Grupa ZIR

What Grupa ZIR does

Grupa ZIR is a Polish traffic engineering company group, founded in 1989 and headquartered in Bytom, Silesia, operating through three wholly-owned legal entities: ZIR – W.Sylwestrzak i spółka (production and construction), ZIR – Systemy Projektowe (design services), and ZIR Systemy Sterowania Ruchem (distribution of traffic control systems). The company designs, manufactures, and maintains traffic signal systems, Intelligent Transport Systems (ITS), and road safety equipment under proprietary brands including ZIRnovo, ZIRclassic, ZIRslim, ITC-3PL controllers, ZIRflow video analytics, ZIR-CT traction sensors, ZIRtouchless pedestrian buttons, and the ZIR24 management platform. Technology spans LED optical systems, polycarbonate signal construction, deep-neural-network-based video analytics, 24GHz radar detection, and IoT-based priority systems for public transport and emergency vehicles.

The company serves primarily municipal governments and road authorities in Poland, with documented deployments in Katowice, Gliwice, Opole, Bytom, Łódź, Chorzów, Zabrze, Gorzów Wielkopolski, and Radzionków, plus sales presence in 51 countries and a cumulative installed base of 450,000+ traffic signal heads. Revenue is generated through five streams: hardware sales of traffic signals and LED inserts, construction services for signal installations, ongoing maintenance contracts (200+ signal objects in the Silesian-Zagłębie Metropolis alone), ITS services and consulting, and design services using PTV VISSIM microsimulation. Ancillary revenue comes from distribution of CirControl EV charging stations and partner technologies (Swarco controllers, Autoscope video detection, Urbiotica smart parking sensors). The company is privately held by the Dumnicki and Sylwestrzak families with no external venture or private equity investment; R&D has been partially funded through European Union grants totaling approximately 1.94M PLN.

Name

Grupa ZIR

Legal name

ZIR – W.Sylwestrzak i spółka – Spółka Jawna

Website

https://grupazir.pl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Grupa ZIR is a Polish traffic engineering company group, founded in 1989, that designs, manufactures, and maintains traffic signal systems, ITS infrastructure, and road safety equipment for municipal governments and road authorities, primarily in Poland and across 51 countries.

Ownership category

akta.pro rank

Product category

Traffic Signal Equipment

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Relay and Industrial Control Manufacturing (335314), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Substation Automation Systems (SAS), RTUs & HMI (EUADACAF)

akta.pro secondary industry

SCADA & Telemetry Software (Control Center) (EUADAEAD)

Keywords

• Traffic signal systems
• Intelligent transport systems
• Road safety equipment
• Traffic controllers
• Video traffic analytics

Headquarters

HQ city

Bytom

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Traffic Signal Hardware Sales: Sale of proprietary traffic signal heads (ZIRclassic, ZIRslim, ZIRslim Mini, ZIRnovo), LED inserts, mounting systems, and complementary road safety equipment. Revenue generated from product sales to municipal clients and road authorities.
2. Construction Services: Comprehensive construction services for traffic signal installations including traffic analysis, project design, controller programming, and full signal construction. Pricing includes varied product assortment at competitive rates.
3. Maintenance Services: Ongoing maintenance and repair services for traffic signals under contract. Currently maintaining over 200 signal installations in the Silesian-Zagłębie Metropolis. Includes 24-hour emergency services and regular inspections.
4. ITS Services: Intelligent Transport Systems services including concept development, ITS documentation, traffic flow improvement, BRD inventory, and programming/maintenance of controllers and detection systems.
5. Design Services: Project design services for traffic signal systems, ITS, permanent and temporary traffic organization. Includes microsimulation using PTV VISSIM software for traffic modeling.
6. Electromobility Equipment Distribution: Distribution of CirControl EV charging stations (WallBox, Post eVolve, Raption) as authorized Polish distributor. Products sold for both public and private charging infrastructure.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Grupa ZIR manufactures and distributes proprietary traffic signal hardware (ZIRnovo, ZIRclassic, ZIRslim, ZIRslim Mini LED signal heads), traffic controllers (ITC-3PL), AI-based video analytics (ZIRflow), tram traction sensors (ZIR-CT), pedestrian buttons (ZIRbutton and the radar-based ZIRtouchless), acoustic signals (ZIRlouder), and supporting structures (ZIRarm cantilevers, ZIRhead cable heads, ZIRguard barriers). The group also delivers turnkey traffic engineering services — design, ITS system deployment, signal construction, and ongoing maintenance — and acts as the Polish distributor for CirControl EV charging stations.

