be Cordial Hotels & Resorts

Name

be Cordial Hotels & Resorts

Legal name

CORDIAL CANARIAS HOTELS y RESORT, S.L.

Website

https://becordial.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Be Cordial Hotels & Resorts is a privately held Spanish hotel chain operating 19 properties (hotels, apartments, bungalows, vacation homes, and heritage boutique hotels) across Gran Canaria and Lanzarote under the legal entity CORDIAL CANARIAS HOTELS y RESORT, S.L., serving leisure, family, adults-only, digital nomad, MICE, and active-travel segments with direct online booking and a Michelin-anchored F&B program.

Ownership category

akta.pro rank

Product category

Hotel and Resort Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodations
• Resort vacations
• Spa wellness services
• Boutique heritage hotels
• Destination weddings

Headquarters

HQ city

San Bartolomé De Tirajana

HQ country

Spain

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation Revenue: Room and apartment rentals across 19 properties in Gran Canaria and Lanzarote, with nightly rates ranging from approximately €49 to €147 depending on property type and season. Direct bookings via becordial.com with best price guarantee.
2. Food & Beverage: On-site dining across all properties including Los Guayres (Michelin-starred), El Refectorio de Ágata, La Arrocería, Nami Sushi Bar, pool bars, and buffet restaurants. Restaurant Los Guayres holds a Michelin star and Sol Repsol.
3. Spa & Wellness Services: Inagua Spa & Wellness at Cordial Mogán Playa, Salinas Spa & Wellness at Cordial Mogán Valle, Callao Spa & Wellness at Cordial Santa Águeda, and Marina Blanca Wellness at Cordial Marina Blanca — all offered with charges.
4. Activities & Experiences: Day passes, gift vouchers, diving (Delphinus Dive Club), cycling (Freemotion), tennis, golf, hiking, surfing (Björn Dunkerbeck surf center), and water sports — with associated charges.
5. Events & MICE: Meeting rooms, conference facilities (up to 150 persons at Cordial Mogán Valle and La Aldea Suites), and event spaces for weddings, congresses, and corporate events.
6. Long-Stay Discounts: Special discount for digital nomads and long-stay guests (28+ nights) across all establishments, promoting extended bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Cordial Hotels & Resorts operates a portfolio of 19 hotels, apartments, bungalows, vacation homes, and boutique heritage hotels across Gran Canaria and Lanzarote in Spain's Canary Islands. The company provides accommodation alongside integrated on-site experiences including dining (with a Michelin-starred restaurant), spa and wellness, beach club, diving, cycling, tennis, golf, MICE events, and weddings. Revenue is driven primarily by nightly room rentals, complemented by ancillary F&B, spa, activities, and event services.

Product overview

Cordial Hotels & Resorts is a Spanish hotel chain operating 18 distinct properties across Gran Canaria and Lanzarote islands, offering a diverse portfolio of hotels, apartments, bungalows, vacation homes, and boutique hotels. The portfolio includes: 3 hotels (Mogán Playa 4-star, La Aldea Suites 3-star, Marina Blanca), 5 apartment complexes (Mogán Valle 3-star, Mogán Paraíso 5-star, Magec Taurito, Judoca Beach adults-only, Green Golf 2-star), 3 bungalow properties (Sandy Golf 1-star, Biarritz, Macaro Beach adults-only), 1 resort (Santa Águeda with Perchel Beach Club), 5 boutique emblematic hotels (La Niña de Vegueta, Plaza Mayor de Santa Ana, La Peregrina, Malteses, Galdós Jardín), and vacation homes (Mogán Solaz). Beyond accommodation, the company offers integrated experiences including spa & wellness (Inagua, Callao, Salinas), fine dining with Michelin-starred restaurant, beach club, diving, cycling, tennis, golf, MICE facilities, wedding services, and a digital nomad program. The properties share common services including the Club Cordial loyalty program, online booking platform, and multilingual guest support.

Differentiator

Problem solved

Functional benefit

Brands

• Club Cordial: Loyalty program offering free nights, discounts, and exclusive benefits for repeat guests

