Grupa SET

What Grupa SET does

Grupa SET sp. z o.o. is a privately held Polish training and coaching company founded in 2008 and headquartered in Warsaw (ul. Jana Kazimierza 45). Operating under a multi-brand portfolio architecture, the company delivers professional certification programs for trainers (Szkoła Trenerów Biznesu), coaches (Szkoła Coachów), online trainers (Szkoła Trenerów Szkoleń Online), managers (Szkoła Zarządzania DNA Menadżera), mediators (Szkoła Mediatorów), and team coaches (Szkoła Coachingu Zespołowego), alongside adjacent programs in psychology, interpersonal skills, and mentor coaching. The corporate (B2B) arm operates under SET Biznes® and offers customized training, competency assessment systems, outdoor experiential learning (SET Adventure), and access to government-funded training through Poland's PARP BUR and KFS channels.

The underlying technology stack is conventional and not differentiated: a Moodle-based LMS with native iOS and Android apps for self-paced course delivery, supplemented by Zoom, MS Teams, and Skype for live online sessions and ClickMeeting for webinars. The company has accumulated over 7,000 participants across 500+ projects with a 4.92/5 satisfaction rating and holds ICF ACSTH accreditation for its coach school and an IES London certification pathway for its online trainer school. The Klub Trenera i Coacha alumni community operates across six rotating Polish cities at PLN 20 per session, providing recurring engagement and a referral flywheel.

The revenue model is a hybrid of B2C tuition (individual programs priced PLN 4,500-8,600 with 0% installment options) and B2B professional services (customized corporate training, competency assessment, room rental via SET Serwis®, and outdoor team-building). Five registered trademarks (Akademia SET®, SET Biznes®, SET Serwis®, SET Online®, SETki Inspiracji) protect the brand portfolio. Headcount is approximately 30, including 20+ permanently collaborating trainers. The company is founder-controlled with no identified external investors, no funding rounds, and no subsidiaries.

Name

Grupa SET

Legal name

Grupa SET sp. z o.o.

Website

https://grupaset.pl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupa SET is a Polish training and coaching company, founded in 2008, that delivers ICF-accredited certification programs for trainers, coaches, managers, and mediators to both individual professionals and corporate clients across eight Polish cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Training Programs: Tuition-based professional development programs for individuals (trainers, coaches, managers). Programs include Szkoła Trenerów Biznesu, Szkoła Coachów, Szkoła Zarządzania DNA Menadżera, Fundamenty Psychologii, Trening Interpersonalny PLUS, Mentor Coaching PLUS, and Szkoła Trenerów Szkoleń Online. Programs run 3–9 months with multi-session formats.
2. SET Biznes Corporate Training: Customized business training programs designed and delivered based on client needs. Includes open enrollment training sessions and dedicated corporate programs. Government funding support available through BUR and KFS programs.
3. SET Online Courses: Individual online courses sold directly via e-commerce, including Zaprojektuj szkolenie. MindSET course.
4. SET Serwis Training Room Rental: Rental of training rooms and facilities for corporate clients and external organizers.
5. SET Adventure Outdoor Programs: Outdoor team building and experiential learning programs for corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Grupa SET is a Polish training and coaching company that designs and delivers professional development programs for individuals seeking to become trainers, coaches, and managers, alongside customized corporate training services. Offerings are delivered in-person across 8 Polish cities (Warsaw, Poznań, Łódź, Kraków, Gdańsk, Katowice, Wrocław) and online via SET Online®, with an alumni community (Klub Trenera i Coacha) providing ongoing development.

Product overview

Grupa SET is a Polish training and coaching organization operating under a multi-brand portfolio architecture. Akademia SET® serves individual clients with certification programs for trainers (Szkoła Trenerów Biznesu), coaches (Szkoła Coachów), and managers (Szkoła Zarządzania DNA Menadżera), complemented by specialized programs like Szkoła Trenerów Szkoleń Online for digital delivery skills, Trening Interpersonalny PLUS, and Mentor Coaching PLUS. SET Biznes® provides corporate training solutions with customized programs and open training formats. The ecosystem includes SET Online® for self-paced digital learning, SETki Inspiracji podcast and blog for free knowledge content, and Klub Trenera i Coacha for ongoing graduate support. Additional offerings span mediation training (Szkoła Mediatorów), team coaching (Szkoła Coachingu Zespołowego), outdoor activities (SET Adventure), and training room rental (SET Serwis®). The company has delivered over 500 projects to 7,000 participants since 2008.