Product overview

Grupa ZIR operates as a traffic engineering company with three divisions: Zakład Inżynierii Ruchu (traffic signal production and maintenance), Systemy Projektowe (design services), and Systemy Sterowania Ruchem (distribution of Swarco controllers and partner technologies). The product portfolio centers on traffic signal heads (ZIRnovo, ZIRclassic, ZIRslim, ZIRslim Mini) complemented by supporting products including LED inserts/masks, countdown timers, and mounting brackets. Road safety equipment includes ITC-3PL controllers, ZIRflow AI video analytics, Autoscope IntelliSight detection, ZIR-CT traction sensors, pedestrian buttons (ZIRbutton, ZIRtouchless), acoustic signals (ZIRlouder), and radar detection. Construction products include ZIRarm cantilevers, ZIRhead cable heads, ZIRscreen backboards, and ZIRguard barriers. Systems include ZIR24 management platform, ZIRparking smart parking, and ZIR-PRIORITY for public transport and emergency vehicles. Additional offerings cover electromobility charging stations (via CirControl) and road sealing compounds. The company distributes products from Swarco (controllers), Image Sensing Systems (Autoscope), and Urbiotica (parking sensors).

Differentiator

Problem solved

Functional benefit

Brands

• ZIRnovo: Revolutionary traffic signal with IP66 protection, innovative aluminum profile mounting system, and tool-free assembly
• ZIRclassic
• ZIRslim
• ZIRslim Mini
• ZIRflow
• ITC-3PL
• ZIRbutton
• ZIRtouchless
• ZIRlouder
• ZIR-CT
• ZIRarm
• ZIR24
• ZIR-PRIORITY

