,000 CAD for premium furniture pieces. The company operates as an authorized dealer for multiple designer brands.
- Physical Showroom Sales: Retail sales through the Victoria, BC showroom at 1319 Government St., serving local customers and those who prefer in-person purchasing experience.
- Trade Program: Wholesale/b2b program for design professionals, interior designers, and trade customers providing access to trade pricing and dedicated support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing with seasonal sales |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Gabriel Ross product offering
Product offeringCore offering
Gabriel Ross (GR Shop) is a Canadian retailer of modern designer furniture, contemporary lighting, and home decor. Operating a flagship showroom in Victoria, BC and an e-commerce storefront at grshop.com, the company curates and resells authentic products from 50+ premium designer brands including Herman Miller, Knoll, Vitra, Louis Poulsen, Artemide, Alessi, Moooi, and Muuto. They also operate a Trade Program providing dedicated pricing and support to interior designers, architects, and other design professionals.
Product overview
Gabriel Ross (GR Shop) is a luxury modern furniture, contemporary lighting, and home decor retailer based in Victoria, British Columbia, Canada. The company operates both a physical showroom at 1319 Government St. and a comprehensive online store (grshop.com), serving customers nationwide. Their product portfolio centers on four core categories: modern furniture (seating, tables, storage), contemporary lighting (interior and exterior fixtures including acoustic and portable lamps), home accessories and decor, and specialized office/workspace solutions. Gabriel Ross differentiates through an extensive curated portfolio of over 100 designer furniture and lighting brands including Herman Miller, Knoll, Vitra, Louis Poulsen, Artemide, Alessi, Moooi, Muuto, and many more. They offer value-added services including a Trade Program for design professionals, White Glove delivery with in-home assembly, and an In Stock/Quickship program for faster fulfillment. The company also features exclusive limited edition products (GR Exclusives) and specialized gaming chair offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Modern Furniture Collection Contemporary furniture including seating (sofas, lounge chairs, dining chairs, task chairs), tables (dining, coffee, side, work desks), and storage solutions from 50+ designer brands such as Herman Miller, Knoll, Vitra, and B&B Italia. Sourced for residential and commercial buyers.
- Contemporary Lighting Collection Interior and exterior lighting fixtures including pendant lamps, floor lamps, wall lamps, table lamps, task lamps, portable lamps, Nelson Bubble Lamps, and acoustic lighting solutions from brands such as Louis Poulsen, Artemide, Flos, Anglepoise, and Moooi.
- Home Decor and Accessories Home accessories including mirrors, cushions, blankets, candles, planters, rugs, clocks, kitchen accessories, tableware, flatware, cookware, bathroom accessories, and luxury towels for modern interiors.
- Office and Workspace Furniture Home and commercial office furniture including ergonomic task chairs (e.g., Herman Miller), work desks, conference tables, shelving, storage solutions, monitor stands, and office accessories.
- Outdoor and Patio Furniture Outdoor seating, tables, and outdoor lighting fixtures designed for patio and outdoor living spaces, including brands such as Cane-line and Loll Designs.
- Trade Program Dedicated B2B program for interior designers, architects, and design professionals offering trade pricing, specialized sales support, and dedicated account services for specifying furniture on client projects.
- White Glove Delivery Service Premium delivery service including in-home placement, assembly, and packaging removal for large furniture items purchased through Gabriel Ross.
- In Stock / Quickship Furniture Ready-to-ship furniture items with faster delivery (typically within 48 hours) compared to special-order products, available through the grshop.com online store.
Companies that use Gabriel Ross
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Gabriel Ross technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gabriel Ross partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Reliance PropertiesminorCollaboration partner for The Listening Room at Design Victoria event. The event transformed the heritage Chairman's Office of the BC Power Commission Building into an immersive environment centered around sound, architecture, and craftsmanship.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Gabriel Ross competitors and assessment
Company assessmentRegional players
- Bensen: Vancouver-based modern furniture manufacturer and retailer known for mid-century and contemporary designs. Comparable to Gabriel Ross as a fellow Western Canadian modern furniture specialist with both showroom and online presence, though Bensen leans more on own-brand manufacturing.