Products and services

• Hotel Cordial Mogán Playa

Quantifiable outcome

• 8 Travellers' Choice Awards 2026 from Tripadvisor across 8 different properties
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Jet2holidayscoreChannel Partner/ Reseller/ Distributor · 1 January 2026UK-based tour operator Jet2holidays distributes Cordial Mogán Playa and Cordial Marina Blanca to British travelers. Both properties have received Quality Awards from Jet2holidays based on positive guest satisfaction scores during 2025.
• CV GuaguasminorGTM or Marketing Partner · 1 January 2026Cordial Hotels & Resorts sponsors Gran Canaria's professional volleyball club CV Guaguas for the 2026-2027 season, providing brand visibility in sports tourism.
• Gran Canaria Swim WeekminorStrategic or Co-development Partner · 1 January 2026Perchel Beach Club (operated by Cordial Santa Águeda) served as the inaugural venue for Gran Canaria Swim Week 2026, the only professional swimwear fashion runway in Europe, co-sponsored by the Cabildo de Gran Canaria.
• Gran Canaria Swim Week / Cabildo de Gran CanariaminorGTM or Marketing Partner · 1 January 2026Event partnership between Cordial Hotels & Resorts and Gran Canaria Swim Week / Cabildo de Gran Canaria to host the fashion event at Perchel Beach Club.
• TravelifecoreStrategic or Co-development Partner · 1 January 2024Travelife sustainability certification program covering Hotel Cordial Mogán Playa (Gold 2024-2026), Cordial Mogán Valle (Gold), Cordial Green Golf (Gold), and other properties. Certification demonstrates environmental and social responsibility standards.
• Freemotion (Cycling Center)coreStrategic or Co-development PartnerOn-site cycling center at Hotel Cordial Mogán Playa offering bike rental, daily mountain and road bike tours, e-bike tours, and cycling instruction. Freemotion serves guests of Cordial Mogán Playa, Cordial Mogán Valle, and Cordial Mogán Solaz.
• Cycling FriendlycoreStrategic or Co-development PartnerBicycle workshop and storage facility at Resort Cordial Santa Águeda providing free bike cleaning, repair, and storage. Cycling Friendly offers curated cycling routes from the resort. Partners with resort for digital nomad and active traveler packages.
• Delphinus Dive ClubcoreStrategic or Co-development PartnerPADI IDC 5-star diving center located at Hotel Cordial Mogán Playa in Puerto de Mogán with 20+ years experience. Offers guided beach and boat dives, PADI courses for beginners to instructor level, and snorkeling. Rich marine environment with reefs, caves, and diverse flora/fauna.
• Björn Dunkerbeck Surf CenterminorStrategic or Co-development PartnerSurf center at Resort Cordial Santa Águeda operated by champion surfer Björn Dunkerbeck, offering surf lessons and water sports in Arguineguín Bay.
• Maspalomas GolfminorStrategic or Co-development Partner18-hole golf course adjacent to Cordial Green Golf and Cordial Sandy Golf bungalows. Cordial offers discounted Green Fees for guests at the course.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• HD Hotels: Spanish hotel group with properties in the Canary Islands and other Spanish regions. Comparable in mid-to-upper tier resort offerings and family-oriented positioning within overlapping source markets.

Broad incumbents

• Barceló Hotel Group: Spanish hospitality group with significant Canary Islands resort inventory and urban hotels. Overlaps Cordial's resort, MICE, and boutique urban offerings but operates globally across multiple brands.
• NH Hotel Group (Minor Hotels): Major Spanish urban hotel chain with a Las Palmas/Canary Islands urban presence that overlaps Cordial's boutique emblematic hotels in Vegueta-Triana.
• Meliá Hotels International: Largest Spanish hotel operator with multiple brands and a substantial Canary Islands presence. Competes across most Cordial segments but at greater scale and with broader geographic and brand diversification.
• Iberostar Hotels & Resorts: Major Spanish-origin resort chain with Canary Islands beach resorts and sustainability credentials. Comparable in family-resort, beach-club, and ESG positioning at a significantly larger global scale.

Direct peers

• Seaside Collection: Canary Islands-based luxury resort operator with properties in Gran Canaria. Comparable at the premium/luxury tier of Cordial's portfolio (e.g., Cordial Mogán Playa, Cordial Mogán Paraíso), targeting similar affluent leisure travelers.
• Lopesan Hotel Group: Canary Islands-headquartered hotel operator with a large resort portfolio across Gran Canaria and other islands. Most directly comparable peer: same geography, similar mid-to-upper tier resort positioning, and overlapping MICE/leisure segments.
• H10 Hotels: Spanish hotel chain with extensive Canary Islands properties. Comparable across resort and boutique urban hotels in the same destinations, with overlapping UK/European tour-operator distribution.
• Princess Hotels & Resorts: Spanish hotel chain with a significant Canary Islands footprint including Gran Canaria family resorts. Comparable on multi-property Canary resort operations, family-segment focus, and 4-star positioning.
• R2 Hotels: Canary Islands-focused hotel chain operating resorts in Fuerteventura and other islands. Comparable in scale, regional focus, and mid-to-upper tier resort positioning targeting European leisure travelers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/becordialhotels
• Facebookfacebook.com/BeCordialFactorHumano
• Instagraminstagram.com/cordialmoganplaya
• LinkedInlinkedin.com/company/becordialhotels

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about be Cordial Hotels & Resorts