Products and services

• ZIRnovo Traffic signal head with IP66 protection rating, aluminum profile mounting system (movable/fixed nodes L50/L100), double-sided opening doors, horizontal and vertical adjustment, and tool-free assembly. Polycarbonate construction, sold to municipal road authorities for intersection installations.
• ZIRclassic Classic LED traffic signal head with modular polycarbonate construction, IP55 protection, vandalism resistance, available in 12V/24V/40V/42V/230V variants, with 20+ years on the market. Sold to municipal governments and road authorities as the foundational product line.
• ZIRslim Compact LED traffic signal head retaining ZIRclassic features with smaller dimensions and material savings. Polycarbonate construction, modular design, dual and single-support mounting options. Used by municipalities where space or aesthetics require a reduced-footprint signal.
• ZIRslim Mini Miniature 100mm diameter LED signal head for use as a repeater for main signals, cyclist-specific signaling, and parking/garage entrance indicators. Direct surface mounting without brackets. Sold to municipalities and Scandinavian customers.
• ITC-3PL Traffic Signal Controller Scalable traffic signal controller in three variants (ITC-3PL/6, ITC-3PL/12, ITC-3PL/24), expandable to 192 output signals. Features touchscreen, adaptive local control (SMART INTERSECTION), adaptive coordination (SMART CORRIDOR), X-Link inter-controller protocol, and ModBus support. Interoperable with ZIR24, Utopia/Spot, Omnivue, EC-Trak, and SCATS (via ITC-3PL-D variant). Sold to road authorities and traffic control operators.
• ZIRflow AI Video Analytics AI-powered video analytics system using deep neural networks for intersection monitoring. Classifies detected objects into 17 categories (cars, vans, trucks, motorcycles, bicycles, pedestrians, wheelchairs, animals, etc.), performs trajectory tracking, distinguishes shadows from actual objects, and communicates with traffic controllers via UDP protocol. Enables adaptive traffic signal control and selective priority for trams.
• Autoscope IntelliSight Video Detection AI-based video detection system from Image Sensing System distributed by Grupa ZIR in Poland. Performs real-time traffic data collection, vehicle/bicycle/pedestrian detection, and motion tracking. Targeted at municipal traffic monitoring needs.
• ZIR-CT Tram Traction Sensor Tram detection sensor for signalized intersections using twin photo-optical sensors connected in series to filter false signals from rain and snow. Non-invasive mounting without drilling into track infrastructure. Registered utility model; targeted at tramway operators and city traffic departments (already deployed in Łódź, Bytom, Chorzów, Zabrze, Gorzów Wielkopolski).
• ZIRbutton Pedestrian Push Button Pedestrian call button available in mechanical and sensor variants. High-impact polycarbonate housing, optical confirmation, 230V or 24V operation, optional vibration module for the visually impaired. Sold to municipal governments for pedestrian crossing installations.
• ZIRtouchless Touchless Pedestrian Button Touchless pedestrian activation button using radar technology to detect pedestrians at 10-70cm distance, reducing bacteria and virus transmission. Operates on 24V with IP55 protection, optional LED backlight for the visually impaired, and modular construction.
• ZIRlouder Acoustic Signal Acoustic pedestrian crossing signal with adaptive sound level for ambient conditions. Available in Basic, Basic+ (with vibration module), and PRO versions with mobile app configuration. Meets legal accessibility requirements for visually impaired users; targeted at municipal customers.
• R-Flex Radar Detection (RFSV) 24GHz microwave radar detector using the Doppler effect to detect pedestrians, cyclists, and vehicles exceeding speed limits for traffic calming applications. Configurable filtering by speed, direction, and distance; configured via CapMobile smartphone app.
• ZIRarm Cantilever and Mast System Cantilever and mast system for traffic signals with unique registered industrial design (No. 7306). Span up to 12 meters, 360-degree rotation, compliant for 3rd wind zone. Designed to fit historic centers to modern districts. Sold to road authorities for signal installation.
• ZIRarm Mini Compact Cantilever Compact cantilever integrating traffic signals with asymmetric pedestrian crossing illumination. Single structure carries signals, lighting, signs, and pedestrian button; fire-dip galvanized to PN-EN ISO 1461.
• ZIRhead Cable Head Aluminum cable head for single-support mounting of up to 4 traffic signals. Compatible with 114mm mast diameter, lockable ABS cover, and bracket mounting for road signs. Targeted at road authorities installing signal heads on existing masts.
• ZIRscreen Signal Backboards Contrast backboards and signal slings for cantilever-mounted traffic signals. Available in smooth or perforated aluminum (perforated option reduces wind resistance); rectangular or oval shapes; 3-plane adjustment.
• ZIRguard Road Barriers Universal road barriers with articulated joints that adapt to road and walkway contours in plan and height. Aluminum joints with galvanized steel posts and 50/100/150cm connector lengths. Sold to municipalities for pedestrian safety infrastructure.
• LED Inserts and Masks LED optical inserts with phantom class 5 rating, 5+ year lifespan, and central light source. Available in 100/200/300mm sizes with polycarbonate masks that display custom symbols and rotate every 22.5 degrees. Produced under proprietary LED lighting system project supported by 425,000 PLN EU Funds grant.
• Countdown Timer Display Time display countdown showing seconds remaining to the next red or green phase. Two-color (red/green) high-flux LED display, self-learning or fixed-time modes, no additional controller wiring required. Sold to municipal customers for intersection upgrades.
• Mounting Brackets Comprehensive mounting system family including single-support and dual-support brackets for road-side and over-road installation. Polycarbonate, aluminum, and steel options with 360-degree adjustment. Sold to road authorities for signal installations.
• CirControl EV Charging Stations Distribution of CirControl EV charging stations in Poland covering WallBox (AC residential), Post eVolve (AC public with authorization), and Raption (DC fast charging reaching 80% in 30 minutes). Targeted at public and private site owners deploying EV charging infrastructure.
• Hot-pour Bituminous Joint Compound (Masa zalewowa RR N10) Hot-pour bituminous joint compound for paving and slab joints. Application temperature 150-180°C, density 1.4 g/m³, compliant with TL bitFug 82 standards. Used as installation material during traffic signal construction projects.
• ZIR24 ITS Management Platform SaaS platform integrating ITS and road safety systems via web browser. Supports multi-vendor controllers (SCATS, Utopia/Spot, Omnivue, EC-Trak, ASR-2010PL), multi-level user management (admin/operator/observer), VPN access for configuration changes, scalable from single device to city-wide deployment. SMS/email alarm notifications included.
• ZIRparking Smart Parking System Smart parking system using Urbiotica technology with magnetic, infrared, and video-based detection (greater than 95% accuracy). Includes variable message signs, mobile app integration, and navigation-system redirect with parking destination preset. Detection via U-Spot magnetic sensors (10+ years battery life, NB-IoT), U-Sense mesh network stations (868/915 MHz), and video analytics.
• ZIR-PRIORITY-PT Public Transport Priority IoT-based public transport priority system that does not require additional devices in vehicles or at intersections. Communicates with controllers from various manufacturers to deliver green-wave priority for buses and trams. Targeted at tram and bus operators and city traffic departments.
• ZIR-PRIORITY-EV Emergency Vehicle Priority Priority system for emergency vehicles using portable onboard units with magnetic antenna and cigarette lighter power. Implements ALL RED (clear the intersection) and GREEN LIGHT (preferred green) priority modes for fire trucks, ambulances, and police vehicles. Targeted at emergency service dispatch and operations.
• Construction Services for Traffic Signals Comprehensive construction services for traffic signal installations covering traffic analysis, project design, controller programming, and full signal construction. Sourced from varied product assortments at competitive rates. Sold to municipal governments and private enterprises (e.g., Kompania Piwowarska in Poznań).
• Traffic Signal Maintenance Services Ongoing maintenance and repair services for traffic signals under contract. Maintains over 200 signal installations in the Silesian-Zagłębie Metropolis and provides 24-hour emergency services plus regular inspections. Sold to municipalities on multi-year maintenance contracts.
• ITS Services Intelligent Transport Systems services including concept development, ITS documentation, traffic flow improvement, BRD inventory, and programming and maintenance of controllers and detection systems. Delivered to road authorities and city governments.
• Traffic Engineering Design Services Project design services for traffic signal systems, ITS, and permanent and temporary traffic organization. Includes microsimulation using PTV VISSIM software for traffic modeling. Delivered to cities (e.g., Bytom, Świętochłowice, Gliwice), Gmina Bytom, and Tramwaje Śląskie S.A.

