Grupo Raíces

Name

Grupo Raíces

Legal name

Grupo Raíces S.A. de C.V.

Website

https://gruporaices.com.mx

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Mérida

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Real Estate Sales Commission: The company earns commissions on the sale of residential and commercial properties including lots, land, and developed real estate in Yucatán. Sales occur through direct transactions and partner network referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Grupo Raíces markets and sells residential and commercial lots and properties in the Yucatán Peninsula through a portfolio of named developments (Residencial Flamingo, Puerto Telchac, Terraviva, Hacienda San Eduardo, Cumbres de la Hacienda, Haluba, Santa Clara Ecovillage). The company provides real estate advisory, investment planning, legal accompaniment, and monthly financing plans, and supports remote purchases via video calls.

Product overview

Grupo Raíces is a Mexican real estate company operating as a single integrated offering rather than a modular platform. The company provides residential and commercial land sales, property sales, real estate advisory, and investment plans. Its portfolio includes multiple named residential developments in Yucatán: Residencial Flamingo (268 lots near pink lagoon), Puerto Telchac (nautical/vacational residential with marina amenities), Terraviva (semi-urbanized lots with sports club), Hacienda San Eduardo (henequen hacienda lots), Cumbres de la Hacienda (investment lots), Haluba, and Santa Clara Ecovillage. All services are unified under the Grupo Raíces brand without distinct product tiers or modules.

Differentiator

Problem solved

Functional benefit

Brands

• Residencial Flamingo: Residential development with 268 lots, located 350m from the beach and 20m from the pink lagoon in Yucatán's 'golden triangle'.
• Hacienda San Eduardo
• Puerto Telchac
• Terraviva
• Haluba
• Cumbres de la Hacienda
• Santa Clara Ecovillage

Products and services

• Sale of Residential and Commercial Lots (Venta de Terrenos Residenciales y Comerciales) Sale service for residential and commercial lots and land in Yucatán developments, targeting individual buyers and investors seeking vacation, retirement, primary residence, or investment properties.
• Sale of Properties (Venta de Inmuebles) Sale service for built real estate (houses, finished properties) in Yucatán, targeting individual buyers and investors.
• Real Estate Advisory (Asesoría Inmobiliaria) Personalized advisory service guiding buyers through property selection, legal processes, and investment decisions in the Yucatán Peninsula, with accompaniment through the entire purchase journey including remote video-call support.
• Investment Plans (Planes de Inversión) Investment planning service for buyers and investors seeking real estate investment opportunities in the Yucatán Peninsula, including monthly financing plans and guidance on capital appreciation.
• Residencial Flamingo Residential lot development of 268 lots divided into two sections, located near the beach and pink lagoon in Yucatán's coastal "golden triangle". Includes amenities such as Palapa Club, Pet Park, children's area, pool, and running track. Targets vacation, investment, and permanent-residence buyers.
• Puerto Telchac Vacational and nautical residential development located 3 minutes from the beach in Telchac Puerto, Yucatán, featuring marina club, rooftop, jacuzzis, Casa Club, outdoor fitness area, pool, coworking space, gym, sports courts, water parks, and beach access. Lots start from 160 m2.
• Terraviva Semi-urbanized residential lots development of quality residential standard located between Telchac Pueblo and Telchac Puerto, 8 minutes from Telchac Puerto beach. Includes Palapa Club with pools and slides, sports club with gym and semi-olympic pool, Casa Club with swimming canal, hammock zone, bar/restaurant, and beach club 150m from the dock.
• Hacienda San Eduardo Residential lot development on the grounds of the last functioning henequen hacienda near the beach in Telchac, Yucatán. Features green areas and an exclusive beach club on the seashore. Financing is available for buyers.
• Cumbres de la Hacienda Investment-focused residential development with semi-urbanized lots from 300m2 on the Telchac highway in Yucatán, minutes from Telchac Puerto. Monthly payments start from $2,812.50 MXN.
• Haluba Residential lots development with lots from 144m2 located in Telchac, Yucatán, with prices starting from $316,800 MXN.
• Santa Clara Ecovillage Nature-harmony residential development with lots from 240m2 located in Santa Clara Ecovillage, Telchac, Yucatán, with pricing starting at $1,999.00 MXN per m2.

Quantifiable outcome

• 3,000+ properties commercialized in the last 2 years

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Raíces Partner NetworkcoreChannel Partner/ Reseller/ DistributorCommercial allies program where independent brokers and agents join the Raíces Partner network to commercialize Grupo Raíces real estate developments. Partners receive access to a development database and official document bank, constant training on products, expert real estate consulting, weekly commission payments, and access to a private WhatsApp community for exclusive updates and promotions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vivanuncios: Major Mexican classifieds/real estate portal listing residential and commercial properties for sale and rent. Competes with Grupo Raíces for buyer attention in Yucatán listings and represents an alternative discovery channel that brokers must list on.
• Coldwell Banker México: Global real estate brokerage franchise operating across Mexico, brokering residential and commercial properties for buyers and sellers. Directly comparable to Grupo Raíces in business model (commission-based brokerage) and target customer (property buyers), though Coldwell Banker operates at national scale while Grupo Raíces focuses on the Yucatán Peninsula.
• RE/MAX México: Global real estate franchise with extensive Mexican franchise network brokering residential and commercial property sales. Same brokerage business model and commission-based revenue as Grupo Raíces, with broader geographic reach but typically less deep regional developer partnerships in Yucatán.
• Inmuebles24: Leading Mexican real estate listing portal where buyers search properties and connect with brokers/developers. Comparable to Grupo Raíces in the sense that it surfaces Yucatán listings and brokers deals, though it is a horizontal platform across all of Mexico rather than a vertically integrated broker.
• Century 21 México: Major global real estate franchise with franchisee broker network across Mexico offering residential property sales and advisory services. Closely aligned with Grupo Raíces in commission-based brokerage model and individual-investor buyer segment.

Broad incumbents

• Vinte Viviendas Integrales: Publicly listed Mexican homebuilder developing affordable and middle-income residential communities across multiple states. Overlaps with Grupo Raíces in residential lot/unit sales to individuals but operates as a vertically integrated developer at much larger scale and broader geography.

Emerging players

• Lamudi México: Digital real estate marketplace focused on emerging markets including Mexico, connecting buyers with developers and brokers. Comparable to Grupo Raíces in serving the Yucatán residential buyer segment, primarily as a listing/discovery channel rather than a vertically integrated broker.
• Habitta: Mexican residential developer and community operator focused on master-planned developments in beach and nature destinations. Comparable to Grupo Raíces' development arm (Residencial Flamingo, Puerto Telchac) in product type and target buyer (vacation/investment lot buyer in Mexican coastal regions).

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GrupoRaicesMid
• LinkedInlinkedin.com/company/grupo-ra%C3%ADces
• Instagraminstagram.com/gruporaicesmid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Raíces