Differentiator

Problem solved

Functional benefit

Products and services

• Szkoła Trenerów Biznesu (Business Trainer School) Comprehensive business trainer certification program preparing participants to design and deliver professional training sessions; delivered in-person across multiple Polish cities.
• Szkoła Coachów (Coach School) Professional coaching certification program with ICF ACSTH accreditation, preparing participants for coaching practice with individual clients; delivered in classroom or online formats.
• Szkoła Trenerów Szkoleń Online (Online Trainer School) Comprehensive program preparing trainers for online work with training groups using dedicated tools and methods for remote delivery, with optional IES London certification.
• Szkoła Zarządzania DNA Menadżera (DNA Manager Management School) Management development program focusing on manager DNA and management skills; delivered in classroom or online formats.
• Fundamenty Psychologii (Psychology Foundations) Latest training program for coaches, trainers, managers, and HRBP addressing challenges of modern professional and personal life; delivered in classroom or online formats.
• Trening Interpersonalny PLUS (Interpersonal Training PLUS) Interpersonal skills training program for developing communication and relationship-building competencies; delivered in classroom format.
• Mentor Coaching PLUS Advanced coaching supervision program for practicing coaches seeking professional development and peer feedback.
• SET Online® Online courses platform enabling learning, exercises, and skill development activities accessible via web and mobile apps (iOS and Android), complementing classroom training.
• SET Biznes® (Corporate Training) Corporate training solutions brand offering customized business training programs designed and delivered according to client needs, including open trainings, competency assessment systems, and team building (SET Adventure).
• SET Serwis® (Training Room Rental) Training room rental service providing physical facilities for corporate training events and external organizers in major Polish cities.
• Szkoła Mediatorów Akademii SET (Mediators School) Professional mediator certification program preparing participants for the judicial mediator profession, based on industry standards and development models.
• Szkoła Coachingu Zespołowego (Team Coaching School) Team coaching certification program developing skills for coaching work with teams using adapted GROW and GROUP models.
• SET Adventure (Outdoor Training) Outdoor training and team-building programs using adventure activities, military simulations, and improvisation for corporate teams.
• Zaprojektuj szkolenie. MindSET. Online course designed for experts wanting to monetize their knowledge, beginner trainers, internal trainers, and HR managers.

Quantifiable outcome

• Training programs rated 4.92 out of 5 by participants
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• International Education Society (IES) - LondoncoreStrategic or Co-development PartnerIES London provides certification for graduates of Szkoła Trenerów Szkoleń Online Akademii SET, confirming highest standards of education. Graduates can receive both SET Academy certification and IES London certification.
• International Coach Federation (ICF)coreStrategic or Co-development PartnerICF grants ACSTH accreditation to Grupa SET's Szkoła Coachów program, enabling graduates to pursue ICF ACC credential through an accelerated pathway.
• Polska Izba Firm Szkoleniowych (PIFS)minorOthersPolish Chamber of Training Companies - industry association membership providing industry representation and networking.
• Izba CoachinguminorOthersCoaching Chamber - industry association for coaching professionals in Poland, supporting the coaching community ecosystem.
• Fundacja AS POWERminorOthersCharitable foundation partnership supporting social responsibility activities of Grupa SET.
• Fundacja Dziecięca FantazjaminorOthersChildren's Fantasy Foundation - charitable foundation partnership as part of Grupa SET's corporate social responsibility initiatives.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• CoachHub: CoachHub is a digital-first coaching platform providing 1:1 coaching at scale using a global pool of certified coaches. Comparable to Grupa SET's accredited coaching school; represents a different delivery model (digital) but overlapping buyer (HR/L&D) and coach supply chain.
• BetterUp: BetterUp is a digital coaching platform combining AI-driven matching with human coaching for individuals and enterprise L&D. Comparable to Grupa SET's coaching curriculum as a lower-friction alternative; both target career-development and managerial coaching outcomes.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive search, leadership development, and professional training as part of a broader talent portfolio. Comparable to Grupa SET's executive/management school business but operating at vastly greater scale and scope.
• Development Dimensions International (DDI): DDI is a global leadership development firm providing training, assessment, and certification for frontline to executive leaders. Comparable to Grupa SET's trainer schools and management programs, though DDI focuses more narrowly on leadership assessment at enterprise scale.
• Center for Creative Leadership (CCL): CCL is a globally recognized leadership development and research institution offering coaching, training, and certification. Comparable to Grupa SET's higher-end coach and manager training, especially the Szkoła Zarządzania DNA Menadżera program.
• GP Strategies: GP Strategies is a large corporate training and workforce solutions provider offering customized learning programs across industries. Comparable to Grupa SET's SET Biznes corporate business model but at significantly greater scale.
• Franklin Covey: Franklin Covey is a global leadership and effectiveness training company offering branded curricula for managers and individual contributors. Comparable to Grupa SET's content-library approach (proprietary methodology, certification pathways) but with much larger geographic scale.

Direct peers

• Dale Carnegie Training: Dale Carnegie operates a global franchise network delivering professional training in leadership, sales, presentation, and communication. Comparable to Grupa SET's trainer and manager certification programs in curriculum (skill-based professional development) and delivery (in-class + online).
• Cegos: Cegos is a global corporate training and leadership development provider with direct operations in Poland. It is comparable to Grupa SET's SET Biznes brand, offering similar customized corporate training, open-enrollment programs, and blended delivery — making it the closest international direct competitor in the Polish market.
• BTS Group: BTS Group is a global training and consulting firm focused on business simulations, sales performance, and leadership development. Comparable to Grupa SET in serving corporate clients with customized, results-oriented training interventions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/grupa_set
• LinkedInlinkedin.com/school/grupa-set

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupa SET