Quantifiable outcome

• Over 450,000 traffic signal heads sold globally
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• CirControlcoreChannel Partner/ Reseller/ DistributorSpanish company whose EV charging stations (WallBox, Post eVolve, Raption) are distributed by Grupa ZIR in Poland. CirControl has installations in 56 countries at over 50,000 locations. Grupa ZIR is authorized distributor.
• Swarco TechnologycoreTechnology or IntegrationPrimary supplier of traffic light controllers. ZIR SSR distributes Swarco controllers and jointly organizes training and signal commissioning worldwide.
• Image Sensing System (Autoscope)coreChannel Partner/ Reseller/ DistributorAuthorized partner for Autoscope video detection product line, including new IntelliSight version with AI algorithms. One of the most popular video detection brands in Polish market.
• UrbioticacoreTechnology or IntegrationSpanish technology partner providing smart parking solutions. Grupa ZIR offers Urbiotica's magnetic, infrared, and video-based parking detection systems. Detection effectiveness exceeds 95%.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Swarco AG: Austrian-headquartered global leader in traffic signals, controllers, and ITS; also Grupa ZIR's primary controller supplier. Closest functional peer in signal hardware and urban traffic management.
• Image Sensing Systems (Autoscope): US-based provider of Autoscope video detection systems used widely in traffic management. Already a partnered vendor for Grupa ZIR; competes as a video-detection supplier in the same intersection-management stack.
• Iteris: US-based smart-mobility infrastructure management company providing detection, traffic analytics, and cloud-based intersection management. Overlaps directly with ZIRflow video analytics and ZIR24 platform use cases.
• Econolite: US-based traffic controller and detection manufacturer offering Centracs ATMS and video detection. Closely comparable as a controller + detection + management platform vendor for cities.
• Q-Free ASA: Norwegian ITS company delivering adaptive traffic control, tunnel management, and parking solutions. Comparable product scope (controllers, detection, management software) to Grupa ZIR's ITC-3PL and ZIR24 portfolio.
• Peek Traffic: Dutch manufacturer of traffic controllers, signal heads, and ITS equipment for urban and highway applications. Directly comparable in proprietary controller and signal-head product lines to Grupa ZIR.
• Kapsch TrafficCom: Austrian ITS provider covering urban traffic management, tolling, and connected vehicle solutions. Directly comparable as an integrated ITS/smart-mobility vendor competing for European municipal projects.

Broad incumbents

• Yunex Traffic: Siemens-derived global traffic technology vendor offering adaptive intersection control, tunnel, and highway management. Competes for the same municipal ITS contracts as Grupa ZIR but at much larger scale and broader portfolio.
• Cubic Transportation Systems: Global mobility and transportation services vendor delivering urban traffic management, fare collection, and real-time passenger information. Larger portfolio but competes for the same smart-city procurement budgets as Grupa ZIR.

Regional players

• Aldridge Traffic Systems: Australian manufacturer of traffic signals, controllers, and pedestrian crossing solutions. Comparable product portfolio (signal heads, controllers, pedestrian buttons) but primarily serves Australia/NZ rather than competing directly in Poland or the EU.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCz6m0FXZFGnNqK3LkbKKBvg
• LinkedInlinkedin.com/company/grupa-zir

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupa ZIR