Broad incumbents
- West Elm: Williams-Sonoma-owned modern home furnishings retailer with broad assortment (furniture, lighting, bedding, decor) across many showrooms. Comparable to Gabriel Ross in modern design positioning and multi-category assortment, but operates at vastly larger scale with own-brand sourcing.
- BoConcept: Danish global furniture franchise offering modern, design-forward home furnishings through franchise showrooms. Comparable to Gabriel Ross in modern design positioning and showroom-plus-online model, though BoConcept operates through franchised retail globally with own-brand sourcing.
- Crate & Barrel: Major North American home furnishings retailer with broad contemporary assortment and showrooms. Comparable to Gabriel Ross in multi-category modern home offerings (furniture, lighting, kitchen, decor), but at materially larger scale with own-brand product mix.
- CB2: Crate & Barrel's modern, design-forward spinoff offering furniture, lighting, and decor. Comparable to Gabriel Ross in targeting design-conscious younger urban consumers with contemporary aesthetics, but with broader assortment and significantly larger retail footprint.
Direct peers
- Room & Board: US-based modern home furnishings retailer with showrooms across multiple cities plus e-commerce. Comparable to Gabriel Ross in contemporary design positioning, multi-category assortment (furniture, lighting, rugs, accessories), and showroom-driven brand experience.
- EQ3: Canadian modern furniture retailer with showrooms across Canada and a strong online store. Comparable to Gabriel Ross as a fellow Canadian multi-category modern furniture retailer competing for the same design-conscious residential customer, though with more own-brand product.
- Design Within Reach: US-based modern and contemporary designer furniture retailer with showrooms and e-commerce, now owned by Herman Miller. Directly comparable to Gabriel Ross in target customer (design-literate consumers), curated premium brand portfolio, and showroom-plus-online distribution model.
- Joybird: DTC mid-century modern and contemporary furniture retailer. Comparable to Gabriel Ross in targeting design-conscious consumers seeking modern furniture online, though Joybird's model emphasizes own-brand manufacturing rather than third-party brand curation.
- Article: Direct-to-consumer modern and mid-century furniture retailer, originally Canadian-founded. Comparable to Gabriel Ross in target customer (modern-design residential buyers) and online-first fulfillment model, though with a more mass-market price point and own-brand sourcing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gabriel Ross social profiles
Digital presenceGabriel Ross financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gabriel Ross leadership team
Management profileNumber of profiles
Gabriel Ross funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gabriel Ross M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gabriel Ross
What does Gabriel Ross do?
Gabriel Ross (GR Shop) is a Canadian retailer of modern designer furniture, contemporary lighting, and home decor. Operating a flagship showroom in Victoria, BC and an e-commerce storefront at grshop.com, the company curates and resells authentic products from 50+ premium designer brands including Herman Miller, Knoll, Vitra, Louis Poulsen, Artemide, Alessi, Moooi, and Muuto. They also operate a Trade Program providing dedicated pricing and support to interior designers, architects, and other design professionals.
Is Gabriel Ross a public or private company?
Gabriel Ross is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gabriel Ross founded?
Gabriel Ross was founded in 1993. It employs 11 to 50 people.
Where is Gabriel Ross based?
Gabriel Ross is headquartered in Victoria, British Columbia, Canada, in the North America region.
How does Gabriel Ross make money?
Three revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are physical Showroom Sales and trade Program.
Who are Gabriel Ross's main competitors?
Bensen is listed as a regional player. Broad incumbents are West Elm, BoConcept, Crate & Barrel and CB2. Direct peers are Room & Board, EQ3, Design Within Reach, Joybird and Article.
Does Gabriel Ross have an API?
No public API is recorded for Gabriel Ross.
What industry is Gabriel Ross in?
Gabriel Ross's product category is Modern Furniture Retail. Its primary akta.pro industry code is CRAGAIAI, Multi-Category Generalist Catalog Department Store Retailers. Its NAICS code is 455 and its SIC code is 5712.