Grupo Martinón

What Grupo Martinón does

Grupo Martinón is a diversified Spanish business group founded in 1973, headquartered in Madrid with operating activities concentrated in the Canary Islands. The group operates across four core divisions: Tourism (including the Livvo hotel brand and broader Hoteles operations), Industrial, Real Estate (Inmobiliaria), and Sports Projects (Proyectos Deportivos). Its wholly-owned subsidiary Livvo anchors the hospitality business, with properties such as Livvo Volcan Lanzarote that have received international industry recognition.

The group's business model spans consumer-facing hotel operations, industrial activities, and real estate services, with all disclosed operations geographically concentrated in the Canary Islands region of Spain. Customer-facing activity is dominated by hotel and tourism services under the Livvo brand, while industrial and real estate operations provide additional revenue streams. The group maintains no disclosed public ticker, and ownership structure is not stated in available data, though it appears to operate as an independent private business group.

The company's technology footprint, as evidenced by available data, is minimal: there is no app, no API, no disclosed integrations, and no AI/ML capability development indicated. The group's strategic emphasis appears to be on operational presence in the Canary Islands market, brand-building through the Livvo sub-brand, and ESG/corporate engagement activities (evidenced by partnerships with Adecco and participation in corporate events). No funding rounds, M&A activity, or leadership changes are disclosed in the input.

Name

Grupo Martinón

Website

https://grupomartinon.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Martinón is a diversified Spanish business group founded in 1973, operating in the Canary Islands across tourism (Livvo hotel brand), industrial, real estate, and sports projects sectors, serving both consumer and business markets.

Ownership category

akta.pro rank

Product category

Hospitality and Tourism Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Hotels & Motels (7011), Real Estate (6500)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Hotel management
• Tourism services
• Industrial operations
• Real estate services
• Hospitality services

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Core offering

Grupo Martinón is a diversified business group operating hotels and tourism services (under the Livvo brand), industrial operations, real estate services, and sports projects primarily in the Canary Islands, Spain. Its hospitality arm runs branded hotels such as Livvo Volcan Lanzarote, while its industrial and real estate divisions operate physical facilities and property services within the same regional market. The company combines multiple traditional business lines under a single corporate umbrella.

Product overview

Grupo Martinón is a diversified business group operating primarily in three sectors: Tourism (including hotel services and the Livvo brand), Industry (industrial operations), and Real Estate (property services). The company also engages in sports projects. The portfolio consists of multiple business divisions under a unified corporate umbrella, with Livvo representing a branded hospitality offering within the tourism sector.

Differentiator

Problem solved

Functional benefit

Brands

• Livvo: Hotel management and tourism brand operating under Grupo Martinón, featuring properties such as Livvo Volcan Lanzarote which has won international awards.

Products and services

• Livvo (Hotel Brand) Livvo is the hotel management and tourism brand operating under Grupo Martinón, featuring branded properties such as Livvo Volcan Lanzarote in the Canary Islands. The brand targets leisure and tourist travelers seeking accommodation in Canary Islands destinations.
• Hoteles (Hotel Services) Hotel and accommodation services operated by Grupo Martinón as part of its tourism division, providing lodging services for travelers in the Canary Islands.
• Industrial Operations Industrial business operations under the Grupo Martinón umbrella, encompassing the group's non-tourism and non-real-estate industrial activity in the Canary Islands region.
• Inmobiliaria (Real Estate Services) Real estate services and property management offered by Grupo Martinón, addressing buyers, sellers, tenants, and corporate property clients in the Canary Islands market.
• Proyectos Deportivos (Sports Projects) Sports-related projects, programs, and initiatives managed by Grupo Martinón, serving athletes, sports clubs, event organizers, and sports associations.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• RIU Hotels & Resorts: Spanish family-owned international hotel chain with substantial Canary Islands presence. Comparable through shared Spanish hotel operator DNA, family ownership, and Canary Islands resort focus.
• Barceló Hotel Group: Major Spanish hotel chain operating across the Canary Islands including family-friendly and premium resorts. Comparable as a broad incumbent with overlapping full-service resort offerings in the same Spanish tourism market.
• Melia Hotels International: Spain's largest hotel operator with extensive Canary Islands properties (Sol, Melia, Paradisus brands). Comparable as a broad incumbent in the same Canary Islands resort segment, though at much larger scale than Grupo Martinón.

Direct peers

• Lopesan Hotels: Canary Islands-based hotel group operating multiple resort and full-service properties. Direct comparable due to overlapping Canary Islands geography, similar hotel/resort positioning, and family-owned governance structure mirroring Grupo Martinón's model.
• Be Live Hotels: Spanish hotel chain with significant Canary Islands resort portfolio. Comparable through shared full-service resort offerings and Spanish hotel operator profile.
• Princess Hotels & Resorts: Canary Islands hotel operator with resort and family-oriented properties. Comparable through geographic overlap and similar full-service hotel offerings in the Spanish archipelago market.
• Iberostar Hotels & Resorts: Major Spanish hotel operator with significant Canary Islands resort portfolio (Iberostar Selection, Iberostar Heritage). Comparable to Grupo Martinón's Livvo brand through similar full-service resort positioning in the same geography.
• Cordial Hotels & Resorts: Canary Islands-focused hotel operator with multiple resort and apartment properties. Direct comparable through shared Canary Islands geography and similar mid-to-upper-scale resort positioning.
• H10 Hotels: Spanish family-owned hotel chain with strong Canary Islands footprint across multiple resort properties. Comparable through similar family-owned Spanish operator model and Canary Islands resort positioning.

Emerging players

• Seaside Collection: Smaller Spanish hotel collection operating boutique and lifestyle properties. Comparable as a smaller-scale Spanish hotel operator, though with broader European geographic reach than Grupo Martinón's Canary Islands focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-martin%C3%B3n

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Martinón